Visma ProActive
Visma ProActive is a Dutch cloud-based spend management SaaS provider serving 1,000+ healthcare, education, and non-profit organizations in the Netherlands through its integrated Spend Cloud platform covering expense management, purchase-to-pay automation, and contract management.
- Company typePrivate
- Founded1999
- HeadquartersHaarlem, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Visma ProActive does
Visma ProActive is a Dutch cloud-based spend management software provider serving more than 1,000 healthcare, education, and non-profit organizations in the Netherlands. Founded in 1999 and headquartered in Haarlem, the company operates as a wholly-owned subsidiary of Visma Group, a Norwegian enterprise software conglomerate. Its flagship product, the Spend Cloud, is a unified platform that combines expense management, smart payment cards (Spend Cloud Cards), purchase-to-pay automation, invoice processing with 3-way matching, contract management, and spend analytics within a single integrated workflow.
The platform is built around automated procurement and expense workflows with configurable approval rules based on roles, budgets, and threshold amounts. It integrates bidirectionally with 40+ accounting and ERP systems — including Visma.net Financials, AccountView, AFAS, Exact, and Twinfield — enabling real-time synchronization of budgets, commitments, and payments. Technical differentiators include touchless invoice processing with automatic recognition, real-time spending dashboards, contract renewal notifications tied directly to invoices, and a mobile companion app. The company holds ISO 27001 and ISAE 3402 Type 2 certifications, which are key procurement prerequisites in the Dutch healthcare and education sectors.
Visma ProActive monetizes through a subscription SaaS model with quote-based monthly pricing tied to organization size and module selection. It goes to market primarily through direct enterprise field sales supported by dedicated account managers and a partner channel that handles implementation, integration, and reselling. Documented customer outcomes include up to 833 hours saved annually through smarter workflows and 6-8 week implementation timelines. The company is private, has no independent funding rounds, and operates exclusively within the Dutch market as part of the Visma Group portfolio.
Visma ProActive firmographics
Firmographics- Name
- Visma ProActive
- Legal name
- Visma | ProActive
- Website
- https://proactive.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visma ProActive is a Dutch cloud-based spend management SaaS provider serving 1,000+ healthcare, education, and non-profit organizations in the Netherlands through its integrated Spend Cloud platform covering expense management, purchase-to-pay automation, and contract management.
- Ownership category
- akta.pro rank
Visma ProActive industry classification
Industry- Product category
- Spend Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Spend Analytics & Reporting Support (BPAAAJAJ)
Keywords
Where Visma ProActive is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Visma ProActive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Licensing: SaaS-based spend management software delivered as a cloud subscription. Organizations pay for access to the Spend Cloud platform including expense management, purchase to pay, and analytics modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on organization size and modules selected |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Visma ProActive product offering
Product offeringCore offering
Visma ProActive develops and sells Spend Cloud, a cloud-based spend management platform that combines expense management, smart payment cards (Spend Cloud Cards), purchase-to-pay automation, invoice processing, procurement, contract management, and real-time spend analytics in a single subscription product. The platform serves organizations in the Netherlands with native integrations to 40+ accounting and ERP systems.
Product overview
Visma ProActive offers the Spend Cloud, a unified spend management platform that integrates expense management, smart payment cards, purchase to pay, invoice processing, procurement, contract management, and spend analytics into one comprehensive solution. The platform consists of a core Spend Cloud product with multiple interconnected modules including Expense (with Spend Cloud Cards and Declareren), Purchase to Pay (encompassing Factuurverwerking, Inkoop, Contractmanagement, and Spend Analytics), and a mobile Spend Cloud App. Organizations can implement within 6-8 weeks and the platform synchronizes with 40+ accounting and ERP systems including Visma.net Financials, AccountView, AFAS, Exact, and Twinfield.
Differentiator
Problem solved
Functional benefit
Brands
- Spend Cloud: The Spend Cloud is their all-in-one spend management solution offering expense management, smart payment cards, purchase to pay, invoice processing, procurement, contract management, and spend analytics.
Products and services
- Spend Cloud
Quantifiable outcome
- Organizations report up to 833 hours saved per year through smarter workflows (Cosis case study)
- +2 more outcomes
Companies that use Visma ProActive
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Visma ProActive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Visma ProActive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Visma.net FinancialscoreIntegration partnership for bidirectional data sync. The Spend Cloud automatically synchronizes budgets and payments with Visma.net Financials accounting software, enabling seamless financial workflows for joint customers.
- AccountViewcoreIntegration partnership enabling automatic synchronization of financial data between Spend Cloud and AccountView accounting system.
- AFAScoreIntegration partnership with AFAS accounting/ERP system for automatic budget and payment data synchronization.
- ExactcoreIntegration partnership with Exact accounting software enabling seamless data exchange and automated workflows.
- TwinfieldcoreIntegration partnership with Twinfield online accounting for automatic synchronization of financial data.
- Spend Cloud Implementation PartnersmajorPartners assist with implementing, integrating, and selling the Spend Cloud. These partners provide technical implementation services, system integration with existing ERP/accounting systems, and support customer onboarding and training.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Visma ProActive competitors and assessment
Company assessmentDirect peers
- Yokoy: European AI-powered spend management platform combining corporate cards, expense management, and invoice processing for mid-market and enterprise customers. Direct functional competitor to Visma ProActive's Spend Cloud across overlapping buyer segments.
- Rydoo: European expense management and travel spend platform serving multi-country organizations. Comparable in offering expense cards, automated workflows, and ERP integrations against ProActive's core expense module.
- Pleo: Corporate cards and spend management platform popular with European SMBs and mid-market. Comparable product overlap with Spend Cloud Cards and expense management functionality.
- Moss: Berlin-based corporate cards and spend management provider with automated bookkeeping integrations. Closely comparable card-plus-spend-control proposition and European mid-market positioning.
- Airbase: US-based spend management platform combining corporate cards, AP automation, and procurement. Closely comparable all-in-one spend management suite, though geographically US-centric.
Broad incumbents
- SAP Concur: Large incumbent expense, travel, and invoice management suite within SAP. Offers overlapping expense and invoice capabilities as part of a much broader enterprise portfolio, frequently displacing niche players.
- Coupa Software: Enterprise spend management platform covering procurement, invoicing, and expense management. Comparable category but operates at much larger scale and typically targets bigger enterprises.
Regional players
- AFAS Software: Dutch accounting, ERP, and HR software vendor and one of ProActive's named integration partners. Comparable Dutch market focus, serves similar SMB/mid-market customers, and represents both partner and competitive overlap.
- Exact Software: Dutch-headquartered accounting and ERP vendor (now part of KKR-backed Exact Group) that is also a ProActive integration partner. Comparable Dutch/SMB base and overlapping financial workflow positioning.
Emerging players
- Spend Cloud (Corporate): The broader Spend Cloud brand platform used by Visma ProActive; shared product lineage with sister implementations and similar spend management offerings across European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Visma ProActive social profiles
Digital presenceVisma ProActive compliance and trust
Trust signalCompliance2 records
Visma ProActive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visma ProActive leadership team
Management profileNumber of profiles
Visma ProActive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visma ProActive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visma ProActive
What does Visma ProActive do?
Visma ProActive develops and sells Spend Cloud, a cloud-based spend management platform that combines expense management, smart payment cards (Spend Cloud Cards), purchase-to-pay automation, invoice processing, procurement, contract management, and real-time spend analytics in a single subscription product. The platform serves organizations in the Netherlands with native integrations to 40+ accounting and ERP systems.
Is Visma ProActive a public or private company?
Visma ProActive is a private company. It is classified as corporate owned and is currently operating.
When was Visma ProActive founded?
Visma ProActive was founded in 1999. It employs 51 to 100 people.
Where is Visma ProActive based?
Visma ProActive is headquartered in Haarlem, Netherlands, in the Europe region.
How does Visma ProActive make money?
One revenue line is on record: subscription Software Licensing.
Who are Visma ProActive's main competitors?
Direct peers on record are Yokoy, Rydoo, Pleo, Moss and Airbase. Broad incumbents are SAP Concur and Coupa Software. Regional players are AFAS Software and Exact Software. Spend Cloud (Corporate) is listed as an emerging player.
Does Visma ProActive have an API?
No public API is recorded for Visma ProActive.
What industry is Visma ProActive in?
Visma ProActive's product category is Spend Management Software. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 51821 and its SIC code is 7372.