Larson Law Firm

What Larson Law Firm does

Larson Law Firm, operating under the DBA Larson & Miller Law Firm, is a private plaintiff-side personal injury law firm headquartered in Springfield, Missouri. Founded in 2001 by attorney Kurt Larson, the firm represents individuals and families in Southwest Missouri who have suffered injuries or wrongful death due to negligence. Practice areas include auto and semi-truck accidents, drunk or impaired driving victims, wrongful death, slip and fall, defective products, and Complex Regional Pain Syndrome (CRPS). The firm is led by two named partners — Kurt Larson (30+ years experience) and Brad Miller (joined 2012, with product liability background and multi-district federal court admissions) — supplemented by attorney CJ Moeller, a paralegal, and an office manager. No proprietary technology platform is identified; the firm's core product is attorney-delivered legal representation spanning case evaluation, investigation, negotiation, and courtroom trial work.

The firm operates exclusively on a contingency fee basis, charging approximately 33% of any settlement or awarded damages only if the case is successful, with no upfront fees or costs to clients. Go-to-market is sales-led, anchored by free initial consultations and supported by educational content marketing through the firm's blog, community reputation built via the Safe & Sober program, and professional recognition (U.S. News Best Law Firms, Top 100 Trial Lawyers, AVVO). The firm emphasizes its trial-ready posture as leverage against insurance company settlement negotiations. Geographic footprint is limited to a single office at 3331 East Ridgeview Street, Springfield, MO 65804, serving Springfield and Southwest Missouri.

Beyond its legal practice, the firm operates the Missouri Safe & Sober program, a non-profit educational initiative founded by Kurt Larson in 2004 in partnership with the Springfield Public Schools Foundation that has reached over 1.4 million students across nearly all 50 states and currently serves 500+ Missouri schools annually. The firm has accumulated over $20 million in documented case settlements and verdicts and has received U.S. News Best Law Firms recognition (Regional Tier 1, 2024). Revenue is not publicly disclosed, and the firm has no known external investment, acquisitions, or parent company relationships.

Name

Larson Law Firm

Legal name

Larson & Miller Law Firm

Website

https://larsonlaw.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Larson Law Firm is a private Springfield, Missouri-based personal injury law firm representing negligence victims on contingency fees. Founded in 2001 by Kurt Larson, it serves Southwest Missouri with a two-attorney trial-ready practice and the Safe & Sober community program.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Auto accident representation
• Wrongful death claims
• Slip and fall cases
• Defective products litigation

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no attorney fees or expenses upfront. The firm covers investigation, development, and presentation costs. Attorneys receive a percentage (typically one-third/33%) of the settlement or awarded damages only if the case is successful. If no recovery is obtained, clients pay no attorney fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Larson & Miller Law Firm represents personal injury victims and their families in Springfield and Southwest Missouri on a contingency-fee basis. Practice areas include auto and semi-truck accidents, drunk or impaired driving victim cases, wrongful death claims, slip and fall (premises liability), defective products litigation, and CRPS (Complex Regional Pain Syndrome) injury claims. Attorneys provide free initial case evaluations, advance all investigation and case preparation costs, and are paid approximately 33% of any recovery only if the case is successful.

Product overview

Larson & Miller Law Firm offers a unified personal injury law practice with multiple specialized service modules. The core offering is personal injury legal representation, supported by distinct practice area modules including auto/semi-truck accident representation, drunk driving victim representation, wrongful death services, slip and fall legal services, defective products litigation, and CRPS legal services. The firm also operates the Missouri Safe & Sober Program as a community outreach initiative. All services operate on a contingency fee basis with free consultations, and the firm emphasizes courtroom trial experience as leverage for settlements.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Contingency-fee legal representation for personal injury victims and their families in Springfield and Southwest Missouri. The unified practice encompasses auto and semi-truck accident claims, drunk or impaired driving victim cases, wrongful death claims, slip and fall (premises liability) cases, defective products liability, and CRPS injury claims. Attorneys provide a free initial case evaluation, advance investigation and case preparation costs, and recover approximately one-third (33%) of any settlement or awarded damages only if the case is successful.

Quantifiable outcome

• Over $20 million in documented case settlements and verdicts including $9M judgment, $6M wrongful death verdict, $3.5M settlement

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Springfield Public Schools FoundationcoreOthers · 1 January 2004Safe and Sober program was founded by Kurt Larson in association with Springfield Public Schools Foundation in 2004. Originally known as Safe and Sober Prom Night, it is an educational program for middle schools and high schools that creates awareness about the dangers of drugs and alcohol and encourages teens to lead a safe and sober lifestyle. The program uses video presentations and pledge cards to reach students.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Barnes Firm: National plaintiff-side PI firm (formerly Cellino & Barnes) operating on contingency with strong trial-ready brand. Directly comparable in contingency model, practice area breadth, and trial-focused positioning, though at significantly larger scale.
• TorHoerman Law: National plaintiff-side firm handling personal injury and mass tort cases on contingency. Comparable through shared contingency fee model, multi-practice PI scope (auto, wrongful death, product liability), and emphasis on trial capability.
• Wilshire Law Firm: Contingency-fee plaintiff PI firm with comparable practice areas (auto accidents, wrongful death, slip and fall). Similar model, though larger and California-focused rather than Missouri-based.
• Langdon & Emison: Plaintiff-side personal injury firm based in Lexington, Missouri, focused on auto, trucking, and catastrophic injury cases on contingency. Directly comparable as a Missouri-based PI trial firm with similar contingency economics and trial-ready positioning.
• Bisnar Chase Personal Injury Attorneys: California-based contingency-fee PI firm with similar practice area mix (auto, defective products, wrongful death). Comparable business model, no-recovery-no-fee structure, and mid-sized firm profile.

Broad incumbents

• Morgan & Morgan: Largest plaintiff-side personal injury firm in the US with national TV-driven marketing and contingency model. Broad incumbent in the same industry; overlaps in contingency-fee PI work but operates at a far larger scale across all 50 states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/larsonlaw
• Facebookfacebook.com/LarsonLawFirm
• LinkedInlinkedin.com/company/larson-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larson Law Firm