LMT GROUP
LMT GROUP (Axess) SA is a Cameroonian value-added telecom and CRM provider serving 500+ enterprises, governments and SMBs across Central Africa with omnichannel voice, SMS, WhatsApp, email, USSD and mobile-money platforms built on proprietary DINOMI, CRM CARE and FunPay products.
- Company typePrivate
- Founded2003
- HeadquartersDouala, Cameroon
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What LMT GROUP does
LMT GROUP (legally LMT GROUP (Axess) SA) is a Cameroonian provider of value-added telecommunications and customer relationship management (CRM) services, headquartered in Yaoundé with regional offices in Douala and Bafoussam. Founded in 2003, the company serves more than 500 enterprise, government and SMB clients across Central Africa, delivering an integrated omnichannel communications platform that spans voice, SMS, WhatsApp, email, social media, USSD and live chat. Its branded proprietary products include the DINOMI CALL CENTER infrastructure, the CRM Omnicanal CARE customer experience platform, the FunPay multi-operator merchant payment terminal, and a Bulk SMS engine that delivers more than 20 million messages per month at a stated 98% deliverability rate and under 10 seconds average delivery time.
The underlying technology is a cloud-based omnichannel platform with multiple integration protocols (SMPP, HTTPS, API, FTP) connecting to Cameroon's full mobile network footprint (CAMTEL, MTN, Orange, Nextell), backed by 300+ extensible contact center positions staffed by 400+ multilingual permanent and temporary teleoperators. LMT GROUP monetizes through a mix of usage-based bulk SMS pricing (tiered from 18 FCFA down to under 15 FCFA per SMS at 5,000+ volume), recurring subscriptions for cloud call center, CRM Omnicanal CARE and emailing platforms, transaction fees on FunPay mobile-money payments, per-conversation WhatsApp Business API billing in line with Meta's policy, telemarketing professional services, and setup/service fees for USSD codes and special numbers. Go-to-market is hybrid: a direct sales team pursues enterprise and government contracts with complex requirements, while SMB and mid-market customers onboard through a self-service web portal. Named clients include the Government of Cameroon (4th General Census infrastructure), Orange Cameroon, MTN Cameroon, ECOBANK, BGFI Bank, BICEC, CCA Bank, CBC Bank, SGBC, Nestlé, UNICEF, and ENEO, spanning banking, telecommunications, FMCG, utilities and international NGO verticals.
LMT GROUP firmographics
Firmographics- Name
- LMT GROUP
- Legal name
- LMT GROUP (Axess) SA
- Website
- https://lmtgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LMT GROUP (Axess) SA is a Cameroonian value-added telecom and CRM provider serving 500+ enterprises, governments and SMBs across Central Africa with omnichannel voice, SMS, WhatsApp, email, USSD and mobile-money platforms built on proprietary DINOMI, CRM CARE and FunPay products.
- Ownership category
- akta.pro rank
LMT GROUP industry classification
Industry- Product category
- Omnichannel Customer Relationship Management Software
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385), Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- General Customer Service & Contact Center Operations (BPAAAAAA)
- akta.pro secondary industries
- General Customer Service (Order/Account/Inquiries) (BPAAABAA), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where LMT GROUP is headquartered
LocationHeadquarters
- HQ city
- Douala
- HQ country
- Cameroon
- HQ region
- Africa
Offices3 records
Markets served
LMT GROUP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bulk SMS Services: Usage-based SMS sending services with tiered pricing based on volume. Customers pay per SMS sent with pricing decreasing at higher volumes (18 FCFA for 1,000 SMS down to <15 FCFA for 5,000+ SMS).
- Contact Center Outsourcing: Managed contact center services with 300+ positions and 400+ operators. Revenue generated through service contracts, typically subscription or per-interaction fees.
- Cloud Call Center Solutions: Cloud-based call center platform provided as a service with configuration, hosting, and ongoing support.
- CRM CARE Platform: CRM platform licensing and implementation services with integration to existing systems.
- Merchant Payment Solutions (FunPay): Payment processing through mobile money operators with transaction fees for merchants.
- Telemarketing Services: Outbound telemarketing campaigns for lead generation, qualification, appointment setting, and sales conversion.
- WhatsApp Business API: WhatsApp Business API integration and message template services with per-conversation billing per Meta's official policy.
- Email Marketing Platform: Email marketing platform with strategy, automation, and analytics services.
- USSD Codes and Special Numbers: USSD short codes and premium rate special numbers with setup fees and ongoing service charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Starter Pack: 1-1,000 SMS at 18 FCFA per SMS |
| Usage-based | Pay-as-you-go | Classic Bulk SMS: 1,001-2,000 SMS at 17 FCFA per SMS |
| Usage-based | Pay-as-you-go | Premium Pack: 2,001-5,000 SMS at 15 FCFA per SMS |
| Usage-based | Pay-as-you-go | Enterprise: 5,000+ SMS at <15 FCFA per SMS |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
LMT GROUP product offering
Product offeringCore offering
LMT GROUP provides an omnichannel customer relationship management and telecommunications value-added services platform for enterprises, government, and SMB customers in Central Africa. Its core product is the CRM Omnicanal CARE platform, which unifies voice, WhatsApp, SMS, email, social media, and live chat interactions with intelligent routing and a 360-degree customer view. This is complemented by bulk SMS messaging, cloud and on-premise call center infrastructure (DINOMI Call Center), WhatsApp Business API, USSD short codes, special numbering, an email marketing platform, FunPay multi-operator mobile money acceptance, and managed telemarketing services delivered by 400+ multilingual teleoperators.
Product overview
LMT GROUP is a unified customer relationship management (CRM) and communications platform for African enterprises. The core offering centers on the CRM Omnicanal CARE platform, which integrates voice, WhatsApp, SMS, email, and social media channels in a single interface. This core platform is complemented by specialized communication modules: Bulk SMS for mass messaging, the omnichannel Contact Center for multi-channel customer interactions, Cloud Call Center and DINOMI CALL CENTER for voice operations, WhatsApp Business API for messaging automation, Email Marketing platform, USSD Codes for mobile services without internet, Special Numbers for business lines, FunPay for multi-operator mobile payments, and Telemarketing services. Together, these products form an integrated customer experience ecosystem designed for the African market.
Differentiator
Problem solved
Functional benefit
Brands
- FunPay: Multi-operator mobile payment merchant solution enabling businesses to accept payments via Orange Money, MTN Mobile Money and other mobile payment methods.
- DINOMI CALL CENTER
- CRM Omnicanal CARE
- LMT IoT
Products and services
- Bulk SMS Mass SMS messaging service for enterprises and SMBs enabling transactional, marketing, and informational SMS with personalized sender IDs, real-time delivery supervision, and integration via SMPP, HTTPS, API, and FTP protocols.
- Omnichannel Contact Center Managed omnichannel contact center service with 300+ positions managing inbound and outbound calls, WhatsApp, SMS, email, and social media interactions from a unified platform with intelligent routing, CRM integration, and real-time reporting.
- Cloud Call Center Cloud-based call center platform that enables agents to manage inbound and outbound calls from any internet-connected location, with advanced tools to improve customer experience and agent productivity.
- DINOMI Call Center LMT GROUP's proprietary professional call center infrastructure solution that combines advanced technology, optimized processes, trained and supervised agents, and data-driven management to deliver customer acquisition, retention, and omnichannel support.
- CRM Omnicanal CARE Omnichannel CRM platform centralizing all customer interactions across voice, WhatsApp, SMS, email, social media, and live chat in a single interface, with 360-degree customer view, intelligent routing, workflow automation, and API integration to ERP and e-commerce platforms.
- FunPay (Merchant Payment) Multi-operator merchant payment terminal that accepts Orange Money, MTN Mobile Money, EUM, and YUP through a single interface, enabling merchants to manage and track all mobile payment transactions in real time.
- WhatsApp Business API Official WhatsApp Business API integration enabling enterprises to manage thousands of conversations, automate responses, integrate business tools, and deliver customer service, money transfer, micro-insurance, marketing, and invoice notifications via verified business accounts.
- Email Marketing Platform (Plateforme Emailing) Email marketing platform with advanced segmentation, intelligent automation workflows, dynamic personalization, high deliverability via DNS and domain authentication, real-time reporting, and CRM integration for acquisition, retention, and reactivation campaigns.
- Special Numbers (Numéros Spéciaux) Special number service offering green numbers (toll-free), premium rate numbers (revenue-generating), and memorable short numbers with intelligent routing, detailed reporting, and regulatory compliance for marketing, customer service, and monetization use cases.
- USSD Codes (Codes USSD) USSD short code solution (#XXX#) enabling mobile services without internet connectivity, supporting consultation, subscription and registration, mobile payments, and self-service customer care for markets with limited smartphone penetration.
- Telemarketing Services Outbound and inbound telemarketing service that transforms prospects into qualified opportunities through lead qualification, appointment setting, nurturing, real-time KPI reporting, and optimized scripts for B2B and B2C markets.
Quantifiable outcome
- SMS deliverability rate of 98%
- +5 more outcomes
Companies that use LMT GROUP
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
LMT GROUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
LMT GROUP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BangocoreDirect carrier billing partnership where LMT migrated its existing DCB service for Google Play to Bango's platform to improve performance and scalability. LMT had offered DCB on Google Play since 2017 and is moving to Bango for enhanced capabilities.
- Mobile Operators (Orange Money, MTN Mobile Money)corePartnership with major mobile operators to provide multi-operator payment solutions (FunPay) and SMS termination across all local networks (CAMTEL, MTN, Orange, Nextell).
Scale indicators11 records
Recent moves5 records
Expansion highlights7 records
LMT GROUP competitors and assessment
Company assessmentBroad incumbents
- Twilio: Global cloud communications platform offering programmable SMS, voice, WhatsApp, email, and contact center APIs. Comparable as a CPaaS/messaging platform serving enterprise developers, though Twilio is a global technology provider rather than a regional BPO operator like LMT.
- Webhelp (now Concentrix): Global customer experience and BPO company (now part of Concentrix) with operations across multiple African markets. Comparable as a large-scale multilingual contact center operator serving enterprise clients with omnichannel capabilities.
- Concentrix: Global customer experience and BPO provider with presence across multiple African markets offering voice, digital, and analytics services to enterprise clients. Comparable in omnichannel contact center operations and enterprise CRM delivery, though at much larger global scale than LMT.
- Teleperformance: Global leader in outsourced customer experience management with significant African operations (notably Egypt, Morocco, South Africa, Madagascar). Comparable as a large-scale omnichannel contact center BPO serving enterprise and government clients, though Teleperformance operates globally while LMT is regionally focused in Central Africa.
- Foundever (formerly Sitel/Sykes): Global CX/BPO provider with CX, digital marketing, and trust & safety services. Comparable as a large-scale multilingual contact center operator serving enterprise clients with omnichannel capabilities, though operating at significantly larger scale than LMT.
Others
- MTN Group: Africa's largest mobile network operator with dominant presence across West and Central Africa including Cameroon. Both a customer (MTN Cameroon uses LMT's CRM/contact center) and a strategic partner (MoMo mobile money powers FunPay). Comparable as a telecom ecosystem player, though MTN is a network operator rather than a value-added services provider.
- Orange Middle East and Africa: Orange's African subsidiary operating mobile networks across Cameroon, Senegal, and other francophone African markets. Both a customer (Orange Cameroon) and a mobile money partner (Orange Money via FunPay). Comparable as a telecom operator, though Orange is a network owner and LMT is a value-added reseller/SI.
Direct peers
- Africa's Talking: Pan-African communications platform provider offering SMS, USSD, voice, payments, and airtime APIs across multiple African countries. Directly comparable as an African SMS/USSD/messaging platform serving developers and enterprises, with overlapping Bulk SMS and mobile money functionality versus LMT's offerings.
- Infobip: Global cloud communications platform with strong presence in Africa, offering SMS, WhatsApp Business API, email, voice, and CPaaS solutions. Comparable as a messaging and omnichannel platform provider; Infobip is a direct competitor in the SMS/WhatsApp/CPaaS layer that LMT also targets.
- iSON Group: Pan-African customer experience and BPO company headquartered in Dubai with strong presence in Nigeria, Kenya, Ghana, and other African markets. Closely comparable as an Africa-focused multilingual contact center and CRM service provider serving telcos, banks, and government clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LMT GROUP social profiles
Digital presenceLMT GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
LMT GROUP leadership team
Management profileNumber of profiles
Profiles6 records
LMT GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LMT GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LMT GROUP
What does LMT GROUP do?
LMT GROUP provides an omnichannel customer relationship management and telecommunications value-added services platform for enterprises, government, and SMB customers in Central Africa. Its core product is the CRM Omnicanal CARE platform, which unifies voice, WhatsApp, SMS, email, social media, and live chat interactions with intelligent routing and a 360-degree customer view. This is complemented by bulk SMS messaging, cloud and on-premise call center infrastructure (DINOMI Call Center), WhatsApp Business API, USSD short codes, special numbering, an email marketing platform, FunPay multi-operator mobile money acceptance, and managed telemarketing services delivered by 400+ multilingual teleoperators.
Is LMT GROUP a public or private company?
LMT GROUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LMT GROUP founded?
LMT GROUP was founded in 2003. It employs 251 to 500 people.
Where is LMT GROUP based?
LMT GROUP is headquartered in Douala, Cameroon, in the Africa region.
How does LMT GROUP make money?
Nine revenue lines are on record. Bulk SMS Services are the primary driver. The others are contact Center Outsourcing, cloud Call Center Solutions, CRM CARE Platform, merchant Payment Solutions (FunPay), telemarketing Services, whatsApp Business API, email Marketing Platform and USSD Codes and Special Numbers.
Who are LMT GROUP's main competitors?
Broad incumbents on record are Twilio, Webhelp (now Concentrix), Concentrix, Teleperformance and Foundever (formerly Sitel/Sykes). Others are MTN Group and Orange Middle East and Africa. Direct peers are Africa's Talking, Infobip and iSON Group.
Does LMT GROUP have an API?
Yes. LMT GROUP provides API access across multiple services. The SMS Bulk service offers integration via SMPP, HTTPS, API, and FTP protocols. The USSD solution includes complete API integration for connection to CRM, payment solutions, customer databases, and business systems. The CRM Omnicanal CARE offers API integration for connection with ERP, e-commerce platforms, and marketing tools. The WhatsApp Business API enables integration with CRM, contact center, and payment systems. The Email platform provides CRM integration for a 360-degree customer view. No specific API documentation URL, authentication method, rate limits, or SDK details are publicly available.
What industry is LMT GROUP in?
LMT GROUP's product category is Omnichannel Customer Relationship Management Software. Its primary akta.pro industry code is BPAAAAAA, General Customer Service & Contact Center Operations, with a secondary code of BPAAABAA, General Customer Service (Order/Account/Inquiries). Its NAICS code is 56142 and its SIC code is 4899.