What Schermer does

Schermer is a Minneapolis-headquartered, privately held B2B marketing agency founded in 1997 by Chris Schermer, who remains President and owner. The firm operates with a ~30-person specialized team organized around three integrated service pillars: Growth Strategies (brand strategy, GTM planning, positioning, market research), Growth Marketing (campaign execution, demand generation, content, ABM, analytics), and Growth Enablement (sales enablement, channel/partner programs, training). Its distinctive niche is B2B-for-B2C marketing — helping consumer companies launch and lead B2B divisions, formalized as the 'SCHERMER For Business' practice in 2022-2023 and supported by a proprietary 'How to Build a For Business Brand' methodology. The firm's go-to-market is enterprise field sales, led by the founder and supported by thought leadership, awards recognition, and referrals; distribution is augmented through MAGNET, a global network of 40+ independent agencies providing multinational reach.

Schermer's client base is enterprise-only and spans more than a dozen industries, with named relationships including SAP, Cargill, Best Buy Ads, Red Wing for Business, Thomson Reuters, Pearson, Mayo Clinic Laboratories, ADP, Honeywell, U.S. Bank, Wells Fargo, Logitech, 3M Medical, Zillow, BlueCross BlueShield MN, CH Robinson, Star Tribune, EarthDaily, and Quantinuum. The firm reports a 100% core client retention rate and has delivered documented outcomes such as 34% YoY demand-gen program growth and 74% of targeted ABM accounts increasing revenue for Red Wing for Business, 133% of traffic goals and 115% of MQL goals for Thomson Reuters Westlaw Edge, 4x ROAS for Mayo Clinic Laboratories, and a +500% conversion rate lift for U.S. Bank. Core technology relies on third-party platforms: Salesforce Marketing Cloud Intelligence (under the ImpactDrive Analytics offering), marketing automation and CRM systems, and Midjourney for creative concept exploration.

Commercially, Schermer generates revenue through project-based engagements and ongoing retainer relationships with large enterprise clients; pricing is quote-based and not publicly disclosed. The firm has won seven ANA B2 Awards since 2015 (including 2025 Gold as Small B2B Agency of the Year), a 2025 Stevies American Business Awards Agency of the Year, and has appeared on the Chief Marketer Top 25 B2B Brand Engagement list continuously since 2020. The firm is debt-free and founder-owned with no disclosed external investment, parent company, or subsidiaries.

Name

Schermer

Legal name

SCHERMER INC

Website

https://schermer.co

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Schermer is a 30-person, Minneapolis-based B2B marketing agency founded in 1997 that provides brand strategy, demand generation, content, ABM, and sales enablement services to enterprise clients, with a specialized niche in helping consumer companies launch and lead B2B divisions.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing agency
• Brand strategy services
• Demand generation
• Account-based marketing
• Sales enablement

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: Full-service B2B marketing agency providing strategy, branding, demand generation, content marketing, and sales enablement services to enterprise clients. Revenue is generated through project-based engagements and ongoing retainer relationships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SCHERMER is a B2B marketing agency offering three integrated service pillars: Growth Strategies (market research, brand strategy, GTM and launch planning), Growth Marketing (campaign planning, content development, demand/lead generation programs, and analytics), and Growth Enablement (sales/partner enablement, playbooks, channel programs). They additionally operate a specialized 'For Business' practice helping B2C brands launch, lead, and grow B2B divisions.

Product overview

SCHERMER is a B2B marketing agency offering three integrated service pillars: Growth Strategies (market research, brand strategy, GTM planning), Growth Marketing (campaigns, demand generation, content, analytics), and Growth Enablement (sales enablement, training, partner programs). Their specialized 'For Business' practice helps B2C brands launch and lead B2B divisions. The agency does not offer a software platform or product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategies

Quantifiable outcome

• 56% AGI growth in 2024
• +7 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MAGNET (Marketing and Advertising Global Network)coreStrategic or Co-development PartnerSCHERMER is a member of MAGNET, an alliance of 40+ independent agencies worldwide. This partnership provides expanded expertise and regional support for global clients, with access to 3,500 employees and $300M in collective revenue.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kuno Creative: B2B inbound marketing and brand-to-demand agency for industrial, manufacturing, and tech clients. Directly comparable as an agency offering strategy, content, and demand gen for B2B brands of similar size and vertical mix.
• PAN Communications: B2B tech and healthcare PR/integrated marketing agency with a strong ABM and content practice. Comparable to Schermer as an integrated B2B agency serving enterprise technology, healthcare, and industrial clients.
• ANNUITAS: B2B demand generation agency focused on enterprise lead nurturing, ABM, and marketing operations. Comparable as a specialist B2B agency with a similar mix of strategy and demand-gen services for enterprise clients.
• Godfrey: B2B-focused creative agency (now part of Dentsu Creative) that builds brand-to-demand programs for industrial, tech, and healthcare clients. Directly comparable in offering B2B brand strategy, content, and demand gen to enterprise marketers.
• The Marketing Practice: B2B marketing agency delivering demand generation, ABM, and content strategy for enterprise technology clients. Direct peer in size, scope, and target buyer (enterprise B2B marketing leaders).
• TopRank Marketing: B2B marketing agency specializing in content, SEO, and influencer marketing for enterprise tech and industrial clients. Comparable as a similarly sized, content-led B2B agency with a similar target buyer.
• Stein IAS: Long-standing B2B creative and content agency known for category-defining B2B campaigns. Comparable to Schermer as a similarly sized, award-winning B2B specialist serving enterprise clients with brand-to-demand programs.
• Walker Sands: B2B marketing and PR agency serving technology, professional services, and industrial clients with integrated brand, demand, and communications programs. Direct peer in offering integrated B2B marketing services to enterprise clients.
• Velocity Partners: B2B content marketing and digital agency serving technology and industrial clients. Comparable in offering integrated content, demand generation, and ABM services to mid-market and enterprise B2B brands.

Emerging players

• Oktopost: B2B social media management and employee advocacy platform used by enterprise marketing teams. Comparable as a B2B-marketing-focused tool that overlaps with Schermer's social, content, and employee activation offerings from a software rather than services angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Schermer.Minneapolis
• LinkedInlinkedin.com/company/schermer
• Instagraminstagram.com/schermerb2b
• Xx.com/schermer_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schermer