Austin Sports Center

What Austin Sports Center does

Austin Sports Center is a private recreational sports facility operator headquartered in Austin, Texas, founded in 2002 and operated by the Junior Volleyball Association of Austin. The company operates three facilities in the Austin metropolitan area: ASC Central (a ~20,000 sq ft indoor venue in central Austin with volleyball, basketball, and futsal courts plus a 5,000 sq ft fitness center), ASC Cedar Park (a 20,000 sq ft indoor facility expanded in 2023 with an 8,900 sq ft Annex, totaling ~28,900 sq ft and supporting four volleyball courts plus two in the Annex), and the ASC Sand Complex (an outdoor 17,900 sq ft beach volleyball venue). Combined indoor/outdoor court footprint exceeds 57,900 sq ft.

The company's product set centers on usage-based court rentals (hourly rates ranging $20-$150 depending on facility, court type, and time), full-facility rentals for tournaments, trade shows, and private events ($340-$400/hr), concessions, fitness center access, youth sports programming, and tournament hosting. Austin Sports Center organizes multiple national and regional volleyball tournaments annually, including the adidas Lone Star Classic (a USAV-sanctioned National Qualifier), Tour of Texas (Dallas, Houston, College Station), Southwest Boys Classic, ATX Showcase, First Point Collegiate Challenge, and Lone Star Regionals (Round Rock, Houston), reaching athletes in at least six U.S. cities. Technology is third-party SaaS rather than proprietary: the RECTIME booking platform (powered by LeagueApps) handles self-serve online reservations, Advanced Event Systems (AES) manages tournament registration and payments, BallerTV broadcasts tournament matches, and Threshold360 supplies 360-degree virtual tours of each facility.

Revenue is generated across five streams: court rental fees (usage-based), full-facility rentals (usage-based), tournament operations (registration, spectator fees, and sponsorship), concessions (hardware sales), and fitness center access (subscription/recurring). Pricing is quote-based or listed-per-tier, with no publicly disclosed ARR or revenue. Go-to-market is a hybrid of self-serve online booking for individual renters, direct sales for enterprise/full-facility bookings, and event-driven acquisition through major tournament brands and sponsor ecosystems (notably adidas). The primary customer base comprises youth and adult volleyball clubs, basketball/futsal players, private event organizers, corporate and community organizations, and combat-sport/fitness organizations. The company has accumulated 300,000+ visitors since opening and maintains five named B2B tenant relationships (Volleyball Austin, Helix Elite Performance, Fairy Tale Threads, ACES, Sports Kind).

Name

Austin Sports Center

Legal name

Junior Volleyball Association of Austin

Website

https://austinsportscenter.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Austin Sports Center is a private Austin, Texas operator of three multi-sport facilities offering volleyball, basketball, futsal, and sand court rentals, tournament hosting, concessions, and fitness access, serving youth sports clubs, tournament teams, and event organizers.

Ownership category

akta.pro rank

Product category

Sports Facility & Event Rental Services

NAICS

Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Athletics Facilities & Venue Management (EDALAIAL)

Keywords

• Sports facility rentals
• Volleyball court rental
• Basketball court rental
• Tournament hosting
• Recreation center services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Court Rental Fees: Hourly rental fees for basketball, volleyball, futsal courts and other sports spaces. Rates vary by facility, court type (practice vs competition), and time/day.
2. Full Facility Rentals: Multi-day or long-term rentals of entire facilities for large events, tournaments, trade shows, and private events.
3. Tournament Operations: Revenue from tournament registration fees, spectator entry fees, and event organization. Major tournaments include adidas Lone Star Classic, Southwest Boys Classic, ATX Showcase.
4. Concessions: Food and beverage sales through concession stands at all three facilities.
5. Fitness Center Access: Access to equipped weight rooms and fitness facilities at Cedar Park (3,000 sq ft) and Central (5,000 sq ft with turf and indoor track).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Austin Sports Center rents indoor and outdoor sports courts (volleyball, basketball, futsal, and other sports) by the hour at three Austin-area facilities and hosts USAV-sanctioned volleyball tournaments. Beyond court rentals, the company provides full-facility event venue rentals, youth sports programs and private lessons, fitness center access, and food and beverage concessions.

Product overview

Austin Sports Center operates a multi-facility sports complex offering court rentals and sports programming across three locations in the Austin metro area. The portfolio consists of two indoor facilities (ASC Central in downtown Austin and ASC Cedar Park in Cedar Park) plus one outdoor beach volleyball complex (ASC Sand). Each facility offers customizable court rentals for volleyball, basketball, futsal, and other sports, with supporting amenities including fitness centers, spectator areas, and concession stands. The company also organizes and hosts major volleyball tournaments including the adidas Lone Star Classic, Tour of Texas, ATX Showcase, and regional events. Services include youth sports programs, private lessons, and event venue rentals for parties and gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• ASC Central Indoor sports facility in Central Austin with two 10,000 sq ft open spaces accommodating 4 competition or 6 practice volleyball courts or 4 basketball/futsal courts, mezzanine spectator space, concession stand, conference room (capacity 20), and a separate 5,000 sq ft fitness center with performance turf. Available to rent for sports, events, and fitness use.
• ASC Cedar Park Indoor sports facility in Cedar Park featuring 20,000 sq ft of open space for 4 competition volleyball courts or 3 basketball/futsal courts, plus the 2023 Annex adding 8,900 sq ft with two more volleyball courts. Includes 4,000 sq ft mezzanine spectator area, concession stand, conference room (capacity 30), 3,000 sq ft fitness rooms, and 140+ parking spots.
• ASC Sand Complex Outdoor beach volleyball facility with a 17,900 sq ft sand pit (179ft x 100ft) accommodating 4 competition volleyball courts. Includes a 2,400 sq ft building with 1,800 sq ft covered patio, full-service concession stand, air-conditioned restrooms, nighttime lighting until 10pm, and 1,200 sq ft of shade structures with misting.
• Court Rentals Hourly rental of basketball, volleyball, futsal, and other sports courts at all three ASC facilities. Single-court rates range from $60-$150/hour at indoor Cedar Park/Central and $20-$50/hour at the Sand Complex. Full-facility hourly rentals also available ($340-$400/hour at Cedar Park).
• Sports Programs Youth sports programming including seasonal programs, basketball instruction, and summer All Sports Camps, plus private lessons for various sports offered at Austin Sports Center facilities.
• Facility Space Rentals for Events Event venue rentals for birthday parties, quinceañeras, bar/bat mitzvahs, receptions, graduation parties, reunions, consignment sales, trade shows, lock-ins, and team building events. Includes use of concession stand and on-site amenities.
• adidas Lone Star Classic USA Volleyball sanctioned National Qualifier tournament held annually, featuring Open, USA, Liberty, and American divisions with qualifying bids to USAV GJNC. Includes 18s and National Qualifier competitions across multiple venues.
• Tour of Texas Multi-city volleyball tournament held in January and February featuring venues in Dallas, Houston, and College Station.
• ATX Showcase Regional volleyball showcase tournament held in Austin, typically in February.
• First Point Collegiate Challenge Collegiate volleyball challenge event typically held in January at venues including Anaheim.
• Southwest Boys Classic National Qualifier for boys volleyball held in Anaheim.
• Lone Star Regionals Regional volleyball tournament held in April and May at venues in Round Rock and Houston.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Helix Elite PerformanceminorOthersStrength training organization operating as tenant at ASC Cedar Park location. Contact: [email protected], 512-692-2603.
• Fairy Tale ThreadsminorOthersConsignment sales business operating as tenant at ASC facilities. Contact: [email protected], 512-850-3280.
• Volleyball AustinminorOthersYouth volleyball organization operating as tenant at ASC facilities. Contact: [email protected], 512-298-2237.
• Austin Crew and Everything Social (ACES)minorOthersSocial sports league utilizing ASC Sand Complex for events. Contact: [email protected], 512-850-3280.
• Sports KindminorOthersYouth sports organization using ASC facilities. Contact: [email protected], 512-537-1000.
• BallerTVcoreTechnology or IntegrationLive streaming partner for tournament coverage. All major ASC tournaments (Lone Star Classic, Southwest Boys Classic, Tour of Texas) are broadcast on BallerTV platform.
• adidascoreGTM or Marketing PartnerTitle sponsor for adidas Lone Star Classic volleyball tournament. Brand visibility through tournament naming rights, banners, and merchandise.
• Advanced Event Systems (AES)coreTechnology or IntegrationTournament registration and management platform. AES handles club/team registration, payment processing, and results for ASC tournaments.
• Round Rock Sports CenterminorOthersVenue partner for Lone Star Classic 18s tournament located in Round Rock, TX.
• University AthleteminorGTM or Marketing PartnerCollege recruiting platform featured at ASC tournaments. Platform evaluates 130,000 athletes with 1.5 million evaluations by college coaches annually.
• St. Edward's UniversityminorOthersOverflow parking partner for ASC Central. University parking garage located two blocks away with paid parking options for ASC visitors.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Academy Sports + Outdoors: Sporting goods retailer that sponsors youth sports tournaments and serves the same athlete and family demographic that Austin Sports Center markets to.
• Sports Illustrated Play (SportsEngine): Tournament registration, league management and sports technology platform serving the same volleyball and youth sports ecosystem; competes with AES (Advanced Event Systems) that ASC currently uses for tournament operations.

Direct peers

• Round Rock Sports Center: Same Austin-metro geographic market with a comparable multi-sport indoor rental model; explicitly named as a venue partner for ASC's Lone Star Classic 18s tournament, indicating direct service overlap.
• Big House Volleyball: Texas-based volleyball-focused facility operator offering court rentals, club programs and tournament hosting with a similar youth club and tournament customer model to Austin Sports Center.
• V-Town Volleyball: Houston-area volleyball club and facility offering court rentals, training and tournaments; serves the same volleyball market with a comparable multi-court venue business model in a neighboring Texas market.
• Players Indoor Sports: San Antonio indoor sports complex with volleyball, basketball and futsal court rentals plus tournament hosting; directly comparable multi-sport indoor facility model in a nearby Texas metro.

Broad incumbents

• Life Time (Life Time Fitness): National athletic club operator with broad multi-sport facilities, fitness centers, programming and event rentals overlapping ASC's rental + fitness + programming stack, though at a much larger scale.
• YMCA of Austin: Local multi-facility nonprofit offering court and gym rentals, youth sports programs, fitness and event spaces within the same Austin metro market as Austin Sports Center.
• Gold's Gym: National fitness club chain with a comparable fitness + membership + programming model in the Austin market; overlaps with ASC's fitness center and recreation offering though focused on general fitness rather than court sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AustinSPCenter
• Facebookfacebook.com/austinsportscenter
• LinkedInlinkedin.com/company/junior-volleyball-association-of-austin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Sports Center