Advanced Event Systems

What Advanced Event Systems does

Advanced Event Systems (AES) is the volleyball-focused sub-brand of SportsEngine, a youth sports management software platform owned by NBC Sports Next, a division of Versant Media. AES provides online registration, automated scheduling, real-time results tracking, and integrated hotel reservation management for volleyball tournaments, clubs, and competitions. It operates alongside four sibling products — SportsEngine HQ (clubs, teams, leagues), Motion (class-based businesses and swimming, formerly GoMotion and TeamUnify), Play (livestreaming and video), and Tourney (automated brackets, formerly Tourney Machine) — under a unified ecosystem that allows cross-product data sharing and a single sign-on experience for member organizations.

The underlying technology is a cloud-based sports management platform with an API hub (dev.sportsengine.com) supporting third-party integrations including QuickBooks for accounting, SquadLocker for team apparel stores, FlipGive for fundraising, AmazonSmile for charitable contributions, and Pixellot for AI-powered automated video capture at venues. The platform also offers native mobile applications on iOS and Android. Revenue is generated primarily through transaction-based fees: a $295 one-time setup fee followed by a 1% technology fee plus 2.9% + $0.30 per transaction, with no monthly subscription in the disclosed pricing model.

SportsEngine powers over 45,000 youth sports organizations across the United States and Canada, with strategic partnerships anchoring its position with national governing bodies including USA Volleyball, USA Swimming, USA Hockey, and USASF (United States All Star Federation). The go-to-market is sales-led with self-service sign-up options and demo request forms distributed through the SportsEngine website and content marketing channels. Customer segments are primarily SMB volleyball clubs, tournament operators, and individual competitions rather than large enterprise accounts, making the business a distributed-volume, low-concentration revenue model within the broader SportsEngine portfolio.

Name

Advanced Event Systems

Legal name

SportsEngine, LLC

Website

https://sportsengine.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Event Systems (SportsEngine AES) is the volleyball event management sub-brand of SportsEngine, providing online registration, scheduling, results, and hotel reservations to volleyball clubs, tournaments, and competitions as part of the NBC Sports Next-owned youth sports platform.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

NAICS

Spectator Sports (71121), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

Keywords

• Volleyball event management
• Sports tournament software
• Online registration platform
• Youth sports management
• Tournament bracket software

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Usage-based model with transaction fees on payments processed through the platform. After $295 setup fee, customers pay 1% technology fee plus 2.9% + $0.30 per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advanced Event Systems (SportsEngine AES) provides cloud-based volleyball event and tournament management software for clubs, tournament operators, and national governing bodies. The platform delivers online registration, automated scheduling, real-time results posting, and integrated hotel reservation management for volleyball competitions. AES operates as the volleyball-focused product within the broader SportsEngine youth sports technology ecosystem.

Product overview

SportsEngine is a comprehensive youth sports technology platform consisting of five integrated products. SportsEngine HQ serves as the core management platform for clubs, teams, and leagues with features for scheduling, registration, payments, and financial reporting. SportsEngine Motion (formerly GoMotion and TeamUnify) handles class-based businesses and swimming organizations with specialized tools for class management, attendance tracking, and member communications. SportsEngine Play provides livestreaming and video services including live event streaming, on-demand video, and athlete highlight creation. SportsEngine Tourney (formerly Tourney Machine) manages tournament brackets and scheduling. SportsEngine AES is a specialized platform for volleyball competitions with online registration, scheduling, results, and hotel reservation features. The platform serves over 45,000 organizations and integrates with QuickBooks for financial management, SquadLocker for apparel, and Pixellot for AI-powered video capture.

Differentiator

Problem solved

Functional benefit

Brands

• SportsEngine AES: Volleyball competitions and events management platform with online registration, schedules, results, and hotel reservations.
• SportsEngine HQ
• SportsEngine Motion
• SportsEngine Play
• SportsEngine Tourney

Products and services

• SportsEngine AES (Advanced Event Systems) Volleyball event and tournament management platform providing online registration, schedules and results, and hotel reservation management for volleyball competitions. Designed for volleyball tournament operators, clubs, and associations.

Quantifiable outcome

• Platform powers 45,000+ youth sports organizations

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USA SwimmingcoreStrategic or Co-development PartnerLong-term partnership announced for swimming organization management. SportsEngine Motion (formerly TeamUnify) serves as the platform for USA Swimming member clubs.
• USA VolleyballcoreStrategic or Co-development PartnerNational governing body partnership for volleyball event management and registration.
• USA HockeycoreStrategic or Co-development PartnerPartnership with national hockey governing body for member organization management.
• USASF (United States All Star Federation)coreStrategic or Co-development PartnerPartnership with cheerleading and all star federation for event management.
• Soccer ShotscoreStrategic or Co-development PartnerPartnership with national youth soccer program for franchise management.
• Curve SportsminorStrategic or Co-development PartnerPartnership with Curve Sports for gymnastics and sports facility management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bonzi: Bonzi offers sports league and tournament management software including registration and scheduling. It is a smaller direct competitor in the sports event management SaaS category.
• PlayMetrics: PlayMetrics is a club management platform for youth soccer clubs. It is an emerging horizontal specialist serving the same SMB youth sports organization buyer as AES.
• Jersey Watch: Jersey Watch provides website design and registration tools for youth sports leagues. While narrower in scope than AES, it overlaps in youth sports club registration and tournament organizer workflows.

Direct peers

• Stack Sports: Stack Sports provides a suite of youth sports technology products (Sports Illustrated Play, KidSport, etc.) covering registration, websites, and video. It is a horizontal competitor targeting the same SMB sports organization segment as AES.
• LeagueApps: LeagueApps is a sports league and tournament management platform serving youth and adult sports organizations with registration, scheduling, and payments. It directly competes with AES in volleyball and other youth sports verticals.
• TeamSnap: TeamSnap provides team management, registration, and scheduling software for youth sports clubs and leagues. It is the most established horizontal competitor to AES in the youth sports management SaaS market.
• SportsSignup: SportsSignup offers online sports registration and league management software for youth sports organizations. It is a direct competitor to AES in tournament and league registration workflows.

Others

• Pixellot: Pixellot is an AI-powered automated sports video production platform that has integrated with SportsEngine Play. It is an enabling technology partner rather than a direct competitor, but represents the strategic AI/video trajectory AES is pursuing.

Broad incumbents

• MaxPreps: MaxPreps is a high school sports statistics and media platform. It overlaps with AES through SportsEngine Play's video and content distribution features for youth sports events.
• Active Network: Active Network offers a broad suite of activity and event registration software (formerly ACTIVE Sports) for leagues, tournaments, and youth organizations. It competes with AES in volleyball tournament registration at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aes_tournaments
• YouTubeyoutube.com/@SportsEngine
• Facebookfacebook.com/AESEvents
• LinkedInlinkedin.com/company/advanced-event-systems
• Instagraminstagram.com/sportsengine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Event Systems