RaceFacer
RaceFacer is a Sofia, Bulgaria-based SaaS company that provides go-karting centers with cloud-based timing, POS, booking, and CRM software, alongside a free karting social network used by 15+ million drivers across 65+ countries.
- Company typePrivate
- Founded2014
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RaceFacer does
RaceFacer (legally FaceRacer Ltd.) is a Sofia, Bulgaria-based private software company founded in 2014 that operates a two-sided platform for the karting industry. On the consumer side, it runs a free karting social network with 15+ million registered drivers who can create profiles, post lap times, compare rankings, join leagues and fan clubs, participate in challenges, and connect globally; the network is available in 15+ languages and reaches 65+ countries across six continents. On the B2B side, the company sells an all-in-one cloud-based karting management and timing software to indoor and outdoor go-kart tracks, multi-activity entertainment centers, and family entertainment venues.
The core product, RaceFacer Karting Timing Software, automates registration, session management, kart allocation, point of sale, online booking and payment, displays/reporting, and CRM/marketing. It is complemented by a modular set of add-ons — KIOSK terminals, POS, Multi-Activity Calendar, Online Gift Vouchers, Marketing Insights and Tools, Race and Event Management, a Mobile App, and the Global Loyalty Program (a cross-track kilometer-based loyalty scheme with tiered discounts at 200/1000/2000 km). The RaceSafety sub-brand adds proprietary hardware — shutdown transponders, positioning sensors, and software for remote kart speed control and safety flag modes — representing the company's move into bundled hardware-plus-software sales.
Revenue is generated primarily through quote-based multi-year SaaS subscriptions to track management software, plus hardware sales of timing systems, KIOSK/POS terminals, and RaceSafety equipment. The driver social network is freemium, functioning as a top-of-funnel acquisition and engagement channel that feeds the B2B side. Distribution is via direct sales to enterprise tracks, self-service onboarding for SMBs and individual drivers, and a global track directory/SEO footprint; infrastructure runs on a multi-cloud stack (AWS, DigitalOcean) with Mailgun handling transactional email. The company is privately held with 11–50 employees and no disclosed external funding rounds.
RaceFacer firmographics
Firmographics- Name
- RaceFacer
- Legal name
- FaceRacer Ltd.
- Website
- https://racefacer.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RaceFacer is a Sofia, Bulgaria-based SaaS company that provides go-karting centers with cloud-based timing, POS, booking, and CRM software, alongside a free karting social network used by 15+ million drivers across 65+ countries.
- Ownership category
- akta.pro rank
RaceFacer industry classification
Industry- Product category
- Karting Management Software
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
Keywords
Where RaceFacer is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
RaceFacer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Track Management Software Subscription: SaaS subscription model for karting tracks to use RaceFacer management and timing software. Includes KIOSK, POS, session management, reporting, and customer management features.
- RaceSafety Hardware and Software: Sale and licensing of RaceSafety automatic kart control system including hardware devices (shutdown transponders, positioning sensors) and associated software for remote speed control and safety management.
- Driver Social Network (Freemium): Free platform for drivers with premium features through accumulated loyalty points and track engagement. Drivers can access basic features at no cost while tracks pay for management tools.
- Hardware Sales: Sale of timing hardware, displays, KIOSK terminals, and RaceSafety equipment to tracks implementing the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom Enterprise Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
RaceFacer product offering
Product offeringCore offering
RaceFacer sells an all-in-one cloud-based karting management and timing software platform for go-kart tracks and multi-activity entertainment centers, including registration, session management, kart allocation, point of sale, online booking, displays, and reporting. It also offers the RaceSafety automatic kart speed-control hardware/software system and operates a freemium social network for drivers used to track lap times, compete on leaderboards, and earn cross-track loyalty discounts.
Product overview
RaceFacer offers a comprehensive karting management platform centered around its core Karting Timing Software, which provides all-in-one automation for go-karting centers including registration, session management, kart allocation, point of sale, displays, and reporting. The platform includes a social network for drivers to track results and compete, complemented by specialized add-on modules such as RaceSafety (automatic speed control hardware/software), Online Booking and Payment, Multi-Activity Calendar, Online Gift Vouchers, Marketing Insights and Tools, Race and Event Management, Global Loyalty Program, KIOSK System, Point of Sale, Session Manager, Displays/Results, Reports, Mobile App, CRM, and dedicated Hardware products. The architecture is modular, allowing tracks to deploy individual components alongside the core timing software.
Differentiator
Problem solved
Functional benefit
Brands
- RaceSafety: Remote control and safety system for go-kart racing that provides automatic speed control, positioning sensors, and various driving modes for track safety management.
Products and services
- RaceFacer Karting Timing Software All-in-one go-kart timing and management software that automates registration, session management, kart allocation, point of sale, displays, and reporting for karting centers.
- RaceSafety Automatic speed control and remote kart management system using hardware devices (shutdown transponder, positioning sensor) to ensure driver safety, optimize employee needs, and reduce repair costs.
- Karting Social Network Social network for drivers to create profiles, track results, compare lap times, participate in rankings, join leagues and fan clubs, send messages, and connect with other karting enthusiasts.
- Global Loyalty Program Cross-track loyalty system that accumulates kilometers driven by users across all participating tracks, providing permanent discounts (10%, 20%, 30%) at 200km, 1000km, and 2000km thresholds.
- RaceFacer Hardware Physical hardware including kart control devices (shutdown transponders), positioning sensors, KIOSK terminals, displays, and related equipment for the RaceSafety system and timing platform.
- Online Booking and Payment Online reservation system allowing customers to book sessions and make payments in real time, optimizing venue occupancy and customer flow.
- Race and Event Management Module for organizing and managing events, teambuildings, races, and championships at karting tracks.
Quantifiable outcome
- Supports 300+ tracks and multi-activity centers
- +2 more outcomes
Companies that use RaceFacer
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
RaceFacer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
RaceFacer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Amazon AWScoreCloud infrastructure partner providing scalable cloud storage and computing services for RaceFacer's platform. RaceFacer relies on AWS for hosting their application infrastructure, ensuring global reliability and performance.
- Digital OceancoreCloud infrastructure services used by RaceFacer as part of their multi-cloud strategy for platform reliability and geographic distribution.
- MailguncoreEmail service provider for transactional and marketing communications. RaceFacer uses Mailgun for email delivery services including customer notifications, marketing campaigns, and platform communications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RaceFacer competitors and assessment
Company assessmentDirect peers
- MyLaps: Industry-standard provider of transponder-based timing systems for karting and motorsports globally. Direct competitor in the timing/lap-counting layer of the karting stack; RaceFacer differentiates with a fuller SaaS platform around the timing core.
- RACE RESULT: German sports timing systems company offering transponders, timing hardware, and event management software. Direct competitor for timing infrastructure across running, cycling, and motorsports including karting.
- Apex Timing: Provider of timing systems and event management software for motorsports including karting. Comparable on the race-control and championship management functions.
Emerging players
- BookingBoss: Online booking and reservation management platform for activity businesses including karting centers, tours, and attractions. Overlaps with RaceFacer's Online Booking and Gift Voucher modules.
- Smartwaiver: Digital waiver and customer data capture platform widely used by activity venues including karting centers. Comparable in digitizing the front-desk check-in and customer registration workflow that RaceFacer handles via KIOSK.
- Checkfront: Cloud-based booking management platform for tour operators, attractions, and activity businesses. Overlaps with RaceFacer's Online Booking and Payment module as a potential substitute for karting venues.
Broad incumbents
- Lightspeed Commerce: Public retail and hospitality POS platform used across leisure venues. Competes at the POS and payments layer of the karting center stack as a broader, more generalist alternative to RaceFacer's integrated POS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RaceFacer social profiles
Digital presenceRaceFacer financial estimates
Financial estimateRevenue estimate
Valuation estimate
RaceFacer leadership team
Management profileNumber of profiles
RaceFacer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RaceFacer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RaceFacer
What does RaceFacer do?
RaceFacer sells an all-in-one cloud-based karting management and timing software platform for go-kart tracks and multi-activity entertainment centers, including registration, session management, kart allocation, point of sale, online booking, displays, and reporting. It also offers the RaceSafety automatic kart speed-control hardware/software system and operates a freemium social network for drivers used to track lap times, compete on leaderboards, and earn cross-track loyalty discounts.
Is RaceFacer a public or private company?
RaceFacer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RaceFacer founded?
RaceFacer was founded in 2014. It employs 11 to 50 people.
Where is RaceFacer based?
RaceFacer is headquartered in Sofia, Bulgaria, in the Europe region.
How does RaceFacer make money?
Four revenue lines are on record. Track Management Software Subscription is the primary driver. The others are raceSafety Hardware and Software, driver Social Network (Freemium) and hardware Sales.
Who are RaceFacer's main competitors?
Direct peers on record are MyLaps, RACE RESULT and Apex Timing. Emerging players are BookingBoss, Smartwaiver and Checkfront. Lightspeed Commerce is listed as a broad incumbent.
Does RaceFacer have an API?
No public API is recorded for RaceFacer.
What industry is RaceFacer in?
RaceFacer's product category is Karting Management Software. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711212 and its SIC code is 7948.