MiGym

What MiGym does

MiGym is a private US-based software company, founded in 2012 and operating as a division of Jonas Software, that sells a white-label mobile application platform to sports and fitness businesses. The company's core product is a custom-branded native mobile app delivered on both Android and iOS, built through a documented three-step Design-Approval-Launch onboarding process. Customers include enterprise health clubs, yoga studios, community nonprofits, and municipal recreation operators, with named references such as YMCA, Fitness Connection, Core Power Yoga, the Jewish Community Center of San Francisco, and Recreation Centres Edmonton.

The platform's technical foundation is a native (not hybrid or web-based) iOS and Android codebase with a drag-and-drop homescreen builder that lets customers control branding and tile layout without engineering involvement. The product suite includes cardless check-in, mobile scheduling, virtual coupons and trial passes, push notifications, waitlist management, QR code reading, real-time analytics, photo and video galleries, social media integration, and multi-location support. Distribution is two-channel: direct consultative sales to sports and fitness operators, and integration/reseller relationships with gym management software platforms—specifically Jonas Fitness (Compete), EZFacility, and Member Solutions (MemberAssist)—whose club management data synchronizes automatically with the MiGym-branded member app.

MiGym monetizes through a recurring, quote-based subscription for each custom-branded app deployment, with additional fees for custom home-screen design work and bundled ongoing updates. Pricing is not publicly disclosed and revenue is not reported. The firm operates with a sub-ten-person team out of Woodbury, New York, serves customers globally via the iOS App Store and Google Play, and benefits from the distribution, capital, and integration reach of its Jonas Software parent. No external funding rounds, M&A activity, patents, or AI/ML capabilities are disclosed in the available data.

Name

MiGym

Legal name

MiGym

Website

https://migymapp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MiGym is a private Jonas Software division that sells white-label, custom-branded native iOS and Android mobile apps to sports and fitness businesses, with recurring subscriptions and deep integrations to gym management software platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Branded Mobile App Licensing/Subscription: MiGym generates revenue through custom branded mobile app creation and licensing for sports and fitness businesses. The service includes app design, development, submission to app stores (iOS and Android), and ongoing platform updates. Additional fees may apply for custom home screen designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

MiGym provides a white-label, custom-branded native mobile application platform that lets sports and fitness businesses launch their own iOS and Android apps. The platform includes a drag-and-drop homescreen builder, push notifications, mobile scheduling, cardless check-in, virtual coupons and trials, real-time analytics, and pre-built integrations with gym management software (EZFacility, Member Solutions, Jonas Fitness Compete). Customers follow a guided three-step process (Design, Approval, Launch) culminating in submission to the Apple App Store and Google Play.

Product overview

MiGym is a white-label mobile app platform that delivers fully custom-branded native applications for sports and fitness businesses. The core offering is the MiGym Custom Branded Mobile App, which is built natively for both Android and iOS platforms. The platform provides a comprehensive suite of member engagement features including Virtual Coupons & Trials, Push Notifications, Real-Time Analytics, Instant Feedback, Cardless Check-In, Mobile Client Scheduling, and Custom App Branding. Additional capabilities include Waitlist Management, Multi-location Support, Enterprise Account Management, QR Code Reader, Photo & Video Galleries, and Social Media Integration. The platform integrates with gym management software providers including Jonas Fitness (Compete), EZFacility, and Member Solutions to sync scheduling, bookings, and member check-in data automatically.

Differentiator

Problem solved

Functional benefit

Products and services

• MiGym Custom Branded Mobile App White-label, fully custom-branded native mobile application platform for sports and fitness businesses, delivered as native iOS and Android apps with a drag-and-drop homescreen builder, push notifications, mobile scheduling, cardless check-in, virtual coupons/trials, real-time analytics, instant feedback, and integrations with gym management software such as Jonas Fitness Compete, EZFacility, and Member Solutions.

Quantifiable outcome

• Increased use of guest passes through easy app downloads
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• EZFacilitycoreTechnology or IntegrationEZFacility's gym management software syncs with their branded mobile app, making it easy for members to book classes, sessions and events from smartphones. This integration leads to more bookings with less staff management of scheduling inquiries.
• Member SolutionscoreTechnology or IntegrationMember Solutions' branded mobile app MemberAssist provides on-the-go scheduling with interactive features and communication feeds. Information from their Member Manager software syncs automatically with the app including schedules and classes.
• Jonas FitnesscoreTechnology or IntegrationJonas Fitness Compete gym management software syncs automatically with the MiGym app, enabling health clubs to put their club in members' pockets with easy sign-up, class scheduling, and smartphone check-in replacing keytags and membership cards.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mariana Tek: Provides branded mobile apps and digital experiences for boutique fitness studios, very similar to MiGym's white-label app proposition for fitness operators. Both sell custom-branded member apps as a core product to the same fitness vertical.
• PushPress: Gym management software that includes a branded member app for class scheduling, check-in, and retention marketing. Highly comparable to MiGym's offering for the same fitness and CrossFit-style operator base.
• Glofox: Gym and studio management platform with a branded member app for bookings, check-in, and engagement. Targets the same boutique fitness and gym segment as MiGym and competes head-to-head for operator app budgets.
• ClubReady: Club management platform with member-facing mobile functionality for multi-location fitness clubs. Serves the same mid-market and enterprise fitness operator customer as MiGym.
• Team App: White-label mobile app platform for sports clubs and associations with scheduling, communication, and member engagement features. Overlaps with MiGym's sports-club and recreation-center use cases.

Emerging players

• OpenSports: Sports club and recreation management platform with branded member apps for leagues, clubs, and recreation centers. Comparable to MiGym on the recreation/community-center use case.
• GoodBarber: White-label mobile app builder with strong customization and no-code tools aimed at SMBs across verticals including fitness. Competes with MiGym on the platform/builder layer rather than vertical depth.
• Bizness Apps: White-label app platform historically popular with small fitness and service businesses; offers branded apps with similar member-engagement features to MiGym but at lower price points.

Broad incumbents

• Mindbody: Large, established fitness/wellness SaaS platform with branded consumer apps for studios, gyms, and spas. A broader incumbent than MiGym but competes for the same member-engagement budget at fitness operators.
• ABC Fitness Solutions: Enterprise fitness software platform (formed by combining ABC Fitness, Glofox, and Mariana Tek) offering branded member apps as part of a wider gym-management suite. Now bundles multiple direct competitors and is the dominant incumbent in MiGym's space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MiGymapp
• Facebookfacebook.com/migymapp
• LinkedInlinkedin.com/company/mi-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiGym