Braswell's

What Braswell's does

Braswell's, legally A.M. Braswell Jr. Food Company, is a privately held, family-founded specialty food manufacturer based in Statesboro, Georgia, operating since 1946. The company produces a broad portfolio of shelf-stable gourmet condiments — pepper jellies, fruit preserves, salad dressings, BBQ and steak sauces, hot sauces, mustards, seafood glazes, and dipping sauces — using a small-batch steam-kettle cooking method established by founder Albert Braswell. Ingredient sourcing leans on regional produce such as Vidalia onions, pears, and figs, and products are packaged in reusable glassware. The company employs an estimated 101–250 people.

The business runs three revenue streams. First, wholesale/retail distribution is the core: products reach approximately 40,000 US grocery locations through national chains (Kroger, Publix, Walmart, Whole Foods, Safeway, Albertson's) and regional grocers, with brands also claimed to sell internationally. Second, direct-to-consumer e-commerce operates through braswells.com (and phone orders at 1-800-673-9388) on a unit-priced, pay-as-you-go basis, with individual SKUs in the roughly $6–8 range and gift sets from ~$20–56; free ground shipping applies over $75. Third, Braswell's positions itself as a private-label manufacturer, producing specialty food products for other brands.

Braswell's holds category leadership claims as the self-described #1 US seller of Pepper Jelly, Fig Preserves, and Pear Preserves, the 7th largest US jam/jelly/preserve manufacturer, and the 12th largest US dressing manufacturer. Sub-brands include Mr. Alberts Pitmaster (BBQ sauces) and Braswell's Select (premium seafood line). The company markets via organic social media (Twitter, Facebook, Instagram) and email, and its e-commerce checkout is PCI-DSS compliant with a stated ADA compliance posture. No outside institutional capital, parent company, subsidiaries, or acquisition activity is documented; ownership appears to remain with the founding family.

Name

Braswell's

Legal name

A.M. Braswell Jr. Food Company

Website

https://braswells.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Braswell's is a 1946-founded, family-owned Georgia specialty food manufacturer producing pepper jellies, preserves, dressings, and sauces sold through ~40,000 US grocery locations, direct-to-consumer e-commerce, and private-label manufacturing for other brands.

Ownership category

akta.pro rank

Product category

Specialty Food Manufacturing

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), BBQ Sauce & Marinades Manufacturing (AFAKADAH)

Keywords

• Gourmet condiments
• Specialty preserves
• Salad dressings
• BBQ sauces
• Private label manufacturing

Headquarters

HQ city

Statesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company website braswells.com. Orders can also be placed by phone. Customers can browse and purchase jellies, preserves, sauces, dressings, and other specialty food items online with shipping to their homes.
2. Wholesale/Retail Distribution: Products sold to retailers and grocery chains for resale. Braswell's products are available in 40,000 grocery locations across the US through major chains including Kroger, Publix, Walmart, Whole Foods, and regional grocers.
3. Private Label Manufacturing: Braswell's is described as 'an established resource for private label customers' and is 'one of the leading Private Label manufacturers in the US', producing products for other brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Braswell Food Company manufactures and sells gourmet specialty food products including pepper jellies, fruit preserves, Vidalia onion-based salad dressings, BBQ sauces, steak sauces, hot sauces, mustards, seafood glazes, and dipping sauces. Products are sold directly to consumers through braswells.com and phone orders, distributed through approximately 40,000 US grocery locations, and produced under private label for other brands.

Product overview

Braswell's is a specialty food products company offering a diverse portfolio of gourmet condiments, preserves, sauces, and dressings. Founded in 1946, the company produces award-winning jellies (including the nation's #1 selling Red Pepper Jelly, Fig Preserves, and Pear Preserves), specialty sauces (BBQ sauces, steak sauces, hot sauces), salad dressings (Vidalia Onion-based dressings, balsamic vinaigrettes), mustards (Truffle Mustard, Dill Pickle Mustard), seafood glazes, and dipping sauces. The product line also includes gift sets and assortments featuring curated collections of their best-selling items. Braswell's holds market leadership positions as the 7th largest Jam, Jelly, Preserve manufacturer and 12th largest dressing manufacturer in the US, with products available in 40,000 grocery locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Alberts Pitmaster: A sub-brand line of BBQ sauces including Sugar Free BBQ Sauce.
• Braswell's Select

Products and services

• Red Pepper Jelly Best-selling pepper jelly in the US made with cane sugar, red bell peppers, apple cider vinegar, and pectin. Versatile appetizer typically served over cream cheese with crackers.
• Green Pepper Jelly Emerald-hued pepper jelly combining savory green bell peppers and pure cane sugar. Served over cream cheese with crackers or used as an ingredient in lamb, pork, and vegetable recipes.
• Jalapeno Pepper Jelly Nationally best-selling pepper jelly blending sweet and spicy flavors with pure cane sugar, jalapeno peppers, and distilled white vinegar. Pairs with cream cheese and crackers or used in stir fry recipes.
• Pure Pear Preserves Preserves made from locally harvested Kiefer and Orient pears slowly cooked with pure cane sugar until reaching a rich amber hue. Used as spread, on cheese trays, or as a glaze for pork and poultry.
• Creamy Vidalia Onion Dressing Smooth and naturally sweet dressing featuring real Vidalia onions with a rich and balanced finish. Used as a slaw starter, dip for vegetables or chips, or marinade for chicken and seafood.
• Vidalia Onion Peppercorn Dressing Smooth and savory dressing with a bright peppercorn finish inspired by Vidalia onion country. Versatile dressing, dip, or marinade for meats and vegetables.
• Vidalia Onion Ranch Dressing Creamy buttermilk dressing made with Vidalia onions and black pepper. A distinctive ranch dressing.
• Balsamic Herb Vinaigrette Premium dressing featuring aged balsamic vinegar blended with select spices, herbs, and extra virgin olive oil. Used for fresh salads or as a marinade for pork, chicken, or beef.
• Honey Mustard Dressing Balanced dressing combining zesty Dijon mustard, natural honey sweetness, and locally grown Vidalia onions. Versatile for salads, marinades, or dips for meats and vegetables.
• Extra Virgin Italian Dressing Hand-selected blend of bold Tuscan spices, extra virgin olive oil, and vinegar. Bright zest for salads or marinade for meats, seafood, and vegetables.
• Roasted Red Pepper Dressing Crafted with slow roasted red peppers, caramelized roasted garlic, robust red wine vinegar, and select spices. Rich and flavorful dressing or marinade for meats and vegetables.
• Gourmet Truffle Mustard Decadent mustard with rich elements of truffles, spices, and white wine. Used as a gourmet spread on sandwiches or complement to meat dishes.
• Gourmet Dill Pickle Mustard Best-selling flavor combining fresh dill and pickle flavors with authentic mustard. Versatile topping for sandwiches and dipping sauce for fish sticks, crab cakes, and seafood.
• Jamaican Jerk BBQ Sauce Vibrant blend of sweet, tangy, and spicy flavors inspired by classic island cooking. Features tomato paste, sugar, vinegar, Worcestershire sauce, habanero peppers, and lime juice for grilled chicken, pork, and seafood.
• Peri Peri BBQ Sauce Lively balance of sweet, tangy, and spicy flavor made from tomato paste, apple cider vinegar, paprika, turmeric, lemon juice, and habanero peppers for grilled chicken, seafood, and vegetables.
• Al Pastor BBQ Sauce Vibrant blend of sweet, smoky, and tangy flavors inspired by traditional Al Pastor style cooking with chipotle peppers, pineapple, and lime.
• Mr. Alberts Pitmaster Sugar Free BBQ Sauce Bold classic barbecue flavor without added sugar, with tangy base of apple cider vinegar and tomato paste, natural hickory smoke, black pepper, and gentle heat from crushed red pepper.
• Tangy Mustard BBQ Sauce Carolina-style mustard-based BBQ sauce for chicken, steaks, burgers, and grilled items. Can be used as a marinade or dip for chicken tenders and fries.
• Vidalia Onion BBQ Sauce Traditional barbecue sauce made with Vidalia onions. Designed for chicken and pork without overpowering the food, also adds flavor to vegetable dishes.
• Merlot Steak Sauce Sophisticated sauce combining merlot wine with plum and other spices. Used as finishing sauce, marinade, or dipping sauce for red meats, poultry, or fish.
• Cabernet Steak Sauce Finishing touch for steak dinners evoking five-star restaurant quality for filet mignon or grilled beef tenderloin.
• Savory Sirloin Steak Sauce Classic sauce for steaks, chicken, and shrimp made with molasses, balsamic vinegar, and Dijon mustard.
• Good & Evil Seafood Hot Sauce Select seafood hot sauce combining orange juice, sugar, jalapeno, red bell peppers, ginger with habanero and cayenne for heat. Part of the Braswell's Select premium line.
• Vidalia Onion Picante Hot Sauce Southwestern-style hot sauce with chili peppers, bell peppers, and jalapenos. Scoville rating of 180 units.
• Sweet Bourbon Seafood Glaze Premium glaze pairing soy sauce saltiness with brown sugar sweetness for salmon, ribs, and pecan-crusted chicken.
• Honey Mustard Dipping Sauce Smooth sweetness and lively zest dipping sauce for pretzels, grilled sausage, shrimp, or chicken. Also used in potato and egg salads.
• Raspberry Honey Mustard Dipping Sauce Combines delicate sweetness with bright, tangy depth for roasted sweet potatoes, panini spreads, pretzels, chicken salad, roast beef, and baked chicken glaze.
• Cheese Dip Assortment Gourmet cheese sampler trio containing Monterey Jack Queso Dip, Bacon Jalapeno Cheese Dip, and Buffalo Bleu Cheese Dip.
• Mini Jars Assortment Assortment of miniature jar products ideal for gifts, including a variety of jellies, preserves, and sauces in convenient smaller sizes.
• 4 Flavor Pepper Jelly Assortment Curated selection of four pepper jelly flavors in one gift box showcasing variety of sweet and spicy pepper jelly options.
• Best Sellers Assortment Collection of most popular Braswell's products, including top-rated jellies, preserves, sauces, and dressings in one package.
• Best Selling Dressings Assortment Showcase of most popular salad dressings including Vidalia onion varieties and specialty vinaigrettes.
• 3 Flavor BBQ Sauce Assortment Three signature BBQ sauce varieties featuring different regional styles and flavor profiles.
• 3 Flavor Hot Sauce Assortment Collection of three hot sauce varieties with varying levels of heat and flavor profiles.
• Private Label Manufacturing Contract manufacturing service for other brands and companies that source specialty food products manufactured by Braswell's under their own labels. Braswell's is described as 'one of the leading Private Label manufacturers in the US'.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stonewall Kitchen: Specialty food manufacturer of gourmet jams, mustards, sauces, and baking mixes sold through DTC, specialty retail, and grocery channels. Closest direct comparable to Braswell's in product mix (jellies, sauces, mustards), channel strategy (DTC + specialty grocery), and target customer (premium home cook).
• Robert Rothschild Farm: Gourmet specialty food producer of sauces, dips, preserves, mustards, and dessert toppings. Highly comparable to Braswell's on product categories, premium positioning, and multi-channel retail/wholesale distribution model.
• Fischer & Wieser: Texas-based specialty food company best known for pepper jellies, BBQ sauces, mustards, and preserves. Direct overlap with Braswell's Pepper Jelly category leadership and similar gourmet condiment portfolio.
• Bonne Maman: French heritage brand of premium preserves, jellies, and fruit spreads sold nationally in grocery. Direct competitor in the premium preserves category where Braswell's holds #1 status for Pear and Fig Preserves.
• Wilkin & Sons (Tiptree): British heritage manufacturer of premium preserves, marmalades, and condiments with a strong specialty/gourmet grocery presence. Highly comparable on craft positioning, glass-jar packaging, and heritage brand storytelling.
• Tait Farm Foods: Pennsylvania-based specialty food producer of preserves, mustards, sauces, and vinegars sold through farm store, DTC, and specialty retail. Small-batch direct comparable to Braswell's craft production approach and product mix.

Broad incumbents

• The J.M. Smucker Company: Large packaged food conglomerate whose portfolio includes Smucker's jams, jellies, and preserves, directly competing with Braswell's in the preserves category where Braswell's is #7 nationally. Broad incumbent with much greater scale and marketing spend.
• Kraft Heinz: Mega-CPG company with extensive condiments, sauces, and dressings portfolio (Heinz, Kraft). Broad incumbent competing in the dressing and condiment categories where Braswell's operates as #12 dressing manufacturer.
• McCormick & Company: Global flavor and condiment company with broad sauces, seasonings, and dressings portfolio. Comparable as a large incumbent in adjacent flavor categories and as a potential strategic acquirer of specialty players like Braswell's.

Emerging players

• Crofters Food Ltd. Organic specialty preserves and fruit spreads brand sold in natural and mainstream grocery. Comparable on product category (jams/preserves), retail distribution model, and growing consumer preference for clean-label specialty offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BraswellFoods
• Facebookfacebook.com/braswells
• Instagraminstagram.com/braswell_foods
• LinkedInlinkedin.com/company/1010689

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braswell's