What Generator Power does

Generator Power Ltd is a UK-based generator hire and temporary power services company founded in 1997 by Steve Cardwell and headquartered in Normanton, West Yorkshire. The company rents diesel generators, variable speed generators, high-voltage units (up to 1250KVA), LPG generators, and Atlas Copco ZBP battery storage units through 11 depot locations spanning Inverness to Plymouth, supported by a fleet of more than 1,200 generators, 53 emergency response vehicles, and specialist 4x4 and unimog assets for off-road access. Its service portfolio extends beyond equipment hire to include 24/7 emergency response (85% within 2 hours), fuel management, telemetry remote monitoring, turnkey project management and site surveys, trackway solutions for difficult terrain, and customer training.

The business operates a direct, sales-led go-to-market model with no apparent channel partners, combining depot-based hire desks for mid-market orders with field sales teams and dedicated project management for enterprise accounts in utilities, construction, events, manufacturing, telecoms, government, offshore oil and gas, recycling, and facilities management. Revenue is generated through quote-based rental fees on daily, weekly, and monthly cadences, with no publicly disclosed pricing tiers, plus ancillary service fees for emergency call-outs, fuel management, telemetry, and consulting. Named customers span NHS trusts, electricity distributors (Electricity North West), Network Rail, Edinburgh City Council, major festivals (Creamfields), national house builders, a major telecoms provider, and recycling facilities.

Generator Power holds industry accreditations including AMPS, Link-up, UVDB Verify, Powersafe, ISO 9001, ISO 27001, and Stage V emission compliance, which are prerequisites for utilities and public sector procurement. Key supply relationships include Atlas Copco for the primary generator fleet, Cummins for HV deployment projects, BigChange for workforce management software, and Western Global for fuel tanks. Founder ownership has been retained since 1997, with no external funding rounds or parent company disclosed.

Name

Generator Power

Legal name

Generator Power Ltd

Website

https://generator-power.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Generator Power Ltd is a UK-based generator hire company renting diesel, high-voltage, LPG, and battery storage units (10KVA-1250KVA) from 11 UK depots, serving utilities, construction, events, healthcare, telecoms, and public sector clients with 24/7 emergency response.

Ownership category

akta.pro rank

Product category

Generator Hire Services

NAICS

Other Electric Power Generation (221118), Electric Power Generation (22111)

SIC

Electric Services (4911)

akta.pro primary industry

Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH)

akta.pro secondary industry

Remote & Islanded Oil/Diesel Power Generation (Off-Grid, Mini-Grids) (EUACACAG)

Keywords

• Generator hire services
• Temporary power generation
• Emergency power response
• Battery storage rental
• High voltage generators

Headquarters

HQ city

Normanton

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Generator Hire: Rental of diesel generators and battery storage units for temporary power needs. Revenue generated from daily/weekly/monthly rental fees based on generator capacity and duration. Includes ancillary equipment hire such as fuel tanks, cables, and distribution panels.
2. Emergency Power Services: 24/7 emergency power response with rapid deployment capabilities. Revenue from emergency call-out fees and ongoing rental charges for emergency generator deployment.
3. Fuel Management Services: Fleet management service for monitoring and maintaining fuel levels using tankers and 4x4 refuelling vehicles. Revenue generated through service fees.
4. Project Management and Consulting: Site surveys, consultation services, and turnkey project management for power solutions. Includes load profile measurement to ensure correct generator specification.
5. Training Services: Staff training on generator operation, sizing, cost implications, network synchronisation, and efficiency guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Generator Power hires diesel, LPG, variable speed, high voltage and Stage 5 emission-compliant generators, along with battery storage units, to commercial, industrial and public-sector customers across the UK. Fleets range from 10KVA portable units to 1250KVA high voltage systems, complemented by 24/7 emergency response, fuel management, telemetry remote monitoring, off-road/trackway site access, and turnkey project management.

Product overview

Generator Power operates as a UK-wide generator hire company offering a comprehensive portfolio of power generation solutions. The core offering centers on diesel and alternative-fuel generator hire (diesel, LPG, variable speed, high voltage, battery storage, Stage 5 compliant) with capacities ranging from 10KVA portable units to 1250KVA high voltage systems. Supporting services include emergency 24/7 response with 2-hour target, telemetry remote monitoring, fuel management, trackway solutions for site access, turnkey project management, and staff training. The company operates a fleet of over 1,200 Atlas Copco generators across 11 depot locations, with specialized vehicles (unimogs, 4x4 refuelling trucks, emergency response vehicles) enabling nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Generator Hire Rental of diesel generators ranging from 10KVA portable units to 1250KVA high voltage units for temporary power supply across utilities, construction, events, government and industrial sites.
• Emergency Power Response 24/7 rapid emergency generator deployment service targeting 85% response within two hours and 95% within four hours, dispatched from 11 UK depots using 53 emergency response vehicles.
• Variable Speed Generators (VSG) Generators available from 45KVA to 500KVA whose engine speed automatically adjusts to power drawn, reducing fuel consumption by up to 40%, lowering emissions and enabling zero-emission and hybrid modes.
• Battery Storage Units Zero-emission, zero-noise Atlas Copco ZBP battery storage units for short-term planned outages or hybrid solutions when coupled with standard generators.
• High Voltage (HV) Generators High voltage power generators that can serve entire networks more efficiently than multiple lower voltage units, offering lower operational costs, smaller footprint and variable cooling fans.
• Stage 5 Generators Generators upgraded to meet the latest EU Stage V emission standards for improved efficiency and reduced environmental impact on non-road mobile machinery sites.
• LPG Generators Liquid petroleum gas-powered generators offering quieter operation and reduced environmental impact compared with diesel alternatives.
• Trackway Solutions Temporary roadway systems enabling vehicle and equipment access across boggy land, uneven ground, and Sites of Special Scientific Interest.

Quantifiable outcome

• 85% of emergency calls responded within 2 hours
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Castleford TigersminorGTM or Marketing Partner · 1 January 20252025 season sponsor of Castleford Tigers Rugby League team. Partnership includes powering the team's new LED hoarding for the season and general sponsorship presence.
• R N GoldenminorChannel Partner/ Reseller/ Distributor · 1 August 2024Trusted supplier of Isuzu and Hyundai vehicles. Generator Power began adding Isuzu vehicles to their fleet in August 2024 through this partnership. R N Golden supplies and converts vehicles for the company's operational fleet.
• CumminscoreStrategic or Co-development Partner · 1 January 2023Collaboration with Cummins on Gloucester Hospital high voltage deployment project. The partnership delivered a major HV (high voltage) installation for Gloucester Hospital NHS Trust while their own generator systems were being upgraded. This project was awarded AMPS Project of the Year.
• BigChangecoreTechnology or Integration · 1 July 2021Leeds-based software company providing world-leading mobile workforce platform (JobWatch). Generator Power implemented this platform to enhance operational efficiency and workforce management across their depot network.
• Western GlobalminorChannel Partner/ Reseller/ Distributor · 1 January 2019Supplier of Transcube fuel tanks. Generator Power has ordered multiple deliveries of fuel tanks from Western Global to add to their growing range of ancillary equipment for generator hire operations.
• Atlas CopcocoreTechnology or IntegrationPrimary generator supplier. Fleet currently stands at over 1,200 Atlas Copco generators. Atlas Copco equipment is described as ultra reliable, extremely quiet, with low emission levels and fuel efficiency. Also supplies battery storage units (ZBP models).

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Speedy Hire (Speedy Power): UK-listed equipment rental company with a dedicated Speedy Power division providing temporary generator hire and power solutions. Comparable business model with much broader equipment rental portfolio, public company financial transparency, and larger balance sheet giving it scale advantages.
• Aggreko: Glasgow-based global leader in temporary power generation, providing generator hire and temperature control solutions to utilities, events, construction, and industrial customers worldwide. Direct competitor to Generator Power with a UK depot network and similar target customers, but with significantly larger fleet, international footprint, and access to capital markets.
• Power Electrics: UK specialist generator hire company with over 50 years of experience providing temporary and permanent power solutions across construction, events, utilities, and industrial sectors. Highly comparable to Generator Power with a similar UK-focused model, diesel generator fleet, and project management services.
• Mather+Stuart Power Solutions: UK power solutions provider offering generator hire, load bank testing, and HV/LV electrical services. Direct peer to Generator Power with a similar focus on emergency power, utility sector clients, and complex high-voltage installations across the UK.
• Crestchic Loadbanks: UK-based specialist in load bank testing, power solutions, and generator hire, with strong presence in data centre, marine, and industrial markets. Comparable to Generator Power's HV capabilities and critical-facility focus, though with greater specialisation in load testing services.

Broad incumbents

• Hirebase: UK national tool and equipment hire chain with generator offerings as part of broader equipment portfolio. Comparable end customers and depot network, though with significantly wider equipment range and less specialisation in power generation services.
• Atlas Copco Power and Flow: Global manufacturer and rental provider of generators, compressors, and power solutions. As Generator Power's primary equipment supplier and core technology partner, Atlas Copco is also a competitor in the broader market with its own rental fleet and direct sales capability.
• Sunbelt Rentals (UK): UK arm of Sunbelt Rentals (owned by FTSE 100 Ashtead Group), one of the largest equipment rental companies in the world. Offers generator hire among a vast portfolio of equipment, providing competitive pressure in the UK power rental market with much greater scale and capital backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/generatorpower1

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generator Power