What Madison Services Group does

Madison Services Group, Inc. (MSGI) is a woman-owned government relations and federal business development firm headquartered in Washington, D.C., founded in 2002 by Ann Sullivan. The firm provides advisory, legislative strategy, and procurement consulting services to small and midsize businesses, associations, non-profits, and large businesses and public sector entities seeking to influence federal policy and expand their government contracting footprint. Core capabilities span Federal Advocacy, Procurement Strategy, Budget & Appropriations, Government Contracting, Small Business Policy, Cybersecurity Policy, Economic Development, Outreach & Grassroots, and a suite of "Elevating Businesses" services covering security clearances, contract set-asides, and agency outreach.

The firm does not build proprietary technology platforms; its underlying asset base is policy knowledge, legislative relationships, and reputational capital built over two decades. MSGI was instrumental in creating the SBA's Women-Owned Small Business (WOSB) Federal Contract Program and led the Secure Supply Chain Consortium, which secured favorable changes to DoD's CMMC 2.0 for small business contractors. The firm also leads or represents multiple coalitions including GovEvolve, the Women's Procurement Circle, the Women Veterans Business Coalition, and the GovCon Small Business Coalition, embedding it at the center of the small/midsize federal contractor advocacy ecosystem.

MSGI monetizes through professional services — retainer agreements and project-based consulting engagements — delivered via senior-led, consultative engagements. Pricing is not publicly disclosed and is negotiated per engagement. Its team of fewer than 10 people includes former Capitol Hill Chiefs of Staff, Legislative Directors, and Professional Staff Members with deep appropriations, armed services, and intelligence committee ties. The firm is privately held and founder-family controlled, with no disclosed institutional investors, funding rounds, M&A activity, or geographic expansion beyond Washington, D.C.

Name

Madison Services Group

Legal name

Madison Services Group, Inc.

Website

https://madisonservicesgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Services Group is a woman-owned Washington, D.C. government relations firm that provides federal advocacy, procurement strategy, and small business/cybersecurity policy advisory services to businesses, associations, and public sector entities.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Relations Consulting: Professional consulting services providing government relations, federal advocacy, legislative strategy, and procurement support to businesses, associations, and non-profit organizations. Revenue is generated through retainer agreements and project-based consulting engagements with clients seeking to influence federal policy and expand their government contracting footprint.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Madison Services Group is a woman-owned government relations firm that provides federal advocacy, legislative strategy, procurement consulting, and appropriations advisory services to businesses, associations, and non-profits. The firm sells retainer-based and project-based consulting engagements across nine areas—Federal Advocacy, Procurement Strategy, Elevating Businesses, Outreach & Grassroots, Budget & Appropriations, Government Contracting, Small Business Policy, Cybersecurity Policy, and Economic Development—delivered through senior advisory engagement with Congress, federal agencies, and the White House.

Product overview

Madison Services Group is a woman-owned government relations firm that offers a unified suite of policy advocacy and federal business development services. The core offerings include Federal Advocacy, Procurement Strategy, Elevating Businesses, Outreach & Grassroots, Budget & Appropriations, Government Contracting, Small Business Policy, Cybersecurity Policy, and Economic Development. Additionally, the firm leads several coalition initiatives including the Secure Supply Chain Consortium, GovEvolve, Women Veterans Business Coalition, and Women's Procurement Circle. These services work together to help small, midsize, and large businesses navigate federal policy, expand their government contracting opportunities, and build their voice in the federal policy arena.

Differentiator

Problem solved

Functional benefit

Brands

• Secure Supply Chain Consortium: A group of small and midsize federal contractors dedicated to tackling supply chain security issues, including implementation of Section 889 and DoD's CMMC.
• GovEvolve
• Women's Procurement Circle
• GovCon Small Business Coalition

Products and services

• Federal Advocacy Government relations and legislative strategy services engaging with Congress, federal agencies, and the White House to create opportunities for clients through comprehensive legislative strategies and regulatory navigation.
• Procurement Strategy Federal procurement consulting helping companies understand the procurement landscape, expand their federal footprint, and elevate their profile to win government contracts.
• Elevating Businesses Federal business development services including security clearances, contract set-asides, political branding, agency outreach, and connecting clients to a trusted network for additional services.
• Outreach & Grassroots Grassroots advocacy activities including campaign design and execution, coalition development, message crafting, digital tactics, and stakeholder engagement to influence policy at district levels.
• Budget & Appropriations Appropriations strategy services leveraging bipartisan experience to deliver direct funding, legislative language, and Congressional guidance to agencies through the federal budget process.
• Government Contracting Specialized procurement expertise delivering results through provisions in the National Defense Authorization Act and other legislative vehicles to expand contracting opportunities for businesses.
• Small Business Policy Legislative strategy and policy expertise focused on helping small businesses grow through federal policy advocacy, including work on the ACA, SBA programs, HRA options, and tax policies.
• Cybersecurity Policy Policy shaping services for small and midsize businesses on cybersecurity issues including CMMC compliance, Section 889 implementation, and supply chain security through the Secure Supply Chain Consortium.
• Economic Development Access to capital advocacy services working to maintain funding for loan technical assistance, promote microbusiness development, and secure additional federal small business lending programs.

Quantifiable outcome

• Conducted targeted agency outreach resulting in a $46 million full and open contract award for a client.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• GovEvolvecoreStrategic or Co-development PartnerGovEvolve is the leading voice for small and midsize federal contractors. Elizabeth Sullivan leads policy teams for GovEvolve, and Chris Alsup serves as Executive Director. The partnership focuses on streamlining the government acquisition process and improving stakeholder awareness of ITVAR-related issues.
• Montgomery County Chamber of CommercecoreGTM or Marketing PartnerElizabeth Sullivan serves on the Board of Directors for the Montgomery County Chamber of Commerce. She leads policy teams for the Chamber, providing government relations expertise to Chamber members seeking federal contracting opportunities.
• Women Veterans Business CoalitioncoreStrategic or Co-development PartnerFounded by Ann Sullivan, the Women Veterans Business Coalition is a policy voice for women-owned businesses. Elizabeth Sullivan represents this coalition, providing advocacy and policy expertise to advance women veterans' business interests in federal contracting.
• Women's Procurement CirclecoreStrategic or Co-development PartnerFounded by Ann Sullivan, the Women's Procurement Circle is a policy voice for women-owned businesses. Elizabeth Sullivan represents the coalition, and Lin Stuart serves as Director. The organization focuses on helping women business owners successfully grow and thrive in the federal contracting arena.
• GovCon Small Business CoalitioncoreStrategic or Co-development PartnerElizabeth Sullivan represents the GovCon Small Business Coalition, providing policy advocacy and government relations support to small business federal contractors.
• Secure Supply Chain ConsortiumcoreStrategic or Co-development PartnerMSGI led the formation of the Secure Supply Chain Consortium, a group of small and midsize federal contractors that seek to provide constructive input to decision-makers tackling difficult supply chain security problems, including implementation of Section 889 and DoD's CMMC. The Consortium was instrumental in securing changes to CMMC 2.0 that were favorable to small businesses.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• K&L Gates: K&L Gates is a global law firm with a significant federal government relations and public policy practice in Washington, D.C. Comparable to MSGI in federal lobbying and policy advisory, but as part of a global law firm offering much broader services and greater balance-sheet capacity.
• Akin Gump Strauss Hauer & Feld: Akin Gump is a major international law firm with one of the largest government relations and federal lobbying practices in Washington, D.C. Comparable to MSGI in federal lobbying and policy advisory, but operates at much larger scale and offers a broader legal and policy service portfolio.
• Holland & Knight: Holland & Knight is a major U.S. law firm with a substantial federal government relations and public policy practice. Comparable to MSGI in federal advocacy and policy advisory work, but at much larger scale and as part of a broad legal services platform.

Direct peers

• Thorn Run Partners: Thorn Run Partners is a federal government relations firm with deep expertise in healthcare, technology, and federal procurement policy. Comparable to MSGI in boutique scale, federal focus, and policy expertise across appropriations, healthcare, and procurement.
• Cornerstone Government Affairs: Cornerstone Government Affairs is a Washington, D.C. government relations and lobbying firm with bipartisan credentials and a strong focus on federal procurement and appropriations. Comparable to MSGI in scale, federal focus, and bipartisan positioning.
• Subject Matter: Subject Matter is a federal consulting firm specializing in procurement, acquisition policy, and government relations. Highly comparable to MSGI given its shared focus on federal procurement, CMMC and Section 889 advisory, and federal business development for small and midsize government contractors.
• Mehlman Consulting: Mehlman Consulting is a Washington, D.C.-based federal lobbying and strategic consulting firm with strong bipartisan credentials. Comparable to MSGI as a similarly sized DC government relations firm focused on bipartisan strategy, federal advocacy, and policy advisory work.
• BGR Group: BGR Group is one of the largest bipartisan government affairs and public relations firms in Washington, D.C., offering federal lobbying, government relations, and strategic communications. Directly comparable to MSGI as a DC-based government relations firm serving similar corporate, association, and non-profit clients across federal procurement and policy.
• Capstone: Capstone is a Washington, D.C. government affairs and strategic consulting firm providing federal lobbying, regulatory, and procurement advisory services. Comparable to MSGI as a similarly sized DC firm focused on federal policy and procurement strategy for corporate and association clients.
• Forbes Tate Partners: Forbes Tate is a bipartisan government affairs and public affairs firm in Washington, D.C., focused on strategic advice, federal advocacy, and coalition building. Comparable to MSGI in boutique scale, federal focus, and bipartisan positioning for clients navigating policy and procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madisonservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Services Group