What Believeco does

Believeco:Partners Ltd. operates the ChangeMakers brand as a North American B2B professional services firm delivering integrated communications and consulting across five core practice areas: PR and reputation management, social impact consulting, marketing and advertising, organizational change management, and agribusiness and international trade. The firm serves enterprise and mid-market organizations including healthcare companies, financial institutions, government bodies, agrifood firms, and social impact organizations, with named engagements spanning Deloitte, Johnson & Johnson Innovative Medicine, RBC, the Canadian Olympic Committee, the Government of Nunavut, and Meta.

The firm's product surface extends beyond traditional consulting into proprietary data and education offerings, most notably the RepScore™ reputation scoring tool, a dedicated Data Intelligence service, the annual Reputation Index 2024 benchmarking report, and the ChangeMakers Training Academy. A specialized ChangeMakers Health team provides healthcare-focused communications. Technology is positioned around proprietary reputation measurement rather than a software platform; no app, public API, or SDK is offered, and AI/ML capabilities are not productized.

The business model is professional services revenue from quote-based consulting engagements delivered through nine offices across Canada (Calgary, Halifax, Toronto, Vancouver, Winnipeg) and the United States (Grand Rapids, Miami, Philadelphia, Washington D.C.), supported by direct enterprise sales, thought leadership content, a dedicated crisis support hotline, and a partnership ecosystem that includes strategic, technology, and go-to-market alliances. The company is privately held with no disclosed parent, institutional investors, or funding rounds.

Name

Believeco

Legal name

Believeco:Partners Ltd.

Website

https://believeco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Believeco:Partners Ltd. operates the ChangeMakers brand, a North American B2B professional services firm delivering integrated PR, social impact, marketing, change management, and agribusiness consulting to enterprise and mid-market clients across Canada and the United States.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Public relations services
• Reputation management
• Social impact consulting
• Marketing and advertising
• Organizational change management

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Revenue generated through consulting engagements for PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Believeco:Partners Ltd. operates the ChangeMakers brand as an integrated communications and consulting firm providing PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services to enterprise, mid-market, healthcare, agribusiness, and social-impact clients across North America. It supports these services with proprietary tools such as RepScore™ for reputation measurement and a Data Intelligence team that converts raw data into strategy.

Product overview

ChangeMakers (a brand of Believeco:Partners Ltd.) is a communications and consulting firm operating as a single integrated offering across multiple service areas. The core portfolio includes PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services. These are supported by proprietary tools and offerings including RepScore™ (reputation scoring), Data Intelligence services, the Reputation Index 2024 research report, and the ChangeMakers Training Academy. A dedicated Health team provides specialized healthcare communications services. The firm does not operate a software platform but rather delivers professional services across these practice areas.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Reputation Management Integrated public relations strategies designed to create stronger brands and businesses, with emphasis on high-stakes communications and crisis support.
• Social Impact Consulting Strategies for community development, public health and well-being, social justice, and Indigenous engagement.
• Marketing & Advertising Full-service marketing from research to strategy, creative to media, focused on growing brand affinity and achieving business objectives.
• Organizational Change Management Communications, leadership alignment, and reputation intelligence services to navigate high-pressure organizational transitions.
• Agribusiness & International Trade Trade marketing, buyer engagement, and in-market execution services connecting international and Canadian brands to partners and opportunities in the Canadian market.
• ChangeMakers Health Healthcare-focused communications services for the Canadian healthcare environment, engaging healthcare professionals, journalists, key opinion leaders, and consumers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• British Columbia Assembly of First NationscoreStrategic or Co-development PartnerIndigenous engagement and reconciliation partnership aligned with Truth and Reconciliation Action Plan development
• Canadian Olympic CommitteeflagshipStrategic or Co-development PartnerMajor national sports organization partnership for reputation and communications support
• Canon CanadaminorGTM or Marketing PartnerTechnology and marketing partnership with Canadian subsidiary of imaging company
• Cavendish FarmsminorGTM or Marketing PartnerAgribusiness partnership in the food/farming sector
• Dairy Farmers of OntariominorGTM or Marketing PartnerAgricultural industry partnership for marketing and communications
• DeloitteflagshipStrategic or Co-development PartnerMajor professional services firm partnership for integrated consulting engagements
• DesjardinsminorGTM or Marketing PartnerFinancial services and cooperative partnership for communications
• DysonminorGTM or Marketing PartnerConsumer technology brand partnership for marketing support
• Johnson & Johnson Innovative MedicineflagshipStrategic or Co-development PartnerHealthcare and pharmaceutical industry partnership for health communications and reputation management
• MetacoreTechnology or IntegrationTechnology platform partnership for digital communications and social media strategy
• Government of NunavutflagshipStrategic or Co-development PartnerGovernment partnership for public communications and Indigenous engagement in Northern Canada
• RBCflagshipGTM or Marketing PartnerMajor Canadian financial institution partnership for financial sector communications

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hill & Knowlton: Global public relations and communications consultancy with strong public affairs, crisis, and corporate reputation practices — directly overlapping ChangeMakers' core offering.
• Edelman: Largest independent global PR firm offering integrated communications, reputation management, marketing, and change advisory services. Directly comparable to ChangeMakers across its PR, marketing, and organizational change practices, but at materially larger scale.
• FleishmanHillard: Global integrated communications agency with strong reputation management, public affairs, and healthcare practices. Closely matches ChangeMakers' integrated PR + change + health positioning.
• Proof Strategies: Canadian-owned integrated communications firm with PR, public engagement, and marketing services. Comparable mid-sized Canadian peer with similar integrated model.
• Weber Shandwick: Major global PR and integrated communications network. Competes head-to-head for enterprise reputation, change, and marketing engagements of the type ChangeMakers targets.
• NATIONAL Public Relations: One of Canada's largest independent PR firms with offices nationwide, strong public affairs and corporate communications practices, and a healthcare specialty — a close Canadian-market peer.
• Navigator: Canadian strategic communications and public affairs firm serving enterprise clients on reputation, issues, and stakeholder engagement — comparable to ChangeMakers' public affairs and change management work.

Broad incumbents

• Golin: Global integrated PR and communications agency with deep marketing and brand experience. Comparable on integrated model but with substantially broader geographic and capability reach.
• BCW (Burson Cohn & Wolfe): Large global communications group formed from Burson-Marsteller and Cohn & Wolfe, covering PR, change, healthcare, and public affairs. Overlaps significantly with ChangeMakers' integrated offering but at much greater scale.

Regional players

• Argyle Communications: Canadian-headquartered communications and reputation firm with strong public affairs, investor relations, and enterprise client base. A close Canadian-market comparable for ChangeMakers' enterprise PR and change work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/believeco-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Believeco