Celergen USA

What Celergen USA does

Celergen USA, operating as Celergen, Inc. (Wyoming-incorporated), is a direct-to-consumer wellness brand founded in 2009 that distributes a Swiss-formulated marine peptide supplement line in the United States and Canada. Its core offering is Celergen Rejuvenating Capsules, an oral soft-gel built on the proprietary BioDNA Cellular Marine Complex extracted via cold processing at 40°F from deep-sea salmon and herring caught off the French coast, supplemented by Peptide E Collagen, Hydro MN Peptide, and ancillary ingredients. A Swiss Peptide Delivery System enteric coating is claimed to deliver a 97% minimum absorption rate through the small intestine. The line is complemented by Skin Illuminating Serum (Serum Royale) and a bundled 3-month Combo SKU, addressing both internal cellular renewal and external skincare use cases.

The company sells exclusively through its own e-commerce storefronts (celergenus.com and celergenskincare.com), phone orders via cell therapy consultants, and a parallel US physician-referral channel — there is no retail, marketplace, or third-party distribution. Pricing is high-ticket and unit-based with no subscription auto-ship: capsules range from $350 (1-month) to $2,100 (6-month), the serum is $275 per bottle, and the 3-month combo is $1,600. The marketing mix emphasizes a clinical study library (citing 2,960+ independent and 6,876+ peer-reviewed participants, including a 2019 Tufts University study), doctor testimonials, and content marketing across Beauty Within and Health Within.

The company is privately held with 1-10 employees, no disclosed funding, no M&A activity, and no institutional investors identified in the source material. The UK market is reached through a separate celergen.co.uk domain rather than direct international shipping from the US. No AI, machine learning, or proprietary software products are present in the company's disclosed technology footprint.

Name

Celergen USA

Legal name

Celergen, Inc.

Website

https://celergenus.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Celergen USA is a privately held, direct-to-consumer wellness brand that distributes Swiss-formulated marine peptide supplements (capsules and serum) to US and Canadian consumers via its own e-commerce sites and a US physician referral network. Founded in 2009, the company operates with 1-10 employees and high-ticket unit pricing without a subscription model.

Ownership category

akta.pro rank

Product category

Anti-aging supplements and skincare

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Collagen, Gelatin & Protein Hydrolysates (Animal-Derived) (AFANAGAI)

Keywords

• Marine peptide supplements
• Anti-aging skincare
• Cellular renewal products
• Joint health supplements
• Doctor-recommended wellness

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations

Revenue model

1. Direct Product Sales: Celergen generates revenue through direct-to-consumer sales of its Rejuvenating Capsules and Skin Illuminating Serum products. Products are sold in various supply sizes (1-month, 90-day, 3-month, 6-month) with pricing from $275 to $2,100 per purchase. The company sells exclusively through its own e-commerce storefront and phone orders. No subscription auto-ship program is visible; customers purchase multi-month supplies for recurring revenue.
2. Multi-Month Supply Packages: Bulk multi-month supply packages (3-month combo at $1,600, 6-month at $2,100) create an incentive for larger one-time purchases. This encourages customers to commit to the recommended 4-6 month regimen through discounted bundled pricing compared to monthly purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Celergen USA sells Swiss marine peptide-based cellular renewal supplements and topical skincare products directly to consumers. The flagship Celergen Rejuvenating Capsules contain a proprietary BioDNA Cellular Marine Complex extracted from deep-sea salmon and herring, delivered via enteric-coated soft-gel capsules with a claimed 97% absorption rate. The portfolio is complemented by a Skin Illuminating Serum (Serum Royale) and bundled supply packages for multi-month regimens.

Product overview

Celergen USA offers a product portfolio centered on Swiss marine peptide-based cellular renewal supplements and topical skincare. The core offering consists of Celergen Rejuvenating Capsules—a clinically studied oral supplement containing BioDNA Cellular Marine Complex extracted from deep-sea salmon and herring—available in 1-month, 90-day, and 6-month supply packages. This is complemented by Skin Illuminating Serum (Serum Royale), a topical treatment using the same Cellular Marine Complex for external skin application. The Serum & Capsules Combo bundles both products together for a comprehensive inside-out and outside-in cellular renewal and beautification approach. The capsules utilize proprietary soft-gel enteric coating technology achieving 97% minimum absorption through the small intestine, while the serum delivers beauty-enhancing ingredients directly to outer dermal layers.

Differentiator

Problem solved

Functional benefit

Brands

• Serum Royale: Skin Illuminating Serum - a topical beauty product designed to repair outer dermal layers and complement the internal rejuvenating capsules.

Products and services

• Celergen Rejuvenating Capsules – 1 Month Supply

Quantifiable outcome

• 71% of participants showed significant reduction in deep wrinkles
• +11 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vital Proteins: Vital Proteins is a leading collagen and marine peptide supplement brand with a premium DTC positioning. It directly competes with Celergen in marine/sourced collagen powders and capsules for skin, joint, and beauty benefits — competing for the same premium health-conscious consumer with overlapping clinical and beauty narratives.
• Ancient Nutrition: Ancient Nutrition (Dr. Axe) offers multi-collagen peptides, including marine collagen, positioned for joint, skin, gut, and recovery benefits. It competes in the same premium peptide-driven wellness category with a comparable evidence-led, multi-benefits brand promise aimed at similar health-and-beauty consumers as Celergen.
• Reserveage Nutrition: Reserveage Nutrition is a marine collagen and resveratrol-based supplement brand, often distributed through practitioner and health-professional channels. It is a direct peer because of the shared marine-collagen ingredient base, beauty-from-within positioning, and reliance on professional/health-practitioner endorsements.
• NeoCell: NeoCell is one of the original mass-market collagen supplement brands with a deep retail and DTC presence across hydrolyzed collagen and marine collagen SKUs. It overlaps with Celergen in collagen-led, beauty-and-joint benefit claims sold through consumer-direct channels, though at a more mass-market price point.
• Sports Research: Sports Research sells marine collagen peptides alongside other supplements, marketing joint, skin, and recovery benefits through an Amazon-and-DTC GTM. It competes with Celergen on similar ingredient narratives (marine collagen peptides for multi-benefit wellness) targeting similar supplement-shopping consumers.
• Codeage: Codeage is a multi-collagen supplement brand selling marine and bovine collagen blends with positioning around beauty, longevity, and joint health. It targets the same premium peptide-conscious consumer as Celergen and competes on similar multi-collagen and cellular-renewal benefit narratives.
• HydroPeptide: HydroPeptide is a peptide-based professional skincare brand with both in-spa and DTC channels, targeting anti-aging, wrinkle reduction, and skin firmness. It is a direct peer because it combines topical skincare (analogous to Celergen's Serum Royale) with a peptide-led, clinical-efficacy narrative aimed at the same anti-aging consumer segment.

Broad incumbents

• SkinMedica: SkinMedica is a physician-dispensed skincare brand owned by Allergan/AbbVie with broad anti-aging and skin-renewal product lines. It is a broad incumbent because it occupies the same doctor-channel, skin-renewal space as Celergen Serum Royale but at much greater scale, with a full brand portfolio rather than a single specialty SKU.
• Obagi Medical: Obagi is a global, medical-grade skincare brand with a broad anti-aging, dermatology-focused portfolio sold through physicians and online. It is a broad incumbent overlapping with Celergen in the doctor-channel, anti-aging, regenerative skincare narrative but operating at much greater scale and product breadth.

Emerging players

• Hum Nutrition: Hum Nutrition is a DTC 'beauty from within' supplement brand selling collagen gummies and ingestible beauty products online. It overlaps with Celergen on the ingestible-beauty positioning and DTC-only go-to-market, but is earlier-stage and focused on a narrower beauty-from-within product set than Celergen's broader cellular renewal narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/celergen-usa-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celergen USA