GivingDNA
GivingDNA is a SaaS donor analytics, wealth screening, and fundraising intelligence platform that helps nonprofit organizations prioritize, segment, and engage donors across mid-level, major, and sustainer programs. It serves 200+ clients across verticals including food banks, hospitals, public media, and faith-based organizations via a subscription with bundled strategy services.
- Company typePrivate
- Founded2002
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GivingDNA does
GivingDNA is a cloud-based SaaS donor analytics, wealth screening, and fundraising intelligence platform built for nonprofit organizations. Operated by Allegiance Fundraising, LLC (Delaware), the platform ingests donor and constituent transactional data — directly uploaded as CSV files or synced via integrations with Blackbaud Raiser's Edge, Salesforce, Virtuous, Allegiance CRM, and DonorPerfect — and applies proprietary matching algorithms, RFM scoring, and behavior modeling across a 200+ million-record philanthropic dataset to surface donor upgrade, sustain, reactivation, and major-gift opportunities. Feature modules include Moves Management, Personalization, Reporting, Portfolio Optimization, and Dynamic Data (monthly refreshed), with sub-product dashboards covering constituent demographics and giving lifecycle metrics.
The business is sold on a subscription basis with monthly billing, custom-priced per Master Services Agreement or Task Order. Go-to-market combines an enterprise direct-sales motion (Main/Sales/Support phone lines, 30-minute discovery followed by a personalized demo) with a self-serve login portal that allows mid-market organizations to upload data independently. Distribution is domestic (USA), and the customer base spans 200+ clients across vertical segments including food banks, hospitals/health foundations, public media, arts & culture, faith-based organizations, environment & animal welfare, professional associations, and broader societal benefit nonprofits.
GivingDNA is a wholly owned subsidiary of Allegiance Group, LLC, which also owns Allegiance CRM, MemberCard, WeDidIt, and The Pursuant Group following the 2025 merger of Pursuant into Allegiance. The parent group combines software, CRM, and full-service fundraising strategy and execution under the "Allegiance Group + Pursuant" brand. The platform holds registered trademark status, complies with GDPR, CCPA, CDPA, CPA, and HIPAA Subpart E, and operates with 51-100 employees. Revenue and pricing are not publicly disclosed.
GivingDNA firmographics
Firmographics- Name
- GivingDNA
- Legal name
- Allegiance Fundraising, LLC
- Website
- https://givingdna.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GivingDNA is a SaaS donor analytics, wealth screening, and fundraising intelligence platform that helps nonprofit organizations prioritize, segment, and engage donors across mid-level, major, and sustainer programs. It serves 200+ clients across verticals including food banks, hospitals, public media, and faith-based organizations via a subscription with bundled strategy services.
- Ownership category
- akta.pro rank
GivingDNA industry classification
Industry- Product category
- Nonprofit Fundraising Analytics Software
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where GivingDNA is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GivingDNA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: GivingDNA is a software-as-a-service platform provided by Allegiance Group. Clients access the platform over the Internet via a subscription model during a defined Subscription Term. Fees are specified in Task Orders or Master Services Agreements. Invoicing is issued monthly with payment due within 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom nonprofit SaaS subscription — pricing defined in Task Order or MSA |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
GivingDNA product offering
Product offeringCore offering
GivingDNA is a cloud-based SaaS donor analytics, data visualization, and wealth screening platform built for nonprofit fundraisers. It analyzes uploaded donor and constituent data, applies proprietary RFM scoring and match-quality algorithms against a 200+ million record philanthropic dataset, and refreshes insights monthly to help nonprofits prioritize mid-level, major, and sustainer donors, personalize outreach, and reduce donor lapse. The platform is sold as a subscription with pricing defined in a Task Order or Master Services Agreement.
Product overview
GivingDNA is AGP's proprietary donor analytics SaaS platform offered as a unified product that combines analytics, data visualization, wealth screening, and actionable donor insights. The platform includes core feature modules for Moves Management, Personalization, Reporting, Portfolio Optimization, and Dynamic Data refresh, along with specialized sub-product dashboards (Constituent Dashboard, Giving Dashboard, Major Giving Dashboard) that analyze donor and giving data. The Mid-Level Accelerator is an add-on program that pairs with GivingDNA insights. Organizations access GivingDNA via an Administrative Portal (SaaS), can integrate with external CRMs (Blackbaud Raiser's Edge, Salesforce, Virtuous, Allegiance CRM), and upload CSV files of constituent and giving data for analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Mid-Level Accelerator: Program combining AGP strategy with GivingDNA insights to accelerate mid-level donor program growth
- Moves Management
- Personalization Engine
- Major Gifts Optimization
- Dynamic Data
Products and services
- GivingDNA GivingDNA is a cloud-based SaaS donor analytics, data visualization, and wealth screening platform designed for nonprofit organizations. It analyzes donor and constituent data, applies proprietary RFM scoring and four-tier match-quality algorithms against a 200+ million record philanthropic dataset, and refreshes insights monthly to help nonprofits prioritize mid-level, major, and sustainer donors, personalize outreach, and reduce donor lapse. Sold as a subscription with pricing defined in a Task Order or Master Services Agreement.
- Mid-Level Accelerator AGP add-on program designed to accelerate mid-level donor programs by combining Allegiance Group strategy services with GivingDNA donor insights to improve renewal, retention, and giving outcomes for nonprofit clients.
Quantifiable outcome
- 8x+ growth in new monthly sustainer revenue YoY
- +4 more outcomes
Companies that use GivingDNA
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles2 records
GivingDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature9 records
GivingDNA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Blackbaud Raiser's EdgecoreGivingDNA integrates with Blackbaud Raiser's Edge, one of the most widely used nonprofit CRM platforms. This integration allows organizations using Raiser's Edge to export constituent and giving data into GivingDNA for analytics, or to pull giving reports directly from the CRM into the platform.
- SalesforcecoreGivingDNA offers a native integration with Salesforce, enabling nonprofit organizations using Salesforce as their CRM to sync donor data bidirectionally. The integration may stop updating under certain conditions, and the platform provides troubleshooting guidance for re-establishing the sync.
- Allegiance CRMcoreGivingDNA integrates with Allegiance CRM, the proprietary CRM of its parent company Allegiance Group. Users can make changes to their Allegiance CRM integration settings within GivingDNA, enabling a tightly coupled native experience.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
GivingDNA competitors and assessment
Company assessmentDirect peers
- WealthEngine: WealthEngine offers wealth screening, prospect research, and analytics for nonprofits and higher education advancement. It competes directly with GivingDNA's screening and analytics feature set.
- DonorSearch: DonorSearch is a leading wealth screening and prospect research platform for nonprofits. It directly competes with GivingDNA in donor identification, screening, and analytics for fundraising teams.
- iWave: iWave provides prospect research, wealth screening, and donor intelligence for nonprofits. It is a direct competitor to GivingDNA with overlapping wealth-screening and analytics capabilities for fundraising teams.
Emerging players
- Dataro: Dataro is an AI-driven donor prediction and propensity modeling platform for nonprofits. It overlaps with GivingDNA's predictive analytics and RFM-based donor prioritization but focuses specifically on machine-learning models.
- Virtuous: Virtuous is a nonprofit CRM and marketing automation platform with built-in donor analytics. As an integration partner of GivingDNA and a potential competitor in the analytics layer, it is a meaningful adjacent peer.
- Bloomerang: Bloomerang is a nonprofit CRM and donor management platform with embedded retention and engagement scoring. It overlaps with GivingDNA's donor analytics and stewardship features for small and mid-sized nonprofits.
- Funraise: Funraise is a modern nonprofit fundraising platform with donor CRM, analytics, and AI features. It is an emerging competitor offering integrated donor insights that overlap with GivingDNA's value proposition.
Broad incumbents
- Bonterra: Bonterra (formerly Network for Good, Social Solutions, and others) is a broad nonprofit software platform covering fundraising, CRM, grants management, and outcomes. It overlaps with GivingDNA's donor analytics from a portfolio incumbent standpoint.
- Salesforce.org (Nonprofit Cloud): Salesforce's Nonprofit Cloud offers native donor management, analytics, and Einstein AI-driven insights. It is a broad incumbent CRM that both integrates with GivingDNA and competes with it via embedded analytics.
Others
- The Pursuant Group: Pursuant (now part of Allegiance Group) provides nonprofit fundraising services, strategy, and donor engagement. As a sibling entity within Allegiance Group, it is a strategic complement to GivingDNA rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GivingDNA social profiles
Digital presenceGivingDNA compliance and trust
Trust signalCompliance3 records
GivingDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GivingDNA leadership team
Management profileNumber of profiles
Profiles6 records
GivingDNA subsidiaries and ownership
Company hierarchySubsidiaries5 records
GivingDNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GivingDNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GivingDNA
What does GivingDNA do?
GivingDNA is a cloud-based SaaS donor analytics, data visualization, and wealth screening platform built for nonprofit fundraisers. It analyzes uploaded donor and constituent data, applies proprietary RFM scoring and match-quality algorithms against a 200+ million record philanthropic dataset, and refreshes insights monthly to help nonprofits prioritize mid-level, major, and sustainer donors, personalize outreach, and reduce donor lapse. The platform is sold as a subscription with pricing defined in a Task Order or Master Services Agreement.
Is GivingDNA a public or private company?
GivingDNA is a private company. It is classified as corporate owned and is currently operating.
When was GivingDNA founded?
GivingDNA was founded in 2002. It employs 51 to 100 people.
Where is GivingDNA based?
GivingDNA is headquartered in Dallas, United States, in the North America region.
How does GivingDNA make money?
One revenue line is on record: saaS Subscription.
Who are GivingDNA's main competitors?
Direct peers on record are WealthEngine, DonorSearch and iWave. Emerging players are Dataro, Virtuous, Bloomerang and Funraise. Broad incumbents are Bonterra and Salesforce.org (Nonprofit Cloud). The Pursuant Group is listed as an others.
Does GivingDNA have an API?
Yes. The GivingDNA Platform is described as a SaaS platform that includes application programming interfaces and software development kits. The Terms of Service defines the platform to include 'application programming interfaces, software development kits, software frameworks and libraries'. However, no public API documentation URL, developer portal, or SDK language specifications are provided in the available sources.
What industry is GivingDNA in?
GivingDNA's product category is Nonprofit Fundraising Analytics Software. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship), with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 81321 and its SIC code is 7370.