Reservationkey
ReservationKey is a bootstrapped SaaS provider of cloud-based reservation and property-management software for SMB hospitality businesses, including hotels, B&Bs, vacation rentals, campgrounds, and marinas. It sells a flat-rate subscription starting at $37/month with no commissions, serves thousands of properties, and was founded in 2007.
- Company typePrivate
- Founded2007
- HeadquartersKenwood, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reservationkey does
ReservationKey, LLC is a privately held, bootstrapped SaaS company founded in 2007 and headquartered in Kenwood, California. It operates a cloud-based reservation and property-management platform for small and mid-sized hospitality businesses, including hotels, motels, bed & breakfasts, vacation rentals, resorts, campgrounds, vehicle rentals, marinas, ranches, and lodges. The founder, John, has led product development since inception and remains actively involved, as documented by blog posts dating to 2011.
The platform consolidates reservation management, an embeddable booking engine, a channel manager with real-time sync to Airbnb, VRBO, Booking.com, and 100+ channels, integrated payment processing (Stripe, Square, PayPal, Authorize.net), automated guest communication across email and text, yield management, reporting (revenue, occupancy, ADR, RevPar), and — as of May 2026 — a built-in Website Builder with hospitality-focused themes and custom-domain support. Native integrations extend into QuickBooks, PricePoint (dynamic pricing), RemoteLock and eRentalLock (smart locks), ResortCleaning (housekeeping), Sojern, GA4 ecommerce, and Meta Pixel tracking. A unified reservationData layer and an April 2026 introduction of API and webhook support position the product for broader ecosystem integration. Native iCal sync plus a full channel manager are both offered, alongside passwordless authentication (passkeys, Google Sign-In) and an AI Chat Support Tool for retrieval-augmented customer assistance.
ReservationKey generates revenue exclusively through flat-rate monthly subscriptions starting at $37 per month for up to four units, with most small properties paying under $50 per month. There are no commissions, per-user fees, setup fees, or long-term contracts; customers can cancel anytime. Distribution is direct and self-serve through the company website, supported by a free trial, personalized demos, a long-running content-marketing engine (blog, YouTube, user guide), customer reviews on Capterra, GetApp, and Software Advice (4.9/5.0 averages with 100+ verified reviews and 90%+ 5-star ratings), and a November 2025-launched Referral Rewards Program offering e-gift cards up to $200. The company reports thousands of paying properties globally and has operated continuously without disclosed external funding.
Reservationkey firmographics
Firmographics- Name
- Reservationkey
- Legal name
- ReservationKey, LLC
- Website
- https://reservationkey.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReservationKey is a bootstrapped SaaS provider of cloud-based reservation and property-management software for SMB hospitality businesses, including hotels, B&Bs, vacation rentals, campgrounds, and marinas. It sells a flat-rate subscription starting at $37/month with no commissions, serves thousands of properties, and was founded in 2007.
- Ownership category
- akta.pro rank
Reservationkey industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)
- akta.pro secondary industry
- Reservation & Waitlist Management Services (HSACALAO)
Keywords
Where Reservationkey is headquartered
LocationHeadquarters
- HQ city
- Kenwood
- HQ country
- United States
- HQ region
- North America
Markets served
Reservationkey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - SaaS Platform: ReservationKey operates on a flat-rate subscription model with monthly billing. Pricing starts at $37/month for up to 4 units, with most small properties paying under $50/month. No setup fees, no per-user fees, no commissions on bookings, and no long-term contracts. Cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier - up to 4 units at $37/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Reservationkey product offering
Product offeringCore offering
ReservationKey is a cloud-based, all-in-one reservation and property management SaaS platform for small and mid-sized hospitality businesses. It provides an embeddable booking engine, real-time channel manager syncing 100+ OTAs, integrated payment processing, automated guest communication, reporting, and a built-in website builder. Delivered via flat-rate monthly subscription starting at $37 with no commissions, no setup fees, and no per-user fees.
Product overview
ReservationKey is a unified all-in-one reservation software platform for hospitality businesses, founded in 2007. The core platform encompasses reservation management, booking engine, channel manager, payment processing, automation, reporting, and calendar management. Key modules include the built-in Website Builder (drag-and-drop editing, hospitality themes, integrated booking), the Booking Engine (embeddable on any website with customizable themes), Channel Manager (real-time sync with Airbnb, VRBO, Booking.com, and 100+ channels), Credit Card Payments (integrated Stripe, Square, PayPal, Authorize.net), Automation (email/text messaging, templates, scheduled communications), Easy Reporting (revenue, occupancy, tax reports), and Simple Calendar (master view with drag-and-drop). The platform also integrates with PricePoint (dynamic pricing), QuickBooks (accounting), RemoteLock (smart locks), and ResortCleaning (housekeeping). Simple flat pricing starting at $37/month with no commissions or hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- ReservationKey Core Platform All-in-one reservation management software platform for hospitality businesses. Manages reservations, availability, payments, guest communication, and operations from a single dashboard for hotels, vacation rentals, bed and breakfasts, resorts, campgrounds, vehicle rentals, boats and marinas, and ranches and lodges.
- Website Builder Built-in website creation tool for hospitality businesses. Creates complete property websites with drag-and-drop editing, hospitality-focused themes (Adventure, Modern Boutique, Coastal Retreat, Rustic Lodge), custom domain support, and integrated booking engine with side drawer.
- Booking Engine Online reservation and booking system that embeds directly into customer websites (WordPress, Wix, Squarespace, or custom) via code snippet to enable direct bookings without OTA commissions.
- Channel Manager Real-time availability synchronization across Airbnb, VRBO, Booking.com, and 100+ channels via iCal connections or full channel manager integration. Supports automatic cancellation and modification handling.
- Credit Card Payments Integrated payment processing module supporting deposits, credit card collection, payment reminders, and automated workflows through Stripe, Square, PayPal, and Authorize.net.
- Automation Guest communication automation module including email confirmations, check-in instructions, follow-ups, scheduled emails, and text messaging with customizable templates and merge codes.
- Easy Reporting Business intelligence and analytics module tracking revenue, occupancy, expenses, ADR, RevPar, and tax reports with CSV export capability.
- Simple Calendar Master calendar view for managing reservations, availability, housekeeping, owner stays, and guest activity with color-coded entries, drag-and-drop editing, and instant OTA sync visibility.
Quantifiable outcome
- Thousands of properties rely on ReservationKey for managing bookings, payments, and guest communication
- +3 more outcomes
Companies that use Reservationkey
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles1 record
Reservationkey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature15 records
Reservationkey partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- StripecoreIntegrated payment processor enabling secure credit card processing and online transactions directly within ReservationKey's platform. Stripe powers the booking engine's payment collection.
- SquarecoreIntegrated payment platform for processing payments online and in person. Square Terminal integration for card-present transactions with lower processing fees. Also powers gift certificate sales.
- PayPalcoreDigital wallet payment option for guests to send, receive, and manage payments worldwide. Supports PayPal SmartButtons including Pay Later and Venmo options.
- QuickBooks OnlinecoreAccounting integration for managing cash flow, processing payroll, and handling payments. Strong QuickBooks tools in April 2026 update included improved bookkeeping features.
- AirbnbcoreOTA channel integration for real-time availability synchronization. Prevents double bookings by syncing calendar in real-time.
- VRBOcoreOTA channel integration for real-time availability synchronization with VRBO platform.
- Booking.comcoreOTA channel integration for real-time availability synchronization with Booking.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Reservationkey competitors and assessment
Company assessmentDirect peers
- RoomKeyPMS: Cloud-based property management system for hotels and lodging properties of all sizes with booking engine and channel management functionality. Direct competitor in the same hospitality PMS category.
- Cloudbeds: Cloud-based property management system serving hotels, hostels, B&Bs, and vacation rentals with booking engine, channel manager, and payments. Directly competes for the same SMB hospitality customer base as ReservationKey, though at a higher price point and with a larger sales motion.
- eZee Absolute: Cloud-based hotel and hospitality PMS with booking engine, channel manager, and revenue management for hotels of all sizes. Comparable product scope to ReservationKey, with stronger presence in international markets.
- Beds24: Affordable cloud-based reservation and property management software for hotels, B&Bs, and vacation rentals with channel manager and booking engine. Competes head-to-head with ReservationKey on the low-price, SMB-friendly end of the market.
- ResNexus: Reservation and property management software for hotels, B&Bs, campgrounds, and unique lodging. Closest direct SMB-focused peer in the campground and specialty lodging verticals that ReservationKey also serves.
- Little Hotelier: Reservation and property management software built specifically for small hotels, B&Bs, and guesthouses. Closest direct overlap with ReservationKey's small-property focus, offering booking engine, channel manager, and a mobile app.
- Lodgify: Vacation rental software offering a website builder, booking engine, channel manager, and guest management for short-term rental hosts and managers. Direct competitor in the vacation rental vertical that ReservationKey also serves.
- Hostfully: Vacation rental property management platform with channel manager, booking engine, and guest experience tools for short-term rental managers. Direct competitor in the vacation rental and multi-unit management segment.
- Mews: Cloud-native PMS for hotels, hostels, and alternative accommodations with integrated booking, payments, and automation. Direct competitor in the hospitality reservation software space, primarily moving upmarket but increasingly targeting smaller properties.
Broad incumbents
- SiteMinder: Public-company hotel distribution platform combining a channel manager (100+ OTA integrations) with PMS, booking engine, and guest acquisition products. Competes in the same hospitality software category as ReservationKey, but with a broader portfolio targeting the full hotel size spectrum.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reservationkey social profiles
Digital presenceReservationkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reservationkey leadership team
Management profileNumber of profiles
Profiles1 record
Reservationkey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reservationkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reservationkey
What does Reservationkey do?
ReservationKey is a cloud-based, all-in-one reservation and property management SaaS platform for small and mid-sized hospitality businesses. It provides an embeddable booking engine, real-time channel manager syncing 100+ OTAs, integrated payment processing, automated guest communication, reporting, and a built-in website builder. Delivered via flat-rate monthly subscription starting at $37 with no commissions, no setup fees, and no per-user fees.
Is Reservationkey a public or private company?
Reservationkey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reservationkey founded?
Reservationkey was founded in 2007. It employs 1 to 10 people.
Where is Reservationkey based?
Reservationkey is headquartered in Kenwood, United States, in the North America region.
How does Reservationkey make money?
One revenue line is on record: subscription - SaaS Platform.
Who are Reservationkey's main competitors?
Direct peers on record are RoomKeyPMS, Cloudbeds, eZee Absolute, Beds24, ResNexus, Little Hotelier, Lodgify, Hostfully and Mews. SiteMinder is listed as a broad incumbent.
Does Reservationkey have an API?
Yes. ReservationKey offers API and webhook support. A blog post from April 2026 mentions 'guided setup, API and webhook support' as part of the April update. The channel manager and external connections sections in the user guide suggest API integrations exist for third-party platforms. Specific API documentation URL, authentication method, rate limits, and versioning details are not publicly specified on the available pages.
What industry is Reservationkey in?
Reservationkey's product category is Hospitality Property Management Software. Its primary akta.pro industry code is HSACALAI, Lodging Reservations (Hotels, Vacation Rentals), with a secondary code of HSACALAO, Reservation & Waitlist Management Services. Its NAICS code is 561599 and its SIC code is 7372.