Martinson & Beason

What Martinson & Beason does

Martinson & Beason, P.C. is a privately-held, family-operated law firm founded in 1937 in Huntsville, Alabama, and now in its fourth generation of Martinson family leadership. The firm operates as a traditional full-service practice with a primary focus on personal injury and tort litigation — including auto, truck, motorcycle, pedestrian, rideshare, wrongful death, medical malpractice, nursing home negligence, product liability, dangerous drugs/devices, workers' compensation, slip and fall, and dog bite matters — supplemented by estate planning and probate, family law, criminal defense, real estate law, and business/corporate law. Personal injury matters are handled on a contingency fee basis (no fee absent recovery), while estate, real estate, corporate, and family matters are billed on hourly or flat fee terms that are not publicly disclosed.

The firm employs 11–50 staff across its 115 Northside Square, Huntsville headquarters and serves clients throughout all five Alabama regions plus Tennessee. Its underlying 'technology' is conventional legal services delivery: case investigation, negotiation, and trial representation. Documented case outcomes include a $15M Marshall County wrongful death verdict (the county's largest), a $5.1M wrongful death settlement, and several additional million-dollar-plus resolutions. The firm holds the Martindale-Hubbell AV Preeminent rating, U.S. News Best Law Firms recognition (2022), Three Best Rated and Nextdoor Neighborhood Favorite designations, and claims 500+ five-star Google reviews. Distribution is direct-to-consumer via a single physical office, a 24/7 toll-free intake line (800-255-6534), an online contact form, attorney-led social media (LinkedIn, YouTube, Instagram), local SEO across dozens of city-specific landing pages, and community sponsorships (March of Dimes, Madison City Schools, Rotary Club of Huntsville, Land Trust of North Alabama).

The business model is straightforward professional services revenue: contingency fees on contingency-eligible matters and hourly/flat fees on transactional and advisory matters. The firm has no external private equity or venture capital ownership, no parent company, no subsidiaries, and no disclosed funding history. Ownership and governance remain with the Martinson family, supported by six additional named attorneys across the practice areas and a legal assistant staff of at least 11.

Name

Martinson & Beason

Legal name

Martinson & Beason, P.C.

Website

https://martinsonandbeason.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Martinson & Beason is a family-owned Huntsville, Alabama law firm founded in 1937, providing contingency-fee personal injury representation alongside estate planning, family, criminal, real estate, and corporate legal services to individuals and businesses across Alabama and Tennessee.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Real Estate & Construction Law (BPAHAAAE)

Keywords

• Personal injury law
• Estate planning services
• Family law representation
• Criminal defense law
• Real estate law

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee - Personal Injury: Personal injury cases are handled on a contingency fee basis, meaning clients pay no attorney fees unless and until a recovery is made for them. This is the primary revenue model for personal injury, auto accident, wrongful death, and related tort matters.
2. Hourly/Flat Fee - Other Legal Services: For non-contingency matters such as estate planning, real estate transactions, corporate law, and family law, the firm likely charges hourly or flat fees. Specific rates are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Martinson & Beason, P.C. is a full-service Alabama law firm providing legal representation and counsel across personal injury, estate planning and probate, family law, criminal defense, real estate law, and business and corporate law. Its primary offering is contingency-fee personal injury litigation (auto, truck, motorcycle, pedestrian, bicycle, rideshare, wrongful death, slip and fall, dog bite, dangerous drugs/devices, product liability, nursing home negligence, medical malpractice, workers' compensation), supplemented by transactional and litigation services for individuals, families, and small businesses throughout Alabama and Tennessee.

Product overview

Martinson & Beason, P.C. is a traditional full-service personal injury and general law firm founded in 1937, offering comprehensive legal services through distinct practice areas rather than a unified software product. The firm's core offerings center on personal injury litigation (including auto accidents, wrongful death, dangerous drugs/devices, product liability, nursing home negligence, medical malpractice, workers' compensation, slip and fall, and dog bite injuries) supplemented by estate planning and probate, family law, criminal law, real estate law, and business/corporate law services. All practice areas operate as separate service lines under the unified Martinson & Beason brand, with attorneys specializing in specific areas such as Morris H. Lilienthal (personal injury/wrongful death), Douglas C. Martinson II (estate planning/probate), A. Mac Martinson (real estate/business law), and Caleb W. Ballew (family law/criminal defense).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured due to the negligence of others, covering various accident types including car accidents, truck accidents, motorcycle accidents, wrongful death, slip and fall, and product liability. Handled on a contingency fee basis.
• Auto Accidents Legal Services Legal representation for victims of car accidents, including collisions with trucks, motorcycles, bicycles, pedestrians, and rideshare services (Uber, Lyft, DoorDash, Instacart). Handled on a contingency fee basis.
• Wrongful Death Legal Services Legal representation for families seeking justice and compensation when a loved one's death was caused by wrongful acts, omission, or negligence. Handled on a contingency fee basis.
• Dangerous Drugs & Devices Legal Services Legal representation for victims injured by defective pharmaceutical products and medical devices, including Xarelto, transvaginal mesh, Risperdal, Zantac, and various others. Handled on a contingency fee basis.
• Nursing Home Negligence Legal Services Legal representation for victims of nursing home abuse, neglect, and substandard care, including cases involving falls, malnutrition, bed sores, and medication errors. Handled on a contingency fee basis.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence including anesthesia errors, emergency room errors, hospital malpractice, misdiagnosis, and postoperative negligence. Handled on a contingency fee basis.
• Workers' Compensation Legal Services Legal representation for employees injured on the job to secure workers' compensation benefits including medical expenses and lost wages.
• Products Liability Legal Services Legal representation for injuries caused by defective products under the Alabama Extended Manufacturer's Liability Doctrine (AEMLD), covering motor vehicle defects, children's products, tools, appliances, and medical devices.
• Dog Bite Injury Legal Services Legal representation for victims of dog attacks and animal attacks under Alabama's strict liability statute.
• Slip and Fall Accidents Legal Services Premises liability legal representation for slip and fall, trip and fall, and other accidents caused by hazardous property conditions.
• Estate Planning & Probate Services Legal services for estate planning including wills, revocable living trusts, probate administration, and conservatorship and guardianship matters.
• Family Law Services Legal representation for divorce, child support, child custody, and grandparents' rights matters.
• Criminal Law Services Legal representation for criminal defense including DUI/DWI, traffic offenses, suspended licenses, drug offenses, and expungement.
• Real Estate Law Services Legal services for real estate transactions including buying, selling, contracts, and eminent domain matters.
• Business & Corporate Law Services Legal services for business formation, corporate planning, commercial transactions, and business litigation.

Quantifiable outcome

• $15M wrongful death jury verdict (largest in Marshall County)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• March of DimesminorOthersMartinson & Beason supports March of Dimes through fundraising and team participation, including Team Will for the March for Babies walk.
• Madison City SchoolsminorOthersThe firm supports Madison City Schools through community involvement and sponsorship.
• Rotary Club of HuntsvilleminorOthersThe firm and its attorneys are active members of the Rotary Club of Huntsville, participating in community service projects including a $75,000 project for pediatric oncology equipment in Guatemala.
• Land Trust of North AlabamaminorOthersA. Mac Martinson serves as a Board Member and Trustee for the Land Trust of North Alabama.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mike Lewis Attorneys: North Alabama-based personal injury and workers' compensation firm headquartered near Huntsville. Direct geographic competitor for cases in the Huntsville/North Alabama market that Martinson & Beason primarily serves.
• Belt & Bruner, P.C. Alabama-based criminal defense and DUI firm. Comparable to Martinson & Beason's criminal law practice line in focus and Alabama-only market, but specialized rather than full-service.
• Caddell Reynolds: Alabama-based plaintiffs' personal injury and insurance bad faith firm. Comparable in PI focus and contingency-fee model, primarily serving clients across Alabama with similar service mix.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury firm with national reach and massive TV/digital advertising spend. Comparable in core PI, contingency model, and service breadth, but vastly larger scale; represents the dominant competitive force in PI lead acquisition nationally.

Direct peers

• Alexander Shunnarah Trial Attorneys: Alabama-headquartered personal injury firm with a heavy focus on auto accidents and aggressive TV/SEM marketing. Direct competitor for auto accident cases in Alabama with a comparable contingency-fee model and PI focus.
• Cunningham Bounds: Mobile, Alabama-based personal injury and wrongful death firm. Direct competitor for plaintiffs' PI work across Alabama, with similar contingency-fee model, similar Alabama-only geographic focus, and a similar size band.
• Beasley Allen Law Firm: Large Alabama-based personal injury and mass-tort firm headquartered in Montgomery. Comparable to Martinson & Beason in core PI practice (auto accidents, product liability, dangerous drugs/devices, wrongful death) and contingency-fee model, but materially larger and nationally recognized for mass-tort work.
• Levin Papantonio Rafferty: Florida-based mass tort and personal injury firm with national reputation. Comparable in core practice areas (dangerous drugs/devices, PI, wrongful death) and contingency model, but operates at significantly larger scale and national scope.
• Hare Wynn Newell & Newton: Birmingham, Alabama plaintiffs' firm with a strong personal injury, wrongful death, and mass-tort practice. Comparable in core offerings (PI, wrongful death, dangerous drugs) and contingency model; competes with Martinson & Beason for statewide Alabama cases.
• Morris Bart, LLC: Large contingency-fee personal injury firm operating across multiple Southeast states (Louisiana, Mississippi, Alabama, Florida). Comparable in core PI practice, contingency pricing, and TV/digital advertising-driven acquisition strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Martinsonandbeason
• LinkedInlinkedin.com/company/martinson-and-beason-pc
• Xx.com/MartinsonBeason
• Facebookfacebook.com/martinsonandbeason

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinson & Beason