AppMakr
Appy Pie is a no-code platform that enables SMBs and non-technical users to build, publish, and manage native iOS and Android apps via a cloud-based drag-and-drop builder with AI-assisted features, 200+ integrated modules, and guided App Store/Google Play submission starting at $16/month.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppMakr does
AppMakr, operating commercially as Appy Pie, is a Singapore-headquartered, US-incorporated (Appy Pie LLP) no-code platform that enables non-technical users to build and publish native iOS and Android applications through a cloud-based drag-and-drop builder. The core platform compiles output to genuine native iOS and Android code (rather than PWA wrappers), integrates 200+ feature modules covering bookings, payments, push notifications, chat, analytics, geofencing, and offline mode, and incorporates AI-assisted feature suggestions and layout generation. Guided App Store and Google Play submission with team-assisted rejection handling is positioned as a key differentiator against DIY competitors. The product portfolio has expanded beyond the flagship App Builder to include an AI Website Builder, a standard Website Builder, a Convert-Website-to-App/APK tool, and 11 vertical-specific builders (Restaurant, E-commerce, Church, Taxi, Radio, Food Delivery, Messaging).
The company operates a product-led, self-serve go-to-market with a free-to-build tier and paid publishing plans starting at $16/month — the lowest entry price among major no-code competitors (Bubble $29, FlutterFlow $30, Glide $25). Revenue is generated primarily through tiered subscriptions, with a freemium funnel and transaction-processing volume through integrated payment gateways (Stripe, PayPal, Apple Pay). The customer base is overwhelmingly SMB and individual-builder long-tail (10M+ registered builders, 100,000+ published apps across 150+ countries), with case studies spanning restaurants, food trucks, entertainment, education, hospitality, and lifestyle brands. Distribution is direct-online PLG supplemented by content marketing, peer-review presence on G2 and Capterra, earned media (Forbes, Entrepreneur, The Next Web), and a Reseller Program. Compliance posture (SOC 2 Type II, ISO 27001, HIPAA-ready, GDPR, CCPA) suggests a deliberate push up-market into regulated verticals. The company is privately held with no disclosed institutional investors beyond a $1M 2010 round (CRV, Kima Ventures, Transmedia Capital) and a 2014 acquisition of Appifier.
AppMakr firmographics
Firmographics- Name
- AppMakr
- Legal name
- Appy Pie LLP
- Website
- https://AppMakr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appy Pie is a no-code platform that enables SMBs and non-technical users to build, publish, and manage native iOS and Android apps via a cloud-based drag-and-drop builder with AI-assisted features, 200+ integrated modules, and guided App Store/Google Play submission starting at $16/month.
- Ownership category
- akta.pro rank
AppMakr industry classification
Industry- Product category
- No-Code App Development Platform
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where AppMakr is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
AppMakr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with entry plan at $16/month. Free tier available for building, paid tiers required for publishing and advanced features. Annual billing options likely available with discounts.
- Freemium Model: Free to build apps without credit card. Monetization occurs when users upgrade to publish apps or access premium features.
- In-App Purchases & Payments: Platform supports in-app purchases, subscriptions, and payment processing through integrated gateways (Stripe, PayPal, Apple Pay) for apps built on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan |
| Subscription | Monthly | Entry Paid Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AppMakr product offering
Product offeringCore offering
AppMakr (operating as Appy Pie) operates a cloud-based no-code platform that enables non-developers and small businesses to create native iOS and Android mobile applications through a drag-and-drop interface with AI-assisted feature suggestions. The platform includes 200+ built-in feature modules (bookings, payments, push notifications, chat, analytics, geofencing, offline mode) and provides guided submission to the App Store and Google Play with team-assisted rejection handling. Vertical-specific builders extend the platform to restaurants, e-commerce, churches, radio, taxi, and food delivery use cases.
Product overview
Appy Pie is a no-code platform ecosystem comprising a core App Builder product plus multiple vertical-specific builders and conversion tools. The flagship App Maker enables creation of native iOS and Android apps via drag-and-drop with AI-assisted feature suggestions and layout generation. Vertical builders (Restaurant, E-commerce, Church, Taxi, Radio, Food Delivery, Messaging) provide industry-specific templates and modules. Conversion tools (Convert Website to App, Convert Website to APK) enable transforming existing web properties into mobile applications. Additional products include AI Website Builder and standard Website Builder. All products share the common no-code approach, 200+ shared feature modules, and unified publishing workflow to App Store and Google Play.
Differentiator
Problem solved
Functional benefit
Products and services
- Appy Pie App Builder / App Maker Cloud-based no-code platform enabling users to create native iOS and Android apps without coding. Features AI-assisted creation, 200+ built-in modules, and guided publishing to App Store and Google Play. Targeted at small businesses, non-technical founders, and organizations needing a mobile presence.
- AI Website Builder
- Website Builder No-code drag-and-drop website building platform.
- Android App Builder No-code platform specifically for building native Android applications.
- iPhone App Builder No-code platform specifically for building native iOS applications.
- E-commerce App Builder No-code platform for building ecommerce mobile apps with catalog, checkout, and payment integration.
- Restaurant App Builder No-code platform for building restaurant mobile apps with ordering, menu, and booking features.
- Radio App Builder No-code platform for building radio streaming apps with Shoutcast integration.
- Taxi App Builder No-code platform for building taxi booking and ride-hailing apps with location tracking.
- Church App Builder No-code platform for building church and religious organization mobile apps.
- Food Delivery App Builder No-code platform for building food delivery and on-demand delivery apps.
- Messaging App Builder No-code platform for building instant messaging and social apps with chat, push notifications, and video calls.
- Convert Website to App Tool to convert existing websites into mobile apps.
- Convert Website to APK Tool to convert websites into Android APK files.
Quantifiable outcome
- No-code saves $50K-$150K in Year 1 compared to custom development
- +5 more outcomes
Companies that use AppMakr
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles1 record
AppMakr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
AppMakr partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePayment gateway integration allowing apps built on the platform to accept payments via Stripe. Part of commerce and payments module suite including PayPal and Apple Pay.
- PayPalcorePayment gateway integration allowing apps built on the platform to accept PayPal payments. Part of commerce module suite.
- Apple PaycoreMobile payment integration allowing iOS app users to pay via Apple Pay. Part of commerce module suite.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AppMakr competitors and assessment
Company assessmentDirect peers
- BuildFire: No-code mobile app builder for iOS and Android with a module marketplace. Overlaps directly with Appy Pie in restaurant, e-commerce, and event app use cases for SMBs.
- Adalo: No-code platform for building native mobile apps and PWAs with database and publishing workflows. Closely comparable in target customer (small business owners building branded apps) and product approach.
- FlutterFlow: Visual builder for native iOS and Android apps using Flutter. Direct competitor in the 'build native mobile apps without code' category, with overlapping SMB/enterprise use cases and similar pricing.
- Bubble: Leading no-code platform for building web and mobile applications. Directly comparable as an alternative for non-technical builders, with a similar PLG motion but a higher entry price ($29/mo vs $16/mo).
- Shoutem: No-code app builder originally focused on radio and community apps, now broader. Direct overlap in the radio/media and SMB segments that Appy Pie also serves.
- Glide: No-code app builder primarily focused on PWA-style apps from spreadsheets. Comparable target customer (SMB/prosumer) and pricing tier, though Glide leans PWA while Appy Pie emphasizes native compilation.
- GoodBarber: No-code platform for native iOS, Android, and PWA apps with strong vertical templates (restaurants, e-commerce, radio). Directly comparable in SMB verticals and product-led GTM.
Broad incumbents
- AppSheet (Google Cloud): Google-owned no-code app platform. Competes broadly in the same space and is bundled with Google Workspace, giving it distribution advantages that pure-play SMB builders like Appy Pie must overcome.
- AppGyver (SAP): SAP-owned no-code pro-code platform for enterprise apps. Comparable product category but with a broader-incumbent distribution and enterprise tilt, putting pressure on Appy Pie's mid-market expansion.
- Microsoft Power Apps: Microsoft's low-code platform bundled with the M365 and Dynamics ecosystem. A broad incumbent that competes for the same no-code demand, with structural distribution advantages through enterprise IT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AppMakr social profiles
Digital presenceAppMakr compliance and trust
Trust signalCompliance5 records
AppMakr financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppMakr leadership team
Management profileNumber of profiles
Profiles2 records
AppMakr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppMakr M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppMakr
What does AppMakr do?
AppMakr (operating as Appy Pie) operates a cloud-based no-code platform that enables non-developers and small businesses to create native iOS and Android mobile applications through a drag-and-drop interface with AI-assisted feature suggestions. The platform includes 200+ built-in feature modules (bookings, payments, push notifications, chat, analytics, geofencing, offline mode) and provides guided submission to the App Store and Google Play with team-assisted rejection handling. Vertical-specific builders extend the platform to restaurants, e-commerce, churches, radio, taxi, and food delivery use cases.
Is AppMakr a public or private company?
AppMakr is a private company. It is classified as venture growth investor backed and is currently operating.
When was AppMakr founded?
AppMakr was founded in 2016. It employs 11 to 50 people.
Where is AppMakr based?
AppMakr is headquartered in Singapore, Singapore, in the Asia region.
How does AppMakr make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model and in-App Purchases & Payments.
Who are AppMakr's main competitors?
Direct peers on record are BuildFire, Adalo, FlutterFlow, Bubble, Shoutem, Glide and GoodBarber. Broad incumbents are AppSheet (Google Cloud), AppGyver (SAP) and Microsoft Power Apps.
Does AppMakr have an API?
No public API is recorded for AppMakr.
What industry is AppMakr in?
AppMakr's product category is No-Code App Development Platform. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5132 and its SIC code is 7372.