What SmartLocus does

SmartLocus, Inc. is a private San Francisco-based SaaS company founded in 2010 that sells AI-driven building optimization software on top of customers' existing Building Automation Systems (BAS). The platform is delivered as three subscription products — SmartInsights (advanced analytics and zone-level reporting), SmartSimplicity (autonomous zone-level HVAC optimization using Deep Machine Learning), and Simplicity DR (automated demand response during utility on-demand events) — and requires no new hardware, no capital expenditure, and no additional customer staffing. The company uses a "black box" approach that ingests multi-parameter BAS sensor data at 5-10 minute intervals, enriches it with weather, occupancy, and solar data, and continuously retrains models per building to predict demand and adjust zone set points and VAV terminal controls in real time, with claimed energy savings of up to 50-70% leveraging existing BMS infrastructure.

The company is small (11-50 employees) and bootstrapped or minimally funded, with the only disclosed capital event being a 2017 Plug and Play accelerator placement ($0 disclosed). It sells exclusively through channel partners — BAS integrators and building management solution providers — and targets four horizontal personas within commercial real estate: Building Engineers, Energy Managers, Facilities Managers, and Financial Planners. Leadership is led by President and CEO Greg Goelz (prior CEO of CloudByte, GM at SanDisk, multiple IPO and M&A exits) and Founder/CTO Victor Taylor, PhD (research background at MIT Lincoln Laboratory, NASA JPL, UCLA, and Japan's NASDA). The company has accumulated six industry awards between 2021 and 2024 in the autonomous building management and BAS analytics categories but discloses no named customers, no revenue, no patents, and no external institutional funding.

Commercially, SmartLocus operates on a recurring SaaS subscription with no upfront customer cost, monetizing per building as the ML models accumulate deployment-specific data. The model is structurally capital-efficient (no hardware, partner-led distribution) but limits direct sales reach, and the absence of disclosed funding, headcount growth, or named customer wins since the 2017 accelerator slot indicates the business has not transitioned from a small specialty vendor into a scaled SaaS operation.

Name

SmartLocus

Legal name

Smart Locus, Inc.

Website

https://smartlocus.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartLocus is a private San Francisco SaaS company that sells Deep Machine Learning software on top of existing Building Automation Systems to autonomously optimize HVAC and energy use in commercial buildings, distributed exclusively through BAS channel partners.

Ownership category

akta.pro rank

Product category

Building Management Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

akta.pro secondary industry

Building Automation & Controls (BAS/BMS) (HSAPAPAA)

Keywords

• Building automation software
• Commercial building management
• Energy optimization software
• HVAC analytics platform
• Smart building SaaS

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: SmartLocus operates as a SaaS solution requiring no upfront investment, no hardware, and no additional resources. The service complements existing building systems and is delivered as a subscription-based model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SmartLocus sells a SaaS platform that uses Deep Machine Learning and Big Data analytics to complement existing Building Automation Systems (BAS) in commercial buildings. The platform comprises three services: SmartInsights (zone-level analytics and reporting), SmartSimplicity (autonomous zone-level optimization of temperature and VAV set points), and Simplicity DR (automated demand response management). Delivered as a subscription with no hardware, no CapEx, and no additional in-house resources required.

Product overview

SmartLocus provides a SaaS platform comprising three integrated services that complement existing Building Automation Systems (BAS) to simplify commercial building management. SmartInsights is the foundational analytics layer that collects granular sensor data and provides advanced reporting and problem identification. SmartSimplicity builds on SmartInsights to deliver proactive zone-level optimization using Deep Machine Learning, automatically adjusting BAS set points for comfort and energy efficiency. Simplicity DR is an add-on demand response module that automates responses to utility on-demand events. The three services work together: SmartInsights identifies opportunities and problems, SmartSimplicity proactively optimizes operations, and Simplicity DR handles automated demand response.

Differentiator

Problem solved

Functional benefit

Brands

• SmartInsights: Advanced analytics service providing zone-level building insights, predictive analytics, and customized reporting for building operations using deep machine learning and Big Data technologies.
• SmartSimplicity
• Simplicity DR

Quantifiable outcome

• Up to 50-70% energy savings leveraging existing BMS infrastructure
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• Channel PartnerscoreChannel Partner/ Reseller/ DistributorSmartLocus services are offered as a complement to existing BAS solutions and are delivered through channel partners who provide customer experience. Partners include BAS integrators and building management solution providers seeking new services for existing customers or to become leaders in smarter buildings.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BuildingIQ: BuildingIQ offers a cloud-based AI platform that optimizes HVAC and energy performance in commercial buildings. It is the closest direct competitor to SmartLocus, with a similar SaaS delivery model, channel through BAS partners, and a focus on predictive energy optimization for mid-to-large commercial real estate.
• BrainBox AI: BrainBox AI provides autonomous AI for HVAC optimization in commercial buildings using deep learning. It competes head-to-head with SmartLocus in zone-level set point optimization, demand response, and energy savings claims, and serves a similar facilities/energy manager buyer.
• 75F: 75F offers IoT and AI-driven building automation for HVAC and indoor air quality in commercial portfolios. It overlaps with SmartLocus's optimization and analytics positioning, particularly for multi-site commercial and light-commercial customers.
• Switch Automation: Switch Automation provides a building analytics platform that consolidates BAS, metering, and IoT data to optimize operations. It is comparable to SmartLocus's SmartInsights layer and serves facilities and energy teams managing portfolios across geographies.
• Facilio: Facilio delivers a unified building operations and analytics SaaS for commercial real estate, combining maintenance, energy, and occupant experience modules. It targets the same facilities/energy manager buyer as SmartLocus with a portfolio-scale SaaS approach.
• GridPoint: GridPoint provides energy management and building optimization software for multi-site commercial customers, including HVAC and lighting controls with analytics. It competes with SmartLocus on energy savings and BAS-integrated optimization, particularly in retail and restaurant chains.

Broad incumbents

• Honeywell Forge: Honeywell Forge is Honeywell's enterprise performance management platform for buildings, bundling analytics, energy optimization, and BAS integrations. It competes with SmartLocus as an incumbent-owned, broader portfolio alternative that can subsume third-party analytics layers over time.
• Johnson Controls OpenBlue: Johnson Controls' OpenBlue is a connected building suite that combines digital twin, AI optimization, and BMS services. It is a broad incumbent alternative to SmartLocus that leverages JCI's installed Metasys BAS base and global service network.
• Siemens Building X: Siemens Building X is the vendor's cloud-based building operations and analytics platform integrating with Desigo CC BAS. It is a broad incumbent comparable, particularly relevant given SmartLocus's positioning as a vendor-neutral optimizer above Siemens-controlled BAS estates.
• Enel X (formerly EnerNOC): Enel X operates a global demand response and energy intelligence platform that competes directly with SmartLocus's Simplicity DR module and overlaps on broader energy optimization for commercial and industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/570670

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartLocus