eFuel
eFUEL is a California mobile fueling company, founded in 1994 and headquartered in Aliso Viejo, that delivers diesel, DEF, and renewable diesel on-site 24/7 to commercial fleet operators, generators, and construction sites, serving thousands of customers from Fortune 100 firms to local businesses.
- Company typePrivate
- Founded1994
- HeadquartersAliso Viejo, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What eFuel does
eFUEL is a California-based mobile fueling company founded in 1994 and headquartered in Aliso Viejo, CA, that delivers diesel fuel, diesel exhaust fluid (DEF), and renewable diesel directly to customer fleet vehicles, generators, and equipment at their locations on a 24/7 basis. The company serves thousands of customers across California — ranging from Fortune 100 enterprises (Costco, UPS, FedEx) to small local businesses in industries including beverage and produce distribution, commercial tree care, armored transport, waste management, vending, and construction supply — and complements its core on-site fueling with managed fuel tank rentals (featuring remote tank monitoring and automated delivery dispatch), a four-stage generator fuel maintenance service (inspection, treatment, polishing, stabilization), DEF-as-a-service, Pacific Pride fuel card access to 66,000+ North American locations, and CARB- and ASTM D975-compliant renewable diesel.
The technology stack is operational rather than software-defined: state-of-the-art RAM 5500 mobile fueling trucks, connected tank telemetry that automatically reports fuel levels to eFUEL, automated dispatch when tanks reach thresholds, and a free online fuel management reporting portal that exports data in Excel and PDF. The business model is hybrid — service-based revenue from on-site fueling, DEF delivery, and generator maintenance; recurring/transactional revenue from fuel tank rentals (subscription) and fuel card usage; and commodity-linked revenue from renewable diesel sales — with quote-based, pay-as-you-go pricing anchored on volume purchasing power from suppliers including Chevron and Shell. Distribution is entirely direct and sales-led, organized by regional account managers covering the Greater Bay Area, Corporate Accounts/Central Valley, and Southern California, with the Pacific Pride cardlock network extending reach into SMB and self-serve fueling use cases that the mobile fleet cannot economically cover.
eFuel firmographics
Firmographics- Name
- eFuel
- Legal name
- eFUEL
- Website
- https://efuelco.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- eFUEL is a California mobile fueling company, founded in 1994 and headquartered in Aliso Viejo, that delivers diesel, DEF, and renewable diesel on-site 24/7 to commercial fleet operators, generators, and construction sites, serving thousands of customers from Fortune 100 firms to local businesses.
- Ownership category
- akta.pro rank
eFuel industry classification
Industry- Product category
- Mobile Fleet Fueling Services
- NAICS
- Fuel Dealers (45721)
- akta.pro primary industry
- Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI)
- akta.pro secondary industries
- Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Biofuel Blending, Storage & Terminal Operations (EUAAAHAH)
Keywords
Where eFuel is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eFuel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- On-Site Fleet Fueling: Mobile fueling service delivering diesel fuel and DEF directly to customer fleet vehicles, generators, and equipment at their locations 24/7. Customers include Fortune 100 companies to small local businesses throughout California.
- Fuel Tank Rentals: Fully-managed fuel solution with remote tank monitoring and automated deliveries for construction sites, emergency generators, events, and fleets. Includes 20 GPM fuel pump with 18-foot hose and double-walled tanks with 110% fuel containment.
- Diesel Exhaust Fluid (DEF) Delivery: Safe delivery and dispensing of DEF directly into customer vehicles, eliminating need for customers to purchase, store, or dispense DEF.
- Generator Fuel Maintenance: Full-service fuel maintenance for generators including visual and laboratory fuel testing, magnetic fuel refresh technology, biocide and stabilization treatments, and 24/7 emergency response within 4-6 hours.
- Fuel Cards (Pacific Pride Network): Access to Pacific Pride cardlock network with 66,000+ retail locations across US and Canada. Provides authorized controls for fuel types, locations, quantity restrictions, and tracking.
- Renewable Diesel: Sale of renewable diesel made from renewable feedstocks (used cooking oils, fats, greases, vegetable oils). Higher cetane fuel with lower carbon footprint meeting CARB and ASTM D975 standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized fleet fueling solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
eFuel product offering
Product offeringCore offering
eFuel delivers diesel fuel and Diesel Exhaust Fluid (DEF) directly to customer fleet vehicles, generators, and equipment at customer locations 24/7 throughout California, eliminating the need for drivers to visit fuel stations. The company complements on-site fleet fueling with managed fuel tank rentals, generator fuel maintenance, and renewable diesel supply, primarily serving commercial fleet operators and Fortune 100 enterprises.
Product overview
eFuel is a California-based mobile fueling company offering a unified service portfolio centered on on-site fleet fueling (bringing diesel and DEF directly to customer vehicles at their locations 24/7). The core offering is complemented by modular add-on services including fuel tank rentals with remote monitoring and automated deliveries, generator fuel maintenance (inspection, treatment, polishing, stabilization), DEF delivery and dispensing, and Pacific Pride fuel card network access (66,000+ locations). The company also supplies renewable diesel as an alternative lower-carbon fuel option. All services are designed to eliminate customer time and cost associated with conventional fueling methods.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Site Fleet Fueling 24/7 mobile diesel fuel delivery directly to customer fleet vehicles, generators, and equipment at their locations throughout California, eliminating driver trips to fueling stations. Available to commercial fleet customers ranging from Fortune 100 enterprises to small local businesses.
- Fuel Tank Rentals Managed mobile fuel tank rental solution featuring remote online tank monitoring, automated deliveries, double-walled tanks with 110% fuel containment, and a 20 GPM pump with 18-foot hose. Designed for construction sites, emergency generators, events, and fleets that need temporary or extended on-site fuel capacity.
- Generator Fuel Maintenance Full-service fuel maintenance for backup generators using a 4-stage process (Inspection, Treatment, Polishing, Stabilizing), visual and laboratory fuel testing, magnetic fuel refresh technology, biocide and stabilization treatments, and 24/7 emergency response within 4-6 hours.
- Diesel Exhaust Fluid (DEF) Delivery Safe delivery and dispensing of Diesel Exhaust Fluid directly into customer vehicles, eliminating the need for customers to purchase, store, or dispense DEF themselves. Provided as part of mobile fueling service or as a standalone offering.
- Fuel Cards (Pacific Pride Network) Access to the Pacific Pride cardlock network with 66,000+ retail and cardlock locations across the US and Canada, providing authorized controls for fuel types, locations, quantity, and tracking. Includes Pacific Pride mobile apps for iPhone and Android for location finding.
- Renewable Diesel Sale of renewable diesel made from renewable feedstocks (used cooking oils, fats, greases, vegetable oils) that conforms to ASTM D975 and is CARB-approved as a drop-in replacement for conventional diesel, with no engine modifications required and lower carbon footprint.
Quantifiable outcome
- Over 50 hours of labor saved per week compared to traditional fueling methods
- +3 more outcomes
Companies that use eFuel
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
eFuel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eFuel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Pacific PridecorePacific Pride provides eFUEL customers with access to one of the largest fuel card networks with 66,000+ cardlock and retail locations across the United States and Canada. The partnership offers enhanced security features including gallon/dollar limits, product grade restrictions, time restrictions, and PIN entry requirements. Pacific Pride mobile apps are available for iPhone and Android devices.
- ChevronminorChevron is a fuel supplier to eFUEL, providing dependable clean fuel supply for generator deliveries and general fleet operations.
- ShellminorShell is a fuel supplier to eFUEL, providing dependable clean fuel supply for generator deliveries and general fleet operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
eFuel competitors and assessment
Company assessmentDirect peers
- Mansfield Energy: Large national commercial fuel distributor that delivers gasoline, diesel, and DEF directly to customer sites and operates cardlock networks. Direct competitor to eFUEL in on-site fleet fueling with a broader geographic footprint and similar fixed-tank rental offerings.
- Booster: Mobile on-site fueling service that brings diesel and gasoline directly to commercial fleets at their locations. Closest direct competitor to eFUEL in the on-site mobile fueling category, with a tech-forward approach and similar core value proposition of eliminating trips to the pump.
- Fuel Force: On-site mobile fleet fueling company delivering diesel and gasoline to commercial vehicle fleets, equipment, and generators. Directly comparable to eFUEL in service model, target customers (commercial fleet operators), and 24/7 on-site delivery approach.
- Flyers Energy: California-based commercial fuel distributor that provides on-site fleet fueling, fuel management, and bulk fuel delivery to commercial and government customers. Operates in the same regional market as eFUEL with overlapping service lines including fuel cards and lubricants.
- Shipley Energy: Regional fuel distributor offering on-site fleet fueling, bulk fuel delivery, and generator fueling services to commercial and agricultural customers. Comparable to eFUEL in providing direct-to-customer fuel delivery and managed tank solutions for fleets and backup power.
Broad incumbents
- Pacific Pride: National cardlock fuel network with 1,400+ proprietary sites and access to 66,000+ retail locations. Both a channel partner and a competitor to eFUEL: eFUEL resells Pacific Pride cards, but Pacific Pride's self-service cardlock model overlaps with eFUEL's on-site delivery offering for customers who prefer unattended fueling.
- WEX Inc. Public fleet-management and fuel card company serving commercial fleets with payments, telematics, and fuel purchasing at scale. Competes with eFUEL on the fuel-card and fleet-management layer and could expand into on-site fueling as part of its broader fleet services portfolio.
- Pilot Flying J: One of the largest operators of travel centers and a major direct supplier of diesel and DEF to commercial trucking fleets nationwide. Competes with eFUEL for fleet fuel purchasing decisions and has the scale to undercut regional mobile-fuelers on fuel pricing.
Regional players
- Quarles Energy: Mid-Atlantic commercial fuel distributor providing on-site fleet fueling, bulk fuel, and cardlock services primarily on the US East Coast. Same business model as eFUEL (mobile fleet fueling and managed tanks) but operating in a different geography, so a direct regional peer rather than a direct California competitor.
Emerging players
- Cafu: Tech-enabled on-demand fuel delivery service focused on Middle East and select international markets. Comparable to eFUEL in the core on-site mobile fueling model, with a more digital/app-led GTM that could eventually expand into North American commercial fleet fueling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eFuel social profiles
Digital presenceeFuel compliance and trust
Trust signalCompliance2 records
eFuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
eFuel leadership team
Management profileNumber of profiles
Profiles3 records
eFuel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eFuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eFuel
What does eFuel do?
eFuel delivers diesel fuel and Diesel Exhaust Fluid (DEF) directly to customer fleet vehicles, generators, and equipment at customer locations 24/7 throughout California, eliminating the need for drivers to visit fuel stations. The company complements on-site fleet fueling with managed fuel tank rentals, generator fuel maintenance, and renewable diesel supply, primarily serving commercial fleet operators and Fortune 100 enterprises.
Is eFuel a public or private company?
eFuel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eFuel founded?
eFuel was founded in 1994. It employs 51 to 100 people.
Where is eFuel based?
eFuel is headquartered in Aliso Viejo, United States, in the North America region.
How does eFuel make money?
Six revenue lines are on record. On-Site Fleet Fueling is the primary driver. The others are fuel Tank Rentals, diesel Exhaust Fluid (DEF) Delivery, generator Fuel Maintenance, fuel Cards (Pacific Pride Network) and renewable Diesel.
Who are eFuel's main competitors?
Direct peers on record are Mansfield Energy, Booster, Fuel Force, Flyers Energy and Shipley Energy. Broad incumbents are Pacific Pride, WEX Inc. and Pilot Flying J. Quarles Energy is listed as a regional player. Cafu is listed as an emerging player.
Does eFuel have an API?
No public API is recorded for eFuel.
What industry is eFuel in?
eFuel's product category is Mobile Fleet Fueling Services. Its primary akta.pro industry code is EUAAAHAI, Biofuel Distribution & Fuel Marketing (Wholesale/Retail), with a secondary code of EUALAIAI, Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends). Its NAICS code is 45721.