Marketing Interactive
Marketing Interactive is a Singapore-based B2B trade media publication founded in 2002 under Lighthouse Independent Media, serving APAC advertising, marketing and media professionals with daily newsletters, a print magazine, conferences, awards programs and masterclasses across seven Asia Pacific markets.
- Company typePrivate
- Founded2002
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Marketing Interactive does
Marketing Interactive is a private B2B trade media publication founded in June 2002 and headquartered in Singapore, operating as a title under Lighthouse Independent Media. It serves advertising, marketing and media professionals across seven Asia Pacific markets — Singapore, Hong Kong, Malaysia, Australia, the Philippines, Indonesia and Thailand — through a multi-product portfolio: the marketing-interactive.com digital publication and daily market-specific email newsletters (over 200,000 subscribers APAC-wide), a monthly print edition, three flagship regional conference series (Digital Marketing Asia, Content 360, PR Asia) plus the EXPAND Australia conference, at least 11 distinct awards programs (including Agency of the Year, MARKies, Asia eCommerce, MOB-EX, DIGIZ), and Marketing Masterclasses for professional development. The company is a separately-structured online publication of Lighthouse Independent Media (formerly Lighthouse), which provides corporate governance, data protection oversight and operational infrastructure; it is jointly headquartered with offices in Singapore (Pasir Panjang Road), Hong Kong (Wanchai) and North Sydney, Australia.
Revenue is generated through three principal streams: (i) advertising and sponsorship across the website, daily newsletters and print edition, including event sponsorships tied to awards and conferences; (ii) subscriptions to the daily news service and print magazine, billed annually; and (iii) events and training revenue from conferences, awards entry/ceremony fees, masterclass attendance and bespoke branded content via a dedicated branded-content division. The primary customer segment is enterprise — CMOs, agency leaders, brand marketers and mar-tech enablers — alongside advertisers and sponsors seeking targeted access to that audience.
The underlying technology is a conventional digital publishing platform: a content management system supporting the website and email newsletter distribution, a CDN-backed asset delivery layer (marketing-interactive-assets.b-cdn.net), standard social media syndication, and integration with Google Marketing Platform for tracking and remarketing. No proprietary AI/ML capabilities, APIs, SDKs, patents or production models are disclosed in the source data. Leadership comprises Evelyn Wong as Group Managing Director (Singapore), Rezwana Manjur as Editor-in-Chief (joined 2012), Matthew Eaton as Australia editor (with Lighthouse since 2007), and a regionally distributed editorial team across North Asia, Indonesia/Philippines, Malaysia and Singapore, with the workforce sized at 51-100 employees.
Marketing Interactive firmographics
Firmographics- Name
- Marketing Interactive
- Legal name
- Lighthouse Independent Media
- Website
- https://marketing-interactive.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marketing Interactive is a Singapore-based B2B trade media publication founded in 2002 under Lighthouse Independent Media, serving APAC advertising, marketing and media professionals with daily newsletters, a print magazine, conferences, awards programs and masterclasses across seven Asia Pacific markets.
- Ownership category
- akta.pro rank
Marketing Interactive industry classification
Industry- Product category
- Trade Media and Industry Events
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Digital PR & Social Media Communications (MPAAADAJ), Consultative Selling & Discovery (EDABABAC)
Keywords
Where Marketing Interactive is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Marketing Interactive business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and sponsorship: Primary revenue stream from advertising placements across digital platform, newsletters, and print edition. Revenue also derives from event sponsorships tied to awards programs, conferences, and masterclass series.
- Subscriptions: Daily email news service and print magazine subscriptions for advertising and marketing professionals across APAC markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription plans for daily news service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Marketing Interactive product offering
Product offeringCore offering
Marketing Interactive is a multi-platform B2B media publication that delivers daily advertising, marketing, and media news to over 200,000 professionals across APAC through its website, email newsletters, and monthly print magazine. It complements its editorial coverage with a portfolio of paid events including flagship conferences (Digital Marketing Asia, Content 360, PR Asia), industry awards programs (Agency of the Year, Asia eCommerce, MARKies), and customized training masterclasses.
Product overview
MARKETING-INTERACTIVE is a multi-platform media publication offering a unified portfolio of news, events, and awards products. The core offerings include the marketing-interactive.com website and daily email newsletter service (MARKETING-INTERACTIVE Daily) delivering breaking news and industry analysis to over 200,000 professionals across Asia Pacific, complemented by a monthly print edition. The events portfolio features flagship conferences including Digital Marketing Asia, Content 360, and PR Asia held across multiple markets, as well as award programs such as Agency of the Year Awards, Asia eCommerce Awards, and MARKies Awards that celebrate excellence across the advertising and marketing industry. Additionally, the company offers Marketing Masterclasses for professional development training.
Differentiator
Problem solved
Functional benefit
Products and services
- marketing-interactive.com Website Online publication providing daily news, analysis, and industry coverage across advertising, marketing, and media sectors in APAC, with regional sections for Singapore, Hong Kong, Malaysia, Australia, Indonesia, Philippines, and Thailand.
- MARKETING-INTERACTIVE Daily Newsletter Daily email news service delivered to advertising and marketing professionals across Asia Pacific markets, containing curated news stories, market-specific people movements, account wins and pitches, analysis, and media trends.
- MARKETING-INTERACTIVE Monthly Print Edition Monthly print magazine supported by the daily email news service, covering advertising, marketing and media intelligence across Asia Pacific.
- Digital Marketing Asia Conference Flagship conference series held across Singapore, Hong Kong, Malaysia, Indonesia, the Philippines, and Thailand covering digital marketing trends and strategies.
- Content 360 Conference Conference series held in Singapore, Malaysia, and the Philippines focused on content marketing strategies and creative content development.
- PR Asia Conference Conference series held in Singapore, Malaysia, and the Philippines covering public relations and communications industry trends.
- Agency of the Year Awards Prestigious awards celebrating excellence among agencies across Asia Pacific, recognizing outstanding performance in advertising and marketing.
- Asia eCommerce Awards Awards recognizing excellence in eCommerce across Asia, celebrating brands and agencies that demonstrate outstanding eCommerce strategies and execution.
- MARKies Awards Marketing awards recognizing innovative marketing ideas and campaigns across Asia Pacific markets.
- Marketing Masterclasses Customized workshops designed to empower industry talent with skills they can apply immediately within their job functions.
Companies that use Marketing Interactive
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Marketing Interactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Interactive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Lighthouse Independent MediacoreMarketing Interactive is an online publication of Lighthouse Independent Media (formerly Lighthouse). Lighthouse provides corporate governance, data protection oversight, and operational infrastructure for the publication.
- Amazon Web ServicesminorCollaborated with TP (formerly Teleperformance) and Marketing Interactive on the TP Forward AI CX Roundtable series - first session held in Bangkok, Thailand on February 12, 2026, second scheduled for Malaysia on April 15, 2026
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marketing Interactive competitors and assessment
Company assessmentDirect peers
- Digiday: Digital media and marketing trade publication covering the intersection of publishing, advertising, and technology — closely comparable in business model (news + events + research subscriptions) and audience overlap with Marketing Interactive.
- Campaign Asia: Haymarket-owned APAC advertising, marketing, and media trade publication covering the same regional markets as Marketing Interactive, with overlapping editorial, events (Campaign Awards), and subscription products serving similar CMOs, agencies, and brand marketers.
- Mumbrella: Australia-based marketing, media, and advertising trade publication running news, awards (Mumbrella Awards), and events covering the ANZ market — directly comparable to Marketing Interactive's Australian editorial coverage and event portfolio.
- Campaign (UK / Haymarket): Haymarket's flagship UK marketing trade publication and parent brand of Campaign Asia — directly comparable to Marketing Interactive as a sister publication within the same global B2B media family, sharing editorial format, awards model, and event-driven monetization.
- PRWeek: Global public relations trade publication with APAC editorial coverage, awards (PRWeek Awards Asia), and events — directly comparable to Marketing Interactive's PR Asia conference and PR Awards products targeting the same communications professional audience.
- MediaPost: US trade media platform covering advertising, media, and marketing across daily newsletters, online content, and conferences — comparable diversified B2B media model and audience of agency and brand media buyers.
- Marketing Week (UK): UK-based marketing trade publication serving brand marketers with news, analysis, and events — shares the B2B trade-media business model and target audience (in-house marketers) with Marketing Interactive, though focused on the UK market.
- The Drum: Global marketing trade publication offering daily news, opinion, awards (The Drum Awards), and events for the advertising and marketing industry, with a comparable diversified revenue model spanning advertising, subscriptions, and events.
Broad incumbents
- Advertising Age (Ad Age): Foundational US advertising trade publication providing daily news, analysis, and awards for the global marketing industry — comparable as a B2B media platform serving advertisers and agencies, though with deeper US roots and broader global footprint.
- Adweek: Long-established US advertising and marketing trade publication covering industry news, agencies, brands, and running awards (Adweek Awards). Operates globally with broader editorial scope but the same B2B trade-media business model serving advertisers and agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Marketing Interactive social profiles
Digital presenceMarketing Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Interactive leadership team
Management profileNumber of profiles
Profiles9 records
Marketing Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Interactive
What does Marketing Interactive do?
Marketing Interactive is a multi-platform B2B media publication that delivers daily advertising, marketing, and media news to over 200,000 professionals across APAC through its website, email newsletters, and monthly print magazine. It complements its editorial coverage with a portfolio of paid events including flagship conferences (Digital Marketing Asia, Content 360, PR Asia), industry awards programs (Agency of the Year, Asia eCommerce, MARKies), and customized training masterclasses.
Is Marketing Interactive a public or private company?
Marketing Interactive is a private company. It is classified as corporate owned and is currently operating.
When was Marketing Interactive founded?
Marketing Interactive was founded in 2002. It employs 51 to 100 people.
Where is Marketing Interactive based?
Marketing Interactive is headquartered in Singapore, Singapore, in the Asia region.
How does Marketing Interactive make money?
Two revenue lines are on record. Advertising and sponsorship is the primary driver. The others are subscriptions.
Who are Marketing Interactive's main competitors?
Direct peers on record are Digiday, Campaign Asia, Mumbrella, Campaign (UK / Haymarket), PRWeek, MediaPost, Marketing Week (UK) and The Drum. Broad incumbents are Advertising Age (Ad Age) and Adweek.
Does Marketing Interactive have an API?
No public API is recorded for Marketing Interactive.
What industry is Marketing Interactive in?
Marketing Interactive's product category is Trade Media and Industry Events. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 5418 and its SIC code is 7310.