Stilwerk

What Stilwerk does

Stilwerk GmbH is a privately-held, owner-operated advertising agency (Werbeagentur) founded in 2004 and headquartered in Uster, in the Canton of Zürich, Switzerland. The firm is led by founder Rachel Passen ('Inhaberin') and operates with a headcount of 1-10 employees, supplemented by a network of freelance creatives, photographers, and specialists assembled on a per-project basis. The agency delivers an integrated portfolio of creative services spanning web design (structured into three tiered packages — Princess, Queen, Empress), graphic design and print, video and motion picture production, social media management, professional photography, and copywriting/editing.

Stilwerk's commercial model is sales-led and project-based. All services are quoted on a custom basis, with no publicly disclosed pricing other than the existence of the three website package tiers. Lead generation relies on direct client relationships, long-term retention, and word-of-mouth referrals, supported by a portfolio website and an organic presence on Facebook, LinkedIn, and Instagram. The customer base is concentrated in the Uster/Zürich region and is horizontal across small and medium Swiss enterprises (KMU), associations and non-profits, restaurants and hospitality, healthcare providers, and select public-sector and mid-market accounts (e.g., Stadt Uster, Auto Zürich, NetExecutive).

The firm is bootstrapped with no external funding, no parent company, and no disclosed ownership changes since inception. There are no patents, no formal partnerships, no certifications, and no disclosed AI/ML technology stack; the company's core technology is listed as 'not publicly disclosed.' Operationally, Stilwerk functions as a lifestyle-scale creative boutique whose principal asset is the founder's personal client relationships accumulated over more than two decades.

Name

Stilwerk

Legal name

Stilwerk GmbH

Website

https://stilwerk-agentur.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Stilwerk GmbH is a privately-held, owner-operated Swiss advertising agency based in Uster, founded in 2004, that delivers web design, graphic design, video, social media, photography, and copywriting services to small and medium enterprises, associations, and organizations in the Uster/Zürich region.

Ownership category

akta.pro rank

Headquarters

HQ city

Uster

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Web Design Services: Website design and development services offered through three packages (Princess, Queen, Empress) to serve different client needs and budgets. Pricing is quote-based and not publicly disclosed.
2. Graphic Design Services: Design services including logo development, business cards, brochures, flyers, presentations, social media templates, newsletters, and print/digital advertising materials.
3. Motion Picture Production: Video production services including promotional videos, company introductions, product presentations, event announcements, competitions, and social media clips.
4. Social Media Services: Social media strategy, content creation, posting, editorial planning, campaign support, consulting, analysis, and training/crash courses for clients.
5. Photography Services: Professional photography including portraits, employee photos, interior/exterior shots, corporate photography, advertising photography, product photography, event photography, fashion photography, and video recording.
6. Writing & Editing Services: Content writing and editing services for websites, newsletters, brochures, advertisements, and social media posts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stilwerk is a Swiss advertising agency offering integrated creative communications services to SMEs, associations, and organizations. Its portfolio spans web design (delivered via three packages: Princess, Queen, Empress), graphic design and print/digital advertising materials, motion picture/video production, social media strategy and content creation, professional photography, and copywriting/editing. Services are sold directly to clients on a project and retainer basis, with a freelance talent pool assembled per project requirement.

Product overview

Stilwerk GmbH is a Swiss advertising agency (Werbeagentur) based in Uster, Switzerland, founded in 2004. The company operates as a single unified agency offering an integrated portfolio of creative services: Webdesign (with three website packages: Princess, Queen, Empress), Gestaltung (graphic design and print materials), Bewegtes Bild (video/motion graphics), Social Media services, Fotografie & Video (photography), Schreiben & Redigieren (copywriting), and Realisation. These services work together as a full-service creative offering, enabling the agency to provide comprehensive support for SMEs, associations, and organizations seeking a professional visual and digital presence. The company collaborates with freelancers and specialists as needed for project flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Website Packages: Princess, Queen, Empress) Creative website design delivered via three tiered packages — Princess, Queen, and Empress — for different needs and budgets, covering conception, design, and implementation of professional websites for SMEs, associations, and organizations.
• Gestaltung (Graphic Design) Full-service graphic design offering from logo development to print and digital materials including business cards, letterhead, envelopes, image and product brochures, flyers, presentations, print and digital advertisements, social media posts/templates, newsletters, banners, and application materials.
• Bewegtes Bild (Video / Motion Production) Video production for social media and websites including promotional videos, company and team introductions, product presentations, event announcements, competitions, and short social media clips, designed to communicate messages quickly and memorably.
• Social Media Services Social media offering for LinkedIn, Facebook, and Instagram including strategy, profile/account creation, content creation, post design, editorial planning, campaign support, consulting, analytics, and training/crash courses for clients who prefer to manage channels in-house.
• Fotografie & Video (Photography Services) Professional photography and supplementary video recording including portraits, employee photos, interior and exterior shots, corporate, advertising, product, event, and fashion photography, with optional short video clips for website, social media, or corporate presentations.
• Schreiben & Redigieren (Copywriting & Editing) Copywriting and editing services that shape client-supplied content into understandable, appropriate, and appealing text for websites, newsletters, customer information, brochures, flyers, advertisements, and social media posts.

Quantifiable outcome

• Over 20 years of continuous operation since 2004
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Stämpfli AG: Swiss full-service communications agency based in Bern offering cross-media publishing, marketing, and digital services to SMEs and organizations — same vertical as Stilwerk but materially larger scale and broader service mix.
• Serviceplan Group: Large European independent creative and digital agency group headquartered in Munich, offering full-service marketing, digital, and media capabilities — operates in the same category as Stilwerk but with substantially broader portfolio and international footprint.
• Jung von Matt: Major European creative agency with offices in Switzerland that offers integrated advertising, digital, and brand services to large clients — same creative agency category as Stilwerk but at significantly larger scale and broader geographic reach.

Direct peers

• Farner Consulting AG: Zürich-based Swiss communications agency with full-service marketing, content, and digital capabilities serving Swiss enterprises and SMEs — most direct geographic and service-line peer to Stilwerk.
• Webrepublic AG: Swiss digital marketing agency based in Zürich specializing in web, SEO, social media, and performance marketing for SMEs — directly overlaps Stilwerk's web design and social media service lines in the same Swiss market.
• Maxomedia AG: Zürich-based Swiss digital agency offering web, social media, content production, and branding services to Swiss SMEs — comparable client size, geography, and service portfolio to Stilwerk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StilwerkGmbHUster
• LinkedInlinkedin.com/company/stilwerk-gmbh-zurich
• Instagraminstagram.com/stilwerkagentur/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stilwerk