Apprentice Now

What Apprentice Now does

Apprentice Now is a private Austin, Texas-based workforce development company that operates a national apprenticeship and pre-employment training platform serving both employers with skilled-worker shortages and career-launching job seekers. The company is a subsidiary of Tall Oak Learning, LLC, employs 51-100 people, and delivers two integrated service lines: (1) Candidate Training Programs comprising seven IT apprenticeships (Software Development, Cyber Security, End-User Computing, Software Testing, Infrastructure Support, Network Administration, Application Support), an AWS Certification track, and two skilled-trades tracks (HVAC Service Technician and HVAC Installer Training); and (2) Employer Services comprising Apprenticeships, Train-to-Hire, and Direct Staffing, each built around a proprietary THR (Train, Hire, Retain) framework that trains candidates for 8-12 weeks before placement.

Name

Apprentice Now

Legal name

Apprentice Now

Website

https://apprenticenow.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Apprentice Now is a private Austin-based workforce development firm that runs nationally registered apprenticeship and pre-employment training programs in IT and HVAC, delivering pre-trained, pre-screened candidates to employers under its Train-Hire-Retain framework. It serves both employers facing skilled-labor shortages and job seekers via DOL-registered, SkillBridge, and AWS-authorized programs.

Ownership category

akta.pro rank

Product category

Workforce Development & Apprenticeship Services

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Technical and Trade Schools (61151), Educational Services (61)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACANAK

Apprenticeships, Internships & Work-Based Learning Programs

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDAMAKAL

Internship-to-Apprenticeship & Early Talent Pipeline Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/College & Career Enrichment (Mentorship, Internships, Portfolio)

SECONDARYBPAEANAA

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYEDAAAOAC

Apprenticeships, Pre-Apprenticeships & Work-Based Learning

Education/Adult & Continuing Education/Workforce Development Initiatives

Keywords

• Workforce training programs
• Apprenticeship programs
• Technical skills training
• Talent pipeline solutions
• Skilled trades training

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Employer-Sponsored Training Programs: Apprentice Now generates revenue by partnering with employers to source, train, and place pre-screened candidates. Employers sponsor the training costs for candidates they intend to hire, often subsidized by Department of Labor apprenticeship grants, federal and local workforce development grants, and DoD SkillBridge programs. The company handles recruiting, training, and onboarding while employers pay for qualified, job-ready talent.
2. Apprenticeship Program ROI: Employers see an average of +40% ROI on apprenticeship programs. The revenue model is based on delivering skilled workers at reduced hiring risk, with employers only hiring candidates who meet desired standards. Federal and local grants often subsidize education costs, reducing employer investment while Apprentice Now captures value through program delivery fees.
3. AWS Certification Training: Direct-to-candidate AWS certification training with a Fall application special at 65% off (priced at $499). Candidates receive 8 hours instructor-led workshop, 8 hours hands-on training, one practice exam, and unlimited access until passing. As an official AWS authorized training partner, the program includes job placement assistance connecting graduates with sponsoring employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Apprentice Now operates nationally-registered apprenticeship and pre-employment training programs that source, train, and place candidates into technology and skilled-trades roles for sponsoring employers. Candidates complete 8–12 week curricula across technology tracks (Software Development, Cyber Security, End-User Computing, Software Testing, Infrastructure Support, Network Administration, Application Support), AWS Certification, or HVAC tracks, after which Apprentice Now facilitates direct hire with the sponsoring employer. The company also delivers a paid direct-to-candidate AWS Certification cohort.

Product overview

Apprentice Now is a workforce development platform that operates as a single unified offering combining training programs and employer talent solutions. The platform provides two main service lines: (1) Candidate Training Programs including seven technology programs (Software Development, Cyber Security, End-User Computing, Software Testing, Infrastructure Support, Network Administration, Application Support), AWS Certification, and two skilled trades programs (HVAC Service Tech, HVAC Installer Training); and (2) Employer Services including Apprenticeships, Train-to-Hire, and Direct Staffing programs. The technology programs are designed to be completed in 8-12 weeks and are tuition-free for committed candidates who are matched with hiring employers. The employer services are turnkey solutions that handle sourcing, training, and onboarding with a stated 30-day setup timeline and +40% ROI for apprenticeship programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development Training Program An intensive 10-course apprenticeship program spanning 8–12 weeks that prepares candidates for careers as full-stack developers, covering Java 12, Spring MVC, Springboot, JavaScript, Angular 6, C#, .Net Core, ASP.NET Core, HTML 5, CSS3, SQL Server, Bootstrap 4, AWS, and Microsoft Azure. Designed for candidates matched with sponsoring employers seeking technology talent.
• Cyber Security Training Program A 16-course intensive program lasting 8–12 weeks that trains candidates for cybersecurity analyst roles, covering threat detection, incident response, system hardening, security tools, firewall and VPN management, intrusion detection systems, SIEM tools, identity and access management, cloud security, container security, application security, vulnerability management, and DevSecOps. For candidates matched with sponsoring employers.
• End-User Computing Training Program A 10-course program completed in 8–12 weeks that prepares candidates for end-user computing technician roles, covering operating systems, mobile devices, SCCM and scripting, networking diagnostics, incident management tools, ITSM processes, antivirus, and VPN support. Targeted at candidates matched with sponsoring employers.
• Software Testing Training Program A 10-course program lasting 8–12 weeks that trains candidates for software tester and quality assurance roles, covering test cases, test execution, testing automation, continuous testing, defect tracking and reporting, integration testing, database querying, and tools including Java 12, SQL/NoSQL, Unix/Bash Scripting, Powershell, and Selenium. For candidates matched with sponsoring employers.
• Infrastructure Support Training Program A 10-course program completed in 8–12 weeks that prepares candidates for infrastructure support specialist roles, covering Linux/Unix/Windows/MacOS administration, ITIL processes, incident management, networks and security, server management, Powershell, ServiceNow, Hyper-V/VMWare, Active Directory, and server monitoring. Targeted at candidates matched with sponsoring employers.
• Network Administration Training Program A 10-course program lasting 8–12 weeks that trains candidates for network administrator roles, covering computer networking, WAN/LAN, network monitoring systems, network diagnostic commands, middleware, incident management tools, ITSM processes, and technologies including Linux, Powershell, Bash, Windows, network appliances, ServiceNow, and scripting. For candidates matched with sponsoring employers.
• Application Support Training Program A 10-course program completed in 8–12 weeks that prepares candidates for application support specialist roles, covering database management, Unix shell scripting, application operations support, alert monitoring, job monitoring, application health checks, DevOps tools, CI/CD, automation scripting, and SCRUM/Agile methodologies. Targeted at candidates matched with sponsoring employers.
• AWS Certification Training Program An accelerated weekend-long AWS certification training program that prepares candidates for AWS Cloud certifications. Apprentice Now is an official Amazon partner and authorized AWS training provider. The program covers AWS global infrastructure, core services (compute, network, database, storage), Well-Architected Framework, shared responsibility model, security services, cloud migration basics, billing, account management, and pricing models, and includes job placement connections with sponsoring employers.
• HVAC Service Technician Pre-Apprenticeship A 4-week pre-apprenticeship training program that prepares candidates for entry-level residential and commercial HVAC service technician positions. The program covers practical skills for installation, maintenance, and repair of temperature control equipment, includes EPA Section 608 certification preparation, and covers copper and plastic piping, soldering, brazing, sheet metal duct systems, air balancing, and carbon steel piping practices.
• HVAC Installer Training Program An 8-week training program that prepares candidates for entry-level residential and commercial HVAC installer positions. The program includes EPA Section 608 certification preparation and covers practical skills for installation, maintenance, and repair of temperature control equipment in homes and businesses.
• Employer Apprenticeship Program A nationally-registered apprenticeship program sold to employers that allows them to set up customized apprenticeship programs in as little as 30 days. Includes on-the-job training, academic expertise, continued learning, mentorship, and onboarding support for 12 months. Employers report an average of +40% ROI and 90% retention rates. Costs often subsidized by Department of Labor apprenticeship grants.
• Train-to-Hire (Employer Program) An employer program that provides pre-trained, pre-screened candidates through customizable 8–12 week training programs. With over 3,000 hours of coursework available, the program handles recruiting, training, and interview scheduling while reducing acquisition costs and onboarding times. Targeted at employers (technology and skilled trades) needing pre-qualified entry-level talent.
• Direct Staffing / Direct Hire A direct-to-hire staffing service that provides qualified candidates for full-time positions in HVAC, electrical, plumbing, and other skilled trades. Features a 30-day talent delivery system with highly selective candidate pools and focuses on matching companies with skilled candidates ready to begin work immediately.

Quantifiable outcome

• 1-year retention rate increased from 45% to 75%
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Waldorf UniversitycoreStrategic or Co-development Partner · 1 February 2024Apprentice Now and Waldorf University partnered to create an innovative pathway for students to enhance career readiness through higher education. Apprentice Now students can apply completed coursework towards a Waldorf Bachelor's degree in Cybersecurity, receive tuition discounts, and access the Waldorf Learning Partner Scholarship awarded six times per year. Specific class equivalencies established for Infrastructure Support, Network Support Specialist, Application Development JAVA, End User Computing, Application Support, and Cybersecurity programs.
• Department of LaborcoreOthersOfficial ambassador to the Department of Labor Apprenticeship program. This designation allows Apprentice Now to register apprenticeship programs, access subsidized training costs, and provide employers with financial benefits through federal workforce development funding.
• DoD SkillBridgecoreOthersAuthorized DoD SkillBridge partner providing training pathways for transitioning military service members. Military personnel can access Apprentice Now training programs as part of their transition to civilian careers.
• WGU (Western Governors University)supportingStrategic or Co-development PartnerEducational institution partnership providing degree pathway options for graduates. Displayed as partner logo alongside other educational institutions.
• SNHU (Southern New Hampshire University)supportingStrategic or Co-development PartnerEducational institution partnership providing degree pathway options for graduates. Displayed as partner logo alongside other educational institutions.
• Purdue University GlobalsupportingStrategic or Co-development PartnerEducational institution partnership providing degree pathway options for graduates. Displayed as partner logo alongside other educational institutions.
• HCLsupportingGTM or Marketing PartnerTechnology company partner actively hiring Apprentice Now graduates for technology roles. Displayed as customer/partner logo on homepage.
• InfosyssupportingGTM or Marketing PartnerGlobal technology company actively hiring Apprentice Now graduates for software development and technology positions. Featured on employer program page and opportunities listings.
• IBMsupportingGTM or Marketing PartnerTechnology company partner displaying logo as industry giant who hires Apprentice Now candidates. Featured on train-to-hire program page.
• CISCOsupportingGTM or Marketing PartnerTechnology company partner displaying logo as industry giant who hires Apprentice Now candidates. Featured on train-to-hire program page.
• AccenturesupportingGTM or Marketing PartnerProfessional services company hiring Apprentice Now graduates for technology roles. Featured as premier connections for AWS certification graduates.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Guild Education: Guild Education partners with large employers to fund education and skilling programs as an employee benefit, serving millions of working adults. While broader in scope (degrees, certificates, bootcamps) and significantly larger in scale, it competes for the same employer L&D budget that funds Apprentice Now's programs.
• IBM SkillsBuild: IBM SkillsBuild is IBM's free online learning platform for technology and professional skills with career pathways and employer connections. It is comparable in providing employer-aligned IT training content and job placement, but operates as a global platform rather than a regional apprenticeship intermediary.

Direct peers

• Generation USA: Generation is a global workforce development nonprofit that delivers short-term, employer-aligned training programs in technology and skilled trades with strong job placement outcomes. It directly competes with Apprentice Now's model of fast (8-12 week), employer-funded, job-ready training across multiple occupations.
• Year Up: Year Up is a workforce development program combining technical training, professional skills, and corporate internships, with strong Fortune 500 employer partnerships. It competes with Apprentice Now in bridging under-resourced talent into entry-level technology roles through employer-sponsored training pathways.
• CompTIA Apprenticeships: CompTIA operates a national apprenticeship intermediary for IT occupations, registering apprenticeship programs and connecting employers with pre-trained candidates. It is directly comparable as a DOL-registered apprenticeship intermediary serving the same IT occupation codes Apprentice Now focuses on.
• Per Scholas: Per Scholas provides tuition-free IT workforce training and job placement for adults from under-resourced communities, with employer partnerships across Fortune 500 companies. It directly overlaps with Apprentice Now's technology training programs (Software Development, Cyber Security, Network Administration) and employer-paid placement economics.
• NPower: NPower delivers tuition-free technology workforce training and job placement with a focus on veterans and young adults from under-resourced communities. It is comparable in mission, target learner population, employer-funded placement economics, and technology domains (cybersecurity, cloud, IT support).
• Apprenti: Apprenti operates state-registered IT apprenticeship programs that recruit, train, and place candidates into technology roles at major employers. It is the closest direct peer to Apprentice Now's technology apprenticeship business, sharing the same DOL-registered apprenticeship model and enterprise tech employer customers.

Emerging players

• Springboard: Springboard offers mentor-led online technology bootcamps in software engineering, data science, and cybersecurity with job guarantees. It competes in the same technology upskilling space as Apprentice Now's Software Development and Cyber Security programs, though with a different (self-pay/ISA) funding model rather than employer-sponsored.

Others

• Goodwill Industries International (Career Training Programs): Goodwill operates nationwide career training and workforce development programs funded through federal grants, with technology and skilled trades tracks similar to Apprentice Now's catalog. It is a comparable ecosystem participant with shared reliance on DOL/WIOA workforce funding, though broader in mission and not a direct for-profit competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ApprenticeNow_
• YouTubeyoutube.com/channel/UCAOzkrToHhOQdO_884WV2rA
• Facebookfacebook.com/theapprenticenow
• LinkedInlinkedin.com/company/apprenticenow
• Instagraminstagram.com/apprenticenow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apprentice Now