What CMG Sports Club SA does

CMG Sports Club SA is a privately held French fitness club operator headquartered in Boulogne-Billancourt, founded in 1986. The company runs a network of premium health and fitness clubs under its primary operating brands Club Maillot and Club Grenelle, both serving the Paris metropolitan market. The group employs between 501 and 1,000 staff and operates without any public listing or institutional investor disclosure in the available source material.

The company's core product offering is physical club memberships, augmented by a digital platform layer accessible via dedicated websites (clubmaillot.com, clubgrenelle.com) and a new corporate umbrella site (cmgsportsclub.com) presented by Masada. These digital platforms enable members to book fitness classes, browse class schedules, and manage their member accounts online, extending the in-club experience beyond the physical premises. No mobile app is currently offered. The technology stack is described as digital membership platforms for fitness club booking and management, with no disclosed proprietary AI, API, or integration features.

CMG's revenue model is B2C subscription-based fitness club memberships, with pricing not publicly disclosed. The primary customer segment is individual fitness club members seeking both physical access and digital self-service tools for class booking and account management. The corporate website also references additional Paris fitness brands (Ken Club, Blanche, Klay) in its footer, suggesting a multi-brand ecosystem positioning, though the corporate, operational, or ownership relationship between CMG Sports Club SA and these brands is not established in the source data.

Name

CMG Sports Club SA

Legal name

CMG Sports Club SA

Website

https://cmgsportsclub.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

CMG Sports Club SA is a privately held French fitness club operator founded in 1986, running premium Paris clubs Club Maillot and Club Grenelle with digital member booking platforms, serving 501-1000 employees in support of individual consumer fitness memberships.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Fitness club operations
• Health club memberships
• Fitness class booking
• Member account management
• Wellness center services

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

CMG Sports Club SA operates a network of health and fitness clubs in France under the Club Maillot and Club Grenelle brands, headquartered in Boulogne-Billancourt. The clubs provide members with access to fitness facilities, group classes, and accompanying web/mobile applications that let members explore class schedules, book sessions, and manage their member accounts online.

Product overview

CMG Sports Club SA operates fitness clubs under two main brands: Club Maillot and Club Grenelle. Both clubs provide online platforms (websites) that enable members to book fitness classes, explore class schedules, and access their member accounts. The platforms are designed to extend the clubs' services digitally to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Maillot

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain and a publicly listed competitor with a significant French footprint. Highly comparable to CMG as both operate multi-site fitness club networks in France targeting volume member bases, though Basic-Fit competes on price rather than CMG's premium positioning.
• Equinox: Global premium fitness club operator known for high-end facilities and a strong digital/lifestyle brand. Comparable to CMG as a premium, service-led fitness club brand targeting affluent urban members, providing a relevant benchmark for CMG's upscale positioning and digital ecosystem ambitions.
• Fitness First: International premium fitness club chain with clubs across multiple continents. Comparable to CMG as a multi-site premium fitness operator offering memberships, classes and digital tools to urban professional members.

Direct peers

• Fitness Park: Major French fitness club network operating a multi-brand portfolio across France. Directly comparable to CMG as a domestic multi-brand fitness club operator competing for French members, though positioned more toward mid-market price points.
• Keep Cool: French fitness club chain with broad national presence and a digitally enabled member experience. Comparable to CMG as a French multi-club operator with proprietary digital booking tools and a similar customer persona.
• L'Orange Bleue: French fitness club franchise network with hundreds of clubs across France. Comparable to CMG in operating a multi-site fitness club business in France serving individual members, with overlapping GTM toward similar consumer segments.
• Elancia: French premium fitness and well-being club chain with personalized coaching and slimming programs. Comparable to CMG in offering premium, service-led fitness memberships in France, with overlapping target customers and similar facility-based business model.
• Neoness: Paris-focused urban fitness club operator with a network of premium, design-led clubs. Highly comparable to CMG as a Parisian multi-club fitness operator serving urban professionals with a similar digital booking and membership experience.
• Moving (Club Moving): French fitness club chain with a long-standing presence in France, now part of a broader group. Comparable to CMG as a similarly aged domestic fitness club operator serving the same French consumer base with multi-site membership offerings.

Regional players

• Wellness Sport Club: Independent French fitness club group with multiple locations in the Paris region. Comparable to CMG as a Paris-based independent operator of premium fitness clubs with multi-site memberships and similar digital booking capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cmgsportsclub
• Facebookfacebook.com/cmgsportsclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMG Sports Club SA