Olympia Gymnastics Academy
Olympia Gymnastics Academy is a privately held, family-owned gymnastics training facility in Shelby Township, Michigan, founded in 1993, that delivers progressive recreational and competitive USA Gymnastics instruction for children aged 18 months to 18 years, plus adult cardio, camps, and events, operating from a single equipped facility with a custom mobile app for enrollment and engagement.
- Company typePrivate
- Founded1993
- HeadquartersShelby, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Olympia Gymnastics Academy does
Olympia Gymnastics Academy is a privately held, family-owned gymnastics training facility headquartered at 51676 Danview Technology Court, Shelby Township, Michigan, founded in 1993 (per staff tenure records). The company delivers structured gymnastics instruction to children aged 18 months through 18 years across four primary tracks: Preschool Gymnastics (Parent & Tot and independent preschool), School Age Gymnastics (a seven-level progressive curriculum for ages 5-18), Tumbling (four levels for cheerleaders, dancers, and skill-focused athletes), and USA Gymnastics competitive pathways (USAG Xcel from Copper through Sapphire and USAG Developmental from Pre-team through Level 10). The facility is equipped with apparatus for all four artistic Olympic events (vault, bars, beam, floor) plus trampolines, tumble tracks, foam pits, spring floor, rod floor, and carpet bonded foam floor, with separate Life Fitness cardio equipment supporting an Adult Cardio program.
The business operates a direct-to-consumer model with enrollment, attendance tracking, and progress monitoring handled through iClassPro class management software, complemented by a custom mobile app for iOS and Android that supports enrollment, party booking, and push notifications. Revenue is generated through monthly recurring class tuition (60-minute weekly recreational classes and competitive team programs), 30-minute private lessons, seasonal summer camps for ages 4-15, special events (clinics, birthday parties, Parents Night Out, holiday events, Athlete Showcases), adult cardio memberships, and branded apparel sold through a BigCartel storefront. A separate 501(c)(3) Olympia Gymnastics Booster Club, governed by an independent board, raises funds to subsidize competitive team family expenses. Marketing is conducted via Facebook, Instagram, the website, and the customer portal.
The operation is staffed by approximately 11-50 employees including coaches, floor coordinators, and customer service personnel. The coaching staff includes multiple former NCAA/elite gymnasts (notably University of Illinois varsity alumni Zachary and Karen Treadway) and coaches with 20+ years of experience (Deanna Grader, Jackie Adamski, Carolina DeLagzarza, Kari Brown since 1993). Olympia is owned and operated by the Childers family, with Jordyn Childers serving as Head Coach and Owner, Shawn Childers as Facility Manager, and Emersyn Childers as Chief Cuteness Officer. The company claims a documented track record of 50+ NCAA gymnastics graduates and 42 alumni who competed for 24 different college programs, including multiple USA Gymnastics National Champions.
Olympia Gymnastics Academy firmographics
Firmographics- Name
- Olympia Gymnastics Academy
- Legal name
- Olympia Gymnastics Academy
- Website
- https://olympiagymnastics.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olympia Gymnastics Academy is a privately held, family-owned gymnastics training facility in Shelby Township, Michigan, founded in 1993, that delivers progressive recreational and competitive USA Gymnastics instruction for children aged 18 months to 18 years, plus adult cardio, camps, and events, operating from a single equipped facility with a custom mobile app for enrollment and engagement.
- Ownership category
- akta.pro rank
Olympia Gymnastics Academy industry classification
Industry- Product category
- Gymnastics Instruction Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)
Keywords
Where Olympia Gymnastics Academy is headquartered
LocationHeadquarters
- HQ city
- Shelby
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Olympia Gymnastics Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Recreational Gymnastics Classes: Structured 60-minute classes for children aged 18 months to 18 years, including preschool, school-age, and tumbling programs. Classes meet weekly with progressive skill development and curriculum assessments.
- Competitive Team Programs: USAG Xcel and Developmental competitive team programs with multiple levels from Copper to Diamond/Sapphire for Xcel and Pre-team through Level 10 for Developmental, with competitive opportunities including state championships.
- Summer Camps: Seasonal camps for athletes ages 4-15 featuring trampolines, tumble tracks, foam pits, physical activities, crafts, and games.
- Private Lessons: Personalized 30-minute one-on-one gymnastics or tumbling sessions tailored to preferred skill levels.
- Adult Cardio: Individual cardio sessions using Life Fitness equipment while children are in gymnastics classes.
- Special Events: Clinic sessions, birthday parties, Parents Night Out events, holiday celebrations, and Athlete Showcases.
- Olympia Apparel: Online merchandise store selling t-shirts, sweatshirts, and apparel items through BigCartel platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Recreational classes are structured as 60-minute weekly sessions with multiple class options per week available. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Olympia Gymnastics Academy product offering
Product offeringCore offering
Olympia Gymnastics Academy provides in-person gymnastics instruction and training for children aged 18 months through 18 years, delivered at its Shelby Township, Michigan facility. Core offerings include recreational gymnastics classes across seven skill levels, USAG Xcel and USAG Developmental competitive team programs, preschool gymnastics, tumbling classes, summer camps, private 30-minute lessons, special events (clinics, birthday parties, Parents Night Out, showcases), and adult cardio sessions using Life Fitness equipment.
Product overview
Olympia Gymnastics Academy offers a comprehensive gymnastics instruction program structured across recreational classes, competitive teams, and health/wellness offerings. The core program serves children 18 months to 18 years old through progressive levels. Recreational programs include Preschool Gymnastics (Parent and Tot for 18 months-3 years; Preschool for 3-5 years), School Age Gymnastics (7 levels, ages 5-18), and Tumbling Classes (4 levels). Competitive offerings include USAG Xcel Teams (Copper through Sapphire levels) and USAG Developmental Teams (Foundations/Pre-team through Optional Levels 6-10). Additional services include Summer Camps, Special Events (clinics, parties, Parents Night Out), Private Lessons, and Adult Cardio fitness. A parent/student mobile app enables enrollment, attendance tracking, and party bookings. The Olympia Gymnastics Booster Club provides fundraising support for competitive team families.
Differentiator
Problem solved
Functional benefit
Products and services
- Recreational Gymnastics Programs Structured 60-minute weekly gymnastics classes for children 18 months to 18 years old, with progressive skill curriculum across preschool, school-age, and tumbling programs delivered by certified instructors at the Shelby Township facility.
- Preschool Gymnastics Nurturing gymnastics program for children 18 months to 5 years old including Parent and Tot (18 months-3 years, joint participation) and independent Preschool Gymnastics (3-5 years), introducing Vault, Bars, Beam, and Floor fundamentals while developing cognitive, social, emotional, and motor skills.
- School Age Gymnastics Mixed-gender recreational gymnastics program structured into seven progressive levels (Levels 1-7) for children ages 5 to 18, with skill requirements, tutorial videos, and assessments tracked through the IClass Parent Portal, including beginner (Levels 1-3), intermediate (Levels 4-5), and advanced (Levels 6-7) classes covering bars, beam, floor, vault, and trampoline.
- Tumbling Classes Tumbling instruction for cheerleaders, dancers, and anyone interested in developing tumbling skills, with four progressive levels on floor, spring floor, rod floor, trampolines, and tumble tracks, plus strength and flexibility training, and invitation-only Advanced and Aim High Tumbling for athletes with an unassisted back handspring.
- USAG Xcel Competitive Teams USA Gymnastics (USAG) Xcel competitive program offering Copper, Bronze, Silver, Gold, Platinum, Diamond, and Sapphire competitive levels, with weekly practices and participation in USA Gymnastics sanctioned competitions for athletes at all skill levels.
- USAG Developmental Teams USA Gymnastics 10-level developmental team program for athletes ages 4 to 18 across three competitive phases—Foundations (Pre-team, Levels 1-2), Compulsory (Levels 3-5), and Optional (Levels 6-10)—emphasizing mental wellness, physical preparation, functional movement, flexibility, strength, and competitive progression.
- Summer Camps Seasonal day camps for athletes ages 4 to 15 featuring trampolines, tumble tracks, foam pits, physical activities, crafts, and games in a safe and nurturing environment, designed to build strength and flexibility.
- Private Lessons Personalized 30-minute one-on-one gymnastics or tumbling sessions tailored to athlete skill levels and goals, providing safe, effective, and fun individual instruction.
- Adult Cardio Individual cardio fitness sessions for adults using state-of-the-art Life Fitness treadmills, bikes, and elliptical machines, scheduled during children's gymnastics class hours for parent convenience.
- Special Events Recurring special events including skill-specific clinics, birthday parties, Parents Night Out evenings, holiday celebrations, and Athlete Showcases, organized age-specifically for community engagement.
- Olympia Apparel Shop Online merchandise storefront selling Olympia Gymnastics Academy-branded t-shirts, sweatshirts, and other apparel items through the BigCartel platform.
- Alumni Program Alumni network for athletes who have trained at Olympia, supporting 42+ alumni competing for 24 different college gymnastics programs including numerous D-1 athletes who developed mental wellness, physical preparation, functional movement, flexibility, strength, and skills through the program.
Quantifiable outcome
- 42 alumni competing for 24 college programs
- +2 more outcomes
Companies that use Olympia Gymnastics Academy
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Olympia Gymnastics Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olympia Gymnastics Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Olympia Gymnastics Booster ClubcoreA 501(c)(3) non-profit organization established to support Olympia Gymnastics Academy athletes through promotion of amateur competitive gymnastics. Generates funds through various fundraisers to help pay family costs associated with competitive gymnastics. A separate entity from the academy that works in harmony for the same mission. Board members include President Jeff Rice, Vice-President Julia Kelley, Treasurer Keith Jensen, Secretary Natalie Ochs, and others.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Olympia Gymnastics Academy competitors and assessment
Company assessmentDirect peers
- Great Lakes Gymnastics: Michigan-based gymnastics training center offering recreational and competitive USAG programs for children, directly comparable to Olympia in target market, age range, and program mix.
- Midwest Gymnastics Center: Regional gymnastics academy offering recreational classes and USAG competitive team programming in the Midwest, serving a similar parent-driven youth market with comparable curriculum structure.
- Gymnastics Unlimited: Multi-location gymnastics academy with recreational and competitive team programs, operating in the same single-sport skill academy category as Olympia with similar class-level progression.
- Premier Gymnastics Academy: Independent gymnastics academy offering preschool through competitive team programming with similar age-range coverage and progressive curriculum approach as Olympia.
- All American Gymnastics: Family-run gymnastics facility serving children through USAG Xcel and Developmental programs with comparable recreational-class offerings and small-business operating model.
- ASI Gymnastics: Multi-location gymnastics operator offering preschool through team programming with structured curriculum and parent-portal technology, closely aligned with Olympia's tech-enabled teaching model.
- Twisters Gymnastics: Independently operated gymnastics academy with recreational classes, USAG teams, summer camps, and birthday party offerings — closely matching Olympia's diversified programming model.
Broad incumbents
- World Olympic Gymnastics Academy (WOGA): Well-established, larger gymnastics training center with elite competitive team heritage and broad recreational programming; significantly larger scale than Olympia but comparable product offering across skill levels.
Regional players
- Capital Gymnastics: Regional gymnastics training center in the upper Midwest serving preschool through competitive team athletes with comparable age-spanning curriculum structure.
Others
- iClassPro: Class-management software platform used by Olympia for enrollment, billing, and parent communication; an ecosystem enabler comparable to many of Olympia's small-academy peers that share the same technology stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Olympia Gymnastics Academy social profiles
Digital presenceOlympia Gymnastics Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olympia Gymnastics Academy leadership team
Management profileNumber of profiles
Profiles15 records
Olympia Gymnastics Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olympia Gymnastics Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olympia Gymnastics Academy
What does Olympia Gymnastics Academy do?
Olympia Gymnastics Academy provides in-person gymnastics instruction and training for children aged 18 months through 18 years, delivered at its Shelby Township, Michigan facility. Core offerings include recreational gymnastics classes across seven skill levels, USAG Xcel and USAG Developmental competitive team programs, preschool gymnastics, tumbling classes, summer camps, private 30-minute lessons, special events (clinics, birthday parties, Parents Night Out, showcases), and adult cardio sessions using Life Fitness equipment.
Is Olympia Gymnastics Academy a public or private company?
Olympia Gymnastics Academy is a private company. It is classified as family owned and is currently operating.
When was Olympia Gymnastics Academy founded?
Olympia Gymnastics Academy was founded in 1993. It employs 11 to 50 people.
Where is Olympia Gymnastics Academy based?
Olympia Gymnastics Academy is headquartered in Shelby, United States, in the North America region.
How does Olympia Gymnastics Academy make money?
Seven revenue lines are on record. Recreational Gymnastics Classes are the primary driver. The others are competitive Team Programs, summer Camps, private Lessons, adult Cardio, special Events and olympia Apparel.
Who are Olympia Gymnastics Academy's main competitors?
Direct peers on record are Great Lakes Gymnastics, Midwest Gymnastics Center, Gymnastics Unlimited, Premier Gymnastics Academy, All American Gymnastics, ASI Gymnastics and Twisters Gymnastics. World Olympic Gymnastics Academy (WOGA) is listed as a broad incumbent. Capital Gymnastics is listed as a regional player. iClassPro is listed as an others.
Does Olympia Gymnastics Academy have an API?
No public API is recorded for Olympia Gymnastics Academy.
What industry is Olympia Gymnastics Academy in?
Olympia Gymnastics Academy's product category is Gymnastics Instruction Services. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 61162 and its SIC code is 8200.