What Warfield Park Homes does

Warfield Park Homes Ltd is a privately-held, family-owned operator of one of the UK's largest residential park home communities, located on a 92-acre estate in Warfield, Bracknell, Berkshire. Established in 1947 by Captain Ian Robert Kumar Maclaren to address post-war housing needs — initially with 12 caravans for ex-servicemen — the company has grown organically to over 500 occupied park homes, comprising more than 400 privately owned residences and approximately 75 rental units in the dedicated Harvest Lea area. The core offering is permanent residential occupancy in single-storey park homes priced between £435,000 and £540,000 for new builds from approved manufacturers including Lissett, Prestige, Harbur, Kingston, and Manor.

The business operates four revenue streams: one-time sales of new and pre-owned park homes (with buyers purchasing the structure but not the underlying land, exempting transactions from Stamp Duty), recurring monthly pitch fees from private homeowners indexed to the Retail Price Index, monthly rental income from Harvest Lea (starting at £932/month, Council Tax Band A), and a 10% commission on secondary-market resales. Distribution is direct via an in-house sales and lettings team operating from MacLaren House on-site, supported by a website storefront, organic social media (Facebook, Instagram, LinkedIn), and content marketing. Properties are sold with Mobile Homes Act 1983 Written Statements protecting homeowner tenure.

Warfield Park is currently executing a growth phase, with construction commenced in March 2024 on The Paddocks — a 63-home luxury development on 10 acres plus 26 acres of Suitable Alternative Natural Greenspace (SANG). Adjacent strategic initiatives include a partnership with Bracknell Forest Council and EO Charging (May 2023) to deploy EV charging infrastructure across rental properties and 82 planned new homes, and recognition through regional and national energy efficiency awards spanning 2017-2023. The company is a member of the Holiday and Residential Parks Alliance (HARPA), the UK sector trade body. Headcount is reported at 11-50 employees, consistent with a single-site operator.

Name

Warfield Park Homes

Legal name

Warfield Park Homes Ltd

Website

https://warfieldpark.co.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Park Homes

NAICS

Manufactured Home (Mobile Home) Manufacturing (321991)

SIC

Services-To Dwellings & Other Buildings (7340), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Manufactured Housing / Mobile Home Park Management (BPAJAFAG)

Keywords

• Residential park homes
• Park home community
• Luxury park homes
• Park home sales
• Park home rentals

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Park Home Sales: One-time sale of park homes to buyers. Homeowners purchase the structure but not the land. Properties range from new bespoke builds to pre-owned homes, with prices typically between £435,000 and £540,000.
2. Park Home Rentals: Monthly rental income from dedicated rental area called Harvest Lea. Rental properties start from £932 per month, with inspections every six months.
3. Commission on Resales: 10% commission charged to incoming residents upon sale of a park home. This represents the license transfer fee for the site's facilities and pitch value.
4. Pitch Fees: Monthly pitch fees paid by homeowners to the site owner covering basic running costs, maintenance, utilities, and infrastructure. Pitch fees increase annually in line with Retail Price Index.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Warfield Park Homes operates a residential park home community in Berkshire, UK, offering luxury park homes for permanent residential occupancy on a 92-acre site. The company sells new bespoke park homes manufactured by approved partners (Lissett, Prestige, Harbur, Kingston, Manor) and pre-owned homes priced from £435,000 to £540,000, alongside monthly rental homes in the dedicated Harvest Lea area starting from £932 per month. It manages the entire residential community including site infrastructure, pitch fees, utilities, community facilities, and the ongoing The Paddocks 63-home development expansion.

Product overview

Warfield Park Homes operates as a residential park home community offering both sales and rental of luxury park homes. The core product is the Warfield Park residential community, complemented by The Paddocks (a new 63-home development) and Harvest Lea (dedicated rental area). The company sells various park home models including Kingston Serenity, Lissett Echappe, Lissett Alaska, Prestige Sofia, Harbur H4, and Manor Olney, which are manufactured by approved partners and can be customised. Rental services are offered through Harvest Lea with properties starting from £932 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Warfield Park Community Established residential park home community in Berkshire offering privately owned and rental park homes for permanent occupancy, set within 92 acres of mature parkland. The community comprises over 500 residential park homes with on-site community facilities, an active Community Association, and social activities.
• The Paddocks Development New 63-home luxury park home development on 10 acres featuring additional 26 acres of Suitable Alternative Natural Greenspace (SANGs). Phase 1 development with modern park home designs, all fitted with EV charging points and energy-efficient features.
• Harvest Lea Rental Area Dedicated rental area within Warfield Park offering park homes for rent to tenants of all ages, with EV charging points installed. Properties are inspected every six months and rentals are pet-friendly.
• Park Home Sales Service Sale of new bespoke and pre-owned residential park homes within the Warfield Park community, with customisation options through approved manufacturers. Includes Written Statement documentation under Mobile Homes Act 1983 protection. Homes priced £435,000 to £540,000.
• Park Home Rentals Service Rental of residential park homes starting from £932 per month within the Harvest Lea rental area. No application fees; deposits and first month rent required upfront. Rentals include Council Tax Band A equivalent and are available to tenants of all ages.
• Kingston Serenity Park Home 50' x 22' Kingston Serenity park home featuring master bedroom with en-suite, second bedroom plus study, kitchen and dining area, utility room, and separate spacious lounge. Detached garage and private plot included. Listed at £470,000 introductory offer (list £495,000).
• Lissett Echappe Park Home Luxury Lissett Echappe park home available in 45' x 22' and 46' x 22' configurations (52' x 22' also offered), featuring 2 bedrooms, 2 bathrooms, and modern open-plan living spaces with study option. Fully furnished options available. Priced from £525,000 with detached garage, solar panels, and large private garden.
• Lissett Alaska Park Home 46' x 22' Lissett Alaska park home with 2 bedrooms, 2 bathrooms, and large open-plan kitchen and living area designed for modern living. Spacious garden with detached garage. Listed at £450,000.
• Prestige Sofia Park Home 40' x 22' Prestige Sofia park home featuring dual-aspect lounge opening into modern shaker-style kitchen and dining area with integrated appliances and oak worktops. 2 bedrooms, 2 bathrooms. Priced at £435,000 with garden, patio, driveway and 18x12ft garage.
• Harbur H4 Park Home 48' x 22' Harbur H4 show home (1056 sq ft) with 2 spacious bedrooms and 2 elegant bathrooms, featuring thoughtful design and craftsmanship. Listed at £495,000 introductory offer (list price £510,000), saving £15,000. Includes garden, patio paths, driveway circa 3800 sq ft and 18 sq ft garage.
• Manor Olney Park Home 46' x 22' Manor Olney residential home featuring striking double apex design with Canexel cladding, built by hand in the UK with contemporary design and exceptional craftsmanship.

Quantifiable outcome

• No Stamp Duty payable on park home purchases (unlike traditional property purchases)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BH&HPA / HARPAcoreStrategic or Co-development Partner · 22 March 2024Warfield Park is a member of the Holiday and Residential Parks Association (formerly British Holiday & Home Parks Association), the UK's national association representing holiday and residential parks.
• Bracknell Forest CouncilcoreStrategic or Co-development Partner · 11 May 2023Partnership with local council on climate change initiatives. Cllr Dorothy Hayes MBE attended EV charging launch event. The Council is matching Government's carbon neutral target by 2050.
• Think Ford BracknellminorOthers · 11 May 2023Supplied an all-electric Mustang Mach-E car for photographs and testing of EV charging points at Warfield Park.
• Park Home Manufacturers (Various)coreStrategic or Co-development PartnerWarfield Park works with a range of park home manufacturers who produce bespoke homes for customers. Manufacturers tailor-make homes to customer specifications, with the park assisting in design, delivery, and installation. Manufacturers include brands such as Lissett, Prestige, Harbur, Kingston, and others.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tingdene Homes: One of the UK's largest park home manufacturers and residential park operators, with multiple communities across the country. Directly comparable to Warfield Park as a vertically engaged park home business operating parks and offering homes for sale and rent.
• Berkeley Leisure Group: Operates residential and holiday parks across the UK, offering both ownership and rental options. Comparable to Warfield Park in the residential park home community model with permanent residency offerings.
• Park Holidays UK: Major UK operator of holiday and residential parks, with a portfolio spanning ownership and rental products. Relevant direct peer in the residential park home operation space, though with stronger holiday-park exposure.
• Countrywide Park Homes: UK residential park home operator managing multiple communities, focused on permanent residential park home living. Directly comparable to Warfield Park's model of selling and letting park homes on a single managed estate.
• Haulfryn Group: Long-established UK residential and holiday park operator with a portfolio of parks. Comparable to Warfield Park as a multi-site residential park operator with both ownership and rental products.
• Wycliffe Park Homes: UK residential park home operator with established communities. A direct peer in the residential park home community space, focused on downsizers and retirees in a similar lifestyle-driven model.
• Oakgrove Homes: UK residential park home operator with a portfolio of communities. Operates in the same residential park home segment as Warfield Park, providing both ownership and rental options to downsizers and retirees.

Broad incumbents

• Churchill Retirement Living: UK's largest retirement living developer, building retirement apartments and independent living properties. Adjacent to Warfield Park's downsizer customer base but operates in a different housing format (apartments vs park homes).
• McCarthy & Stone: UK retirement housing developer specialising in retirement apartments. Competes for the same downsizer/retiree customer segment as Warfield Park but in a different housing format, making it a broader incumbent in the senior living market.
• St. Modwen Homes: Major UK residential property developer with substantial land bank and housebuilding operations. A broader incumbent in the UK residential property market, comparable to Warfield Park in the Berkshire/South East geography but not in the park home niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/warfieldpark
• LinkedInlinkedin.com/company/warfield-park-homes-limited/about
• Instagraminstagram.com/warfieldpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warfield Park Homes