What Priority One Nutritional Supplements does

Priority One Nutritional Supplements Inc. is a privately held, Ferndale, Washington-based manufacturer of clinical-strength nutritional supplements founded in 1990 by Dan Whitman and his wife Kim. The company produces 120+ in-house, cGMP-manufactured products spanning glandular concentrates (thyroid, adrenal, thymus, multi-glandular), botanical antimicrobials, digestive enzymes, and protocol-based bundles, with physician-formulated flagship systems including Dr. Mona Morstein's four-stage SIBO protocol and Dr. Paul S. Anderson's Biofilm Phase-2 Advanced. All glandular ingredients are sourced exclusively from New Zealand grass-fed, grass-finished cattle, and the company holds NSF CGMP certification with third-party purity and potency testing.

The company operates a hybrid go-to-market: a sales-led wholesale channel that requires practitioner credentialing and unlocks pricing for licensed naturopathic doctors, integrative medicine practitioners, and medical students, paired with a direct-to-consumer e-commerce storefront on priorityonevitamins.com. Revenue mechanics combine one-time purchases, wholesale practitioner pricing with a Doctor Commission Program, and a subscription option offering 15% recurring savings. Customers are end patients under practitioner guidance, licensed healthcare professionals, and a developing medical student pipeline across six naturopathic and acupuncture schools.

Ownership remains with the founding family; no external private equity, venture capital, or parent-company structure is disclosed. The product catalog emphasizes domain specialization (thyroid, adrenal, gut/SIBO, biofilm) over broad-market positioning, and the company distributes in the United States and Canada. The firm has no public filings, no disclosed headcount, and no external funding events.

Name

Priority One Nutritional Supplements

Legal name

Priority One Nutritional Supplements Inc.

Website

https://priorityonevitamins.com

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of nutritional supplements directly to healthcare professionals and their patients through the company website. One-time purchases and subscription options available.
2. Wholesale/B2B Sales: Wholesale pricing offered to licensed healthcare professionals, with practitioner login required for wholesale access. Doctor Commission Program and educational dispensary pricing available.
3. Subscription Revenue: Monthly subscription model offering 15% savings on regular orders. Minimum order requirement of two orders for subscription activation. Subscription discount applies year-round.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Priority One Nutritional Supplements manufactures and distributes clinical-strength nutritional supplements, including glandular concentrates and herbal formulations, sold primarily to licensed healthcare professionals and their patients. Products are produced in-house at a GMP-certified facility in Ferndale, WA, with a current catalog of 138 active products. The company also operates a Practitioner Brands (Private Label) program enabling practitioners to sell supplements under their own brand names.

Product overview

Priority One Nutritional Supplements is a clinical-strength vitamin and supplement company offering a diverse portfolio of practitioner-grade nutritional products. The company operates a single product line architecture with multiple supplement formulations organized into health categories (Adrenal Support, Thyroid Support, Cardiovascular, Digestive Health, Immune Support, etc.) and product bundles. Core products include glandular concentrates sourced from New Zealand grass-fed cattle (Thyroid Glandular in 32.5mg/65mg/130mg/300mg potencies, Adrenal Glandular), physician-formulated protocols (Dr. Morstein's four-stage SIBO Support Bundle with SIBOtic/SIBO-MMC/SIBO-Rebuild/SIBOZyme; Dr. Anderson's Biofilm Phase-2 Advanced), botanical formulations (Para Clean, Lithium Orotate, Mega Stress Capsules), and bundled product sets (Thyroid Support Bundle, Men's Health Support Bundle, Stress Mood & Focus Bundle, Immune Defense Bundle, Daily Foundations Bundle, Weight Loss Support Bundle). The company emphasizes NSF Certified quality, GMP-certified manufacturing, and third-party testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Products and services

• Glandular Concentrate Supplements A core product line of glandular concentrate nutritional supplements manufactured in-house and sold to licensed healthcare professionals and their patients for clinical use.
• Herbal Formulations Herbal-based nutritional supplement formulations produced at the company's GMP-certified facility and distributed through practitioner and patient channels.
• Practitioner-Grade Vitamin and Mineral Supplements Clinical-strength vitamin and mineral supplement line formulated to practitioner standards, sold wholesale to licensed healthcare providers and available directly to their patients.
• Practitioner Brands Private Label Program Private-label manufacturing service that enables licensed healthcare practitioners to market and sell Priority One formulations under their own brand identity.

Quantifiable outcome

• 732+ customer reviews with average 4.7/5 rating
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Dr. Mona Morstein, NDcoreStrategic or Co-development PartnerDr. Mona Morstein ND, a leading naturopathic SIBO specialist, developed Priority One's complete four-stage SIBO protocol including SIBOtic, SIBO-MMC, SIBO-Rebuild, and SIBOZyme products. This is a core proprietary formulation partnership that represents the company's flagship protocol offering.
• Dr. Paul S. Anderson, NDcoreStrategic or Co-development PartnerDr. Paul S. Anderson ND, a leading educator in integrative biofilm management, developed Priority One's Biofilm Phase-2 Advanced formula specifically for Phase 2 mature biofilm disruption. This is a key product partnership for the company's gut health line.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Metagenics: Global practitioner-channel supplement manufacturer with clinical protocols, proprietary formulations, and emphasis on third-party testing — directly overlapping Priority One's positioning.
• Designs for Health: Practitioner-only supplement company offering clinical protocols and practitioner education, with comparable specialty condition products (gut health, thyroid, adrenal) and proprietary formulations.
• Pure Encapsulations: Leading practitioner-exclusive hypoallergenic supplement brand sold primarily through licensed healthcare professionals, with similar quality positioning and clinical-strength formulations.
• Integrative Therapeutics: Practitioner-channel supplement brand owned by Schwabe/Nature's Way that competes in the same licensed healthcare professional segment with clinical protocols and third-party testing.
• Standard Process: Whole-food supplement manufacturer with practitioner-only distribution, in-house vertically integrated production, and a long operating history similar to Priority One's.
• Thorne: Direct competitor in the practitioner-grade supplement channel with NSF Certified products, proprietary formulations, and subscription/auto-ship model serving both practitioners and D2C consumers.
• Vital Nutrients: Practitioner-channel supplement brand emphasizing third-party testing and clinical formulations, with similar quality assurance positioning and practitioner-only sales.
• Allergy Research Group / NutriCology: Practitioner-grade supplement brand focused on hypoallergenic and condition-specific formulations, with overlapping expertise in botanical and glandular product lines.

Broad incumbents

• NOW Foods: Large-scale supplement manufacturer with practitioner-grade sub-lines and broad retail distribution; competes indirectly through pricing pressure on vitamins, minerals, and condition-specific products.
• Gaia Herbs: Larger botanical/herbal supplement brand with practitioner and retail distribution; overlaps with Priority One's botanical supplement lines (Para Clean, Mega Stress) but operates at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PriorityOneVita
• Facebookfacebook.com/priorityonevitamins

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority One Nutritional Supplements