Penta Water
Penta Water is a privately held California-based bottled water company that produces ultra-pure bottled water through a U.S.-patented 13-step purification process and sells via direct-to-consumer e-commerce, subscription, and natural health food retailers to health-conscious consumers and athletes.
- Company typePrivate
- Founded2009
- HeadquartersColton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Penta Water does
Penta Water is a privately held bottled water company headquartered in Colton, California, that produces ultra-pure bottled water through a U.S.-patented 13-step purification process, achieving less than one part per million total dissolved solids (TDS). Operating as Penta Water Company, LLC with an estimated 11-50 employees and founded circa 2009, the company sources its water from a natural aquifer in Southern California and bottles using solar energy at a facility that has reportedly saved over 300,000 gallons of gas and reduced CO2 emissions by approximately 3,000 tons. The proprietary purification process combines pharmaceutical-grade micron filtration, double-pass reverse osmosis, deionization, ultraviolet light treatment (removing 99.99% of microorganisms), and ozonation, requiring 11 hours per bottle. Products are tested against more than 130 contaminants through 6,000+ annual water samples and 30,000+ lab tests, with bottles made from FDA-approved, BPA/BPS-free, 100% recyclable PET.
The company's product portfolio comprises two SKUs: a 500ml case of 24 bottles at $50.95 per case ($45.86 on subscription, 10% savings) and a 1-liter case of 12 bottles. Penta sells primarily through direct-to-consumer e-commerce at pentawater.com, supplemented by retail distribution through Whole Foods, Sprouts Farmers Market, independent health food stores, and select major grocery chains, plus a wholesale program for retail partners. A subscription service powered by Recharge Payments offers customizable 2-, 4-, or 8-week delivery cadence with free shipping and cancel-anytime flexibility. The company targets health-conscious consumers concerned about contaminants in tap water and conventional bottled water (arsenic, chlorine, chromium 6, fluoride, MTBE, pharmaceuticals), as well as athletes and fitness enthusiasts seeking clean-tasting hydration for performance.
Penta markets through blog content, organic social (Instagram, Facebook, Twitter/X), email newsletter, event sponsorships, and a brand ambassador program. Notable partnerships include Equinox Precision Running Lab, Shea Racing, and a multi-brand Coachella 2016 UberCHOPPER activation with Uber, BLADE, BYRD Hairdo, Richer Poorer, Body Bauble, and Shade Sunscreen. The company is independently owned—Penta Water Company, LLC—with no disclosed institutional investors, funding rounds, M&A activity, or public listing, and operates exclusively in the U.S. domestic market.
Penta Water firmographics
Firmographics- Name
- Penta Water
- Legal name
- Penta Water Company, LLC
- Website
- https://pentawater.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Penta Water is a privately held California-based bottled water company that produces ultra-pure bottled water through a U.S.-patented 13-step purification process and sells via direct-to-consumer e-commerce, subscription, and natural health food retailers to health-conscious consumers and athletes.
- Ownership category
- akta.pro rank
Penta Water industry classification
Industry- Product category
- Bottled Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Purified/RO Bottled Water Production (AFAFACAC)
Keywords
Where Penta Water is headquartered
LocationHeadquarters
- HQ city
- Colton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Penta Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of bottled water cases (500ml 24-pack at $50.95, 1L 12-pack). Revenue generated from individual transactions without subscription commitment.
- Subscription Service: Recurring monthly subscription service offering 10% discount on all orders plus free shipping. Customizable delivery every 2, 4, or 8 weeks. Cancel anytime with no cancellation fee.
- Wholesale/Retail Distribution: Products sold through wholesale accounts to retailers including natural health food stores, independent retailers, and major grocery chains nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 500ml Case (24 bottles) - One-time purchase |
| Subscription | Monthly | 500ml Case (24 bottles) - Subscribe & Save |
| Subscription | Monthly | 1L Case (12 bottles) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Penta Water product offering
Product offeringCore offering
Penta Water produces and sells ultra-purified bottled water in 500ml (case of 24) and 1L (case of 12) formats, sourced from a natural Southern California aquifer and processed through a U.S. patented 13-step purification process that runs for 11 hours per bottle to achieve less than 1 part per million Total Dissolved Solids. Products are bottled using 100% solar energy in 100% recyclable PET packaging and are sold via direct-to-consumer e-commerce with a subscription option, and through natural food and major grocery retailers.
Product overview
Penta Water offers a single product line of ultra-purified bottled water in two sizes (500ml case of 24 and 1L case of 12), both sourced from a natural California aquifer and purified through a U.S. patented 13-step process to achieve less than 1 ppm total dissolved solids. The core offering is the bottled water itself, with a subscription service (Subscribe & Save) that provides 10% savings and free shipping for recurring deliveries. All products are free from common contaminants including arsenic, chlorine, fluoride, chromium 6, MTBE, pharmaceuticals, and BPA/BPS. Packaging uses 100% recyclable PET plastic bottles powered by solar energy in Southern California.
Differentiator
Problem solved
Functional benefit
Products and services
- Penta Water 500ml Case of 24 Ultra-purified bottled water in 500ml bottles sold as a case of 24, sourced from a natural California aquifer, purified through a U.S. patented 13-step process to less than 1 ppm TDS, free from arsenic, chlorine, chromium 6, fluoride, MTBE, pharmaceuticals, and BPA/BPS. Targeted at individual health-conscious consumers and households purchasing direct from pentawater.com or through retailers such as Whole Foods and Sprouts.
- Penta Water 1 Liter Case of 12 Ultra-purified bottled water in 1-liter bottles sold as a case of 12, featuring the same 13-step U.S. patented purification process achieving less than 1 ppm TDS, sourced from a natural California aquifer. Targeted at individual health-conscious consumers and households seeking larger-format bottled water for daily hydration.
- Subscribe & Save Program Recurring monthly subscription service offering 10% discount on all Penta water orders plus free shipping, with customizable delivery frequency (every 2, 4, or 8 weeks), ability to swap bottle sizes, skip orders, or cancel anytime with no cancellation fee. Powered by Recharge Payments and targeted at individual health-conscious consumers and households seeking automated replenishment of ultra-purified bottled water.
Quantifiable outcome
- Less than 1 ppm TDS compared to competitors containing up to 25,000 contaminants
- +4 more outcomes
Companies that use Penta Water
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Penta Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Penta Water partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Shea RacingminorPenta sponsors Shea Racing driver Shea Holbrook at racing events including the Pirelli World Challenge Championships. Partnership provides brand exposure at motorsport events targeting fitness and performance-focused consumers.
- Equinox Precision Running LabminorPartnership with Equinox Precision Running Lab for athlete-focused marketing and brand visibility among performance-oriented fitness consumers.
- Autism Hope AllianceminorPenta is Autism Approved through partnership with Autism Hope Alliance, supporting families affected by autism and demonstrating corporate social responsibility.
- UberminorCo-branded 12oz bottles provided in UberSUV vehicles and UberCHOPPER helicopter rides to and from Coachella 2016 festival. Partnership included Penta water in VIP transportation experience.
- BLADEminorHelicopter service partner for UberCHOPPER Coachella experience. BLADE provided helicopter transport from Van Nuys Airport to Coachella Valley with Penta water provided at BLADE lounges.
- BYRD Hairdo ProductsminorCo-branded weekend survival kits for UberCHOPPER Coachella guests including BYRD Hairdo products along with Penta water.
- Richer PoorerminorCo-branded weekend survival kits for UberCHOPPER Coachella guests including socks along with Penta water.
- Body BaubleminorCo-branded weekend survival kits for UberCHOPPER Coachella guests including Body Bauble products along with Penta water.
- Shade SunscreenminorCo-branded weekend survival kits for UberCHOPPER Coachella guests including Shade Sunscreen along with Penta water.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Penta Water competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Penta Water social profiles
Digital presencePenta Water compliance and trust
Trust signalCompliance2 records
Penta Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penta Water leadership team
Management profileNumber of profiles
Penta Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penta Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penta Water
What does Penta Water do?
Penta Water produces and sells ultra-purified bottled water in 500ml (case of 24) and 1L (case of 12) formats, sourced from a natural Southern California aquifer and processed through a U.S. patented 13-step purification process that runs for 11 hours per bottle to achieve less than 1 part per million Total Dissolved Solids. Products are bottled using 100% solar energy in 100% recyclable PET packaging and are sold via direct-to-consumer e-commerce with a subscription option, and through natural food and major grocery retailers.
Is Penta Water a public or private company?
Penta Water is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penta Water founded?
Penta Water was founded in 2009. It employs 11 to 50 people.
Where is Penta Water based?
Penta Water is headquartered in Colton, United States, in the North America region.
How does Penta Water make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service and wholesale/Retail Distribution.
Does Penta Water have an API?
No public API is recorded for Penta Water.
What industry is Penta Water in?
Penta Water's product category is Bottled Water. Its primary akta.pro industry code is AFAFACAC, Purified/RO Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2086.