Integrity Customs

What Integrity Customs does

Integrity Customs is an automotive customization installation services company headquartered in Tulsa, Oklahoma, operating the largest customization shop in both the Tulsa and Oklahoma City metros. Founded in 2005 by Joe Hair as a mobile installer, the business has grown to approximately 11-50 employees across five service points spanning Tulsa (two locations), Oklahoma City (National Auto and a Norman fleet facility), and Bixby. Its offering is organized into four consumer-facing service lines - Off-Road Center (lift/leveling kits, performance wheels and tires, suspension, lighting), Automotive Interiors (Katzkin leather seats, Champion heated seats, custom headliners), Automotive Exteriors (Llumar window tint, 3M/Avery vinyl wraps, paint protection film, grilles, sunroofs), and Auto Electronics (remote start, Bluetooth, GPS with CarPlay/Android Auto, backup cameras, entertainment, ADAS recalibration) - plus a dedicated Fleet Upfitting division for commercial and municipal work vehicles.

The company monetizes through professional installation services charged per project, retail product sales of installed parts, and fleet/dealer upfitting contracts; consumer financing is facilitated via an Acima partnership. Go-to-market is a hybrid motion: direct-to-consumer through retail showrooms with quote-based pricing and free estimates, channel partnerships with 100+ regular dealership clients (supported by an Auto Accessories Configurator dealer portal), and enterprise field sales for commercial/municipal fleets with bundled packages (Contractor Pro, Service Tech Ready, Dealer Showcase, Municipal Fleet Kit). Proprietary technology assets are limited to the Interactive Garage visualization tool and the Auto Accessories Configurator for consumers and dealers; core differentiation rests on craft installation expertise (technicians averaging 10-20 years of experience), ASE and SEMA Pro Member credentials, the 2018 SEMA Restyler of the Year award, and a 100% satisfaction guarantee.

Revenue is not publicly disclosed and there is no external institutional ownership or funding; the business remains privately held by founder Joe Hair with Kevin in a co-leader role, supported by store managers and dedicated inside/outside sales staff across locations.

Name

Integrity Customs

Legal name

Integrity Customs

Website

https://integritycustoms.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Customs is an automotive customization installation services company operating the largest customization shop in Tulsa and Oklahoma City, serving retail truck/SUV owners, 100+ dealership partners, and commercial/municipal fleets across four service lines and a dedicated fleet upfitting division.

Ownership category

akta.pro rank

Product category

Automotive Customization Services

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

akta.pro secondary industries

Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE), Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO)

Keywords

• Automotive customization services
• Fleet upfitting services
• Vehicle accessories installation
• Window tinting services
• Truck and SUV modifications

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Installation Services: Professional installation of automotive accessories including lift kits, wheels, tires, window tint, leather interiors, electronics, sunroofs, bedliners, and custom modifications. Charged per service with free estimates provided.
2. Product Sales: Sale of automotive parts and accessories including Katzkin leather seats, Llumar window film, Patriot bedliners, suspension components, wheels, tires, and electronic systems
3. Fleet Upfitting Services: Custom fleet modification services including shelving, ladder racks, graphics/wraps, lighting, power systems, and commercial vehicle packages for businesses
4. Financing Services: Partnership with Acima for consumer financing options enabling installment payments for customization services

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Integrity Customs sells and professionally installs aftermarket automotive accessories and customization products for retail truck, SUV, and car owners across four service divisions (Off-Road/Truck Center, Automotive Interiors, Automotive Exteriors, and Auto Electronics). It also operates a Fleet Upfitting division delivering commercial shelving, ladder racks, fleet graphics/wraps, LED lighting, spray-on bedliners, trailer hitches, and bundled fleet packages to business, municipal, and dealership clients.

Product overview

Integrity Customs is an automotive customization service company operating as the largest customization shop in both Tulsa and Oklahoma City, Oklahoma. The company operates on a service-installation business model rather than a software platform, offering a broad portfolio of vehicle customization services organized into four main areas: (1) an Off-Road Center covering lift/leveling kits, performance wheels and tires, suspension upgrades, and LED lighting; (2) Automotive Interiors featuring Katzkin leather seat installations, heated seat systems (Champion Auto Systems), and custom headliners; (3) Automotive Exteriors including window tinting (Llumar films), vinyl wraps (3M/Avery Dennison), paint protection film (PPF), grille replacements, and sunroofs (power sliding and panoramic); and (4) Auto Electronics encompassing remote start, Bluetooth integration, GPS navigation (with Apple CarPlay/Android Auto), backup cameras, entertainment screens, and ADAS recalibration. The company also operates a dedicated Fleet Upfitting division offering shelving and storage systems, ladder racks, fleet graphics/wraps, LED lighting and power systems, spray-on bedliners (Patriot Liner), trailer hitches, and bundled fleet customization packages. Supporting consumer-facing tools include an online Auto Accessories Configurator for real-time design and a dealer portal (autoaccessoryconfigurator.com) for dealership partnerships. Services are delivered through three physical locations in Tulsa, Oklahoma City, and Bixby, OK, with ASE-certified technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift & Leveling Kit Installation Raises vehicle clearance for improved off-road capability and aesthetic stance; installation service for retail truck and SUV owners.
• Performance Wheels & Tires Sale and professional installation of performance wheels and all-terrain or mud-terrain tires for enhanced traction and customization of trucks and SUVs.
• Suspension Upgrades Lifted and lowered kits, air suspension, and load-leveling components installed to improve handling, ride comfort, and off-road performance.
• Off-Road Lighting Solutions LED light bars and off-road illumination installations for enhanced visibility on trails and rugged terrain.
• Truck Toppers Truck topper/cap installation providing covered cargo space, weather protection, and custom styling for pickup trucks.
• Katzkin Leather Seat Installation Custom-fit leather seat installation using factory-patterned Katzkin kits, available in custom colors and stitching with optional integrated heated/ventilated seats.
• Heated Seat Systems Professional heated seat installation using Champion Auto Systems with hi/lo and 7-way settings, integrating with cloth or leather interiors and OEM-style switches.
• Window Tinting Professional window tinting using Llumar ceramic, carbon, and dyed/metalized films for UV protection, heat rejection, privacy, and glare reduction, with nationwide lifetime warranty.
• Vinyl Wraps Full and partial vehicle vinyl wraps using 3M and Avery Dennison films in matte, satin, gloss, and textured carbon fiber for paint protection and color changes.
• Paint Protection Film (PPF) Self-healing paint protection film installed as full-vehicle wraps or partial front-end kits protecting against rock chips, scratches, and UV damage.
• Grille Replacements Aftermarket grille replacements, mesh/honeycomb, blackout, and LED-integrated designs with custom emblem mounting.
• Sunroof Installation Factory-style pop-up, power sliding, top sliding, and panoramic sunroof installations and repairs with leak-proof professional installation.
• Remote Start Systems Key-fob, smartphone, and alarm-plus-remote-start combo installations enabling remote engine start, climate pre-conditioning, and shutdown.
• Bluetooth Integration Bluetooth retrofit and integration adding hands-free calling, wireless audio streaming, and steering-wheel button support, using aftermarket kits and OEM radio modules.
• GPS Navigation Systems In-dash navigation units, CarPlay/Android Auto upgrades, and OEM navigation retrofits providing real-time directions, traffic, voice-guided navigation, and offline maps.
• Backup Camera Systems Backup camera installations with in-dash, rearview-mirror, and tailgate-handle cameras plus night vision, parking guides, and auto-on reverse activation.
• In-Vehicle Entertainment Systems Dual headrest monitors, flip-down roof-mounted screens, and streaming systems with Wi-Fi, Netflix/YouTube apps, wireless headphones, and OEM-quality integration.
• ADAS Calibration Services Advanced Driver Assistance System recalibration using precision digital aiming systems (Autel, Launch Pro) following OEM procedures, required after windshield replacement, suspension/lift kit installation, bumper work, or collision repairs.
• Fleet Shelving & Storage Systems Custom commercial van shelving and interior storage installations for organized tool and equipment transport, tailored for Ford Transits, RAM ProMasters, and other service vehicles.
• Fleet Ladder Racks Fixed-mount, drop-down, and adjustable ladder rack installations, with fleetwide scalable configurations for trades.
• Fleet Graphics & Wraps Fleet branding including full wraps, partial panels, logo/contact decals, and fleetwide rollouts for consistent brand visibility.
• Fleet LED Lighting & Power Systems LED floodlights, spotlights, work lights, van interior lighting, power inverters, auxiliary outlets, USB ports, and custom wiring for fleet vehicles.
• Spray-On Bedliners Patriot Liner polyurethane/polyurea spray-on bedliners permanently bonded to truck beds for rust prevention, impact resistance, and anti-slip cargo surfaces, plus drop-ins, mats, and bed rugs.
• Fleet Trailer Hitches & Towing Accessories Class I-V receiver hitches, ball mounts, pintle hooks, commercial hitches, brake controllers, and 7-pin wiring for fleet trucks, vans, and SUVs.
• Fleet Customization Packages Bundled fleet packages combining shelving, racks, lighting, hitches, wraps, partitions, and accessories into standardized kits for contractors, service techs, dealerships, and municipal fleets.
• Custom Headliners Custom automotive headliner installations for cars, trucks, and SUVs, including vehicles equipped with sunroofs.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Over 100 Regular Dealership ClientscoreChannel Partner/ Reseller/ DistributorServe over 100 regular dealership clients across Tulsa and Oklahoma City. Partnership programs include Auto Accessories Configurator dealer login, volume pricing, and flexible scheduling for inventory enhancement services.
• Make A Wish OklahomaminorOthersCommunity charity partnership supporting Make A Wish Oklahoma's mission to grant wishes to children with critical illnesses
• Wounded Veterans of OklahomaminorOthersCommunity support for wounded veterans organization supporting Oklahoma veterans
• Little Light HouseminorOthersCommunity charity partnership with Tulsa-based Christian school serving children with special needs
• Community Food Bank of OklahomaminorOthersPartnership supporting regional food bank's hunger relief efforts in Oklahoma
• Tulsa Dream CenterminorOthersCommunity partnership with Tulsa Dream Center serving underserved youth and families
• Tulsa Night LightminorOthersCommunity support partnership with Tulsa Night Light organization serving those in need
• AcimacoreGTM or Marketing PartnerFinancing partnership offering easy consumer financing options through Acima for monthly payment plans on automotive customization services
• KatzkincoreTechnology or IntegrationExclusive leather interior brand partner for Katzkin leather seat kits. Customers can use Katzkin Leather Kit Builder online configurator through Integrity Customs
• LlumarcoreTechnology or IntegrationWindow film brand partner offering Llumar ATC and CTX tint products with nationwide lifetime warranty
• Patriot LinercoreTechnology or IntegrationSpray-on bedliner product partner providing industrial-strength bedliner coatings for truck bed protection
• Champion Auto SystemscoreTechnology or IntegrationHeated seat system provider offering hi/lo and 7-way heated seat systems for installation

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• Katzkin Leather: Manufacturer and supplier of aftermarket leather seat kits — Integrity Customs' exclusive leather interior partner. Comparable because Katzkin operates its own installer network that competes for the same end-customers and dealer accounts.
• Dealer Tire: B2B tire and accessory supplier to dealership networks across the U.S. Comparable as a dealer-channel-focused service provider that supplies and installs automotive products on dealer inventory.

Direct peers

• Tuffy Tire & Auto Service: Franchised full-service auto repair and tire retailer offering maintenance, accessories, and custom installations. Comparable as a multi-location service franchise model.
• Ceramic Pro: Franchised ceramic coating, paint protection film, and window tint installation network. Comparable for PPF/tint/coating installation service model and dealer-program focus.
• Line-X: Spray-on bedliner and protective coatings franchise with truck accessory add-ons. Directly overlaps Integrity Customs' Patriot Liner bedliner and truck accessory offerings.
• Tint World: National automotive styling franchise specializing in window tint, vinyl wraps, PPF, car audio, and accessories with installation. Most directly comparable to Integrity Customs in service mix and franchise-vs-owner-operator dynamic.
• Maaco: Largest franchised auto body paint and refinishing network in North America. Adjacent peer given overlap in vinyl wraps, color changes, and body-related cosmetic services.
• Ziebart: Franchised auto appearance and protection services including rustproofing, paint protection, window tint, and interior accessories. Comparable as a multi-service automotive aftermarket accessories chain with installation.
• 4 Wheel Parts: Retailer and installer of off-road/truck aftermarket parts (lifts, wheels, tires, bumpers, lighting) with store-based installation. Strong overlap with Integrity Customs' Off-Road Center offering.

Broad incumbents

• WeatherTech: Large-scale manufacturer and direct-to-consumer retailer of automotive accessories (floor mats, cargo liners, pet products). Adjacent incumbent in the aftermarket accessories category with strong brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTQAfEAETMFVD0aivQcCXHA?view_as=subscriber
• Facebookweb.facebook.com/IntegrityCustomsAuto/?_rdc=1&_rdr
• Instagraminstagram.com/integritycustoms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Customs