Procacci
Procacci Srl is a B2B food and beverage distributor serving over 5,000 HORECA establishments across Central Italy and Sardinia, operating three logistics hubs with a 12-hour delivery promise and a 3,000+ article catalog including 12 proprietary brands.
- Company typePrivate
- Founded1960
- HeadquartersMonterosi, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
Procacci firmographics
Firmographics- Name
- Procacci
- Legal name
- PROCACCI SRL
- Website
- https://procaccisrl.it
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Procacci Srl is a B2B food and beverage distributor serving over 5,000 HORECA establishments across Central Italy and Sardinia, operating three logistics hubs with a 12-hour delivery promise and a 3,000+ article catalog including 12 proprietary brands.
- Ownership category
- akta.pro rank
Where Procacci is headquartered
LocationHeadquarters
- HQ city
- Monterosi
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Procacci business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Food Distribution: Procacci generates revenue through wholesale distribution of fresh, frozen, and dry food products to HORECA establishments including restaurants, pizzerias, bars, hotels, and pastry shops. The company operates from multiple distribution hubs and delivers over 200,000 deliveries annually.
- Proprietary Brand Products: Revenue from proprietary brands including Procacci dairy products, Cavaliere DiVino wines, Caffè Aida coffee, Donatella cleaning products, and other branded food items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for HORECA sector |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Procacci product offering
Product offeringCore offering
Procacci SRL is a B2B food distribution company that supplies fresh, frozen, and dry food products to HORECA establishments (hotels, restaurants, pizzerias, bars, pastry shops, and ice cream shops) across Central Italy and Sardinia. The company operates a 3,000+ article catalog and a portfolio of 12 proprietary private-label brands, supported by a 12-hour delivery logistics network from three operational hubs in Monterosi, Pisa, and Carbonia.
Product overview
Procacci Srl is a B2B food and beverage distributor serving the Ho.Re.Ca. channel (hotels, restaurants, cafés, pizzerias, pastry shops) across Central Italy and Sardinia. The company operates primarily as a distributor of fresh, frozen, and dry food products from over 3,000 articles in their catalog. Their product portfolio consists of two main components: (1) a comprehensive distribution business covering products from commercial partners, and (2) a portfolio of 12 proprietary private label brands including CAVALIERE DIVINO (premium wines), CAFFÈ AIDA (coffee), PROSCIUTTO FATTORIA (cooked hams), DAL FORNO DELLA NONNA (biscuits), MICHELANGELO (oil, tuna, cheese, flour), CHEF Più (tomato products), MAREMMANA RISI (rice, legumes, sauces, jams), ANTICHI SAPORI VERI (fresh pasta), LE DOLCI PERLE (sugar), DONATELLA (professional cleaning products), BIRRA ARTIGIANALE N.123 (craft beer), and the core PROCACCI brand (dairy, cheese, eggs, cured meats). They also operate the PROCACCI core private label covering their founding product lines (lactose, cream, cheeses) and branded products (Latte Procacci, Panna Procacci). An interactive e-commerce platform enables online ordering across all categories.
Differentiator
Problem solved
Functional benefit
Brands
- CAVALIERE DIVINO: A premium wine brand featuring meticulously selected Italian wines, appreciated by professional chefs and restaurateurs. Includes white, red wines, and a Cuvée sparkling wine.
- PROSCIUTTO FATTORIA
- DAL FORNO DELLA NONNA
- MICHELANGELO
- CHEF Più
- MAREMMANA RISI
- ANTICHI SAPORI VERI
- LE DOLCI PERLE
- CAFFÈ AIDA
- DONATELLA
- BIRRA ARTIGIANALE N.123
Products and services
- B2B Food Distribution Service Wholesale distribution of 3,000+ fresh, frozen, and dry food products to HORECA establishments including restaurants, pizzerias, bars, hotels, pastry shops, and ice cream shops across Lazio, Tuscany, Umbria, and Sardinia.
- Interactive Online Catalog (Catalogo Interattivo)
Quantifiable outcome
- 5000+ commercial customers served across Lazio, Tuscany, Umbria, and Sardinia
- +2 more outcomes
Companies that use Procacci
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Procacci technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Procacci partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Nonno NannicoreSour milk and cheese producer supplying Procacci's HORECA distribution network with artisanal dairy products including stracchino and specialty cheeses.
- OrogelcoreMajor frozen food producer providing vegetables and prepared frozen products through Conserve Italia group collaboration.
- DanonecoreGlobal dairy and water products company supplying yogurt, dairy beverages, and infant nutrition products.
- BarillacoreItaly's leading pasta and bakery company supplying pasta, sauces, and bakery products.
- BonduelleminorInternational vegetable-based food company supplying canned and frozen vegetables.
- De CeccocorePremium Italian pasta manufacturer known for bronze-die extrusion process supplying high-quality dried pasta.
- FileniminorItalian poultry and meat company supplying chicken and turkey products.
- Alimentaly GroupcoreInternational purchasing group of which Procacci became a member in 2014, providing collective purchasing power and global market access.
- Padania AlimenticoreLeader in fresh milk, cream, butter and dairy products from controlled Italian farms. Procacci sales force conducts training visits to production facilities.
- DebiccoreBrand of dairy products for professional use dedicated to chefs, pastry chefs and other professionals providing cream and dairy ingredients.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Procacci competitors and assessment
Company assessmentDirect peers
- Italgross: Italian HORECA-focused food distribution group with similar multi-region logistics and broad product catalog. Comparable business model centered on route-to-market for foodservice operators in Italy.
- METRO Italia: Italian subsidiary of METRO AG operating cash-and-carry outlets serving HORECA professionals. Directly comparable to Procacci's HORECA target customers and multi-category foodservice assortment, with a different fulfillment model (customer pickup vs. delivery).
- Marr S.p.A. Italy's leading B2B food distributor serving the HORECA channel nationwide. Closest comparable to Procacci with a similar multi-category product portfolio and field sales agent model, though at significantly larger scale and broader geographic reach.
Broad incumbents
- US Foods Holding Corp. US-based B2B foodservice distributor with similar multi-category HORECA offering. Comparable as a major foodservice distributor benchmarking Procacci's model against scaled, publicly-listed industry operators.
- Barilla Group: Italy's leading pasta and bakery manufacturer and a Procacci core supplier. Comparable as a major Italian food brand with established HORECA presence and international distribution, providing reference for branded CPG economics alongside Procacci's distribution business.
- Bonduelle Group: International vegetable-based food producer (canned and frozen) and Procacci supplier. Comparable as a major European food producer whose products Procacci distributes, providing reference for branded supplier economics.
- Conserve Italia: Italian food cooperative and one of Procacci's suppliers through the Orogel brand. Comparable as a large-scale Italian food producer whose products Procacci distributes, providing scale and category reference for food industry economics in Italy.
- Sysco Corporation: Global B2B foodservice distribution leader with broad product assortment and similar HORECA customer base. Provides international benchmark for the foodservice distribution model Procacci operates at regional scale.
Emerging players
- Orogel: Italian frozen food producer and partner-supplier of Procacci. Comparable on the producer side of the frozen category Procacci distributes, with overlapping product portfolio in vegetables and prepared frozen items.
- Padania Alimenti: Italian dairy producer (milk, cream, butter) and Procacci supplier with mutual training and sales collaboration. Comparable as a specialty supplier whose products flow through Procacci's distribution to gelaterie, pasticcerie, and HORECA customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Procacci social profiles
Digital presenceProcacci compliance and trust
Trust signalCompliance4 records
Procacci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procacci leadership team
Management profileNumber of profiles
Profiles1 record
Procacci funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procacci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procacci
What does Procacci do?
Procacci SRL is a B2B food distribution company that supplies fresh, frozen, and dry food products to HORECA establishments (hotels, restaurants, pizzerias, bars, pastry shops, and ice cream shops) across Central Italy and Sardinia. The company operates a 3,000+ article catalog and a portfolio of 12 proprietary private-label brands, supported by a 12-hour delivery logistics network from three operational hubs in Monterosi, Pisa, and Carbonia.
Is Procacci a public or private company?
Procacci is a private company. It is classified as family owned and is currently operating.
When was Procacci founded?
Procacci was founded in 1960. It employs 51 to 100 people.
Where is Procacci based?
Procacci is headquartered in Monterosi, Italy, in the Europe region.
How does Procacci make money?
Two revenue lines are on record. B2B Food Distribution is the primary driver. The others are proprietary Brand Products.
Who are Procacci's main competitors?
Direct peers on record are Italgross, METRO Italia and Marr S.p.A.. Broad incumbents are US Foods Holding Corp., Barilla Group, Bonduelle Group, Conserve Italia and Sysco Corporation. Emerging players are Orogel and Padania Alimenti.
Does Procacci have an API?
No public API is recorded for Procacci.