What White Labels does

White Labels is a Belgian digital communications agency headquartered in Antwerp, founded in 2019 by Stan De Pauw and Robbe Claessens. The company delivers website design, webshop development, online marketing (SEO/SEA and social media), graphic design, video/photo production, copywriting, and WordPress maintenance services to small and medium-sized businesses (KMO's), branding agencies seeking outsourcing, and occasional larger companies. Its defining operational model is the use of student and young freelance talent, billed at €35/hour, which is positioned as 2-3x cheaper than traditional Belgian agencies.

The technical stack is built on WordPress and WooCommerce for website and e-commerce delivery, with integration of Google Analytics, Facebook/LinkedIn/Instagram/Twitter for social media management, and Google Ads for paid search. The six core service modules function as a modular menu: clients purchase individual services or package combinations with custom quotes rather than fixed-price tiers. Pricing on website projects typically ranges €800-€2,000; WordPress maintenance is offered as an annual subscription at €100-€300.

Revenue is generated through one-time project fees (websites, design, video), hourly professional services billing (€35/hour for students), per-unit pricing for copywriting (€0.01/word for thesis correction), and a smaller recurring subscription stream from maintenance contracts. The go-to-market is sales-led, relying on direct website inquiries, referrals, testimonials, and a partnership with Startit.kbe. The company is bootstrapped, operates without institutional capital, and sources talent through a documented internship pipeline with KdG Antwerpen. The customer base spans 50+ SMBs across diverse industries including personal branding, interior design, nonprofit, tea retail, fashion, real estate, tourism (including one international project in Egypt), and industrial supplies. The company is GDPR-compliant and operates as a private for-profit entity.

Name

White Labels

Legal name

White Labels

Website

https://whitelabels.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

White Labels is an Antwerp-based digital communications agency founded in 2019 that delivers website design, webshop, online marketing, design, video, and copywriting services to Belgian SMBs and agencies, using student and young freelance talent at €35/hour to offer pricing 2-3x below traditional agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website & Webshop Development: Custom website and webshop development services billed per project. Prices are quoted based on individual requirements including number of pages, email accounts, and functionality.
2. WordPress Maintenance: Annual subscription-based maintenance services for WordPress websites. Typically €100-€300 per year, with quarterly maintenance visits.
3. Student/Freelancer Services: Hourly billing for student and freelance services. Student hourly rate is €35, significantly below market rates for professional designers and developers.
4. Copywriting Services: Thesis/copy correction services priced per word (€0.01 per word for thesis correction), plus project-based copywriting for blogs, social media, and offline materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

White Labels provides full-service digital communications solutions including website and webshop development, online marketing (SEO, SEA, social media), graphic design, video/photo production, and copywriting services. The company delivers these through a distributed network of student and young freelance talent, enabling professional-grade output at substantially lower cost than traditional Belgian agencies.

Product overview

White Labels is a digital communications agency that connects businesses with student and young professional talent. The core offering consists of six interconnected service modules: Website & Webshop (web design and e-commerce development), Online Marketing (SEO, SEA, social media), Design (branding, 3D, print), Video & Foto (production services), Copywriting (content creation and translation), and WordPress Onderhoud (maintenance and support). The portfolio operates as a full-service digital agency with modular pricing, allowing clients to purchase individual services or complete packages tailored to their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Website & Webshop Professional website and e-commerce development service creating stylish, user-friendly websites with optional webshop (WooCommerce) functionality, SEO and SEA optimization, and mobile responsiveness. Targeted at Belgian SMBs and other businesses needing a self-manageable online presence.
• Online Marketing Digital marketing services including SEO (search engine optimization), SEA (search engine advertising such as Google Ads), and social media management across Facebook, Instagram, LinkedIn, and Twitter. Strategies are customized per client and can include strategy and/or implementation.
• Design Graphic design services including logo creation, brand identity (huisstijl), visuals for online and offline use, photo editing, and 3D modeling for business clients needing visual assets.
• Video & Foto Professional photography and videography services including corporate videos, animations and explainer videos, interviews, testimonials, aftermovies, drone footage, professional profile photos, product photos, and event photography with editing included.
• Copywriting Professional writing services for blogs, social media, offline communications, translations, corrections (including thesis/copy correction at €0.01 per word), and SEO-optimized content. Targeted at businesses and individual students/academics needing written content or proofreading.
• WordPress Maintenance (WordPress Onderhoud) Annual subscription-based WordPress website maintenance including plugin and theme updates, security monitoring, error tracking, and daily backups. Pricing typically ranges from €100 to €300 per year, with quarterly maintenance visits and additional updates as needed.

Quantifiable outcome

• 50+ clients served with website projects
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Startit.kbeminorGTM or Marketing PartnerStartit.kbe is referenced as a partner organization on the White Labels website, displayed in the footer section. Startit.kbe is a Belgian organization supporting startups and entrepreneurship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Level27: Belgian digital agency offering web design, development, and online marketing services to SMBs. Operates in the same Flemish/Antwerp market with a comparable full-service digital agency model targeting similar SME clients.
• Intracto: Well-known Benelux digital agency specializing in websites, e-commerce, and digital marketing. Comparable to White Labels in delivering WordPress-based builds and online marketing services, though at significantly larger scale and broader enterprise reach.
• dotplus: Belgian digital marketing and web agency serving SMBs across Flanders. Directly comparable service mix (websites, SEO/SEA, social media) and SMB target segment in the same Belgian regional market.
• Maarked: Belgian digital agency focused on websites, branding, and online marketing for SMEs and entrepreneurs. Comparable full-service digital offering and Belgian SMB client base to White Labels.

Regional players

• Wpromote: US-based digital marketing agency with similar SEO, paid media, and content services. Comparable service mix and SMB-to-mid-market positioning, though operating primarily in North America rather than Belgium.

Broad incumbents

• Duda: White-label website building platform widely used by agencies serving SMB clients. Represents the platform-side competitor to White Labels' bespoke WordPress/WooCommerce builds, particularly relevant given White Labels' namesake positioning around white-label delivery.
• Webflow: No-code website platform empowering SMBs to self-serve professional sites. Increasingly substitutes for traditional web design agencies, exerting pricing pressure on the kind of basic WordPress builds White Labels delivers at €800-€2,000.
• The Reference: Established Belgian digital agency with a broader portfolio spanning strategy, branding, technology, and digital marketing. Operates in the same Belgian market as a broader incumbent serving mid-market and enterprise clients alongside SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whitelabelsbelgium
• LinkedInlinkedin.com/company/white-labels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Labels