OwnersChoice

What OwnersChoice does

OwnersChoice Funding, Incorporated is a privately held licensed mortgage banker and servicer headquartered in Albany, New York. Founded in 1987 by leaders of the credit union movement, the company operates a B2B2C model in which credit unions offer OwnersChoice mortgage products to their members while OwnersChoice handles origination, closing, servicing, and back-office functions. The company serves hundreds of credit unions across the United States in states where it is licensed, and also accepts direct applications from individual borrowers. Regulatory standing is anchored by NMLS Identifier 56538 and licensure with the New York State Department of Financial Services.

The product portfolio consists of conventional and government-backed mortgage products — fixed-rate mortgages, adjustable-rate mortgages, FHA, VA, and USDA loans — with terms ranging from 10 to 30 years. The technology stack is built on Ellie Mae's Encompass loan origination system and is wrapped with a partner-facing technology suite: a branded online application portal, an integrated CRM platform, automated reporting and data analytics, a loan servicing data integration layer, a marketing platform with lead management, a secure file transfer system with SMS-based two-factor authentication, and an online account management portal (LoanSphere Servicing Digital via BKI Connect). Loan servicing capabilities span payment processing, escrow administration, default management, loss mitigation, bankruptcy, foreclosure, REO management, and compliance reporting, and are extended to borrowers through integrations with the Optic shared branch network and to multilingual support via Voiance/CyraCom.

OwnersChoice monetizes through three revenue streams: interest and fee income from mortgage origination (transaction/take-rate), recurring servicing fees on managed portfolios (subscription/recurring), and managed-services revenue from technology and marketing support sold to credit union partners. The go-to-market is partnership-led — a dedicated client relations team onboards and supports credit union partners of various sizes — supplemented by direct-to-borrower channels including online applications, a toll-free contact center (800-342-4998), and email. The company is independently owned; no parent company, institutional investor, or external funding round has been disclosed in available materials.

Name

OwnersChoice

Legal name

OwnersChoice Funding, Incorporated

Website

https://ownerschoice.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

OwnersChoice Funding is a privately held, licensed mortgage banker and servicer that partners with credit unions to originate, close, and service mortgage loans for their members across conventional, FHA, VA, and USDA products supported by an integrated partner technology suite.

Ownership category

akta.pro rank

Product category

Mortgage Banking

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

akta.pro secondary industry

Government-Insured/Guaranteed Loan Servicing (FHA/VA/USDA) (FSALAEAC)

Keywords

• Mortgage banking
• Credit union services
• Loan servicing
• Mortgage origination
• Residential lending

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mortgage Origination: Interest income from originating mortgage loans including fixed-rate, adjustable-rate, FHA, VA, and USDA loans for credit union members and individual borrowers.
2. Loan Servicing: Ongoing servicing fees for managing mortgage portfolios including payment processing, escrow administration, default management, and compliance services for credit union partners.
3. Technology and Marketing Services: Revenue from providing technology solutions, branded portals, and marketing support services to credit union partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

OwnersChoice Funding is a licensed mortgage banker and servicer that delivers an all-inclusive mortgage solution to credit unions and their members. The company originates, underwrites, closes, and services residential mortgage loans (fixed-rate, ARM, FHA, VA, USDA) and provides credit union partners with branded technology portals, CRM, marketing support, and ongoing loan servicing including default administration.

Product overview

OwnersChoice Funding operates as a licensed mortgage banker and servicer offering a comprehensive, all-inclusive mortgage solution primarily serving credit union partners. The product portfolio consists of core mortgage products (Fixed-Rate Mortgages, Adjustable Rate Mortgages, FHA Mortgages, VA Loans, and USDA Loans) supported by an integrated technology platform including a Branded Online Application Portal, CRM Platform, Automated Reporting and Data Analytics, and Loan Servicing Data Integration. Additional services include Loan Servicing with expert administration and default management capabilities, a Marketing Platform with promotional assets and lead management, a Secure File Transfer System for document uploads, and a Hardship Assistance Program for borrowers in difficulty. The ecosystem connects credit union partners to members through customized mortgage center websites and multiple online portals for loan management and partner access.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed-Rate Mortgages
• Adjustable Rate Mortgages (ARM)
• FHA Mortgages
• VA Loans
• USDA Loans
• Loan Servicing
• Mortgage Services
• Default Administration
• Business Administration Services
• Hardship Assistance Program
• Marketing Platform
• Customized Mortgage Center Website

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Credit Union Movement LeaderscoreStrategic or Co-development Partner · 1 January 1987In 1987, leaders of the credit union movement founded OwnersChoice exclusively for credit unions and their members. This partnership model has been the company's core business strategy for over 35 years, with OwnersChoice operating behind the scenes to provide an all-inclusive mortgage solution for credit unions and their members.
• Credit Unions (Hundreds Served)coreChannel Partner/ Reseller/ DistributorOwnersChoice partners with hundreds of credit unions across the United States. Credit unions offer OwnersChoice mortgage products (fixed-rate, ARM, FHA, VA, USDA) to their members through branded portals and co-branded mortgage centers. OwnersChoice handles origination, closing, and ongoing servicing while credit unions focus on member relationships.
• Encompass (Ellie Mae)coreTechnology or IntegrationOwnersChoice uses Ellie Mae's Encompass Loan Origination Software as the industry-leading loan origination platform for processing mortgage applications. This integration enables smooth and efficient loan processing for credit union partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PennyMac Loan Services: PennyMac is a leading US mortgage banker and servicer combining wholesale, retail, and direct origination with a large owned servicing portfolio—directly comparable to OwnersChoice's full-service origination plus servicing model across conventional and government loan products.
• NewRez: NewRez is a national mortgage lender and servicer offering retail, wholesale, and correspondent channels alongside non-QM and government-insured products, mirroring OwnersChoice's origination-plus-servicing full-service model with multi-product reach.
• Planet Home Lending: Planet Home Lending is a mid-size US mortgage originator and servicer focused on retail and wholesale channels with strong FHA/VA/USDA and non-QM offerings—comparable in size, product breadth, and servicing focus to OwnersChoice.
• PRMG (Paramount Residential Mortgage Group): PRMG is a mid-size US mortgage banker delivering retail, wholesale, and correspondent origination across conventional and government loan programs with in-house servicing—closely aligned with OwnersChoice's partnership-driven, multi-product mortgage banking model.

Broad incumbents

• Rocket Mortgage: Rocket Mortgage is the largest US retail mortgage lender; while it primarily operates direct-to-consumer rather than through credit union partners, it competes for the same ultimate borrower and exerts pricing pressure on OwnersChoice's channel.
• United Wholesale Mortgage (UWM): UWM is the largest US wholesale mortgage lender, partnering with independent mortgage brokers—directly competing with OwnersChoice for credit union and community-finance partner relationships by offering brokers white-label origination services.
• Mr. Cooper: Mr. Cooper is the largest US mortgage servicer by portfolio size, providing subservicing and recapture origination—comparable to OwnersChoice's servicing capabilities at a vastly larger scale and a benchmark for the company's servicing economics.
• LoanDepot: LoanDepot is a large national retail and wholesale mortgage lender with servicing operations—overlapping with OwnersChoice across multiple mortgage products and providing a broad-industry benchmark for cost and technology investment.
• Caliber Home Loans: Caliber is a national mortgage lender and servicer with retail, wholesale, and correspondent channels and a large servicing book—comparable in mortgage lifecycle coverage to OwnersChoice, though operating at substantially larger scale.

Emerging players

• Better.com: Better.com is a digital-first mortgage lender using proprietary technology to offer direct-to-consumer origination—a meaningful emerging threat to OwnersChoice's credit-union-routed origination as borrowers increasingly shop for mortgages online rather than through depository institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OwnersChoice