Freedom Treks
Freedom Treks is a UK-based specialist travel company offering over 160 curated cycling holidays across 24 European and 6 Asian countries. Founded in 2003 and wholly owned by Ski Safari, it serves individual leisure travellers, families, solo cyclists, and luxury seekers via online and toll-free phone booking channels.
- Company typePrivate
- Founded2003
- HeadquartersHove, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Freedom Treks does
Freedom Treks is a UK-based specialist travel company that curates and sells cycling holidays across Europe and Asia. Founded in 2003 as 2 Wheel Treks, renamed in 2007, and acquired by Ski Safari in 2011, the company offers over 160 package holidays spanning 24 European countries and 6 Asian countries (Cambodia, Japan, Sri Lanka, Thailand, Vietnam). Its product portfolio is anchored on five core formats — Hotel & Bike, Boat & Bike, Self-Guided, Guided, and E-Bike — supplemented by sub-products targeting families, solo travellers, luxury seekers, and food and wine enthusiasts. A typical package includes accommodation, bike hire, luggage transfers between stops, and route navigation materials (GPS, app, or paper notes), with operational delivery subcontracted to a network of professional cycling-tour partners across Europe and Asia.
The business runs on a direct-to-consumer, sales-led go-to-market that blends an online booking platform with phone-based personal consultation. Customers in the UK, USA, and Australia can book via the website or through dedicated toll-free numbers, with a free callback service available globally. The technology stack centres on an in-house booking and pricing management system, a tour search and filtering tool covering destination, type, difficulty, and accommodation standard, and Trust Payments integration providing AES256 encryption, TLS 1.2, and PCI DSS-compliant card processing. The company holds ABTA membership (Y3035), an ATOL licence (4488) from the UK Civil Aviation Authority, and AITO membership, collectively providing statutory financial protection for UK-package customers.
Revenue is generated predominantly through transaction fees on package holiday bookings, with supplementary streams from holiday add-ons and extensions and from gift vouchers (valid 18 months). Pricing is quote-based and varies by destination, season, accommodation tier (Standard, Comfort, Superior, Deluxe), and group configuration; deposits are taken for bookings more than 10 weeks from departure, with balances due 10 weeks prior. The customer base is fragmented across individual leisure travellers, families, solo cyclists, experienced cyclists, luxury seekers, and international customers, with no disclosed enterprise or institutional accounts. The company is privately held and wholly owned by Ski Safari Ltd., which has operated tailor-made ski holidays since 1996; both businesses share a Hove, East Sussex headquarters.
Freedom Treks firmographics
Firmographics- Name
- Freedom Treks
- Legal name
- Ski Safari Ltd.
- Website
- https://freedomtreks.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freedom Treks is a UK-based specialist travel company offering over 160 curated cycling holidays across 24 European and 6 Asian countries. Founded in 2003 and wholly owned by Ski Safari, it serves individual leisure travellers, families, solo cyclists, and luxury seekers via online and toll-free phone booking channels.
- Ownership category
- akta.pro rank
Freedom Treks industry classification
Industry- Product category
- Adventure & Cycling Tourism
- NAICS
- Tour Operators (561520), Tour Operators (56152), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Freedom Treks is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Freedom Treks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Package Holiday Bookings: Freedom Treks acts as a travel operator arranging cycling holidays, charging customers for the complete package including accommodation, bike hire, transfers, and guide services where applicable. The company secures these services from professional partners across Europe and Asia.
- Holiday Add-ons and Extensions: Revenue generated from extra nights, additional services, and holiday extensions beyond the standard tour packages.
- Gift Vouchers: Gift vouchers sold as partial or full payment for Freedom Treks holidays, valid for 18 months from issue date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Tours - Hotel & Bike |
| Unit Pricing | Multi-year contract | Boat & Bike Tours |
| Other | Pay-as-you-go | Deposit and Payment Terms |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Freedom Treks product offering
Product offeringCore offering
Freedom Treks designs and sells multi-day cycling holiday packages across Europe and Asia, combining accommodation, bike hire, luggage transfers, route notes, and (where applicable) on-trip guide support. Offerings include both hotel-based and boat-and-bike formats, available as guided or self-guided itineraries, and are sold directly to leisure travellers through the company's website.
Product overview
Freedom Treks is a UK-based specialist travel company offering leisurely cycling holidays across Europe and Asia. The core product is a package-based offering that includes cycling tours with accommodation (hotel or boat options), bike hire, luggage transfers, and route navigation. The main product lines include Boat & Bike Holidays (combined vessel and cycling tours), Hotel & Bike Holidays (hotel-based cycling), Self-Guided Cycling Holidays (independent with route notes), Guided Cycling Holidays (group-led), and E-Bike Tours (electric-assisted cycling). Supporting products include Luxury Cycling Holidays (premium accommodation), Family Cycling Holidays (child-friendly), Solo Cycling Holidays (solo traveller options), and Gift Vouchers. Tours are offered across difficulty levels (Easy to Challenging) and accommodation standards (Standard to Deluxe), spanning over 160 destinations in Europe and Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel & Bike Cycling Holidays
- Boat & Bike Cycling Holidays
- Self-Guided Cycling Holidays
- Guided Group Cycling Holidays
- E-Bike Cycling Holidays
- Luxury Cycling Holidays
- Family Cycling Holidays
- Solo Cycling Holidays
- Food and Wine Cycling Holidays
- Freedom Treks Gift Vouchers
Quantifiable outcome
- Team cycled 2,244 miles (3,611 km) on tours in 2025 alone, demonstrating deep product knowledge
- +1 more outcomes
Companies that use Freedom Treks
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Freedom Treks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Freedom Treks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ski SafaricoreFreedom Treks is owned by Ski Safari Ltd. Both companies operate from the same office in Hove, East Sussex. Ski Safari has been offering tailor-made ski holidays since 1996 and acquired Freedom Treks in 2011. They share resources, office space, and collaborate on operations including employee benefits and social events.
- Professional Cycling Tour Partners (Europe and Asia)coreFreedom Treks works with carefully selected professional partners across Europe and Asia who operate the cycling tours, provide accommodation (hotels, boats, barges), bike hire, local guides, and ground support services. Specific partner names are not disclosed on the website.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Freedom Treks competitors and assessment
Company assessmentDirect peers
- Saddle Skedaddle: UK-based cycling holiday specialist offering guided and self-guided cycling tours across Europe and beyond. Direct competitor in the UK cycling holiday market, serving a similar individual leisure and family customer base with comparable tour types (road, leisure, e-bike, family).
- Macs Adventure: UK-based self-guided walking and cycling holiday operator with similar asset-light model, curated European tour portfolio, and comparable target customers seeking flexible, independent travel with luggage transfer and route support.
- Headwater Holidays: UK specialist in self-guided walking and cycling holidays across Europe, offering hotel-to-hotel tours with luggage transfers — directly overlapping Freedom Treks' Hotel & Bike and Self-Guided Guided product lines.
- Inntravel: UK-based slow travel specialist offering self-guided walking, cycling, and ski touring holidays across Europe. Overlaps with Freedom Treks on cycling product, customer demographic, and asset-light curated touring model.
- BikeTours.com: US-based cycling tour operator and aggregator offering self-guided and guided bike tours across Europe and worldwide. Comparable to Freedom Treks in product type and target customer, but with a more digital-first, multi-operator marketplace model.
Broad incumbents
- Exodus Travels: Larger UK-based adventure travel operator offering guided walking, cycling, and multi-activity holidays worldwide. Overlaps with Freedom Treks on guided cycling tours but serves a broader adventure travel market at greater scale.
- Explore Worldwide: Established UK small-group adventure tour operator offering guided cycling, walking, and cultural trips globally. Competes with Freedom Treks in guided cycling but at larger scale and across a broader adventure portfolio.
- Backroads: US-based active travel company specialising in guided and self-guided biking, walking, and multi-adventure trips worldwide. Comparable in cycling product structure to Freedom Treks but significantly larger and more established in the US market.
- VBT Bicycling Vacations: US-based guided cycling vacation company with European and North American tours. Overlaps with Freedom Treks on guided and self-guided cycling holidays, but is significantly larger and primarily serves the North American market.
Regional players
- Eurobike: Austrian cycling tour operator offering guided and self-guided bike tours across Europe, particularly the Danube and Alpine regions. Direct overlap with Freedom Treks' European core routes but based in continental Europe with a regional focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Freedom Treks social profiles
Digital presenceFreedom Treks compliance and trust
Trust signalCompliance5 records
Freedom Treks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Treks leadership team
Management profileNumber of profiles
Profiles2 records
Freedom Treks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Treks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Treks
What does Freedom Treks do?
Freedom Treks designs and sells multi-day cycling holiday packages across Europe and Asia, combining accommodation, bike hire, luggage transfers, route notes, and (where applicable) on-trip guide support. Offerings include both hotel-based and boat-and-bike formats, available as guided or self-guided itineraries, and are sold directly to leisure travellers through the company's website.
Is Freedom Treks a public or private company?
Freedom Treks is a private company. It is classified as corporate owned and is currently operating.
When was Freedom Treks founded?
Freedom Treks was founded in 2003. It employs 11 to 50 people.
Where is Freedom Treks based?
Freedom Treks is headquartered in Hove, United Kingdom, in the Europe region.
How does Freedom Treks make money?
Three revenue lines are on record. Package Holiday Bookings are the primary driver. The others are holiday Add-ons and Extensions and gift Vouchers.
Who are Freedom Treks's main competitors?
Direct peers on record are Saddle Skedaddle, Macs Adventure, Headwater Holidays, Inntravel and BikeTours.com. Broad incumbents are Exodus Travels, Explore Worldwide, Backroads and VBT Bicycling Vacations. Eurobike is listed as a regional player.
Does Freedom Treks have an API?
No public API is recorded for Freedom Treks.
What industry is Freedom Treks in?
Freedom Treks's product category is Adventure & Cycling Tourism. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 561520 and its SIC code is 7900.