What Kaanapali Golf Courses does

Kaanapali Golf Courses operates a 36-hole resort golf facility in Lahaina, Maui, Hawaii, comprising two distinct championship courses: the Royal Ka'anapali Course (an Arnold Palmer / Arthur Jack Snyder-designed layout with a signature 18th finishing hole that Palmer publicly praised) and the Ka'anapali Kai Course (a 6,400-yard, par-70 layout positioned as more forgiving for all skill levels). The company was founded in 1962 and currently operates with 51-100 employees, serving tourists and resort guests as the primary customer segment, with secondary segments including collegiate golf programs, junior and family golfers, and corporate event clients. The facility is managed by Indigo Sports, LLC, an affiliate of Troon Golf, which provides operational oversight, marketing, and access to the Troon Rewards and Troon Card loyalty programs.

The business operates a multi-stream revenue model anchored by green fees and tee-time bookings (with best rates exclusive to direct online booking), supplemented by pro shop merchandise (physical and online), golf lessons and instruction, Callaway Elyte equipment rentals, stay-and-play resort packages with Kaanapali resort hotels, and tournament and event hosting (including weddings, corporate outings, and collegiate invitationals such as the Ka'anapali Classic by OUTRIGGER and the Big West Women's Golf Championship). Physical and virtual gift cards are sold in $100-$500 denominations. The technology stack is a mobile app (with digital scorecard and GHIN handicap posting integration) and a website-based tee-time booking system, with calendar subscription integrations to Google, iCalendar, and Outlook; no public API, AI/ML capabilities, or proprietary data products are disclosed.

Distribution is predominantly direct-to-consumer via website and mobile app, with channel partnerships through Troon (loyalty), OUTRIGGER Hotels & Resorts (tournament sponsorship), Kaanapali Resort hotels (stay-and-play packages), University of Hawaii (tournament co-hosting and junior clinics), and the Big West Conference (championship hosting). Recent strategic emphasis has been on digital product expansion (2025 GHIN mobile app feature, virtual e-card gift cards) and brand-defining tournament hosting, supported by 2026 industry recognition including Golfers' Choice Golf Pass (Hawaii) and Indigo Sports West Facility of the Year.

Name

Kaanapali Golf Courses

Legal name

Indigo Sports, LLC

Website

https://kaanapaligolfcourses.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Kaanapali Golf Courses operates a 36-hole dual-course resort golf facility in Lahaina, Maui, Hawaii, anchored by the Arnold Palmer-designed Royal Ka'anapali Course. It serves tourists, resort guests, collegiate golf programs, junior and family golfers, and corporate event clients, managed by Indigo Sports under Troon Golf.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Golf course operations
• Resort golf facilities
• Golf tournaments hosting
• Golf instruction services
• Stay and play packages

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Green Fees and Tee Times: Core revenue from green fees for 36 holes of golf across Royal Ka'anapali and Ka'anapali Kai courses. Best rates available online.
2. Pro Shop Merchandise: Physical and online pro shop selling golf apparel, accessories, and customizable Ka'anapali merchandise.
3. Golf Lessons and Instruction: Golf lessons and instruction programs for players of all skill levels.
4. Tournament and Event Hosting: Hosting collegiate tournaments (Ka'anapali Classic, Big West Championship), corporate events, weddings, and group outings.
5. Gift Cards (Physical and Virtual E-Cards): Gift cards and e-cards sold in denominations from $100 to $500. Gift cards expire one year from purchase and are non-refundable.
6. Equipment Rentals: Callaway Elyte rental clubs available, with $25 rental after 3:00pm for juniors during Family Golf Month.
7. Stay and Play Packages: Partnership packages combining golf with resort accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kaanapali Golf Courses operates two championship 18-hole golf courses in the Kaanapali Beach Resort on Maui, Hawaii — Royal Ka'anapali (a Par 71, ~6,700-yard Arnold Palmer/Ed Seay design opened in 1962) and Ka'anapali Kai (a Par 70, ~6,436-yard companion layout). The company sells green fees, tee times, golf lessons, club rentals, FootGolf, stay-and-play packages, on-course weddings, corporate events, and collegiate tournament hosting, supported by a pro shop, branded mobile app, GHIN handicap integration, digital gift cards, and an Aloha Cards loyalty program.

Product overview

Kaanapali Golf Courses operates as a dual-course golf resort facility in Maui, Hawaii, offering two distinct championship golf experiences: the Royal Ka'anapali Course and the Kā'anapali Kai Course. The Royal Course is the premier championship venue featuring Arnold Palmer's acclaimed finishing hole, hosting major collegiate tournaments. The Kai Course provides a more accessible, player-friendly experience. The facility offers a comprehensive suite of golf services including lessons, club rentals (Callaway), junior programs, tournaments, events, weddings, and stay-and-play packages. Golf operations are managed by Indigo Sports under Troon Golf affiliation, with a mobile app providing digital booking, scoring, and GHIN handicap posting. The pro shop sells merchandise and gift cards (physical and virtual e-cards). The property hosts signature tournaments including the Ka'anapali Classic (men's collegiate) and Big West Women's Golf Championship. No AI or public API offerings were identified.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Ka'anapali Course: The flagship 18-hole golf course designed by Arnold Palmer, featuring a challenging par 4 finishing hole that Arnold Palmer called one of the best he had ever played.
• Ka'anapali Kai Course
• Ka'anapali Classic
• Big West Women's Golf Championship
• Ka'anapali Talk Story

Products and services

• Royal Ka'anapali Course An 18-hole championship golf course (Par 71, approximately 6,700 yards from the back tees) designed by Arnold Palmer and Ed Seay in 1962 within the Kaanapali Beach Resort in West Maui. Features oceanfront holes with views of the Pacific and the islands of Lanai and Molokai. Open to resort guests, tourists, and locals for green-fee play and tournaments.
• Ka'anapali Kai Course An 18-hole golf course (Par 70, approximately 6,436 yards) located across the fairway from Royal Ka'anapali. Shorter and more forgiving than the Royal course, suited to casual resort play, shorter hitters, and tournament warm-up rounds.
• Golf Lessons and Instruction Private and group golf instruction offered on-site by course professionals for resort guests, tourists, and local players of all skill levels.
• FootGolf FootGolf play offered on a designated course layout, combining soccer and golf for families, juniors, and casual guests who do not play traditional golf.
• Stay and Play Packages Bundled lodging-and-golf packages combining accommodations with pre-arranged tee times at Royal Ka'anapali and/or Ka'anapali Kai, marketed to off-island visitors.
• Club and Cart Rentals Rental of golf clubs, shoes, and motorized carts available to players who do not travel with their own equipment.
• On-Course Weddings Ocean-view wedding ceremonies and receptions hosted on the courses for couples and destination wedding planners, with golf-side event coordination.
• Corporate and Private Events Customized corporate outings, client entertainment days, and private tournaments combining golf play with food-and-beverage and event logistics.
• Ka'anapali Classic (Collegiate Invitational) Annual multi-team collegiate golf invitational hosted at Kaanapali Golf Courses, featuring teams from across the U.S. (e.g., Santa Clara, Princeton, Gonzaga, Marquette per the source materials).
• Big West Conference Championship Hosting Multi-year hosting of the Big West Conference men's golf championship at Kaanapali Golf Courses, providing the conference's annual conference-championship tournament venue.
• Aloha Cards (Frequent Player Program) In-house loyalty / frequent-player card program offering reduced rates and benefits at both courses for repeat local and visitor play.
• Gift Cards Digital gift cards redeemable for green fees, lessons, pro-shop merchandise, and other on-site purchases; available for purchase online.
• Kaanapali Golf Courses Mobile App Official iOS/Android mobile application providing online tee-time booking, course information, score tracking, and direct GHIN handicap score posting (a feature introduced in 2025) for members and frequent players.
• Pro Shop On-site retail store offering apparel, equipment, accessories, and branded merchandise for golfers and resort guests.

Quantifiable outcome

• Cal Poly won 2026 Big West Women's Championship with 866 (+2) cumulative score, securing NCAA Regional berth
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Indigo Sports, LLCcoreChannel Partner/ Reseller/ DistributorSite is managed by Indigo Sports, LLC, a Troon-affiliated golf management company. Indigo Sports manages day-to-day operations, marketing, and golf course management under Troon brand. Registered office at 12700 Sunrise Valley Dr, Suite 300, Reston, Virginia 20191.
• Troon GolfcoreStrategic or Co-development PartnerTroon Golf operates as the parent brand under Indigo Sports. Privacy policy governed by Troon Golf, LLC headquartered at 15044 North Scottsdale Road, Suite 300, Scottsdale, Arizona 85254. Operates Troon Rewards loyalty program and Troon Card programs.
• OUTRIGGER Hotels & ResortsmajorGTM or Marketing PartnerTitle sponsor of the Ka'anapali Classic by OUTRIGGER, a premier collegiate golf invitational. OUTRIGGER provides sponsorship support for the annual tournament hosted at Ka'anapali Golf Courses.
• University of Hawai'imajorStrategic or Co-development PartnerCo-host of the Ka'anapali Classic by OUTRIGGER with Ka'anapali Golf Courses. University of Hawai'i men's golf team also conducts junior golf clinics at the facility.
• Big West ConferencemajorStrategic or Co-development PartnerHost venue for Big West Women's Golf Championship (held April 2026). Nine Big West teams competed for conference title and NCAA Regional automatic berth.
• Callaway GolfTechnology or IntegrationCallaway Elyte rental clubs available for rent at the facility, providing equipment access for golfers without clubs.
• Spare for Change and Member for a DayminorOthers501(c)(3) nonprofit organizations partnered with Ka'anapali Classic to raise money for Maui's wildfire victims, including Ka'anapali Golf Courses' own associates who lost everything.
• Kaanapali Resort HotelsmajorChannel Partner/ Reseller/ DistributorPartnership with resort hotels in Kaanapali for Stay & Play vacation packages, targeting tourists and resort guests with combined golf and accommodation offerings.
• Golf Channel / GolfPassmajorGTM or Marketing PartnerGolf Channel broadcasts NCAA Regional selections announcement. GolfPass (NBC Sports) recognizes courses as Golfers' Choice. Tournament results published via Clippd scoring platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ko Olina Golf Club: Oahu resort-course operator (Ted Robinson-designed) targeting the same Hawaii resort-guest and stay-and-play market as Kaanapali, with similar multi-course resort positioning.
• Wailea Golf Club: Maui resort-course operator (Gold, Emerald, Old Blue) competing for the same south Maui tourist and resort-guest green-fee wallet as Kaanapali, with similar stay-and-play package structure.
• Princeville Makai Golf Club: Kauai resort-course operator (Makai and Woods courses) targeting the same Hawaii golf-tourist segment with comparable stay-and-play positioning and ocean-view championship layouts.
• Kapalua Golf: Operates the Plantation Course and Bay Course on Maui's west side, directly competing with Kaanapali for the same Lahaina/West Maui tourist tee-time demand and tournament hosting business.
• Mauna Kea Golf Course: Trophy Hawaiian resort course on the Big Island (Hapuna) competing with Kaanapali for premium mainland/international golf tourists seeking Hawaiian destination play.

Broad incumbents

• Pebble Beach Resorts: Iconic multi-course (Pebble Beach, Spyglass, The Links) destination golf resort competing with Ka'anapali for premium mainland/international destination-play demand.
• TPC Scottsdale: Tournament-hosting flagship resort course operating similarly to Kaanapali on premium events (PGA Waste Management Phoenix Open), with comparable championship-hosting prestige model.
• Troon North Golf Club: Flagship Troon-managed facility in Scottsdale, AZ; comparable dual-course championship resort operation with the same management platform (Troon) and tournament-hosting profile as Kaanapali.
• Bandon Dunes Golf Resort: Oregon destination golf resort competing for premium destination-play wallet share against trophy Hawaiian operators like Kaanapali.

Regional players

• The Bay Course at Hokulia: Big Island Hawaii resort-course operator competing in the same Hawaiian destination-golf market with similar stay-and-play integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KaanapaliGolf
• Xx.com/kaanapaliresort
• LinkedInlinkedin.com/company/kaanapali-golf-courses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaanapali Golf Courses