Westmac
WESTMAC Commercial Brokerage Company is a privately held, family-owned commercial real estate brokerage founded in 1988 in West Los Angeles, serving property owners, landlords, tenants, and investors across office, industrial, retail, and investment properties in Southern California.
- Company typePrivate
- Founded1988
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Westmac does
WESTMAC Commercial Brokerage Company is a privately held, family-owned commercial real estate brokerage firm headquartered in West Los Angeles, founded in 1988 by Timothy C. Macker Sr. The firm represents property owners, landlords, tenants, and investors across four commercial property segments — office, industrial, retail, and investment properties — throughout Los Angeles and Orange Counties. Its core services encompass property sales (including investment sales, 1031 exchange consultation, sale-leaseback advisory, and due diligence support), landlord representation (exclusive marketing and tenant placement for property owners), and tenant representation (site selection, lease negotiation, renewal and expansion analysis). Cumulative activity includes over $10 billion in transactions, 739 properties sold, and 833 properties leased since founding.
The firm operates a traditional field-sales brokerage model with no proprietary technology platform, API, or AI/ML capabilities disclosed. Its competitive position rests on talent density (40+ professionals with 350+ years of combined experience), deep hyper-local West LA market knowledge, and a track record of industry recognition including historical #1 worldwide franchise status within Coldwell Banker Commercial (2007-2009) and 24 Real Estate Awards. Revenue is generated through transaction-based commissions on property sales and leases, with pricing negotiated on a per-transaction basis and no standardized public pricing tiers. Marketing relies on conventional channels — website, LinkedIn, direct mail, phone outreach, print advertising, and co-operating broker solicitation — rather than digital prospecting or algorithmic tools.
In 2018, the firm ended its 18-year affiliation with Coldwell Banker Commercial and returned to independent operations under the WESTMAC brand. Leadership includes founder/CEO Timothy C. Macker Sr., President T.C. Macker (CCIM), Managing Director Christian C. Holland (appointed 2018), and a bench of executive and senior vice presidents covering healthcare, entertainment/media, financial services, and investment sales verticals. The company serves a fragmented customer base spanning individual owner-users, private investors, institutional landlords, and corporate tenants across unrelated industries, with no single-customer concentration.
Westmac firmographics
Firmographics- Name
- Westmac
- Legal name
- WESTMAC Commercial Brokerage Company
- Website
- https://westmac.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WESTMAC Commercial Brokerage Company is a privately held, family-owned commercial real estate brokerage founded in 1988 in West Los Angeles, serving property owners, landlords, tenants, and investors across office, industrial, retail, and investment properties in Southern California.
- Ownership category
- akta.pro rank
Westmac industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Investment Sales Brokerage (BPAJABAI)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Office Brokerage (BPAJABAA)
Keywords
Where Westmac is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Westmac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commercial Real Estate Brokerage Commissions: Commission-based revenue from property sales and leasing transactions. The company represents buyers, sellers, landlords, and tenants in commercial real estate transactions across office, industrial, retail, and investment property segments in Southern California.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commercial real estate brokerage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Westmac product offering
Product offeringCore offering
WESTMAC Commercial Brokerage Company is a privately held commercial real estate brokerage firm headquartered in Los Angeles that has been helping clients buy, sell, and lease commercial real estate since 1988. The firm focuses on four niche real estate markets—office, industrial, retail, and investment properties—serving property owners, landlords, tenants, and investors across Southern California. With 40+ professionals and over $10 Billion in transactions, WESTMAC provides property sales, landlord representation, tenant representation, investment sales, 1031 exchange consultation, and development advisory services.
Product overview
WESTMAC Commercial Brokerage Company offers a unified suite of commercial real estate brokerage services under its brand, encompassing three interconnected core service offerings: Property Sales, Landlord Representation, and Tenant Representation. The company has transacted over $10 billion in commercial real estate investments since founding in 1988, specializing in office, industrial, retail, and investment properties across Los Angeles County. Property Sales serves buyers, sellers, and owner-users; Landlord Representation markets properties exclusively for owners; and Tenant Representation provides analytical and negotiation support for tenants seeking commercial space.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Facilitates the disposition and acquisition of commercial real estate properties including office, retail, industrial, and multifamily assets. Services include marketing strategies, financial analysis, sale/leaseback strategies, 1031 exchange consultation, due diligence support, and development advisory for property owners, investors, and owner-users.
- Landlord Representation Exclusive marketing of office, retail, and industrial properties for property owners including individuals, pension funds, trusts, public companies, partnerships, families, and lending institutions, with the goal of maximizing value and securing quality tenants.
- Tenant Representation Comprehensive tenant representation services including building-to-building comparisons, site selection, economic comparisons for businesses relocating, lease rate analysis, renewal options review, and expansion space availability assessment for businesses seeking commercial space for office, retail, or industrial use.
Quantifiable outcome
- Over $10 Billion in commercial real estate investments transacted
- +3 more outcomes
Companies that use Westmac
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Westmac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Westmac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coldwell Banker CommercialcoreWESTMAC was affiliated with Coldwell Banker Commercial as a franchise from 2001 to 2018, operating as Coldwell Banker Commercial WESTMAC. During this 18-year franchise period, the company was consistently ranked in the Top Ten in the nation and was the #1 franchise worldwide in 2007, 2008, and 2009. The company has since returned to its independent roots as a privately held family business.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Westmac competitors and assessment
Company assessmentDirect peers
- NAI Capital: NAI Capital is a Southern California-focused commercial real estate brokerage with deep LA/Orange County presence and similar mid-market positioning. It directly competes with WESTMAC across office, industrial, retail, and investment property sales and leasing in the same geographic footprint.
- Lee & Associates: Lee & Associates is a national commercial real estate brokerage with a strong Southern California presence, offering brokerage services across office, industrial, retail, and investment properties. It competes directly with WESTMAC for landlord representation, tenant representation, and investment sales mandates in LA.
- Marcus & Millichap: Marcus & Millichap is a leading investment sales brokerage for commercial properties with a national platform. It competes with WESTMAC in investment sales of office, industrial, retail, and multifamily assets, and several WESTMAC team members previously worked there.
- Kidder Mathews: Kidder Mathews is one of the largest independently owned commercial real estate firms on the West Coast, offering brokerage, property management, and advisory services. It competes with WESTMAC in LA and other West Coast markets across similar property types and service lines.
Broad incumbents
- Newmark Group: Newmark is a global commercial real estate advisory firm with full-service capabilities across investment sales, leasing, and capital markets. Several WESTMAC brokers previously worked at Newmark Knight Frank, and the firm represents a larger competitor for institutional and investment mandates in LA.
- CBRE Group: CBRE is the world's largest commercial real estate services firm with a dominant LA presence. WESTMAC's Gunter Prentner previously spent 17+ years at CBRE, and CBRE competes with WESTMAC for institutional leasing, sales, and advisory engagements in the LA market.
- Colliers International: Colliers is a global CRE services firm with significant LA operations, offering brokerage, valuation, and advisory services across all major property types. It competes with WESTMAC for office, industrial, and retail mandates in the Southern California market.
- Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm with significant LA presence. It competes with WESTMAC across office, industrial, retail, and investment sales and leasing in the Southern California market.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with a substantial LA operation. It competes with WESTMAC for large institutional landlord representation, tenant representation, and capital markets mandates.
Emerging players
- Eastdil Secured: Eastdil Secured is a premier commercial real estate investment banking platform specializing in large, complex investment sales and capital markets transactions. It is comparable to WESTMAC on the investment sales side, particularly for trophy and large-cap LA deals, though it focuses on significantly larger transactions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Westmac social profiles
Digital presenceWestmac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westmac leadership team
Management profileNumber of profiles
Profiles10 records
Westmac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westmac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westmac
What does Westmac do?
WESTMAC Commercial Brokerage Company is a privately held commercial real estate brokerage firm headquartered in Los Angeles that has been helping clients buy, sell, and lease commercial real estate since 1988. The firm focuses on four niche real estate markets—office, industrial, retail, and investment properties—serving property owners, landlords, tenants, and investors across Southern California. With 40+ professionals and over $10 Billion in transactions, WESTMAC provides property sales, landlord representation, tenant representation, investment sales, 1031 exchange consultation, and development advisory services.
Is Westmac a public or private company?
Westmac is a private company. It is classified as family owned and is currently operating.
When was Westmac founded?
Westmac was founded in 1988. It employs 11 to 50 people.
Where is Westmac based?
Westmac is headquartered in Los Angeles, United States, in the North America region.
How does Westmac make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are Westmac's main competitors?
Direct peers on record are NAI Capital, Lee & Associates, Marcus & Millichap and Kidder Mathews. Broad incumbents are Newmark Group, CBRE Group, Colliers International, Cushman & Wakefield and JLL (Jones Lang LaSalle). Eastdil Secured is listed as an emerging player.
Does Westmac have an API?
No public API is recorded for Westmac.
What industry is Westmac in?
Westmac's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAI, Investment Sales Brokerage, with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.