OrangeGames
- Company typePublic
- Founded1987
- HeadquartersSchiphol, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
OrangeGames firmographics
Firmographics- Name
- OrangeGames
- Legal name
- Orange S.A.
- Website
- https://orangegames.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OrangeGames industry classification
Industry- Product category
- Social and Casual Online Gaming
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where OrangeGames is headquartered
LocationHeadquarters
- HQ city
- Schiphol
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
OrangeGames business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Services: Mobile telecommunications services including voice, data, and messaging for consumer and business customers
- Fixed-line and Fiber Services: Fixed-line telephony, broadband, and fiber optic connectivity services with 65.5 million households connectable to fiber
- Enterprise Services (Orange Business): Comprehensive ICT solutions for multinational companies including managed services, cloud, and cybersecurity
- Wholesale Services: International wholesale telecommunications services for other operators and carriers
- Orange Money / Mobile Financial Services: Mobile money and digital financial services with 47 million active customers in Africa and Middle East
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
OrangeGames product offering
Product offeringCore offering
OrangeGames is a Netherlands-based entertainment company founded in 1993 that develops, publishes, and operates online social, casual, and browser-based games. The company has expanded its portfolio through the acquisitions of Plinga (2017-08-31) and Sulake (2018-05-17), bringing social browser games and established virtual world franchises into its offering. Revenue is generated primarily through free-to-play distribution with in-app purchases and advertising.
Product overview
Orange operates as a diversified telecommunications group with four main operating segments: Consumer (mobile, fixed, broadband for individuals), Business (enterprise services for multinational companies), Wholesale (operator-to-operator services), and Cybersecurity (enterprise security solutions). The company provides Orange Money mobile financial services (47M customers in Africa/Middle East), operates Orange Digital Centers for digital skills training (65 centers in 24 countries), and maintains extensive R&D through Open Innovation and Research divisions with nearly 700 researchers and 11,000+ patents. The Orange Foundation supports social initiatives in education, culture, and autism assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Orange Money: Mobile money and financial services platform with 47 million active customers in Africa and the Middle East
- Orange Cyberdefense
- MasOrange
Quantifiable outcome
- 340 million individual and corporate customers served globally
- +4 more outcomes
Companies that use OrangeGames
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
OrangeGames technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
OrangeGames partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MasOrangemajorMasOrange is a major joint venture in Spain representing a significant strategic partnership in the European market. The partnership was highlighted as a major new milestone for Orange's presence in Spain.
Scale indicators10 records
Recent moves2 records
Expansion highlights3 records
OrangeGames competitors and assessment
Company assessmentBroad incumbents
- Roblox Corporation: Global virtual-world and user-generated-content gaming platform. Comparable to OrangeGames via Sulake/Habbo as a competing virtual-world destination, though with a vastly larger and younger user base and modern tech stack.
- Embracer Group: Large global gaming conglomerate with a portfolio of acquired studios and publishers spanning console, PC, and mobile. Comparable to OrangeGames as a high-velocity acquirer of gaming IP, but with vastly greater scale and broader genre mix.
- Modern Times Group (MTG): Swedish strategic holding company with significant gaming and esports exposure via InnoGames, Kongregate, and other mobile/online gaming assets. Comparable to OrangeGames as a European-based gaming-focused holding with M&A history.
Direct peers
- Rovio Entertainment: Finnish mobile game publisher best known for the Angry Birds franchise. Comparable to OrangeGames as a European mobile game publisher operating one or more flagship IP-driven titles with live-ops monetization.
- King Digital Entertainment: Mobile casual game publisher (Candy Crush) and wholly-owned Activision Blizzard subsidiary. Comparable to OrangeGames as a mobile/social casual publisher, though operating at vastly larger scale.
- Zynga: US mobile/social game publisher with a portfolio of casual and social titles. Comparable to OrangeGames in publishing model and reliance on live-operated social/casual mobile games, though at much greater scale.
- Miniclip: Swiss-based mobile/casual games publisher and developer. Comparable to OrangeGames in target market (mass-market mobile/casual players) and live-operated free-to-play model.
- Stillfront Group: Swedish publicly listed mobile/free-to-play gaming consolidator that acquires and operates multiple casual and mid-core game studios across Europe. Highly comparable to OrangeGames as a mid-sized European gaming roll-up strategy.
- Playtika: Israeli mobile/social-casual game publisher focused on live-operated titles. Comparable to OrangeGames in business model (live-operated casual/mobile games) and reliance on acquired IP portfolios.
Emerging players
- IMVU: Social/virtual-world platform with avatar-based social experiences. Most directly comparable to Sulake's Habbo as a competing legacy virtual-world and social-avatar product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
OrangeGames social profiles
Digital presenceOrangeGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrangeGames leadership team
Management profileNumber of profiles
OrangeGames subsidiaries and ownership
Company hierarchySubsidiaries5 records
OrangeGames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrangeGames M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrangeGames
What does OrangeGames do?
OrangeGames is a Netherlands-based entertainment company founded in 1993 that develops, publishes, and operates online social, casual, and browser-based games. The company has expanded its portfolio through the acquisitions of Plinga (2017-08-31) and Sulake (2018-05-17), bringing social browser games and established virtual world franchises into its offering. Revenue is generated primarily through free-to-play distribution with in-app purchases and advertising.
Is OrangeGames a public or private company?
OrangeGames is a public company. It is classified as unknown and is currently operating.
When was OrangeGames founded?
OrangeGames was founded in 1987. It employs 51 to 100 people.
Where is OrangeGames based?
OrangeGames is headquartered in Schiphol, Netherlands, in the Europe region.
How does OrangeGames make money?
Five revenue lines are on record. Mobile Services are the primary driver. The others are fixed-line and Fiber Services, enterprise Services (Orange Business), wholesale Services and orange Money / Mobile Financial Services.
Who are OrangeGames's main competitors?
Broad incumbents on record are Roblox Corporation, Embracer Group and Modern Times Group (MTG). Direct peers are Rovio Entertainment, King Digital Entertainment, Zynga, Miniclip, Stillfront Group and Playtika. IMVU is listed as an emerging player.
Does OrangeGames have an API?
No public API is recorded for OrangeGames.
What industry is OrangeGames in?
OrangeGames's product category is Social and Casual Online Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 7131 and its SIC code is 7900.