Healthy Kidz

What Healthy Kidz does

Healthy Kidz is a Northern Ireland-based Community Interest Company (CIC) founded in 2014 that delivers physical education programmes and wellbeing services for children across Northern Ireland and the border counties of Ireland. The company operates an integrated portfolio including core PE curriculum delivery to 120 primary schools, 15-format afterschool clubs, multi-activity and sport-specific holiday camps, fully managed Colour Runs and Special Events, and PEACEPLUS-funded cross-community programmes (United Youth Initiative, SPARK, SLAP, Sport Connects). As of 2026 the company reaches 30,000 children per week through 60 fully qualified, Access NI- and Safeguarding-trained coaches. The Healthy Lifestylez sub-brand extends delivery into adult and corporate wellness, and EVAWG/RespectHER delivers violence-prevention education to over 13,000 young people. The company functions as a social enterprise with CIC asset-lock provisions, founder Paul Carvill leading operations from the Cido Innovation Centre in Craigavon.

The company's proprietary technology centres on the Movement Assessment Platform and companion At-Home Games App, developed in partnership with MoveAhead and funded by Innovate UK Contracts for Innovation. The platform quantitatively measures children's Fundamental Movement Skills using a baseline dataset of 60 million children and 200+ peer-reviewed papers, generates automated progress reports for principals, teachers, parents and coaches, and delivers personalised game-based interventions. Underlying curriculum follows the STTEP principle (Space, Time, Task, Equipment, People) and is aligned with Northern Ireland curriculum standards. The Pebble third-party booking platform handles afterschool and holiday camp registration and payment, and the company has no public API or developer-facing integrations beyond Pebble.

Healthy Kidz generates revenue through a mix of council-managed services contracts (most notably a Be Active For Life contract with Newry, Mourne and Down District Council running from June 2026 with potential extension to 2031), PEACEPLUS grant funding (including direct involvement in a €3,319,291 UYI programme and portions of a €5.2M Mid Ulster Action Plan), per-child fees for afterschool clubs and holiday camps booked via Pebble, fully managed event packages, and corporate team-building services under the Healthy Lifestylez brand. Go-to-market combines direct enterprise sales to schools and councils, partnership delivery with 200+ sports clubs and multiple youth organisations, and self-serve consumer booking. Customer segments span primary schools (core), parents/families (afterschool and camps), district councils (community programmes), youth organisations, sports clubs, and corporate clients.

Name

Healthy Kidz

Legal name

Healthy Kidz CIC

Website

https://healthy-kidz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Kidz is a Northern Ireland Community Interest Company delivering PE and wellbeing programmes to 30,000 children weekly across 120 primary schools and 200+ sports clubs, plus PEACEPLUS-funded youth initiatives and holiday camps.

Ownership category

akta.pro rank

Product category

Youth Sports and Physical Education Services

NAICS

Sports and Recreation Instruction (61162), Child Care Services (62441), Fitness and Recreational Sports Centers (71394), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Youth sports coaching
• Physical education programmes
• Afterschool activity clubs
• School PE delivery
• Youth fitness services

Headquarters

HQ city

Craigavon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. School PE Programme Delivery: Contracted PE sessions delivered to primary schools. Schools pay through various funding mechanisms including extended school funding, integrated sports programmes, shared education budgets, PTA grants, or fundraisers.
2. Afterschool Clubs: Per-child fees for afterschool sports and activity clubs booked through Pebble platform. Parents pay per term/club.
3. Holiday Camps: Per-child fees for summer and mid-term holiday camps. Multiple venue options including multi-activity, sport-specific (Soccer, Rugby, Gaelic, LGFA), and Kreative Korner camps.
4. Council Contract - Be Active For Life: Major contract with Newry, Mourne and Down District Council to deliver Be Active For Life programme across leisure centres and community locations. Potential to run from June 2026 until 2031.
5. Colour Run Events: Package-based pricing for colour run events. Fully managed events at £5 per person (minimum 100 participants) or colour powder only at £50 per 10kg box. Add-on services for customization.
6. Special Events: Fully managed sports days, themed fun days, shared education events for schools, councils, sports clubs, community and corporate groups.
7. Corporate Team Building: Healthy Lifestylez brand delivers corporate staff days, team building events, and staff management services for organisations.
8. PEACEPLUS Grant Funding: EU PEACEPLUS programme funding (€1.14 billion total) supports cross-community programmes including United Youth Initiative (€3.3M), SPARK (part of €5.2M Mid Ulster Action Plan), SLAP, and Sport Connects.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Healthy Kidz delivers physical education programmes, afterschool activity clubs, and holiday camps for primary-aged children across Northern Ireland. It also operates community youth programmes (UYI, SPARK, SLAP, Sport Connects), council leisure programmes (Be Active For Life), special events (Colour Runs, Sports Days), corporate team building (Healthy Lifestylez), and a Movement Assessment Platform with an At-Home Games App developed in partnership with MoveAhead.

Product overview

Healthy Kidz is a Community Interest Company (CIC) providing physical activity and health programmes across Northern Ireland. The core offering consists of PE Programme delivery (curriculum-led physical education for schools), Afterschool Clubs (15 sport/activity options), and Holiday Camps (multi-activity and sport-specific). The company also offers event services (Colour Runs, Special Events) as add-on modules. The portfolio includes sub-brands: SPARK (youth sports programme for disadvantaged communities in Mid Ulster), SLAP (sport/leadership/arts for 16-24 year olds in Ards and North Down), United Youth Initiative (cross-border youth programme), Healthy Lifestylez (adult/teen services), EVAWG/RespectHER (violence prevention education), and Sport Connects (Lisburn/Castlereagh community programme). A key differentiator is the Movement Assessment Platform and At-Home Games App, developed with MoveAhead and funded by Innovate UK, which uses movement science research to objectively assess children's fundamental movement skills and deliver personalised interventions.

Differentiator

Problem solved

Functional benefit

Brands

• United Youth Initiative (UYI): PEACEPLUS funded cross-community youth programme delivering sport, good relations and environmental initiatives to young people aged 9-18 across Northern Ireland and border counties.
• SPARK
• SLAP
• RespectHER
• Be Active For Life
• Sport Connects

Products and services

• PE Programme All-inclusive Physical Education programme for primary schools with a full scheme of work and expert-crafted lesson plans for all age groups. Curriculum-led, aligned with Northern Ireland curriculum and Ireland's physical literacy definition.
• Afterschool Clubs

Quantifiable outcome

• 30,000 children reached per week
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Sport Changes LifeflagshipStrategic or Co-development Partner · 9 June 2026Delivery partner for Sport Connects programme across Lisburn and Castlereagh City Council area, engaging 500+ participants through community sport, leadership development, and intergenerational activities.
• BNL ProductionscoreStrategic or Co-development Partner · 20 May 2026Delivery partner for SLAP (Sport Leadership and Arts Programme) providing creative arts expertise alongside sport and peace-building components for young people aged 16-24 in Ards and North Down.
• Newry Mourne and Down District CouncilflagshipChannel Partner/ Reseller/ Distributor · 7 May 2026Major contract to continue delivering Be Active For Life programme from June 2026 potentially through 2031. Provides wide range of sports, fitness, and health-enhancing activities across leisure centres and community locations. Council provides facilities and strategic oversight.
• Olympic Handball IrelandcoreStrategic or Co-development Partner · 17 April 2026Partnership to deliver Good Relations Olympic Handball Project across Belfast engaging 24 primary and post-primary schools. Funded by Good Relations Fund with integrated workshops promoting cross-community understanding.
• Basketball NIcoreStrategic or Co-development Partner · 15 April 2026Multiple basketball programmes delivered across Northern Ireland including TEO Schools Programme (16 schools), half-term camps, Good Relations Basketball Blitz Days, and Jr. NBA Festival of Fun in locations including Coleraine, Derry, Belfast, Magherafelt, Lurgan, and Dungannon.
• AB CoachingcoreStrategic or Co-development Partner · 19 February 2026Delivery partner for SPARK programme targeting disadvantaged children and young people in Mid Ulster District Council area. Three-year initiative promoting inclusion, resilience, and good relations.
• MoveAheadcoreTechnology or Integration · 13 October 2025Technology partnership to develop pioneering Movement Assessment Platform and At-Home Games App. Platform based on 15 years of research, 200+ peer-reviewed papers, and dataset of 60 million children. Funded by Innovate UK Contracts for Innovation.
• PeacePlayers NIcoreStrategic or Co-development Partner · 8 November 2024Delivery partner for multiple PEACEPLUS-funded programmes including United Youth Initiative, SLAP (Sport Leadership and Arts Programme), and Sport Connects. Uses sport for peace-building and cross-community engagement across Northern Ireland.
• Boys and Girls Clubs NIcoreStrategic or Co-development Partner · 8 November 2024Delivery partner for United Youth Initiative programme serving young people aged 9-18 in youth club settings across Northern Ireland and border counties.
• Dundalk Institute of Technology (H2O Heroes)coreStrategic or Co-development Partner · 8 November 2024Cross-border delivery partner for United Youth Initiative, delivering environmental and sports initiatives. Hosted UYI Mega Camp at Dundalk Institute of Technology campus.
• Mid Ulster District CouncilcoreChannel Partner/ Reseller/ DistributorPartnership over three years as part of Active Lifestyles programme. Healthy Kidz/Healthy Lifestylez team delivers activities across the district. Partnership includes SPARK programme as part of €5.2M PEACEPLUS Action Plan.
• Lisburn and Castlereagh City CouncilcoreChannel Partner/ Reseller/ DistributorCouncil area for Sport Connects programme delivery across all seven District Electoral Areas. Part of Lisburn & Castlereagh City Council's wider PEACEPLUS Action Plan.
• Ards and North Down Borough CouncilcoreChannel Partner/ Reseller/ DistributorCouncil area for SLAP programme delivery as part of Ards and North Down Borough Council's wider PEACEPLUS Action Plan. One of 23 projects under the PEACEPLUS programme.
• Ulster UniversityminorOthersEducational institution partnership for recruitment and professional development of coaches.
• South West CollegeminorOthersEducational institution partnership for apprenticeships and placements with clear progression pathways into full-time employment.
• Dundalk Institute of TechnologyminorOthersPartnership for H2O Heroes programme and UYI cross-border delivery. Students may access volunteering and development opportunities.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Others

• MoveAhead: Technology partner behind the Movement Assessment Platform; not a competitor but a directly comparable provider of movement-skill assessment infrastructure underpinning Healthy Kidz's data offering.
• ClassCover: Online marketplace connecting schools with relief teachers and coaches; adjacent ecosystem play relevant to how Healthy Kidz's 60-coach network is sourced, scheduled and deployed.

Direct peers

• Premier Education Group: UK-wide provider of curriculum PE, after-school clubs and holiday activity programmes to primary schools; the closest direct competitor to Healthy Kidz's core delivery model, with similar school and council sales motion.
• SportStars UK: Provides multi-sport holiday camps, after-school clubs and PPA/PE cover to primary schools; overlaps directly with Healthy Kidz on camps, afterschool clubs and PE delivery.
• PeacePlayers NI: Cross-community sport and peacebuilding organisation active across Northern Ireland; Healthy Kidz partner on UYI, SLAP and Sport Connects with shared funder and beneficiary base.
• Sport Changes Life: Northern Ireland-based sport-for-good charity delivering cross-community and youth development programmes; named Healthy Kidz delivery partner on Sport Connects, with closely aligned mission and target cohorts.
• SCL Education & Active Kids: Delivers sport and physical activity programmes (Fit For Sport, Active Kids) to schools, councils and parents across the UK, including holiday camps and after-school clubs; comparable product mix and target segments.

Broad incumbents

• Decathlon: Global sports retailer and community sport programme operator; broad incumbent in sports participation with occasional school and community partnerships, overlapping with the family-facing side of Healthy Kidz.
• GLL (Better): Major UK leisure centre and community sport operator running council leisure contracts; competes for the same council leisure-centre delivery contracts Healthy Kidz wins via Be Active For Life.

Emerging players

• The PE Hub: Provider of PE schemes of work, lesson plans and teacher CPD; competes with Healthy Kidz's curriculum content arm but delivers primarily via digital resources rather than in-person coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healthy_kidz1
• YouTubeyoutube.com/channel/UC0sUp5d_0GLI4a-HNIn6Z7A
• Facebookfacebook.com/healthykidz1234
• Instagraminstagram.com/healthykidz1

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Kidz