AB Coaching

What AB Coaching does

AB Coaching is a privately held, solo-operator leadership and executive coaching practice founded and run by Alicia Benson, operating under the legal name Alicia Benson Coaching and the trading name AB Coaching. The firm serves overwhelmed mid-market managers, directors, and senior leaders, with secondary offerings extended to entire departments that are rolling out the Entrepreneurial Operating System (EOS). Service delivery is virtual, with no public operating geographies or office disclosed beyond a Carlisle, United States mailing footprint.

The practice offers four interconnected products. The flagship is the Magnetic Leadership System (MLS), a 12-week group coaching program that pairs weekly 10-minute video lessons, single worksheets with actionable steps, and 1-hour group sessions; cohorts are designed to be cross-functional so participants learn from leaders in other industries. Complementing MLS are one-on-one Individual Coaching subscriptions, EOS-aligned Departmental Coaching for facilitating annual and quarterly meetings, and free Workshop Replays (with downloadable worksheets) covering topics such as stress management, creating results without chaos, and positioning for retention. Pricing is quote-based and not publicly disclosed; entry into paid offerings is gated by a 15-minute complimentary discovery call booked through Acuity Scheduling.

The go-to-market model is sales-led with a content-marketing backbone: a blog of 30+ posts published between 2019 and 2022 addresses leadership topics to drive organic discovery, with email capture via Flodesk and Google Analytics for traffic attribution. Distribution is direct — discovery call to enrollment — across both mid-market and enterprise buyer tiers. Operations are founder-dependent with a headcount band of 1–10, no external funding, no parent company, no subsidiaries, and no disclosed M&A activity; the founder's LCS (Life Coaching and Leadership) certification is the only formal credential on record, and no patents, trademarks, regulatory actions, or restructuring events are disclosed in the source data.

Name

AB Coaching

Legal name

Alicia Benson Coaching

Website

https://aliciabenson.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AB Coaching is a solo leadership and executive coaching practice founded by Alicia Benson, serving mid-market managers and directors with individual coaching, EOS-aligned departmental facilitation, a 12-week group program called the Magnetic Leadership System, and free workshop replays.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

C-Suite & Senior Executive Coaching (EDABANAA), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Performance & Accountability Coaching (EDABANAD)

Keywords

• Executive coaching
• Leadership development
• Team coaching
• Professional coaching
• Management training

Headquarters

HQ city

Carlisle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Coaching: One-on-one coaching sessions bringing awareness to client goals and obstacles, building confidence to pursue ambitious dreams with ongoing encouragement and accountability.
2. Departmental Coaching: Facilitation of annual and quarterly meetings for departments using EOS (Entrepreneurial Operating System), helping align employees with company success while engaging teams.
3. Magnetic Leadership System (MLS): 12-week group coaching program with weekly video content, worksheets, and group sessions. Cross-functional groups provide added benefit of learning from different perspectives and industries.
4. Workshop Replays: On-demand access to workshop recordings with downloadable worksheets. Topics include 'How to Create Results Without Chaos', 'Become an Emotional Scientist to Stop Stressing Out', and 'Why Should Someone Work for You?'

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

AB Coaching is a Carlisle-based professional coaching practice that sells one-on-one leadership and executive coaching, departmental team coaching, and a structured 12-week group program called the Magnetic Leadership System (MLS). The practice also distributes recorded workshop replays as educational content for current and prospective coaching clients.

Product overview

AB Coaching offers a portfolio of leadership development coaching services delivered through four interconnected offerings: the Magnetic Leadership System (MLS) as the flagship structured 12-week program combining video lessons, worksheets, and group coaching; Individual Coaching for one-on-one personal and career development; Departmental Coaching to help teams implement EOS processes and facilitate strategic meetings; and Workshop Replays providing access to recorded training sessions. The company specializes in helping leaders develop strategic leadership skills to reduce stress, create engaged teams, and achieve consistent results.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Coaching One-on-one leadership and executive coaching sessions delivered by founder Alicia Benson to individual professionals seeking to improve leadership effectiveness.
• Departmental Coaching Team-level coaching engagement for departments within organizations, focused on improving collective leadership and team performance.
• Magnetic Leadership System (MLS) A structured 12-week leadership development program that provides a systematic curriculum for building leadership capabilities, delivered as a cohort experience by founder Alicia Benson.
• Workshop Replays Recorded workshop content available for on-demand viewing, allowing current and prospective clients to access leadership training material asynchronously.

Quantifiable outcome

• 70% of team engagement variance can be predicted by the manager (Gallup State of the Global Workplace: 2022 Report)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marshall Goldsmith Partners: Executive coaching brand built around a single named coach with a structured, methodology-driven leadership development practice. Closely comparable as both monetize a founder-led, branded, structured coaching methodology for senior leaders.
• EOS Worldwide: Provider of the Entrepreneurial Operating System (EOS) implementation and training. Directly comparable because AB Coaching's Departmental Coaching offering is explicitly built around EOS facilitation, putting the two in the same EOS-aligned practitioner ecosystem.

Broad incumbents

• CoachHub: Global enterprise coaching platform offering access to a large pool of certified coaches and digital coaching tools. Comparable target buyer (mid-market and enterprise L&D) and digital-first coaching delivery model.
• BetterUp: Enterprise leadership and executive coaching platform combining 1:1 coaching with AI-driven development. Comparable as they serve the same 'overwhelmed manager' buyer with subscription coaching, but at much larger scale and with proprietary technology.
• Center for Creative Leadership (CCL): Nonprofit research and education institution offering leadership development programs, coaching, and assessments. Comparable buyer (mid-market to enterprise leadership development) and structured leadership programs for new managers and senior leaders.
• Blanchard (The Ken Blanchard Companies): Established leadership training company offering programs such as 'SLII' for managers. Comparable buyer (organizations training new and mid-level managers) and structured cohort-based curriculum delivery.
• FranklinCovey: Enterprise leadership training provider offering structured programs (e.g., 'The 7 Habits', 'Leading at the Speed of Trust'). Comparable buyer (enterprise L&D purchasing leadership training) and curriculum-driven delivery model.
• Tony Robbins Business Coaching / Results Coaching Systems: Large-scale personal and business coaching brand offering group mastermind and 1:1 coaching programs. Comparable in the sense of a founder-led coaching brand with structured cohort programs and premium pricing, though at significantly larger scale.

Emerging players

• Sounding Board: Tech-enabled executive coaching platform matching leaders with vetted coaches and providing analytics on engagement. Comparable as a coaching delivery platform targeting the same 'leader development' use case, though more platform-led than AB Coaching's practitioner-led model.
• GiANT Worldwide: Coaching and leadership development consultancy offering structured programs for executives and teams. Comparable as a smaller-scale competitor in the structured executive coaching and leadership team development category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aliciabenson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AB Coaching