Produweb

What Produweb does

Produweb is a Belgian full-service digital agency founded in 2003/2004 and headquartered in Liège, operating as Produweb SA with approximately 36 employees. The company delivers website development (showcase sites, e-commerce, custom management software, ERP/CRM/PIM integrations, and landing pages), digital marketing services (SEO, SEA, social media management), video production (motion design, corporate and advertising content), and a growing AI and automation practice covering RAG-based chatbots, WhatsApp AI assistants, and n8n workflow orchestration. Technology foundations span WordPress, Magento, WooCommerce, Shopify, custom software, and integration layers with ActiveCampaign and major ad platforms (Google, Meta, LinkedIn, TikTok, YouTube). The company holds Google Premier Partner status alongside a broad certified-partner stack.

Produweb serves a mix of Belgian SMBs and mid-market accounts across retail, healthcare, construction, hospitality, finance, and e-commerce, with named enterprise references including Intermarché and Total Energies. Customer engagement combines project-based build work, recurring media management on approximately €10M of annual managed ad-spend, and retainer-style automation engagements, with reported client satisfaction around 4.51/5. The firm has also begun productizing capabilities beyond services through Localisy.com, an in-house SaaS offering, and a phishing resistance testing add-on, supported by a formalized Head of Automation & AI function.

Revenue mechanics blend media/agency fees on managed ad-spend, project-based web and systems build fees, video production engagements, and emerging AI/automation retainers; pricing is project- and retainer-based rather than disclosed as ARR. No funding rounds, M&A activity, or equity events are indicated, consistent with a privately held, founder-/operator-led agency model.

Name

Produweb

Legal name

Produweb SA

Website

https://produweb.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Produweb is a Belgian full-service digital agency headquartered in Liège, delivering web development, digital marketing, video production, and applied AI/automation services to SMEs and mid-market accounts across Belgium and adjacent markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Services: Custom website development including showcase sites, e-commerce platforms, management software, ERP, CRM, PIM systems, and landing pages. Project-based pricing based on complexity and requirements.
2. Digital Marketing Services: Ongoing SEO, SEA (Google Ads), and social media management services. Typically structured as monthly retainers or project-based engagements.
3. Video Production Services: Motion design, social media videos, corporate videos, and advertising spots. Project-based pricing for creative production.
4. AI & Automation Consulting: Implementation of AI chatbots, workflow automation, RAG systems, and business process optimization. Custom development and integration services with ongoing support.
5. Advertising Budget Management: Manages €10M in annual advertising budget for clients, handling Google Ads and social media ad campaigns with fees based on budget managed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Produweb is a full-service Belgian digital agency offering website development (showcase sites, e-commerce platforms, ERP/CRM/PIM management software), digital marketing services (SEO, SEA, social media management, sponsored campaigns), video production (motion design, corporate videos, advertising spots), and AI & automation services including RAG-based chatbots and workflow automation. The agency serves Belgian SMEs, independent professionals, and international companies with custom project-based and retainer engagements.

Product overview

Produweb is a full-service Belgian web agency based in Liège offering a comprehensive 360° digital platform covering website development, digital marketing, video production, and AI & automation services. The core offering consists of website development services (showcase sites, e-commerce platforms built on WooCommerce/Magento/WordPress, management software, ERP, CRM, PIM, landing pages), digital marketing (SEO, SEA, social media management, sponsored campaigns), and video production (motion design, corporate videos, advertising spots). The AI & Automation division provides intelligent services including WhatsApp/web chatbots powered by RAG systems and OpenAI, workflow automation via n8n and integrations with CRM/ERP/WhatsApp Business, email marketing automation through ActiveCampaign, and webhook-based e-commerce integrations with Shopify/WooCommerce/Stripe. The agency also offers cybersecurity phishing testing services as an add-on module. All services are delivered by 36 employees with over 20 years of experience, serving clients from independents to international enterprises across Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Produweb TV: A subsidiary/entity within the ProduWeb group, mentioned in privacy policy alongside YouTube channel presence
• Localisy.com

Products and services

• Showcase Websites (Sites Vitrines) Presentation websites for businesses to showcase their company online, establish online presence, and communicate their value proposition to potential customers.
• E-commerce Websites (Sites E-commerce) Online store development enabling businesses to sell products and services digitally, including payment processing and inventory management integration, built on WooCommerce, Magento, and Shopify.
• Management Software (Logiciel de Gestion) Custom business management software solutions to optimize operational productivity, including administrative management tools and workflow automation.
• ERP Solutions Enterprise resource planning solutions to simplify daily business operations and streamline resource management across departments.
• CRM Solutions Customer relationship management systems to manage client interactions, track sales leads, and optimize customer relationship workflows.
• PIM Solutions Product information management solutions to optimize product data organization, centralize product catalogs, and ensure consistent product information across sales channels.
• Landing Pages High-conversion landing page development designed to boost campaign success and maximize lead generation from marketing initiatives.
• Design Services Creative design services to bring visual ideas to life, including graphic design, UI/UX design, and brand identity development.
• SEO (Search Engine Optimization) Search engine optimization services to improve Google rankings and increase organic visibility for businesses seeking to attract customers through search engines.
• SEA (Search Engine Advertising) Search engine advertising campaigns to generate instant traffic and conversions through paid search ads on Google and other search platforms.
• Community Management Social media community management services to build and engage online communities, attract new customers, and retain existing clientele.
• Sponsored Campaigns (Campagnes Sponsorisées) Paid social media advertising campaigns to convert target audiences into paying customers through strategic sponsored content placement.
• Motion Design Animated video content creation to captivate audience attention and enhance brand storytelling through dynamic visual presentations.
• Social Media Videos (Vidéos Réseaux Sociaux) Social media video content creation to animate social networks and drive engagement through platform-specific video content.
• Corporate Videos (Vidéos d'Entreprises) Corporate video production to strengthen brand image and communicate company values through professional video storytelling.
• Advertising Videos (Vidéos Publicitaires) Commercial and advertising video creation to produce memorable ad spots that drive brand awareness and conversions.
• AI & Automation Services Artificial intelligence and marketing automation services including AI chatbot development (WhatsApp, web), RAG-based knowledge systems, workflow automation, and AI-powered marketing campaigns for Belgian SMEs.
• Phishing Resistance Testing Service Cybersecurity awareness and phishing simulation service that tests employee resistance to phishing attacks through realistic simulations and gamified training approaches.

Quantifiable outcome

• 82% of customer conversations handled automatically by AI chatbot without human intervention
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability10 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified expertise in Google Ads, search advertising, and digital marketing. Manages €10M in annual advertising budget and provides clients access to Google's advertising ecosystem.
• Adobe MagentocoreTechnology or IntegrationMagento Certified Partner for e-commerce platform development and integration services.
• WordPresscoreTechnology or IntegrationWordPress Certified Partner providing website development and customization services.
• ActiveCampaigncoreTechnology or IntegrationAuthorized ActiveCampaign partner implementing marketing automation, email campaigns, and CRM solutions for clients.
• n8ncoreTechnology or IntegrationUses n8n workflow automation platform for building custom business automation solutions including email classification, lead management, and system integrations.
• OpenAIcoreTechnology or IntegrationImplements OpenAI's language models for chatbot development, RAG systems, and AI-powered automation solutions.
• WhatsApp BusinesscoreTechnology or IntegrationWhatsApp Business API integration for building AI chatbots and customer communication automation.
• Meta (Facebook, Instagram)coreGTM or Marketing PartnerSocial media marketing partner with active presence on Facebook and Instagram for client campaigns and own marketing.
• LinkedIncoreGTM or Marketing PartnerProfessional networking partner for B2B marketing and lead generation campaigns.
• YouTubecoreGTM or Marketing PartnerVideo marketing partner with two YouTube channels (Produweb and Produweb TV) for content distribution.
• TikTokminorGTM or Marketing PartnerSocial media marketing partner for reaching younger audiences through short-form video content.
• Zapier / Make (Integromat)coreTechnology or IntegrationUses no-code automation platforms for connecting applications and building workflows for clients without advanced technical skills.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Weborama: France/Benelux-focused digital marketing and ad-tech platform providing programmatic advertising, SEO, and SEA services. Comparable as a Benelux competitor operating in adjacent digital advertising services space.

Direct peers

• Intracto Group: Belgian/Dutch digital agency group providing web development, digital marketing, and AI-driven solutions to mid-market and enterprise clients. Comparable as a Benelux-based full-service digital agency with similar service breadth.
• The Reference: Belgian digital agency specializing in website platforms, e-commerce, and digital marketing for enterprise and public-sector clients. Comparable as a Belgian-headquartered full-service digital agency with overlapping service lines.
• Tristan Interactive: Belgian full-service digital agency offering web development, SEO, SEA, and digital marketing to SMEs and enterprises. Directly comparable as a Liège/Belgian-market 360° web agency serving the same customer base.
• Across Digital (formerly Netbulb): Belgian digital agency offering web development, e-commerce, SEO/SEA, and digital transformation services. Comparable as another Belgian-rooted full-service web marketing agency competing for the same SME and mid-market accounts.
• Dare to Think (LBi): Belgian digital agency offering web development, content, CRM, and digital marketing services. Comparable as a Belgium-based 360° digital agency serving similar enterprise and SME clients.

Emerging players

• Chatlayer (Sinch): AI conversational platform for enterprise chatbots, now part of Sinch. Comparable as a provider of AI chatbot solutions that competes with Produweb's WhatsApp/RAG automation offering.

Broad incumbents

• Valtech: Global digital agency specializing in digital transformation, e-commerce platforms (Magento), and marketing technology. Comparable as a broader incumbent with overlapping web/e-commerce and digital marketing capabilities.
• iO (formerly Intigriti-related agency network): Large Benelux-headquartered digital agency network offering strategy, technology, content, and media services across Europe. Comparable as a much larger regional incumbent providing the same categories of digital agency services.

Others

• n8n (workflow automation): Open-source workflow automation platform Produweb uses and partners with for AI/RAG automation projects. Comparable as the underlying technology partner that also enables competing agencies to deliver similar automations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3ujtaj4QXD17TDk5ksKt4g
• Facebookfacebook.com/produweb.be
• LinkedInlinkedin.com/company/produweb-agence-de-communication/mycompany
• Instagraminstagram.com/produweb_group/?hl=fr
• Xx.com/produweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produweb