ART Computer
ART Computer is a privately held Swiss Apple Premium Partner operating 6 retail stores and a multilingual e-commerce site, selling Apple hardware, ARTCare warranties, IT services, and trade-in/financing to consumers, enterprises, and educational institutions across Switzerland.
- Company typePrivate
- Founded1995
- HeadquartersGenève, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
ART Computer firmographics
Firmographics- Name
- ART Computer
- Legal name
- ART Computer SA
- Website
- https://artcomputer.ch
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ART Computer is a privately held Swiss Apple Premium Partner operating 6 retail stores and a multilingual e-commerce site, selling Apple hardware, ARTCare warranties, IT services, and trade-in/financing to consumers, enterprises, and educational institutions across Switzerland.
- Ownership category
- akta.pro rank
Where ART Computer is headquartered
LocationHeadquarters
- HQ city
- Genève
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
ART Computer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: Retail sales of Apple products including Mac, iPhone, iPad, Watch, AirPods, and accessories through physical stores and e-commerce platform. Products sold at various price points from entry-level accessories to premium MacBook Pro models.
- Extended Warranty (ARTCare): Proprietary extended warranty programs (ARTCare and ARTCare+) providing 3-5 year coverage for Apple devices including repairs and replacements for educational institutions and consumers.
- IT Services: Technical services including MacBook diagnostics, macOS upgrades, data transfer and recovery, iPhone data recovery, and iOS device transfers. Services priced at CHF 59-209.
- AppleCare+ Sales: Sales of AppleCare+ extended protection plans for various Apple products including iPhone, iPad, Mac, Watch, and AirPods.
- Trade-in Program: Device trade-in and upgrade program where customers can exchange old devices for credit toward new purchases.
- Financing Services: Partnership with HeyLight for installment payment plans (12-36 months) allowing customers to finance Apple purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer products from entry-level accessories to premium devices |
| Subscription | Monthly | Financing through HeyLight |
| Subscription | Multi-year contract | AppleCare+ extended warranty plans |
| Unit Pricing | Pay-as-you-go | IT technical services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ART Computer product offering
Product offeringCore offering
ART Computer is an Apple Premium Partner that retails the full Apple hardware lineup (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, and accessories) through six Swiss brick-and-mortar stores and a multilingual e-commerce website, while delivering adjacent services such as ARTCare extended warranties, AppleCare+, trade-in, device financing via HeyLight, on-site IT services, Cisco Meraki networking, Jamf device management, and education-sector pricing and training programs.
Differentiator
Problem solved
Functional benefit
Brands
- ART Computer by Epico: Own-brand accessories line including screen protectors, chargers, power banks, cables, and phone cases for Apple devices.
- ARTAI
Products and services
- Apple Hardware Retail Sale of the full Apple hardware lineup — Mac (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio), iPad (Pro, Air, standard, mini), iPhone (17 Pro, 17, 17e, Air, 16e), Apple Watch (Ultra 3, Series 11, SE), AirPods (Pro 3, 4, Max 2), and Apple TV 4K — plus Beats and Apple accessories. Sold to individual consumers, education institutions, and enterprise customers through six Swiss Apple Premium Partner stores and a multilingual e-commerce storefront (artcomputer.ch).
- ARTCare / ARTCare+ Extended Warranty ART Computer's proprietary extended warranty programs providing 3–5 year coverage for Apple devices, including repairs and replacements, with tailored variants for educational institutions and consumers.
- AppleCare+ Sales Authorized reseller of AppleCare+ extended protection plans for iPhone, iPad, Mac, Apple Watch, AirPods, and Apple TV (e.g. AppleCare+ for Mac 3 years from CHF 129, iPad from CHF 69, iPhone from CHF 79, Watch from CHF 49, AirPods from CHF 39, Apple TV from CHF 29).
- ART Computer IT Technical Services Fee-based technical services for Apple devices including MacBook diagnostics, macOS upgrades, MacBook data transfer and recovery, iPhone data recovery, and iOS device transfers, priced from CHF 59 to CHF 209 per task.
- Trade-in Program Device trade-in and upgrade program allowing customers to exchange old Apple devices for credit toward new purchases.
- HeyLight Installment Financing Partnership-driven consumer financing offering 12, 24, or 36-month installment plans (e.g. MacBook Neo CHF 22/month for 36 months, iPhone 17e CHF 19/month) for Apple product purchases through ART Computer.
- Enterprise Apple Deployment and Managed IT B2B solution combining Apple device deployment, Jamf device management (Jamf Elite Certified), Cisco Meraki cloud-managed networking, and outsourced IT support delivered to Swiss enterprise customers via a dedicated enterprise sales team.
- Education Sector Solutions and ART Academy Training Specialized B2B program for Swiss educational institutions combining Apple hardware procurement at education pricing, ARTCare institutional warranties, device deployment support, and ART Academy teacher/staff training.
- ART Computer by Epico Accessories ART Computer's own-brand accessories line (co-branded with Epico) including screen protectors, chargers, power banks, cables, and phone cases designed for Apple devices.
Companies that use ART Computer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ART Computer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature1 record
ART Computer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Teamwork CommercecorePartnership to deploy Teamwork Commerce Mobile POS system in ART Computer's new Apple Premium Partner store in Lausanne, Switzerland. This is Europe's first Apple Premium Partner store, featuring immersive retail space and advanced digital systems for modernized retail operations and omnichannel retailing.
- Digital RepublicminorPartnership offering Digital Republic eSIM with first month free and 20% permanent discount on data plans (16 CHF/month instead of 20 CHF) when combined with device purchases. eSIM activation is fully digital with no activation fees.
- JamfcoreJamf Elite Certified Expert partnership providing Apple device management solutions for enterprise customers. ART Computer offers certified expertise in Jamf deployment and management.
- Cisco MerakicoreCisco Silver Partner for 8+ years offering Cisco Meraki cloud-managed networking solutions including cellular gateways, switches, firewalls, wireless access points, security cameras, mobile device management, and IoT sensors.
- HeyLightminorFinancing partner offering installment payment plans (12-36 months) for Apple product purchases through ART Computer. Enables customers to spread payments with flexible terms.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
ART Computer competitors and assessment
Company assessmentBroad incumbents
- Also Group: Switzerland-headquartered large-scale IT distributor and services provider offering Apple, Cisco, and other enterprise solutions; competes with ART's enterprise/B2B division at larger deal sizes and broader product portfolios.
- Bechtle AG: Large European IT systems integrator and Apple Authorised Reseller, offering managed services, Cisco networking, and device management; competes with ART's enterprise division for larger multi-vendor IT contracts.
Direct peers
- Brack.ch (Brack Alltron): Major Swiss B2B and consumer IT retailer carrying Apple products, accessories, and IT services, overlapping with ART's consumer and enterprise hardware distribution channels.
- mStore: mStore is one of Apple's largest Premium Resellers in France, operating multiple Apple-dedicated retail stores with similar consumer, education, and business services — directly comparable as a European Apple Premium Partner with multi-location retail and B2B services.
- Microspot.ch (Competec): Swiss online electronics retailer owned by Competec, selling Apple hardware, accessories, and related services, competing with ART's e-commerce channel in the Swiss consumer market.
- Data Quest SA: Data Quest is a long-standing Swiss Apple Authorized Reseller and service provider, competing head-to-head with ART Computer in the same Swiss B2B, education, and consumer Apple channels.
- Digitec Galaxus AG: Switzerland's largest online and physical electronics retailer, selling Apple products alongside a wide assortment of consumer electronics — directly competing for Swiss Apple consumer hardware purchases through e-commerce and stores.
- iDoc (France): French Apple Premium Reseller with retail stores, repair services, and B2B offerings; comparable as a similarly sized European Apple-focused multi-channel retailer and service provider.
Regional players
- Cyberport GmbH: German Apple Premium Reseller and electronics retailer with multi-channel Apple sales and services; comparable in Apple-focused retail model, though operating primarily in Germany rather than Switzerland.
- Comspot GmbH: Apple Premium Reseller chain in Germany with retail stores and B2B services, comparable to ART's Apple Premium Partner retail and business model in a neighboring DACH market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ART Computer social profiles
Digital presenceART Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
ART Computer leadership team
Management profileNumber of profiles
ART Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ART Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ART Computer
What does ART Computer do?
ART Computer is an Apple Premium Partner that retails the full Apple hardware lineup (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, and accessories) through six Swiss brick-and-mortar stores and a multilingual e-commerce website, while delivering adjacent services such as ARTCare extended warranties, AppleCare+, trade-in, device financing via HeyLight, on-site IT services, Cisco Meraki networking, Jamf device management, and education-sector pricing and training programs.
Is ART Computer a public or private company?
ART Computer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ART Computer founded?
ART Computer was founded in 1995. It employs 11 to 50 people.
Where is ART Computer based?
ART Computer is headquartered in Genève, Switzerland, in the Europe region.
How does ART Computer make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are extended Warranty (ARTCare), IT Services, appleCare+ Sales, trade-in Program and financing Services.
Who are ART Computer's main competitors?
Broad incumbents on record are Also Group and Bechtle AG. Direct peers are Brack.ch (Brack Alltron), mStore, Microspot.ch (Competec), Data Quest SA, Digitec Galaxus AG and iDoc (France). Regional players are Cyberport GmbH and Comspot GmbH.
Does ART Computer have an API?
No public API is recorded for ART Computer.