What Legaseed does

Legaseed Inc. is a Tokyo-based human resources consulting and technology company founded in November 2013 by Kondo Etsuyasu, focused on helping Japanese small and mid-sized enterprises compete with large corporations for talent. The company operates a dual-division model: a Consulting and Training division offering structured programs (BUILD for recruitment strategy, ITEM for recruitment tools, CONTENTS for internship design, ASSIST for operational support, GROW for talent development, SALES for sales-team transformation, and JUDGE for executive decision-making) and a Technology division anchored by miryo+, a candidate-attraction CX cloud platform that quantifies candidate engagement and responsiveness, and Infra, a long-term internship job-posting media platform. Supporting products include SELFVIEW, an organizational engagement survey tool developed in partnership with Lafool, and JIN Quest, an online group-work simulation.

The company monetizes through three streams: customized consulting engagements sold direct to enterprise and mid-market clients; recurring SaaS subscriptions for miryo+ and Infra; and transaction-based recruitment placement fees (capped at 100% of first-year compensation for indefinite-term hires, with disclosed upfront search fees of 2,000,000 JPY). Go-to-market relies on free seminars, office tours of its 'Profit Office' headquarters (which reportedly quadruples sales conversion rates), YouTube content (Legaseed TV), published books by the CEO and COO, and extensive earned media across NHK, TBS, Nihon Keizai Shimbun, and other major Japanese outlets. As of 2023, Legaseed reported supporting 650+ client companies, attracting 20,000+ student applicants for its own recruitment, ranking 2nd nationally in the Mynavi-Nikkei 2025 Graduate Employment Popularity Ranking (consulting category), and maintaining profitability every year since founding.

In 2021, Legaseed merged with Traimmu, a major student-media platform operator, to expand digital recruitment capabilities. Since then, the company has launched miryo+ (2022) and JUDGE (2024), entered the M&A intermediary business (February 2026) to support client succession planning, and launched a corporate art-object production business (March 2026). The company is founder-led, privately held, bootstrapped, and headquartered in Shinagawa Grand Central Tower, Tokyo, with a Nagoya branch office; headcount is approximately 100 employees with an average age of 28.

Name

Legaseed

Legal name

株式会社Legaseed

Website

https://legaseed.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Legaseed is a Tokyo-based HR consulting and technology company founded in 2013 that helps Japanese SMEs attract, develop, and retain talent through integrated consulting services (recruitment strategy, organizational development, sales training, executive development) and proprietary HR SaaS platforms (miryo+ CX cloud, Infra internship media).

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• HR consulting services
• Talent acquisition consulting
• Organizational development
• Candidate experience software
• Recruitment strategy consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Customized consulting engagements for recruitment strategy design, organizational development, human resources training, and corporate branding. Services are sold to mid-market and enterprise clients, typically through direct sales engagement.
2. HR Technology Products (miryo+, Infra): SaaS subscriptions for candidate experience management (miryo+) and internship job platform (Infra). Revenue derived from recurring subscription fees from companies using the platforms.
3. Recruitment Placement Fees: Fee-for-service placement model where Legaseed charges placement fees for successful hiring. Fees are calculated as a percentage of the candidate's first-year compensation (100% for indefinite contracts, up to 12 months for fixed-term), plus upfront fees for specialized search services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Legaseed provides integrated human resources and organizational consulting services combined with proprietary HR technology platforms for Japanese companies. The consulting division delivers recruitment strategy design (BUILD), recruitment tool production (ITEM), internship content design (CONTENTS), internship operation support (ASSIST), talent development programs (GROW), sales organization transformation (SALES), and executive decision-making training (JUDGE). The technology division offers miryo+ (a candidate experience cloud platform quantifying candidate engagement) and Infra (a long-term internship job posting media). The company also earns placement fees as a licensed private employment agency.

Product overview

Legaseed operates a dual-division model combining HR technology (テクノロジー分野) and consulting & training (コンサルティング分野). The technology division centers on two cloud platforms: miryo+ — a candidate relationship management and applicant tracking system focused on candidate 'enchantment' (魅了づけ) with sentiment tracking and communication analytics — and Infra — a long-term internship job posting media. The consulting division offers structured programs (BUILD, ITEM, CONTENTS, ASSIST, GROW) covering the full recruitment lifecycle from strategy design through tool production, internship content creation, and new-hire development. Supporting products include SELFVIEW (engagement survey tool in partnership with Lafool), JIN Quest (online group work simulation), SALES (sales team transformation), and JUDGE (executive decision-making training). The company also provides office design consulting (プロフィットオフィス) and a YouTube-based educational content platform (Legaseed TV / CXO salon app — later discontinued).

Differentiator

Problem solved

Functional benefit

Brands

• miryo+ (ミラヨプラス): Candidate attraction CX cloud — an HR Tech platform for managing candidate relationships and enchantment during the recruitment process, developed from the company's 10+ years of consulting know-how.
• Infra (インフラ)
• SALES (ソリューション)
• JUDGE (ジャッジ)
• PROFIT OFFICE (プロフィットオフィス)
• GROW (グランド)
• BUILD (ビルド)

Products and services

• miryo+ (Candidate Attraction CX Cloud) A cloud-based candidate relationship management and applicant tracking system that focuses on 'enchanting' candidates with sentiment tracking, response-speed monitoring, and communication analytics. Integrates with LINE, Zoom, and Microsoft Teams. Sold to Japanese companies as a SaaS subscription.
• Infra (Long-term Internship Job Media) A job posting platform specifically for long-term internship opportunities, enabling companies to attract and recruit talent through internship-to-career pipelines. Companies self-register and post positions; serves as a pipeline for both student candidates and SMB client acquisition.
• SELFVIEW (Engagement Survey Tool) An engagement and organizational health survey tool featuring 141-question surveys, individual employee dashboards, causal factor analysis, and action recommendation features. Developed in partnership with Lafool Inc. and resold by Legaseed as part of its organizational consulting portfolio.
• Recruitment Consulting (BUILD / ITEM / CONTENTS / ASSIST) Integrated recruitment consulting service covering strategy design (defining ideal candidate profiles and constructing employer branding), recruitment tool production (videos, brochures, websites), internship content design, and internship operation support for Japanese SME clients.
• SALES (Sales Organization Transformation Consulting) Consulting service for transforming sales organizations through a 3-step approach: defining winning sales patterns through target analysis, standardizing the approach with tools and scripts, and deploying internal adoption mechanisms to make any person capable of selling.
• JUDGE (Executive Decision-Making Training) A 2-day intensive in-person executive training program covering decision-making mechanisms, mental models, 6 cognitive traps in decision-making, workshops, and 5 methods to sharpen judgment. Targeted at executives and business leaders.
• GROW (Talent Development Program Design) Talent development framework design service covering the period from new hires through their third year, defining competencies across Mind, Skill, and Knowledge dimensions to create structured progression pathways.
• PROFIT OFFICE (Office Design Consulting) Office design consulting service that helps client companies design office spaces functioning as revenue-generating assets through client attraction, employee engagement, and brand expression. Includes a free office tour experience program that has attracted over 10,000 visitors.
• JIN Quest (Online Group Work Program) An online group work program where students experience both job seeker and recruiter perspectives, allowing them to practice decision-making under uncertainty. Originally offered free during COVID-19 and now a regular program.
• Recruitment Placement Services Licensed private employment agency placement services with publicly disclosed fee schedule: success fee capped at 100% of candidate's annual compensation for indefinite-term hire; 100% of compensation during contract period (max 1 year) for fixed-term hire. Includes upfront search fee of 2,000,000 JPY; daily activity fee of 50,000 JPY; consultation fee of 1,000,000 JPY.

Quantifiable outcome

• 650+ companies successfully supported across talent acquisition and organizational consulting
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ministry of Economy, Trade and Industry (METI) — Informal EngagementminorOthers · 22 February 2023Participated in an exchange meeting with METI Minister Nishimura alongside other SMEs to discuss wage increase initiatives and mechanisms for improving employee productivity in small and medium enterprises.
• Toyo Keizai Shimbunsha (東洋経済新報社)minorGTM or Marketing Partner · 26 February 2021Joint seminar co-hosted with Toyo Keizai Shimbunsha on the topic of rapidly changing corporate value standards and talent investment strategies, featuring Toyo Keizai editor Yamada and Legaseed COO Sugiura.
• Blanc (株式会社Blanc)minorGTM or Marketing Partner · 24 February 2021Collaboration with Blanc for the 'Recruitment Day' campaign where Legaseed offered Blanc's premium flower gifts with embedded video messages to companies' recruitment staff as a thank-you gesture.
• Traimmu (株式会社Traimmu)coreStrategic or Co-development Partner · 25 December 2020Capital and business alliance with Traimmu, operator of Japan's largest student media platform. Legaseed merged with Traimmu in October 2021, combining student media content capabilities with Legaseed's recruitment consulting expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wantedly: Japanese recruitment platform centered on employer branding, company profiles, and story-driven hiring — directly overlapping with Legaseed's employer-branding and recruitment-marketing playbook for SMEs. Both compete for the same Japanese SME hiring budget and emphasize culture/values alignment over pure job-board volume.
• BizReach: Operator of BizReach (mid-career/executive direct recruitment) and HRMOS (HR cloud suite) — directly comparable to Legaseed in direct-hire placement, executive search, and HR-tech SaaS (HRMOS ATS vs. miryo+). Targets an overlapping Japanese mid-market and enterprise segment with subscription + placement monetization.
• Talentio: Japanese recruitment management (ATS) and direct-hire platform targeting mid-market and enterprise HR teams. Most directly comparable to miryo+ as an ATS/recruitment CRM competing for the same IT/engineering and SME employer segment.

Broad incumbents

• Recruit Holdings: Japan's largest HR services conglomerate operating Indeed, LinkedIn (post-acquisition), Rikunabi, and many SMB-facing HR platforms. Sets pricing benchmarks, owns job-board distribution channels, and competes with Legaseed across recruitment media, HR consulting, and SaaS — but at vastly greater scale and breadth.
• Mynavi: One of Japan's largest new-graduate job media and HR services firms, publisher of the Mynavi-Nikkei Graduate Employment Popularity Ranking in which Legaseed ranked 2nd. Overlaps on graduate recruitment media (Rikunabi NEXT / Mynavi), recruitment agency services, and consulting for Japanese employers.
• Pasona Group: Major Japanese HR services group offering staffing, placement, outsourcing, and HR consulting. Comparable to Legaseed in recruitment consulting and BPO for Japanese mid-market and SMB clients, but with significantly broader service scope (staffing, payroll, global mobility).

Emerging players

• SmartHR: Leading Japanese HR cloud platform for HR/attendance/payroll/employee management; serves the same Japanese SME buyer as Legaseed with a SaaS-first approach. Overlaps on digital HR tooling and is a credible adjacent competitor as Legaseed extends miryo+ into broader HR-tech workflows.
• HRBrain: Japanese HR-tech company offering employee engagement surveys, performance management, and HR analytics — overlapping with Legaseed's SELFVIEW offering and broader organizational consulting value proposition. Targets the same Japanese SME-to-enterprise HR buyer.
• Lapras: Tech-talent-focused career and matching platform in Japan. Adjacent competitor to Legaseed for engineering and tech-candidate placement; shares the data-driven matching thesis behind miryo+ but focuses on mid-career tech talent.
• Culture Amp: Global employee engagement survey and people analytics platform. Closest international analogue to Legaseed's SELFVIEW engagement-survey offering and an indicator of the global category Legaseed's HR-tech stack could expand into if it internationalizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu8JN-RkomKC1ijGmQv8Y7A
• Facebookfacebook.com/Legaseed
• Instagraminstagram.com/legaseed_jp
• Xx.com/legaseed_1111

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legaseed