Lend

What Lend does

Lend Capital Pty Ltd (trading as Lend) is an Australian digital lending marketplace that connects small and medium-sized enterprises with a network of 80+ commercial lenders through its proprietary LendIQ policy-matching engine. Founded in 2016 and headquartered in Moorabbin, Australia, the platform is free for borrowers, who complete a short online questionnaire, receive a soft credit check that does not affect their credit score, verify business financials securely via Illion, and are matched to lenders suited to their profile. The platform reports facilitating over 50,000 loans and $1B+ in cumulative business funding, with funding available in as little as 3 hours and approval rates above 90% on submitted applications, including for startups and borrowers with prior credit issues. The product portfolio spans secured and unsecured business loans, startup and bad-credit loans, equipment and vehicle finance, commercial property and bridging loans, working capital facilities, invoice finance (with Xero, MYOB, and QuickBooks integrations), business lines of credit, overdrafts, and trade finance, complemented by calculators and educational content for SEO-led borrower acquisition.

The business model is commission-based affiliate/referral: lender partners pay Lend when matched loans are successfully settled, while borrowers pay no platform fee. Distribution is digital-first (SEO, paid search, content marketing, location and industry pages) with a parallel broker channel served via a dedicated partner portal (partners.lend.com.au) and a phone-based team for complex commercial deals. Disclosed lender partners include Shift, Prospa, Lumi, and Pepper. The company has 11-50 employees, is privately held with no disclosed institutional funding, and has earned industry recognition including The Adviser Australian Broking Awards Technology Platform of the Year (2021 winner, 2020 finalist), FBAA Industry Supplier of the Year (2021 finalist), and Commercial Finance Awards Commercial Service Provider of the Year (2025). Leadership comprises Phil Druce (COO since 2016), Andrew Beckett (Head of Broker and Third Party Distribution), and Bill Baker (CEO).

Name

Lend

Legal name

Lend Capital Pty Ltd

Website

https://lend.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lend is an Australian digital lending marketplace that connects small and medium-sized enterprises with 80+ commercial lenders via its proprietary LendIQ matching engine, offering free loan comparison since 2016.

Ownership category

akta.pro rank

Product category

Business Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Nondepository Credit Intermediation (5222)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)

akta.pro secondary industries

P2P Small Business / SME Marketplace Lending (FSAKAHAC), Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), SME Lending & Working Capital Platforms (FSAGAJAA)

Keywords

• Business loan comparison
• SME lending marketplace
• Commercial lender matching
• Invoice finance solutions
• Equipment finance brokerage

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Broker Commission from Lender Partners: Lend generates revenue by receiving commissions from lenders in its network when loans are successfully settled. The platform is free for borrowers to use, with revenue flowing from the lending partners who gain access to matched customers through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lend operates as a digital lending marketplace that connects Australian small and medium-sized businesses (SMEs) with over 80 commercial lender partners. Using its proprietary LendIQ policy-matching engine, the platform analyses thousands of lender policies against borrower profiles to match businesses with suitable loans across business loans, asset and vehicle finance, commercial property finance, working capital, invoice finance, lines of credit, and bridging loans. The service is free for borrowers, with revenue generated from commissions paid by lender partners upon successful loan settlement.

Product overview

Lend operates as a business finance comparison marketplace and lending platform for Australian SMEs. The platform aggregates over 80 commercial lenders through its proprietary LendIQ™ technology, which uses a policy-matching engine to analyse thousands of lender criteria and borrower profiles to recommend optimal loan products. The core product portfolio spans business loans (secured, unsecured, startup, bad credit), specialised funding, asset & vehicle finance, commercial property loans, and working capital solutions. Supporting the core lending products are complementary financial tools including invoice finance (factoring and discounting), business lines of credit, overdrafts, trade finance, and bridging loans. The platform also provides a suite of calculator tools for loan repayment estimation, equipment finance, factor rate conversion, and income assessment. The business model connects borrowers directly with lenders without requiring traditional broker involvement, offering soft credit checks that preserve credit scores during comparison.

Differentiator

Problem solved

Functional benefit

Brands

• LendIQ: Proprietary technology platform used for matching borrowers with lenders and comparing loan options across 80+ providers.

Products and services

• Business Loans

Quantifiable outcome

• 90%+ approval rate on submitted applications
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• IllioncoreTechnology or IntegrationBank statement verification technology provider used for secure digital verification of business financials with read-only bank-grade security access.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prospa: Australia's largest online lender to small businesses, offering unsecured business loans, lines of credit and government-backed loans; competes with Lend both as a lending partner and as a direct destination for SME borrowers.
• Shift: Australian fintech providing fast, unsecured business loans and business lending products to SMEs; overlaps directly with Lend's core borrower profile and product mix and is also a network lender.
• Valiant Finance: Australian commercial loan broker/marketplace connecting SME borrowers with a panel of lenders; near-direct functional competitor to Lend's aggregation and matching model.
• Funding Circle Australia: Online business loan marketplace serving Australian SMEs with loans from a panel of investors/lenders; comparable model of pooling multiple credit providers behind one SME-facing platform.
• Lodex: Australian asset finance marketplace aggregating equipment, vehicle and commercial asset lenders for SME borrowers; overlaps with Lend's asset & vehicle finance and commercial property offerings.
• MoneyPlace: Australian fintech operating a marketplace lending model for consumer and small-business credit, with panel-based matching similar to LendIQ.
• Lumi: Australian fintech offering working capital, business loans and lines of credit to SMEs; both a Lend network lender and a competitor for direct borrower relationships in the same segment.

Emerging players

• Joust: Australian commercial finance broker marketplace for SMEs, helping borrowers compare business loans and asset finance from multiple lenders — narrower scope than Lend but similar aggregation logic.

Broad incumbents

• OnDeck Capital: Established US-headquartered online small-business lender that originated the template for fast, data-driven SME lending; a useful benchmark for Lend's product and operating model at scale.
• Finder: Large Australian financial comparison platform covering business loans, personal loans, banking and insurance; competes for the same borrower intent but across a much broader financial product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lendcomau
• Facebookfacebook.com/lend.com.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lend