Fb Industry Automation

What Fb Industry Automation does

Fb Industry Automation GmbH is an Austrian, founder-owned intralogistics automation specialist headquartered in Albersdorf-Prebuch, Austria, founded in 2008 and employing 65+ people across two Austrian locations. The company designs, manufactures, and commissions turnkey shuttle-based warehouse and material-flow systems for manufacturing, e-commerce, and wholesale customers in the DACH region, with a portfolio spanning the Fb Kompaktlager (AKL) automated small-parts warehouse, Fb Compact/Sorter/Heavy-Duty shuttles (payloads up to 10,000 kg), the Fb Intralogistik Tower, conveyor technology, and the proprietary Fb Stash warehouse management software that orchestrates operations between PLC, ERP, PPS, and customer WMS layers.

The company has delivered 360+ complete intralogistics solutions and maintains a reference customer base that includes Airbus (Hamburg A321 XLR AKL), Magna Steyr (Graz 19,000-position AKL with 30% throughput uplift), Lehner electronics, Siemens, REWE, AL-KO, Ringana, Kaindl, and Hausbrot. Operations are anchored by ISO 9001 quality certification, direct enterprise field sales with multiple technical sales engineers, and a wholly-owned IT subsidiary (Fb IT Solutions) that develops Fb Stash and supports PLC commissioning under the Fb-ITS brand.

Fb makes money primarily through project-based custom automation contracts with milestone-based payments (30/30/30/10 across contract, delivery readiness, delivery, and commissioning), supplemented by software licensing for Fb Stash, retrofit and modernization services, and recurring maintenance and support contracts. The business is privately held by founder/managing director Werner Frissenbichler with no external institutional capital, and its geographic footprint is concentrated in Austria and Germany.

Name

Fb Industry Automation

Legal name

Fb Industry Automation GmbH

Website

https://fb-automation.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Fb Industry Automation is an Austrian founder-owned integrator of shuttle-based intralogistics automation, serving DACH manufacturers, e-commerce, and wholesale customers with turnkey AKL systems, heavy-duty shuttles, and proprietary Fb Stash warehouse management software.

Ownership category

akta.pro rank

Product category

Industrial Automation / Intralogistics Systems

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other General Purpose Machinery Manufacturing (3339)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Industrial Instruments For Measurement, Display, And Control (3823), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)

akta.pro secondary industries

Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Intralogistics automation
• Warehouse management software
• Automated storage systems
• Shuttle-based warehousing
• Material handling automation

Headquarters

HQ city

Albersdorf

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Automation Systems: Design, manufacturing, and installation of complete intralogistics automation systems including shuttle storage, conveyor systems, and automated warehouses. Revenue recognized through project milestones: 30% at contract, 30% at delivery readiness, 30% at delivery, 10% at commissioning.
2. Software Licensing (Fb Stash): Proprietary warehouse management and material flow control software licensed as part of total system packages or for integration with existing systems
3. Retrofit and Modernization Services: Modernization of existing intralogistics facilities, upgrading automation systems, and expanding plant capabilities
4. Maintenance and Support Services: Ongoing support, maintenance, and service for installed systems

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Fb Industry Automation designs, manufactures, and installs turnkey intralogistics automation systems, centered on shuttle-based automated small-parts warehouses (Fb Kompaktlager / AKL), heavy-duty shuttles, vertical lifts, conveyor technology, and order picking hubs. Its proprietary Fb Stash warehouse management software integrates between PLC/machine control and customer ERP/PPS/WMS systems, enabling unified material flow control for production companies, online shops, and wholesalers.

Product overview

Fb Industry Automation offers a comprehensive portfolio of intralogistics automation solutions centered around its shuttle-based warehouse systems and proprietary Fb Stash warehouse management software. The core product line includes the Fb Kompaktlager (Automated Small Parts Warehouse/AKL) featuring Fb Compact Shuttles for payloads up to 120 kg, supplemented by Heavy Duty Shuttles for loads up to 10,000 kg. Supporting products include vertical lifts, conveyor technology, and order picking hubs. The Fb Stash software serves as the unified control layer, operating between machine control (PLC), ERP/PPS systems, and customer WMS. Solutions are offered as complete turnkey systems tailored for SMEs to large enterprises in production, e-commerce, and wholesale sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Fb Kompaktlager (AKL) Automated Small Parts Warehouse (Automatisches Kleinteilelager) using shuttle-based storage for small parts up to 120 kg per shuttle. Provides dense storage in compact footprints with Fb Compact Shuttles and vertical-lift capability for multi-level operation. Sold as a complete system to production companies, online shops, and wholesalers.
• Fb Compact Shuttle Shuttle system for transporting small parts up to 120 kg with level-changing capability, eliminating the need for one shuttle per level. Max speed 2 m/s, max acceleration 1 m/s². Component of the Fb Kompaktlager product.
• Fb Sorter Shuttle Shuttle system optimized for sorting operations in intralogistics applications.
• Fb Heavy Duty Shuttles (Hänge, Rollen, Paletten) Heavy load shuttle systems including hanging shuttle (Hänge), roller shuttle (Rollen), and pallet shuttle (Paletten) for automated transport of goods up to 10,000 kg payload.
• Fb Stash Software Intelligent warehouse management software for inventory management, material flow control, and warehouse automation. Operates in the software layer between PLC/machine control and ERP/PPS/WMS systems, integrating third-party systems for unified facility control. Licensed as part of total system packages or for integration with existing systems.
• Fb Intralogistik Tower Tower-based intralogistics solution for automated vertical storage and retrieval operations in space-constrained warehouse environments.
• Fb Kommissionier Hubs Flexible order picking hubs/stations integrated with Fb automated storage systems for optimized order fulfillment operations in warehouse logistics.
• Längs- und Querverschiebewagen (QVW) Longitudinal and transverse shifting vehicles for efficient loading, unloading, and positioning of heavy pallets and goods in automated warehouse systems.
• Intralogistik Retrofit Services Modernization of existing intralogistics facilities, upgrading automation systems, and expanding plant capabilities. Provides sustainable lifecycle extension for installed systems.
• 360+ Intralogistik Gesamtlösungen (Total Intralogistics Solutions) Comprehensive all-in-one intralogistics solutions encompassing initial automation, system expansions, retrofits, and complete automated warehouse systems, delivered as turnkey projects with milestone-based payments.

Quantifiable outcome

• 30%+ throughput increase in documented Magna Steyr project (from 130 to 170 double cycles per hour)
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knapp AG: Austrian-headquartered provider of intralogistics and warehouse automation systems, including shuttle-based storage, order picking and WMS software. Closest geographic and product-line peer to Fb, serving many of the same European industrial customers.
• TGW Logistics Group: Austrian mid-sized integrator of highly automated warehouse and distribution centers, offering shuttle systems, conveyors, robotics and dedicated WMS. Comparable mid-European scale, customer base and end-to-end integrator positioning.
• SSI Schäfer: German global provider of intralogistics including shuttle-based AS/RS, small-parts storage (SSI Single, SSI Flexi) and WMS software. Directly comparable product line and target customers in industrial small-parts automation.
• Kardex Group: Swiss-listed supplier of automated storage and retrieval systems (Kardex Remstar, Kardex Mlog) including vertical lift modules and shuttle-based solutions for small parts. Direct overlap with Fb's AKL and Compact Shuttle offerings.
• Hänel Büro- und Lagersysteme: German manufacturer of vertical lift modules and automated small-parts storage systems (Hänel Lean-Lift, Hänel Rotomat). Comparable focus on compact, shuttle- and elevator-based small-parts warehousing for industrial customers.
• Witron Logistik + Informatik: German designer and integrator of highly automated distribution centers including shuttle storage (OPM, COM) and warehouse management software. Directly comparable end-to-end intralogistics integrator serving European retailers and manufacturers.

Broad incumbents

• Swisslog: Global intralogistics automation provider (KUKA-owned) offering shuttle AS/RS (SynQ WMS), AutoStore integration and full warehouse automation. Overlaps with Fb's shuttle/WMS stack but at a much larger scale with a broader portfolio.
• Dematic: Global materials handling and intralogistics integrator (KION-owned) with deep portfolio of shuttle, conveyor and WMS solutions. Competes with Fb for enterprise warehouse automation RFPs, particularly with multinational manufacturers.
• Vanderlande Industries: Dutch-headquartered integrator of warehouse automation, parcel sorting and baggage handling with shuttle and storage solutions. Comparable in serving industrial and e-commerce customers with integrated hardware + software offerings.

Emerging players

• AutoStore: Norwegian provider of cube-based automated storage using grid and robots (goods-to-person). Represents a competing, rapidly scaling architecture vs. Fb's shuttle-based AKL, often winning standardized deployments where Fb custom systems are also bid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fb Industry Automation