Options for Senior Living

What Options for Senior Living does

Options for Senior Living, founded in 2003 and headquartered in Tempe, United States, is a private for-profit company that operates a senior living placement accelerator structured as a franchise network. The company does not itself operate assisted living facilities; rather, it equips independent franchisees with the training, marketing assets, and ongoing operational support needed to run senior living placement businesses that connect families with assisted living, memory care, independent living, and nursing home providers.

The core product portfolio consists of four bundled offerings. Options University is an online training and education platform providing structured coursework on placement operations. A separate franchise training program covers placement acceleration methodology and business operations. Done-for-you marketing assets are pre-built materials distributed to franchisees for local market deployment. Professional ongoing support provides continuous operational assistance to franchisees. Core technology is not disclosed beyond these enablement assets.

The business model is franchise-based and B2B at the point of revenue capture: franchisees pay fees to the franchisor, and the franchisees in turn serve end consumers (seniors and their families) as well as senior care providers seeking to fill occupancy. Revenue is categorized as subscription or recurring in nature from franchise fees. The company employs 11 to 50 people, no financial figures are publicly disclosed, and no funding rounds, ownership structure, or M&A activity are reported in the available data.

Name

Options for Senior Living

Website

https://optionsforseniorliving.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Options for Senior Living is a Tempe-based franchisor that provides training, marketing assets, and ongoing support to independent operators running senior living placement services for families and care providers.

Ownership category

akta.pro rank

Product category

Senior Living Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior living placement
• Franchise opportunities
• Franchise training
• Marketing assets
• Ongoing support

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Franchise Fees: Revenue generated through franchise fees from franchisees who join the Options for Senior Living network to offer senior living placement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Options for Senior Living operates a senior living placement franchise business, licensing its brand and operating system to franchisees who then connect families with assisted living, memory care, independent living, and nursing home facilities. The franchisor delivers franchise training, done-for-you marketing assets, and ongoing professional support, with Options University serving as the online training and education platform for franchisees.

Product overview

Options for Senior Living is a senior living placement accelerator offering franchise opportunities with a bundled portfolio of services. The core offering combines franchise training, done-for-you marketing assets, and professional ongoing support. Key products include Options University (an online training platform), a comprehensive franchise training program, pre-built marketing assets, and continuous professional support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Options University

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Emerging players

• Right at Home: Franchise-based in-home senior care provider with a similar franchise distribution structure. Adjacent rather than directly competing, but uses comparable franchise scaling mechanics.
• ComForCare: Franchise home care provider serving seniors and adults with disabilities. Operates a comparable franchise model in the senior care ecosystem, though focused on home care rather than placement.

Broad incumbents

• Five Star Senior Living: National senior living operator and management company. Relevant as a supply-side institutional player whose facilities are a key downstream partner for any placement franchise.
• Atria Senior Living: Major national senior living operator with hundreds of communities. Comparable as the institutional counterparty that placement services sell into for referral partnerships.
• Brookdale Senior Living: The largest U.S. senior living operator with a national portfolio of communities. Represents the supply-side incumbents whose occupancy rates are directly affected by placement services like Options for Senior Living.

Direct peers

• Seniorly: Online senior living marketplace and placement advisory service. Competes with Options for Senior Living for family-driven placement decisions through a digital-first model.
• Caring.com: Senior care resource and referral platform that connects families with senior living and home care providers. Operates in the same family-facing placement category.
• Assisted Living Locators: A franchise-based senior placement company with a comparable agent-driven placement model. Closest structural analog to Options for Senior Living given its shared franchise distribution approach.
• A Place for Mom: The dominant national senior living placement service connecting families with assisted living, memory care, and nursing facilities. Directly competes with Options for Senior Living's placement franchise offering on the same customer use case.
• Senior Living Specialists: A regional senior placement advisory serving families seeking assisted living and memory care. Directly comparable local placement service competing for the same end customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Options for Senior Living