N B Communication
NB Communication Ltd. is an independent Scottish digital marketing agency specialising in web development, Shopify e-commerce, and destination marketing for remote, rural and island places and provenance-led brands across the UK and selected international markets.
- Company typePrivate
- Founded2002
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What N B Communication does
NB Communication Ltd. is a privately held, independent digital marketing agency founded in 2002 in Lerwick, Shetland — the first digital agency on the islands — and now operating from offices in Shetland, Edinburgh, Orkney and London with a team of 20+ specialists. Its functional focus is strategic digital marketing and web development for place-and-destination clients (destination marketing organisations, tourism associations, museums, port authorities, accommodation providers) and provenance-led e-commerce brands (food and drink, jewellery, crafts and textiles), supplemented by work with intergovernmental organisations, energy firms, and professional services firms. Core service lines are organised into three pillars — Strategy (brand development, digital strategy, website audit), Web Design and Development (custom websites, Shopify e-commerce, maintenance and support), and Marketing and Optimisation (campaigns, ongoing partnerships, content strategy, PR and communications) — and the firm is officially recognised as a Shopify Expert, one of the first agencies in Scotland to achieve that status in January 2017.
The business model is professional services combined with recurring managed services: one-off web design and development projects priced on a quote basis, ongoing digital marketing partnership packages, PR and brand-strategy workshops, and multi-year destination-marketing contracts such as the Promote Shetland mandate from Shetland Islands Council, a four-year contract worth over £1m won in 2017. Technology stack centres on Shopify for e-commerce, ProcessWire and other CMS platforms for content sites, custom-built interactive dashboards and maps for port and tourism clients, and standard digital marketing tooling for SEO, social, email and paid media. Customers include A.G. Barr (IRN-BRU), Rettie, Harper Macleod, the UK National Commission for UNESCO, Sheila Fleet Jewellery, Shetland and Orkney distilleries, Lerwick Port Authority, Promote Shetland, and intergovernmental bodies such as IMO and Ipieca. The company is entirely self-funded with no disclosed institutional investment, operating geographies spanning Scotland, the wider UK and selected international engagements.
N B Communication firmographics
Firmographics- Name
- N B Communication
- Legal name
- NB Communication Ltd.
- Website
- https://nbcommunication.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NB Communication Ltd. is an independent Scottish digital marketing agency specialising in web development, Shopify e-commerce, and destination marketing for remote, rural and island places and provenance-led brands across the UK and selected international markets.
- Ownership category
- akta.pro rank
N B Communication industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where N B Communication is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
N B Communication business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Web Design and Development Services: Custom website design, development, and maintenance services. Includes Shopify e-commerce development, CMS implementation, and ongoing support packages.
- Digital Marketing Services: Ongoing digital marketing partnership packages including content creation, social media management, email marketing, PPC/AdWords, SEO, and website optimisation.
- Strategy and Consulting: Brand development workshops, digital strategy sessions, and website audit services. Includes brand strategy workshops and comprehensive reports on brand characteristics.
- PR and Communications: PR campaigns, news releases, media relationship building, and communications strategy services for product launches and public events.
- Destination Marketing Contracts: Long-term contractual work including the Promote Shetland service contract worth over £1m from Shetland Islands Council since 2017.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for web design, development, and digital marketing services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
N B Communication product offering
Product offeringCore offering
NB Communication is a strategic digital marketing agency that designs and develops websites (including bespoke Shopify e-commerce stores), delivers ongoing digital marketing partnerships, and runs destination marketing campaigns. The agency provides strategy, web design/development, and marketing optimisation services to destinations, provenance-led brands, and other organisations across the UK and internationally. Since 2002, it has delivered over 250 websites and currently operates the Promote Shetland destination marketing contract.
Product overview
NB Communication is a strategic digital marketing agency offering a comprehensive suite of services organised into three main categories: Strategy (Brand Development, Digital Strategy, Website Audit), Web Design and Development (Website Design and Development, Shopify Ecommerce, Website Maintenance and Support), and Marketing and Optimisation (Digital Marketing Campaigns, Ongoing Digital Marketing Partnership, Content Strategy, PR and Communications). The agency operates as a full-service digital partner, combining strategy, creativity and technical expertise to help clients build strong brands, reach new audiences and achieve meaningful results. Their core differentiator is deep expertise in destination marketing and e-commerce, particularly using the Shopify platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development End-to-end website design and development service covering content creation, visual design, technical build, CMS implementation, testing and launch. Intended for organisations needing a custom website such as destinations, provenance brands, professional services firms, and public sector bodies.
- Shopify Ecommerce Design and Development Bespoke Shopify e-commerce platform development including custom themes, product configurations, app integrations, and ongoing marketing. Intended for remote, rural and island producers in food and drink, jewellery, crafts and textiles.
- Website Maintenance and Support Ongoing website maintenance and support service covering content updates, functionality improvements, security, SEO, email, social media, CMS training, and performance monitoring. Intended for clients needing ongoing website upkeep after launch.
- Brand Development Strategic brand analysis and identity development service that helps organisations define their values, brand personality, positioning, and visual identity. Includes brand strategy workshops and brand characteristic reports.
- Digital Strategy Comprehensive digital strategy service including workshops, website review, analytics review, competition research, and audience identification to clarify online marketing direction and goals.
- Website Audit Comprehensive website auditing service using automated and manual review of content, performance, SEO, and user experience. Provides actionable recommendations to improve site quality.
- Digital Marketing Campaigns Coordinated digital marketing campaign service including strategy, multi-channel execution (social media, paid ads, email, content), product launches, and media coverage.
- Ongoing Digital Marketing Partnership Long-term retainer-style digital marketing partnership starting with strategy sessions and including content creation, email marketing, social media management, PPC/AdWords, SEO, and website optimisation.
- Content Strategy Content strategy service guiding the creation of engaging, search-engine-optimised content tailored to target audiences across multiple platforms.
- PR and Communications Strategic communications and PR service including news releases, media relationship building, and PR campaigns for product launches, public events, and ongoing publicity.
Quantifiable outcome
- Grew Shetland visitor economy from £23m to over £50m per year since 2017
- +3 more outcomes
Companies that use N B Communication
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
N B Communication technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
N B Communication partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreNB Communication is officially recognised as Shopify Experts - one of the first agencies in Scotland to achieve this status in January 2017. Shopify lists NB as an agency they'd recommend to potential clients for Shopify development. NB uses Shopify's platform to build e-commerce websites for clients across food & drink, jewellery, crafts, and other sectors.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
N B Communication competitors and assessment
Company assessmentDirect peers
- Storm ID: Edinburgh-based digital agency offering web development, design, and digital transformation services to enterprise and public-sector clients across the UK — closely comparable in geography and service mix to NB Communication.
- Equator: Scottish digital agency providing web design, e-commerce, and digital marketing to brands and destinations. Overlaps directly with NB in Shopify e-commerce builds, tourism clients, and brand strategy work.
- Made Brave: Scottish creative and digital agency combining brand strategy, web development, and digital campaigns — comparable in service breadth and Scottish client base, particularly in destination and consumer-brand work.
- Eastside Co: UK-based Shopify Plus agency specialising in e-commerce design, development, and digital marketing — directly comparable to NB's Shopify Expert offering and provenance-brand e-commerce focus.
- We Make Websites: London-based Shopify Plus partner agency providing e-commerce design, development, and digital marketing — comparable in platform specialisation and DTC brand focus.
- Studio Republic: UK-based Shopify and digital agency providing web design, development, and marketing for lifestyle and consumer brands — comparable in platform specialisation and SMB/mid-market positioning.
- Hallam: Multi-award-winning UK digital marketing agency providing SEO, paid media, web development, and content strategy — comparable full-service offering though without island/destination niche.
Emerging players
- Vervaunt: UK Shopify Plus agency focused on high-growth DTC brands, overlapping with NB's Shopify e-commerce segment though more concentrated in London and growth-stage clients.
- Dogfish Digital: Smaller specialist agency offering web design, SEO, and digital marketing with a similar SMB/mid-market and place-based client focus to NB Communication.
Broad incumbents
- Wirefox: Larger UK digital agency with broader service portfolio (web, app, cloud, marketing) — comparable offering to NB at the enterprise end but lacks the destination-marketing niche specialisation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
N B Communication social profiles
Digital presenceN B Communication financial estimates
Financial estimateRevenue estimate
Valuation estimate
N B Communication leadership team
Management profileNumber of profiles
Profiles9 records
N B Communication funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N B Communication M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N B Communication
What does N B Communication do?
NB Communication is a strategic digital marketing agency that designs and develops websites (including bespoke Shopify e-commerce stores), delivers ongoing digital marketing partnerships, and runs destination marketing campaigns. The agency provides strategy, web design/development, and marketing optimisation services to destinations, provenance-led brands, and other organisations across the UK and internationally. Since 2002, it has delivered over 250 websites and currently operates the Promote Shetland destination marketing contract.
Is N B Communication a public or private company?
N B Communication is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was N B Communication founded?
N B Communication was founded in 2002. It employs 1 to 10 people.
Where is N B Communication based?
N B Communication is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does N B Communication make money?
Five revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Marketing Services, strategy and Consulting, PR and Communications and destination Marketing Contracts.
Who are N B Communication's main competitors?
Direct peers on record are Storm ID, Equator, Made Brave, Eastside Co, We Make Websites, Studio Republic and Hallam. Emerging players are Vervaunt and Dogfish Digital. Wirefox is listed as a broad incumbent.
Does N B Communication have an API?
No public API is recorded for N B Communication.
What industry is N B Communication in?
N B Communication's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.