American Consumer Opinion

What American Consumer Opinion does

American Consumer Opinion® is a consumer survey panel operated as a wholly-owned subsidiary of Decision Analyst, Inc., a privately-held marketing research and analytical consulting firm headquartered in the Dallas-Fort Worth area (Arlington, Texas). Founded in 1986, the platform enables individual consumers to voluntarily register, complete demographic profiles, and receive targeted survey, focus group, product evaluation, and advertising testing invitations via email. Panel participation is free; compensation is delivered through a points-based reward system in which one point equals one U.S. penny, with per-activity incentives ranging from 25 points (short surveys) to 5,000 points (60-minute focus groups), and the point value is disclosed to the member before participation begins.

The underlying technology is a survey panel platform with profile-based respondent matching, a points ledger, and standard consumer-facing web delivery. The platform accumulates demographic and behavioral data across the panel to support targeted survey distribution for paying corporate research clients of the parent firm. Marketing channels for member acquisition include the acop.com website, Facebook, Twitter, TikTok, Instagram, and a ShareASale affiliate program (merchant ID 58697).

The business model is a two-sided panel operation: panelists provide survey responses at no cost, while corporate clients (accessed through Decision Analyst, Inc.'s market research services) pay for consumer insights, product testing, advertising evaluation, and focus group participation. The panel claims to conduct hundreds of surveys per year and has paid out over $35 million in cumulative incentives to members. No public revenue, employee count for the broader parent organization, or corporate client disclosures are provided in the available data.

Name

American Consumer Opinion

Legal name

Decision Analyst, Inc.

Website

https://acop.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

American Consumer Opinion is a free online consumer survey panel operated by Decision Analyst, Inc., enabling registered individuals to take paid surveys, focus groups, and product/advertising tests in exchange for point-based rewards, and supplying consumer insights to corporate clients.

Ownership category

akta.pro rank

Product category

Consumer Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

Keywords

• Online survey panel
• Consumer market research
• Paid online surveys
• Focus group recruitment
• Consumer insights platform

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: American Consumer Opinion, owned by Decision Analyst Inc., generates revenue by conducting market research surveys on behalf of companies and brands. Companies pay for consumer insights, product testing, advertising evaluation, and focus group participation. The panelist reward system is a cost of doing business for the market research services provided to corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

American Consumer Opinion (ACOP) is a free, online consumer survey panel where individual members register via acop.com and participate in paid online surveys, focus groups, product and packaging evaluations, and advertising concept tests in exchange for points-based incentives (typically 25 to 5,000 Points per activity, with 1 Point equal to 1 Penny). Responses are aggregated and delivered to corporate research buyers as consumer insights through its parent firm, Decision Analyst, Inc.

Product overview

American Consumer Opinion Panel is a single, unified consumer research platform operated by Decision Analyst, Inc. The platform enables registered panel members to participate in paid online surveys and focus groups, evaluate new products and advertising concepts, and earn point-based rewards. The panel is free to join, with members compensated through a points system (1 point = 1 penny) for activities ranging from quick 5-minute surveys to 60-minute focus groups.

Differentiator

Problem solved

Functional benefit

Products and services

• American Consumer Opinion Panel A free-to-join online consumer survey panel where registered members participate in paid online surveys (typically 5 minutes), 60-minute focus groups, product and packaging evaluations, and advertising concept tests in exchange for points-based incentives ranging from 25 to 5,000 Points per activity. Members influence future products and services while earning redeemable rewards.

Quantifiable outcome

• $35 million+ paid out to panel members

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Survey PoliceminorOthersSurvey Police is a survey site monitoring organization that has approved American Consumer Opinion as a legitimate survey panel. This is a credential/review relationship rather than a commercial partnership.
• Insights AssociationminorOthersProfessional membership organization for the market research and insights industry. American Consumer Opinion is a member, providing industry credibility and networking benefits.
• Better Business BureauminorOthersBBB accreditation indicates the business meets BBB standards for trust and transparency. Accreditation is held by Decision Analyst, Inc. in Arlington, TX.
• ESOMARminorOthersGlobal organization for data, insights, and analytics professionals. Membership demonstrates commitment to industry standards and best practices.
• ShareASaleminorGTM or Marketing PartnerAffiliate marketing partnership through ShareASale (merchant ID 58697). Allows affiliates to promote American Consumer Opinion and earn referral commissions for new member sign-ups.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• InboxDollars: Rewards platform offering paid surveys alongside other activities; directly comparable in consumer value proposition (earn money for opinions) and competing for the same panelist pool.
• Pinecone Research: Invitation-based paid survey panel offering cash or product rewards; directly comparable to ACOP's paid-survey value proposition and enterprise research-supply role.
• Vindale Research: Paid online survey panel paying cash for consumer opinions on products and advertising; comparable offering, target audience, and B2B research supply model.
• Swagbucks: Major rewards-based consumer engagement platform where surveys are a core activity alongside other tasks; competes with ACOP for both panelists (sign-ups) and corporate research dollars via its parent Prodege.
• Survey Junkie: One of the largest paid online survey panels in the US, offering points-based rewards to consumers in exchange for survey participation — directly competing with ACOP for the same panelist demographic and research-buying clients.
• Ipsos iSay: Ipsos-operated consumer panel rewarding members with points for completed surveys; a directly comparable panel in terms of incentive structure, audience, and corporate-research delivery.
• Toluna: Global online survey and consumer insights panel operating a points-based reward model similar to ACOP, serving enterprise market research clients worldwide.

Emerging players

• Prolific: Research-participant platform increasingly used for academic and commercial survey research; competes for both panelists and research-buyer mindshare, with a more research-grade positioning than ACOP.

Broad incumbents

• YouGov: Global market research and consumer opinion data company with a large online panel; competes with ACOP for corporate research spend with a much broader product portfolio (branded panels, syndicated studies, polling).
• Nielsen Consumer Panel: Large-scale consumer panel from Nielsen that supplies market research data to enterprise clients; broad incumbent in the same panel-based insights category as ACOP, though serving higher-end enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ACOPanel
• Facebookfacebook.com/AmericanConsumerOpinion
• Instagraminstagram.com/pageacop
• TikToktiktok.com/@americanconsumeropinion
• LinkedInlinkedin.com/company/consumer-opinion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Consumer Opinion