House Heroes

What House Heroes does

House Heroes LLC is a privately held, bootstrapped real estate investment firm founded in 2013 and headquartered in Sunny Isles Beach, Florida. The company purchases single-family residential properties directly from homeowners for cash, operating as an iBuyer in Florida, California, and Texas. Its core value proposition targets sellers who need speed, certainty, or convenience: cash offers issued within 24 hours, as-is purchases with no repairs required, no realtor commissions or closing costs to the seller, and flexible closing dates chosen by the seller, typically within seven days. Lead acquisition is direct-to-consumer, driven primarily by SEO-optimized city and situation-specific landing pages (foreclosure, probate, inherited property, divorce, tenant problems), supported by an active social presence and a content blog.

The firm runs three closely related revenue streams. The core is direct home purchases, where the company buys at below-market cash prices, renovates, and resells. House Heroes Realty, a wholly-owned brokerage subsidiary launched in 2016 and operating in Miami-Dade, Broward, and Palm Beach County, captures a secondary revenue stream through traditional MLS listing commissions on behalf of sellers who prefer maximum price exposure over speed. A third stream, vacant land purchasing, extends the same cash-buying model to unimproved lots in the three operating states. The company has been BBB A+ accredited, features five-star reviews across major platforms, and has appeared as a real estate source in Forbes, Time, U.S. News & World Report, Trulia, and Investopedia.

House Heroes is founder-owned with a small team (1-10 employees) that includes Lucas Machado, Earl White, and licensed broker Alekxey Sabido (also a board member of the Miami-Dade Real Estate Investors Association). The company has never raised institutional funding, expanding instead through cash-flow-funded geographic and product-line extensions. Lifetime transaction volume is reported at 100+ since inception, consistent with a regional independent operator rather than a venture-backed scaled iBuyer. Technology and AI/ML capabilities are not publicly disclosed and there are no indications of proprietary automation across the offer, underwriting, or rehab workflows.

Name

House Heroes

Legal name

House Heroes LLC

Website

https://househeroes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

House Heroes is a Florida-based private real estate investment firm that buys houses directly from homeowners for cash across Florida, California, and Texas, with an MLS brokerage subsidiary. It serves homeowners seeking fast, as-is sales without repairs or commissions.

Ownership category

akta.pro rank

Product category

Real Estate Investment Services

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Cash home buying
• Real estate investment
• MLS brokerage services
• As-is property purchase
• Vacant land buying

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct Home Purchase: House Heroes generates revenue by purchasing properties directly from homeowners for cash at below-market prices, then renovating and reselling them for profit. The company also operates House Heroes Realty, a licensed brokerage that lists properties on the MLS for homeowners who want to maximize sale price rather than sell quickly.
2. Real Estate Brokerage Services: House Heroes Realty, a licensed brokerage in Miami-Dade, Broward, and Palm Beach County, earns commissions by listing and selling homes on the MLS for traditional home sellers who don't need fast cash transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

House Heroes is a real estate investment firm that purchases houses directly from homeowners for cash in Florida, California, and Texas, buying properties as-is without requiring repairs, realtor commissions, or financing contingencies. The company closes transactions in days with seller-chosen dates, and operates House Heroes Realty, a licensed brokerage that lists properties on the MLS for homeowners seeking maximum market exposure.

Product overview

House Heroes operates as a real estate investment company with a dual offering: House Heroes LLC provides a core cash home buying service that purchases properties directly from homeowners for cash, enabling fast, as-is sales without realtor fees or repair requirements across Florida, California, and Texas. The company has expanded into adjacent services including House Heroes Realty, a licensed MLS brokerage that lists properties for sale with traditional agent representation for homeowners seeking maximum market exposure, and a vacant land buying service that purchases land and lots statewide. The portfolio is unified by the company's real estate investment focus but differentiated by transaction speed, seller needs, and commission structure.

Differentiator

Problem solved

Functional benefit

Products and services

• House Heroes LLC (Cash Home Buying Service) Core service where House Heroes purchases single-family houses directly from homeowners for cash in Florida, California, and Texas, buying properties as-is without requiring repairs, paying all closing costs, charging no realtor commissions, and allowing the seller to choose the closing date. Targets homeowners who need to sell quickly due to foreclosure, probate, relocation, divorce, code violations, problem tenants, or simply want to avoid the traditional MLS process.
• House Heroes Realty (MLS Listing Brokerage) Licensed real estate brokerage that lists properties on the MLS for homeowners in Miami-Dade, Broward, and Palm Beach County who want maximum market exposure through traditional agent representation, including professional photography, marketing, showings, and negotiation services.
• Vacant Land Buying Service Cash purchase of vacant land and lots across Florida, California, and Texas, providing landowners with a fast sale alternative without realtor commissions through a three-step land buying process.

Quantifiable outcome

• Close in 7 days or less
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted Local Partners (Regional)minorChannel Partner/ Reseller/ DistributorFor customers outside their primary operating states (Florida, California, Texas), House Heroes connects sellers with trusted local partner companies who can provide cash home buying services in those areas.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Offerpad: Public iBuyer that purchases homes directly from sellers for cash and resells. Directly comparable business model to House Heroes' cash-buying arm across multiple Sun Belt states.
• Orchid (Orchard): Home trade-in company that makes cash offers and lists homes; hybrid buyer-plus-broker model mirroring House Heroes' combination of House Heroes LLC and House Heroes Realty.
• 72SOLD: Cash home buyer with a heavy direct-response marketing model in select states; competes for the same motivated-seller traffic and operates a similar buy-and-resell playbook.
• Knock: Home trade-in platform that purchases homes directly from sellers before listing them. Operates in the same competitive 'buy before you sell' and cash-offer universe as House Heroes.
• Opendoor: Largest US iBuyer; makes cash offers on homes directly to sellers, buys, renovates, and resells. Closest scaled analog to House Heroes' core cash home buying service.
• HomeVestors / We Buy Ugly Houses: National franchise that buys distressed and as-is houses directly from homeowners for cash and resells. Closest direct peer in terms of customer segment (distressed sellers), value proposition (as-is, no commissions), and flipping model.

Emerging players

• EasyKnock: Sale-leaseback home purchase platform addressing homeowners who want to access equity without a traditional sale. Targets the same 'can't or don't want to sell conventionally' segment House Heroes serves with a different mechanism.

Regional players

• Express Homebuyers: Regional cash home buyer focused on the Mid-Atlantic and Southeast; comparable as-is, fast-close value proposition but does not directly overlap House Heroes' FL/CA/TX footprint.

Broad incumbents

• Zillow (Zillow Group): Operated Zillow Offers iBuyer (now wound down) and remains the dominant real estate search and lead-generation platform. Sets the competitive floor for cash-offer visibility and seller lead flow that House Heroes' SEO strategy competes against.
• Redfin (now part of Rocket): Large brokerage that historically ran a cash-offer iBuyer (RedfinNow). Comparable as both a brokerage competitor (vs. House Heroes Realty) and as a historical iBuyer benchmark for the cash-buy category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/househeroesllc
• YouTubeyoutube.com/channel/UCS2W4ol3Pz0gVkp79MaHfXw
• Facebookfacebook.com/househeroesllc
• LinkedInlinkedin.com/company/house-heroes-llc
• Instagraminstagram.com/househeroesllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Heroes