TwoTone Creative

What TwoTone Creative does

TwoTone Creative is a privately held, full-service strategic marketing, branding, and design agency founded in 2014 by Jenny Cross and headquartered in West Des Moines, Iowa. The company delivers a bundled suite of creative services including digital marketing, website design and development, branding and logo design, graphic design, search engine optimization, videography and animation, social media management, and strategy consulting, with a dedicated Church Communications vertical. These services are sold both as discrete projects (with minimums of $4,500 for marketing, $5,000 for branding, and $15,000 for websites) and as recurring monthly retainers ranging from $6,000 to $30,000+ per client.

The company's core technology stack consists of standard web development platforms, SEO tools, social media management systems, email marketing platforms, analytics tooling, and video production software — no proprietary platforms or AI/ML systems are disclosed. TwoTone's go-to-market is consultative and sales-led, anchored on a free 30-minute Discovery Call that feeds a three-step engagement process (Call, Construct, Create + Celebrate). Distribution is direct and domestic (United States), with an active content marketing and SEO presence supporting lead generation.

The customer base spans more than 100 organizations across churches, non-profits, service businesses, government agencies (e.g., Iowa Secretary of State), healthcare providers, e-commerce companies, and financial institutions. TwoTone operates without external venture or private equity funding, has grown organically through 11 consecutive years of revenue growth to a team of 40+ employees, and has maintained zero layoffs since founding. Recent leadership investments include the promotion of a COO (August 2024) and CXO (September 2025), alongside two Inc. 5000 recognitions.

Name

TwoTone Creative

Legal name

TwoTone Creative, LLC

Website

https://twotonecreative.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TwoTone Creative is a privately held, full-service branding, marketing, and design agency serving 100+ mission-driven organizations including churches, non-profits, government agencies, and mid-market businesses across the United States, with retainers from $6,000 to $30,000/month.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Branding design services
• Website design development
• Digital marketing agency
• Search engine optimization
• Video production services

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Retainer Services: Recurring monthly retainer agreements providing ongoing marketing, creative, and strategic support. Retainers range from 33 hours/month at $6,000 to larger engagements up to $30,000/month. Includes 15% discount off hourly rates and priority support.
2. Project-Based Services: One-time project engagements for specific deliverables including new websites (starting at $15,000), branding/logo design (starting at $5,000), marketing campaigns (starting at $4,500), videography, and graphic design projects.
3. Professional Services: Hourly consulting and professional services including strategy and consulting, marketing audits, workshops (EOS, They Ask You Answer), and fractional CMO services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TwoTone Creative is a full-service creative and marketing agency that provides branding, logo design, website design and development, digital marketing campaigns, SEO, social media management, videography, animation, and graphic design. Services are delivered both as individual projects (starting at $4,500 for marketing, $5,000 for branding, $15,000 for websites) and as bundled ongoing monthly retainer partnerships ($6,000–$30,000/month).

Product overview

TwoTone Creative is a full-service marketing agency that operates as a unified platform of interconnected services rather than a single product or modular software platform. The core offerings include Website Design & Development, Digital Marketing, Branding & Logo Design, Graphic Design, Search Engine Optimization (SEO), Videography & Animation, Social Media Marketing, and Strategy & Consulting. These services are delivered both as individual offerings and bundled through Full-Service Retainers, which combine creative direction, marketing strategy, design work, and content creation into an ongoing partnership. The agency also offers Church Communications as an industry-specific service vertical. Pricing varies by service, with marketing starting at $4,500, websites starting at $15,000, branding starting at $5,000, and monthly retainers ranging from $6,000 to $30,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing

Quantifiable outcome

• 40% of media spend is wasted every year by businesses without proper strategy
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lounge Lizard: NYC-based full-service digital agency with branding, web design, and marketing capabilities. Similar full-service creative agency structure serving mid-market and enterprise clients.
• Digital Authority Partners: Chicago-based full-service digital agency offering strategy, web design, SEO, and content marketing. Comparable mid-market full-service agency serving mission-driven and commercial clients.
• SmartSites: New Jersey-based full-service digital agency with web design, SEO, PPC, and branding. Comparable mid-market digital agency model and pricing structure.
• Bluetent: Church-specialist digital marketing agency offering web design, SEO, and marketing for faith-based organizations. Directly comparable church/religious niche focus.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency offering web design, SEO, branding, and social media. Comparable integrated agency model serving SMB and mid-market clients across the U.S.
• Big Duck: Brooklyn-based branding and marketing agency specializing in non-profit and cause-driven organizations. Directly comparable niche focus and full-service model serving similar mission-driven segments.

Regional players

• Olive & Company: Minneapolis-based creative agency offering branding, web design, and video production. Comparable Midwest full-service creative agency with similar size and service mix.
• Hurrdat: Nebraska-based full-service marketing and media agency with similar size and Midwest roots. Comparable full-service offering across marketing, video, web, and branding for mission-driven and commercial clients.
• Russell Herder: Minneapolis-based full-service creative agency with strategy, branding, and marketing capabilities. Comparable Midwest full-service agency serving mission-driven and commercial clients.

Broad incumbents

• WebFX: Pennsylvania-based full-service digital marketing agency offering SEO, web design, and content marketing at scale. Larger, broader incumbent in the same mid-market digital agency category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwlAKadEvU39HJ82eLPCAAA
• Facebookfacebook.com/twotonecreative
• LinkedInlinkedin.com/company/twotone-creative
• Instagraminstagram.com/twotonecreative
• Xx.com/twotonecreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TwoTone Creative