Morris Cerullo World Evangelism

What Morris Cerullo World Evangelism does

Morris Cerullo World Evangelism (MCWE) is a non-profit Christian evangelism organization founded approximately in 1962 by Dr. Morris Cerullo and headquartered in Concord, Canada, with operational regional sites serving the United States, Canada, and the United Kingdom. The ministry operates through a multiplier model: it trains national leaders and pastors who then establish churches, ministries, and charitable organizations within their own cultures, with reported outcomes of 100,000+ leaders trained and over 1,677,992 salvation decisions since 2022. Core activities include 24/7 prayer support via a phone line (1-866-756-4200) and online prayer requests, multilingual evangelism resources in Hebrew, Russian, Spanish, Mandarin, French, and English, event-driven engagement through conferences and worship nights, and the GVA School of Ministry which provides free scholarship-based training with certificates.

The organization's product and service portfolio comprises the Morris Cerullo Legacy Library of books and devotionals (including children's titles and discounted bundles priced at $25-30), digital resources such as the Personal Power Trainer and daily devotionals, the GVA monthly partnership program, planned giving services, and event ticketing through Eventbrite. Underlying technology consists of standard content management, e-commerce, and streaming infrastructure for video-based training and event replays, with no disclosed proprietary AI/ML platforms. Distribution operates through dedicated regional websites (mcwe.com, mcwe.ca, mcwe.co.uk), an integrated online storefront, YouTube for video content, email newsletters, and organic social channels.

MCWE's business model is donation-driven, with four primary revenue streams: general donations and charitable contributions (including text-to-give), the recurring GVA monthly partnership program, one-time product sales through the online bookstore, and planned/legacy giving through an external gift planning platform. The customer base spans individual believers seeking prayer support, ministry leaders and pastors accessing training resources, Christian consumers purchasing devotional content, and financial partners funding global operations. The ministry employs 51-100 staff and is led by founder Dr. Morris Cerullo, with David Cerullo and Theresa Cerullo referenced as additional key figures.

Name

Morris Cerullo World Evangelism

Legal name

Morris Cerullo World Evangelism

Website

https://mcwe.ca

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Morris Cerullo World Evangelism is a non-profit Christian ministry founded in 1962 that trains national leaders globally, delivers prayer support, multilingual evangelism resources, and free ministry training through the GVA School of Ministry, funded primarily by donor partnerships.

Ownership category

akta.pro rank

Product category

Religious Ministry and Evangelism Services

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

Keywords

• Religious ministry services
• Christian evangelism ministry
• Faith-based publishing
• Donation-based ministry
• Christian education programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: General donations from partners and supporters, including text-to-give and online giving options. The ministry relies on financial support from faithful partners for ongoing outreach operations.
2. Monthly Partnership (GVA): God's Victorious Army (GVA) monthly partnership program where supporters contribute regularly to receive ministry updates, training resources, and spiritual benefits in return.
3. Product Sales: Sale of books, devotionals, and ministry materials through their online bookstore. Products include the Morris Cerullo Legacy Library series, children's devotionals, and special collections.
4. Planned Giving: Legacy/endowment giving programs including gift planning services for long-term supporter relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Morris Cerullo World Evangelism is a non-profit evangelical ministry that delivers global Christian evangelism, training of national leaders, and faith-based content. Its offerings include books and devotionals sold through an online bookstore, free scholarship-based ministry training via the GVA School of Ministry, 24/7 prayer support by phone and online, and recurring monthly partnership (GVA) programs funded by donor contributions.

Product overview

Morris Cerullo World Evangelism operates as a Christian ministry organization offering a portfolio of faith-based products and services centered around Dr. Morris Cerullo's teaching and evangelism. The core offerings include books and devotionals from the Morris Cerullo Legacy Library (such as 'Unleashed!,' 'Prosperity Gods Way,' and 'Take It Back'), bundled collections (Cycle of Blessings, Power Series, Your Supernatural Increase Bundle), and digital resources including the Personal Power Trainer and daily devotionals. The organization also provides educational programming through the GVA School of Ministry (a free scholarship-based training program with video courses and certificates) and maintains a membership program (God's Victorious Army) that provides partners with exclusive access to resources, training, and ministry updates. Additional services include prayer support available 24/7 via phone and online, devotional content, and events such as conferences and worship gatherings.

Differentiator

Problem solved

Functional benefit

Brands

• God's Victorious Army (GVA): Monthly partnership program for supporters of the ministry
• Victory Miracle Library
• School of Ministry

Products and services

• Morris Cerullo Legacy Library Books and Devotionals
• Book Bundles (Cycle of Blessings Collection, The Power Series, Your Supernatural Increase Bundle)

Quantifiable outcome

• Over 1.6 million decisions for Christ through the salvation prayer since 2022
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billy Graham Evangelistic Association: Long-established evangelical ministry focused on crusades, gospel proclamation, and training national leaders globally — directly comparable to MCWE in mission, founder-driven brand, and world evangelism positioning.
• Kenneth Copeland Ministries: Charismatic/Word of Faith ministry operating on donations and monthly partner programs, broadcasting teaching content, and publishing faith materials — directly comparable to MCWE's theology, revenue model, and content library.
• Joyce Meyer Ministries: Charismatic ministry with global reach, donation-driven revenue, book publishing, conferences, and a hand-to-hand missions/relief arm — directly comparable in operating model and audience.
• Oral Roberts Evangelistic Association: Charismatic evangelism organization founded by a prominent faith leader, combining global ministry, teaching content, and educational/training programming — closely mirrors MCWE's structure and theology.
• Kenneth Hagin Ministries: Word of Faith ministry with publishing, teaching broadcasts, and a Rhema Bible Training College — overlapping with MCWE on theological positioning and the education/training component.
• Christ For The Nations Institute: Faith-based Bible college and missions-training organization with global student recruitment and an indigenous-missions philosophy — directly comparable to MCWE's GVA School of Ministry model.

Broad incumbents

• Christian Broadcasting Network (CBN): Large-scale evangelical broadcaster and humanitarian operator (Operation Blessing) — overlaps with MCWE on broadcast evangelism and charitable work but at significantly larger scale and broader portfolio.
• Trinity Broadcasting Network (TBN): Major charismatic/evangelical broadcast network carrying ministry programming globally — comparable as a distribution channel for the same theological tradition MCWE serves.
• Cru (formerly Campus Crusade for Christ): Large evangelical organization with global training programs, donation-funded ministry, and leadership development — comparable in scale of training pipeline and donor-supported operations.

Emerging players

• Youth With A Mission (YWAM): Global missionary movement with a training-and-dispatch model sending nationals to the field — overlaps with MCWE's indigenous-leader multiplier strategy and cross-cultural ministry focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/morriscerullo
• Xx.com/morris_cerullo
• LinkedInlinkedin.com/company/morris-cerullo-world-evangelis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Cerullo World Evangelism