Kenneth Hagin Ministries

What Kenneth Hagin Ministries does

Kenneth Hagin Ministries is a US-based nonprofit religious organization headquartered in Broken Arrow, Oklahoma, founded in 1963 by Kenneth E. Hagin, Sr. and currently led by his son Kenneth W. Hagin and Lynette Hagin. The ministry operates Rhema Bible Training College (RBTC), which has produced over 29,000 alumni serving as pastors, missionaries, and church planters across 100+ countries, alongside Rhema Bible Church (the local congregation), Faith Library Publications (the publishing arm), Rhema Correspondence School, and Rhema School of World Missions.

The ministry's product portfolio spans a 700+ SKU catalog of books, CDs, DVDs, MP3s, and USBs covering topics including Faith, Healing, Love, Finances, Prayer, and Covenant, distributed via the rhema.org e-commerce store, a wholesale (FLP) channel, and English/Spanish variants. Content is distributed through a redundant digital stack: the Rhema USA mobile app (powered by SubSplash), rhema.tv live streaming, Rhema for Today podcast, YouTube, Facebook, Rumble, and the print Word of Faith magazine (in continuous publication since 1968). Media production is anchored by the RHEMA Praise television broadcast.

Revenue is generated through six streams: retail product sales, wholesale distribution, the Word Partner Club monthly donation program, voluntary offerings at free annual events (Campmeeting, Kindle the Flame, A Call to Arms, Winter Bible Seminar), RBTC tuition (residential and correspondence), and missionary support pass-through. Pricing is transparent at the unit level ($1.95–$42 for media products) and free with voluntary offerings for events. Customer segments are horizontal: individual Christian believers, church leaders and pastors, ministry students, and international missionaries — with no single customer anchor and no enterprise contracting layer.

Name

Kenneth Hagin Ministries

Legal name

Kenneth Hagin Ministries

Website

https://rhema.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Kenneth Hagin Ministries is a US nonprofit religious organization operating Rhema Bible Training College, Rhema Bible Church, and a 700+ product publishing/media arm, serving 29,000+ global alumni and individual Christian believers through tuition, donations, retail, and free faith-based events.

Ownership category

akta.pro rank

Product category

Religious Ministry and Christian Education

NAICS

Religious Organizations (8131), Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

akta.pro secondary industries

Seminaries (Graduate Theology & Ministry) (EDAHAKAA), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Christian ministry services
• Bible training college
• Faith-based publishing
• Religious broadcasting
• Christian education programs

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Retail Product Sales: The Rhema Store sells books, CDs, DVDs, MP3 downloads, USB drives, and apparel to individual consumers. Products cover topics including Faith, Healing, Love, Finances, Prayer, Holy Spirit, Family, Covenant, and Successful Living. Products available in English and Spanish.
2. Wholesale Distribution: Faith Library Publications (FLP) Wholesale Accounts allow bulk purchasing for resellers and ministry organizations.
3. Word Partner Club (Donations): Monthly giving program where supporters (Word Partners) contribute financially to support the ministry's operations, broadcasting, and outreach programs.
4. Event Registration and Offerings: Free registration for major events with voluntary offerings collected. Events include Campmeeting, Kindle the Flame, A Call to Arms, Winter Bible Seminar, Alumni Homecoming, and Rhema College Weekend.
5. International RBTC Tuition: Rhema Bible Training College programs including residential training at the Broken Arrow campus and correspondence/online courses through RCBS (Rhema Correspondence Bible School).
6. Missionary Support: The ministry facilitates missionary support through donation processing for missionaries listed in the missionary directory, supporting alumni serving globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Kenneth Hagin Ministries is a faith-based nonprofit that delivers Christian education, media broadcasting, publishing, and event ministry. It operates Rhema Bible Training College (residential and correspondence), Rhema Bible Church, Faith Library Publications (books, CDs, DVDs, MP3s, USBs, apparel), and multi-platform media including RHEMA Praise TV, Rhema.tv streaming, the Rhema for Today podcast, and the Rhema USA mobile app. Core products are the Word of Faith teaching catalog of Kenneth E. Hagin and successor authors, distributed globally to individual believers, pastors, ministerial students, and missionaries via donations, retail product sales, and tuition.

Product overview

Kenneth Hagin Ministries operates a comprehensive faith-based ministry portfolio centered around Rhema Bible Training College and its associated educational programs. The organization offers face-to-face instruction through Rhema Bible Training College in Broken Arrow, Oklahoma, alongside distance learning via Rhema Correspondence School and international campuses. Media distribution spans the Rhema USA App, Rhema.tv streaming platform, Rhema for Today podcasts, and RHEMA Praise television broadcast. The Rhema Bookstore serves as an e-commerce platform for books, CDs, DVDs, MP3s, and USBs. The ministry also provides alumni services through the Rhema Alumni Association and RMAI credentialing, offers the Word Partner Club donation program, and organizes major events including Campmeeting, Winter Bible Seminar, Kindle the Flame, and A Call To Arms conferences. Directory services include a Church Locator and Missionary Directory for connecting graduates globally.

Differentiator

Problem solved

Functional benefit

Brands

• Rhema Bible Training College (RBTC): Bible training college offering ministry education programs located in Broken Arrow, OK with international campuses worldwide
• Rhema Bible Church
• Faith Library Publications (FLP)
• RHEMA Praise
• Rhema.TV
• Rhema for Today
• Word of Faith Magazine
• Rhema Correspondence School (RCBS)
• Rhema School of World Missions
• Rhema Ministerial Association International (RMAI)
• Rhema Alumni Association

Products and services

• Rhema Bible Training College (RBTC) Residential and on-campus Bible college offering ministry education programs preparing students for pastoral, missionary, and church-planting careers; includes international campuses reaching 100+ countries.
• Rhema Correspondence School (RCBS) Distance learning program providing specialized Bible study courses for individuals seeking biblical education without on-campus attendance.
• Rhema USA Mobile App Standalone mobile application distributed through Google Play and iOS App Store giving users access to live Rhema services, on-demand teachings, podcasts, and archived media content.
• Rhema.tv Streaming Service Dedicated live-streaming and video-on-demand platform delivering RHEMA Praise broadcasts, church services, and archived ministry content to a global audience.
• Rhema for Today Podcast/Broadcast 24/7 audio teaching broadcast and podcast delivering ongoing Rhema content, available through SubSplash and podcast subscription platforms.
• RHEMA Praise Television Broadcast Weekly television program featuring Rhema ministry teaching and worship, distributed via broadcast networks and simulcast on Rhema.tv.
• Word of Faith Magazine Free subscription magazine featuring faith-based articles and Word of Faith teachings from Kenneth Hagin Ministries, distributed domestically and internationally.
• Rhema Online Bookstore Direct-to-consumer e-commerce store selling books, CDs, DVDs, MP3 downloads, USBs, and apparel covering Faith, Healing, Love, Finances, Prayer, Holy Spirit, and other Word of Faith topics; supports international shipping and wholesale accounts.
• Campmeeting Annual Conference Flagship annual multi-day religious conference held at the Rhema campus in Broken Arrow, OK, featuring worship, teaching, and fellowship with global livestream access.
• Kindle the Flame Women's Conference Annual women's ministry conference focused on faith and leadership empowerment for women, hosted at the Rhema campus and via livestream.
• A Call To Arms Men's Conference Annual men's ministry conference for spiritual growth and fellowship among male believers and ministry leaders, hosted at the Rhema campus.
• Winter Bible Seminar Annual intensive Bible teaching seminar hosted at the Rhema campus offering extended teaching sessions for in-person and online attendees.
• Living Faith Conferences Traveling conference series bringing Rhema ministry teaching to multiple U.S. cities where the Hagin family and team minister on the road.
• Word Partner Club Monthly recurring donation program for individuals and families partnering financially with Kenneth Hagin Ministries' operations, broadcasting, and global outreach.
• Rhema Alumni Association (RAA) Membership organization linking RBTC graduates globally with benefits including the Connections magazine, ministerial opportunities, fellowship, and alumni networking.
• RHEMA Ministerial Association International (RMAI) Credentialing association providing ministerial credentials, ordination services, and professional fellowship for Rhema-trained ministers across international chapters.
• Rhema College Weekend Annual prospective-student event offering campus experience, teaching samples, and an application pathway into Rhema Bible Training College residential programs.
• International Rhema Day Annual global giving and celebration day rallying supporters worldwide around the ministry's international missions and Bible college work.
• Rhema Christmas Lights Seasonal Christmas light display and family-oriented event hosted annually at the Broken Arrow, Oklahoma campus, drawing community visitors.
• Faith Library Publications (FLP) Wholesale Accounts Wholesale distribution program allowing churches, ministry organizations, and resellers to bulk purchase Rhema books, CDs, DVDs, and other media.

Quantifiable outcome

• 29,000+ trained graduates serving globally
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SubSplashcoreTechnology or IntegrationSubSplash provides the church app technology powering the Rhema USA mobile app and the Rhema for Today podcast platform. The partnership enables mobile-first content distribution to subscribers.
• Amazon SmileminorGTM or Marketing PartnerKenneth Hagin Ministries participates in Amazon's charitable shopping program, allowing Amazon customers to designate the ministry as their charity of choice when shopping.
• YouTubecoreChannel Partner/ Reseller/ DistributorYouTube serves as a primary distribution channel for live streaming Campmeeting and major events, reaching global audiences through the platform's streaming infrastructure.
• FacebookcoreChannel Partner/ Reseller/ DistributorFacebook provides live streaming infrastructure and social media community platform for Kenneth Hagin Ministries, with the official page serving as a primary communication channel.
• RumbleminorChannel Partner/ Reseller/ DistributorAlternative video streaming platform used for broadcasting Campmeeting and events alongside YouTube and Facebook.
• Rhema CanadacoreChannel Partner/ Reseller/ DistributorAffiliated ministry in Canada (rhemacanada.org) operating under the RHEMA/KHM umbrella, serving the Canadian audience with localized content and resources.
• Rhema Australia (KHM Australia)coreChannel Partner/ Reseller/ DistributorAffiliated ministry in Australia (rhema.org.au) operating under the RHEMA/KHM umbrella, serving the Australian and Oceania audience.
• CLUB1040coreStrategic or Co-development PartnerCLUB1040 is a relational missionary movement partnered with RHEMA MENA (Middle East & North Africa) for planting Bible colleges across all 22 MENA nations. Multiple RBTC alumni serve with this organization.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Charisma Media: Charismatic and Spirit-led publishing and media platform producing Charisma Magazine, books, and digital content for Word of Faith and charismatic audiences. Comparable as a faith-content publisher whose audience and theology overlap the Rhema reader base.
• Daystar Television Network: Charismatic Christian television network broadcasting faith teaching, conferences, and events to a global audience. Comparable as a multi-format faith-content distributor (broadcast TV plus digital streaming) serving Word of Faith and charismatic communities.
• Morris Cerullo World Evangelism: Charismatic evangelist ministry with global missions emphasis, miracle crusades, broadcasting, and leadership training schools. Overlaps directly with KHM on missions, broadcast TV, leadership training, and donor-funded international ministry.
• Kenneth Copeland Ministries: The closest doctrinal and operational peer: a Word of Faith ministry founded by a Hagin-era contemporary, operating Believer's Voice of Victory broadcast, Eagle Mountain Church, a for-profit affiliated media distribution arm, and global outreach events. Same Word of Faith theology, same mix of TV/radio broadcasting, books, conferences, and donations, with substantially larger scale.
• Regent University: Charismatic-affiliated private university affiliated with CBN offering seminary-equivalent degrees in divinity, leadership, and ministry. Overlaps with RBTC in providing credentialed ministry training while extending into broader higher-education categories.
• Joyce Meyer Ministries: Word of Faith teaching ministry operating Enjoying Everyday Life broadcast (TV/radio), conferences, a large book and audio catalog, and Hand of Hope missions arm. Comparable product mix (books, DVDs, conferences, donations) within the same doctrinal tradition.
• Oral Roberts University / Oral Roberts Evangelistic Association: Charismatic higher-education institution and global evangelistic association that pioneered faith-and-healing broadcast television and operates a residential seminary-style training pipeline analogous to RBTC. Theologically adjacent to Word of Faith and structurally similar (college + broadcast + missions).
• CBN (Christian Broadcasting Network): Charismatic Christian media organization founded by Pat Robertson, operating the 700 Club broadcast, CBN News, Regent University (higher ed), and global humanitarian aid programs. Mirrors KHM's combination of faith broadcasting, higher education, and global missions reach.

Emerging players

• Dr. Mike Murdock Ministries / The Wisdom Center: Independent Word of Faith teacher operating broadcasting, conferences (Wisdom Center International), publications, and donations, structurally similar to KHM's teaching-to-broadcasting funnel but on a smaller, single-lecturer scale.

Broad incumbents

• T.D. Jakes Ministries / The Potter's House: Large nondenominational church and media enterprise producing books, films (Greenleaf), conferences, and digital content. Compares to KHM as a faith media brand with broadcast, conferences, publishing, and donations, but with broader doctrinal reach and a larger commercial footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/rhemakennethehagin
• Facebookfacebook.com/kennethhaginministries
• Instagraminstagram.com/khm_usa
• Xx.com/khm_usa
• LinkedInlinkedin.com/company/rhema-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenneth Hagin Ministries