Avenue Real Estate Group

What Avenue Real Estate Group does

Avenue Real Estate Group is a privately held, founder-owned residential real estate services firm headquartered in Chesterfield, Missouri, operating exclusively in the St. Louis metropolitan area. The firm delivers an integrated suite of residential property management, leasing, and sales services, organized into seven team-leader-led units covering dedicated sales, leasing, and property management portfolios across West St. Louis County and 90+ surrounding municipalities. Revenue is generated through a hybrid model combining recurring property management fees (a percentage of monthly rent, estimated at 8-10% per third-party commentary), transactional leasing and placement fees, traditional real estate sales commissions, and ancillary flat-fee transaction services (Flat Fee MLS Listing, Flat Fee Transaction Broker). The company also earns a recurring revenue stream from a Resident Benefit Package that bundles renter's insurance through partner SecondNature.

The operational backbone is the RentVine property management platform, which powers the Owner Portal, Resident Portal, and Vendor Portal — providing self-service rent payment, maintenance request submission, and financial reporting. Properties are marketed through RentEngine.io for rentals and Realtor.com for sales; landlord insurance is sourced through Steady Partner; and the firm produces content via the St. Louis Property Management Podcast and a blog covering local market trends. The customer base is composed primarily of individual and small-portfolio residential landlords (cited examples include owners managing 4 to 10+ properties), residential tenants, and home buyers and sellers in the St. Louis metro.

The firm positions itself against large franchise competitors on the basis of full-time dedicated consultants rather than part-time agents, a consultative rather than one-size-fits-all service model, and aggressive marketing rather than passive MLS reliance. Sub-brands — PropertyManagementSTL.com, LeasingSTL.com, and Home Leasing and Management — provide segment-specific search entry points. Greg Abel, the broker and managing member, has been active in real estate since 2002 and owns and manages the firm without disclosed institutional or venture capital backing, implying growth funded entirely by operating cash flow.

Name

Avenue Real Estate Group

Legal name

Avenue Real Estate Group

Website

https://avenuestl.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Avenue Real Estate Group is a St. Louis-based residential real estate services firm offering property management, leasing, and sales for individual landlords, tenants, and homebuyers across West St. Louis County and 90+ surrounding municipalities.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Tenant placement leasing
• Residential real estate sales
• Landlord property services
• Flat fee MLS listing

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Ongoing management fees typically charged as a percentage of monthly rent collected from managed properties
2. Leasing Fees: Fees charged for tenant placement, lease renewals, and related leasing services
3. Real Estate Sales Commissions: Traditional real estate sales commissions for buying and selling residential properties
4. Flat Fee MLS Listing: Flat fee transaction broker services for FSBO sellers
5. Renter's Insurance (through SecondNature): Resident benefit package providing renter's insurance, with option for residents to reduce fee by providing their own policy

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Avenue Real Estate Group provides full-service residential real estate services in the St. Louis metropolitan area, including property management (tenant screening, leasing, rent collection, maintenance coordination, financial reporting), residential leasing/tenant placement, and home buying and selling representation. Supporting paid services include Flat Fee MLS Listing for FSBO sellers, Flat Fee Transaction Broker representation, and a Residents Benefit Package that delivers renter's insurance through SecondNature.

Product overview

Avenue Real Estate Group operates as a St. Louis, Missouri-focused real estate services firm offering an integrated suite of residential property management, leasing, and sales services. The core offering centers on St. Louis Property Management and Leasing combined with Residential Sales, supported by specialized modules including Flat Fee MLS Listing, Flat Fee Transaction Broker, and Renter's Insurance through SecondNature. The company also provides free Instant Home Value and Rent Value Reports as lead-generation tools, along with a St. Louis Property Management Podcast for market education. Clients access services through RentVine-powered Owner and Resident Portals, enabling self-service account management, rent collection, and maintenance tracking. The platform differentiates through full-service agent teams, transparent fee structures, and localized St. Louis market expertise.

Differentiator

Problem solved

Functional benefit

Brands

• PropertyManagementSTL.com: Property management website for St. Louis
• LeasingSTL.com
• Home Leasing and Management

Products and services

• St. Louis Property Management and Leasing Full-service residential property management and leasing for single-family and multi-family properties in the St. Louis area, including tenant screening, lease management, rent collection, maintenance coordination, marketing, and financial reporting. Targeted at individual property owners and small landlords.
• Residential Sales (Buying and Selling) Full-service representation for residential home buyers and sellers in West St. Louis County and surrounding municipalities, with a consultative, full-time-agent model rather than part-time franchise representation.
• St. Louis Flat Fee MLS Listing Flat fee MLS listing service that lets homeowners sell by owner while obtaining MLS exposure for their property, without paying a traditional full-service commission. Targeted at cost-conscious FSBO sellers.
• St. Louis Flat Fee Transaction Broker Transaction broker representation for buyers or sellers at a reduced flat fee, providing professional guidance through a real estate transaction without full fiduciary representation.
• Renter's Insurance (Residents Benefit Package) Group renter's insurance plan provided through SecondNature covering liability, personal contents, additional living expenses, tenant premises liability, and animal liability for residents (up to $100,000 liability and $10,000 personal contents). Billed at $10.95/month, reducible by $10.95 if the resident supplies their own policy.

Quantifiable outcome

• Homes sold in one day and above listing price
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered supporting, minor and core.

• SecondNaturesupportingTechnology or IntegrationPartner insurance provider for renter's insurance through a Resident Benefit Package. Residents can use SecondNature's insurance portal to upload their own policies to reduce monthly fees or enroll in the group plan.
• steadilypartner.comsupportingTechnology or IntegrationInsurance partner providing landlord insurance quote services for property owners seeking coverage for their rental properties.
• Knox Mortgage (Garrett Knox)minorStrategic or Co-development PartnerGuest appearance on St. Louis Property Management Podcast discussing mortgage industry, real estate investing, and market navigation. Garrett Knox is founder of Knox Mortgage.
• RentvinecoreTechnology or IntegrationProperty management software platform powering owner, resident, and vendor portals for day-to-day property management operations.
• RentEngine.iosupportingChannel Partner/ Reseller/ DistributorRental listing platform integration for displaying available properties and driving tenant inquiries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Doorvest: Tech-enabled single-family rental acquisition and management platform. Competes indirectly for Avenue's landlord and rental investor clients by offering a fully passive rental investment and management bundle.
• eXp Realty: Cloud-based brokerage franchise with low overhead attracting agents in secondary markets including St. Louis. Competes for agent talent and listings by offering higher commission splits than traditional brokerages.

Broad incumbents

• Zillow Group: Consumer-facing real estate marketplace that funnels seller, buyer, and landlord leads in St. Louis. Competes indirectly by disintermediating agent-led relationships and provides marketing channels Avenue also relies on (Realtor.com, rental listings).
• Redfin: Tech-enabled national residential brokerage and iBuying platform. Operates in the St. Louis metro and competes with Avenue's residential sales arm through a lower-commission model and direct-to-consumer technology.
• Compass: National tech-enabled residential brokerage with an agent-network model. Competes for agent recruitment in St. Louis and adjacent metros, pressuring Avenue's ability to retain and grow its team of agents.

Others

• Buildium: Property management software platform providing owner and tenant portals comparable to the RentVine-powered portals Avenue uses. Adjacent ecosystem participant; competes indirectly by enabling small landlords to self-manage instead of hiring a firm like Avenue.

Direct peers

• Berkshire Hathaway HomeServices Select Properties: A St. Louis–headquartered residential real estate brokerage and affiliated property management firm operating in the same metro. Directly competes with Avenue for sellers, buyers, tenants, and managed-property owners in West St. Louis County and surrounding municipalities.
• Keller Williams Realty St. Louis: National franchise with a substantial St. Louis agent base providing residential sales, leasing, and property management services. Competes for the same agent talent and landlord/seller client pool in West St. Louis County.
• Real Property Management Greater St. Louis: Franchised residential property management company serving the St. Louis metro. Directly competes with Avenue on tenant placement, rent collection, and ongoing landlord management services for SFR and small multifamily owners.
• Coldwell Banker Premier Realty: Large residential brokerage with deep St. Louis metro presence, offering sales, leasing, and property management services. Overlaps with Avenue on home buying/selling representation, leasing, and landlord-side management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avenue-real-estate-group
• Instagraminstagram.com/avenue_stl
• Xx.com/stlavenue
• Facebookfacebook.com/AvenueRealEstateGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue Real Estate Group